Karma Kids Yoga

What Karma Kids Yoga does

Karma Kids Yoga is a New York City-based wellness and education company founded in 2002 by Shari Vilchez Blatt that delivers yoga and mindfulness programming to children from infancy through teenage years, along with their families, educators, and schools. The company operates from a single physical studio at 16 Madison Square West and is a certified New York State Department of Education vendor serving NYC public, charter, and private schools for over 20 years. Its core technology is a proprietary play-based yoga methodology that uses animals, nature, and imaginative themes, supported by a comprehensive content library including a 242-page teacher training manual, branded music CDs, and meditation recordings. The company generates revenue through five distinct streams: (1) teacher training certifications priced $150-$895 (Children's, Teen, Preschool, Classroom, Baby, Test Prep), (2) weekly group yoga classes for babies, toddlers, kids, teens, and families at the studio, (3) private in-person and online sessions priced $50-$150, (4) school programs including assemblies at $200-$300 and recurring academic/afterschool sessions, and (5) themed birthday party packages ranging from $300 to $800. Distribution combines a physical NYC studio, in-school delivery, online courses via Teachable and BabySparks partnerships, private sessions at client locations across NYC/Brooklyn/Queens, and consumer self-serve scheduling through MindBody Online. The company is privately held and founder-owned with no external funding rounds disclosed.

Name

Karma Kids Yoga

Legal name

Karma Kids Yoga

Website

https://karmakidsyoga.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Karma Kids Yoga is a NYC-based wellness company founded in 2002 that delivers play-based children's yoga classes, teacher training certifications, school programs, and themed birthday parties to families, schools, and educators in the New York metro area.

Ownership category

akta.pro rank

Product category

Children's Yoga Education and Wellness Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (611430)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Children's yoga instruction
• Yoga teacher training
• School yoga programs
• Kids wellness services
• Yoga certification courses

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Teacher Training Programs: Certification courses for individuals wanting to teach children's yoga. Programs include Children's Yoga ($895), Teen Yoga ($795), Yoga in Preschool ($500), Yoga in Classroom ($400), Baby Yoga ($225), and Yoga for Test Prep ($150). Revenue recognized at enrollment with non-refundable payment policy.
2. Birthday Party Packages: Event-based yoga birthday parties at client locations or outdoors. Multiple tiers from basic ($300) to premium DIY Essential Oil & Yoga ($650) and Yoga Mat Painting ($800). Additional children at $25-50 each.
3. Group Yoga Classes: Weekly classes for babies, toddlers, kids (various age groups), teens, and families. Class durations range from 30 minutes (baby) to 60 minutes (family, teen). Taught at studio, in schools, and online.
4. Private Yoga Classes: One-on-one or small group sessions for families, friends, or individuals. Available in-person at studio or client's location, or online. Pricing varies by duration and format.
5. School Programs: Yoga instruction integrated into school day (academic and afterschool). Assembly programs charged at $200-300 depending on duration. Afterschool programs offered in 45-90 minute increments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Karma Kids Yoga delivers play-based, imaginative yoga classes for children from infancy through teen years at its NYC studio, online, and in schools. It also sells teacher training certification programs, standalone training manuals, and themed yoga birthday party packages. The company is a certified NY State DOE vendor providing yoga and mindfulness programming to NYC public, charter, and private schools.

Product overview

Karma Kids Yoga is a kids yoga education company offering a comprehensive suite of programs including in-person yoga classes for babies, toddlers, kids (ages 4-7 and 8-11), teens, and families in NYC; online yoga instruction with private classes and on-demand content; and yoga programs in schools during academic day and after-school. The company operates primarily as a service-based business with a complementary product line of teacher training certifications (Children's Yoga, Teen Yoga, Baby Yoga, Preschool Classroom, Classroom) that qualify for continuing education units, plus birthday party packages ranging from basic yoga parties to themed experiences like Essential Oil & Yoga and Yoga Mat Painting. Additional offerings include standalone training manuals for educators and a Preschool Yoga Remix online course. The company was founded in 2002 and is a NY State DOE vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Yoga Teacher Training 30-hour comprehensive certification course teaching participants to teach yoga to children ages 1-18. Includes a 242-page Teacher Training Manual, Come Play Yoga! CD of children's yoga music, website listing, class observation opportunities, and qualifies for 30 CEUs. Priced at $895.
• Teen Yoga Teacher Training Intensive 30-hour certification course focused on teaching yoga to teenagers ages 12-18. Includes comprehensive course manual, Teen Yoga Meditations CD, certificate of completion, website listing, class observation opportunities, and qualifies for 30 CEUs. Priced at $795.
• Yoga in the Preschool Classroom Professional development course for preschool educators to integrate yoga into early childhood education. Includes KKY Teacher Training For Preschool Educators Manual, certificate of completion, website listing, and qualifies for 10 CEUs. Priced at $500.
• Yoga in the Classroom Professional development course for educators to incorporate yoga and mindfulness into elementary and middle school settings. Includes KKY Teacher Training For Educators Manual, certificate of completion, website listing, and qualifies for 10 CEUs. Priced at $400.
• Baby Yoga & Developmental Movement Workshop covering infant yoga exercises to strengthen growing muscles, aid digestion, promote better sleep, and support developmental milestones. Includes comprehensive manual and qualifies for 4 CEUs. Priced at $225.
• Yoga For Test Prep Workshop teaching yoga and mindfulness tools to help students manage testing anxiety and improve focus during exams. Includes comprehensive KKY manual and qualifies for 5 CEUs. Priced at $150.
• Yoga in Schools Program Yoga and mindfulness instruction integrated into school curriculum, offered during academic school day and after-school programs. NY State DOE vendor serving NYC schools for 20+ years with certified, insured, DOE-vetted instructors.
• Yoga Assemblies School-wide yoga experiences that introduce yoga and mindfulness to whole grades or schools. Themed assemblies including StoryTime Yoga, Yoga Sing-A-Long, Partner Yoga, Yoga Games, Yoga for Test Prep, and Yoga for Self-Care. Priced $200-300 in-person and $150-200 virtual depending on duration.
• Kids Yoga Group Classes (Ages 4-7, 8-11, Toddler, Teen, Family, Mom & Baby, Baby) Weekly group yoga classes for various age groups from babies through teens and families, taught at the NYC studio. Class durations range from 30 minutes (baby) to 60 minutes (family, teen), emphasizing playful, imaginative yoga with songs, props, stories, partner poses, and mindfulness activities.
• Yoga Online Online yoga instruction including private online classes (30/45/60 minutes priced $50-90), Family Yoga video series with Shari and her daughter, Baby Yoga Time on-demand classes, and yoga webinars.
• Yoga in NYC (Private Sessions) In-person private yoga classes at indoor and outdoor locations across NYC, Brooklyn, and Queens for up to 3 kids or 2 adults. 45-minute sessions priced at $150 plus $40 each additional child.
• Yoga Birthday Party Packages Themed yoga birthday party packages delivered at outdoor locations or the client's home/venue. Multiple tiers from Yoga Outdoors/In Your Home ($300) to Special Party ($550), Downward Doll ($450), DIY Essential Oil & Yoga ($650), Butterfly Yoga, Yoga Mat Painting ($800), and My First Birthday Party. Includes props, music, crafts, and add-ons for additional children.
• Teacher Training Manuals Standalone training manuals available for purchase including Children's Yoga (English and Spanish, $237), Teen Yoga ($237), Preschool Yoga ($191), and Yoga in the Classroom ($111). Prices include tax, shipping and handling.
• Preschool Yoga Remix (Online Course) Pre-recorded online creativity reboot course for experienced preschool yoga teachers offering fresh ideas for themes, games, songs, and mindfulness techniques, delivered via Teachable platform.

Quantifiable outcome

• Over 3,000 individuals trained to become certified children's yoga teachers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Young LivingminorGTM or Marketing PartnerYoung Living essential oils are used in the DIY Essential Oil & Yoga Party package ($650). The company creates body butter, lip balm, sugar scrub, spray bottles, and roller balls using Young Living oils for yoga and aromatherapy activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosmic Kids Yoga: Online-first kids yoga platform offering play-based yoga, mindfulness, and movement content for children. Comparable target audience (children and families) and play-based methodology, but distributed via YouTube and subscription rather than in-studio.
• Little Flower Yoga: NYC-based kids yoga provider offering school programs, teacher training, and studio classes using a similar SEL- and mindfulness-anchored methodology. One of the closest direct competitors for both school contracts and family classes in the NYC market.
• Yoga Ed. National kids yoga curriculum and teacher training provider focused on schools and educators. Direct overlap with Karma Kids Yoga's teacher training, CEU courses, and in-school programming GTM.
• Breathe For Change: Wellness and SEL teacher training organization offering 200-hour certifications for educators. Several KKY instructors reference Breathe for Change credentials; competes for the same educator professional development budget.
• Kidding Around Yoga: Kids yoga teacher training franchise with a play-based, music-driven curriculum mirroring Karma Kids Yoga's methodology. Comparable product (teacher certification) and target market (aspiring kids yoga teachers).
• Yo Re Mi: NYC-based kids yoga and mindfulness provider offering school assemblies, residencies, and classes for young children. Direct competitor for NYC school programs and family classes.

Emerging players

• Every Kid's Yoga: Smaller-scale kids yoga teacher training and special-needs certification provider. Several KKY instructors also hold Every Kid's Yoga certifications; overlapping methodology and target buyer.
• Street Yoga: Nonprofit offering trauma-informed yoga for youth; comparable instructor pool (multiple KKY teachers also list Street Yoga credentials) and overlapping SEL-driven curriculum.

Broad incumbents

• CorePower Yoga: Large national yoga chain operating studios across the U.S. including NYC. While not focused on kids, it provides broad-incumbent competition for studio space, instructor talent, and consumer mind share in the same metro.
• Peloton: Digital fitness platform with family and yoga content. Represents the broader digital incumbent whose subscription model could pull families toward on-demand kids yoga at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Karmakidsyogany
• Facebookfacebook.com/karmakidsyoganyc
• LinkedInlinkedin.com/company/karma-kids-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Kids Yoga