What Trekup India does

Trekup India Adventures Pvt. Ltd., founded in 1993 and headquartered in Dehradun, Uttarakhand, is a direct-to-consumer adventure trekking company operating across the Indian Himalayas. It claims to be India's oldest trekking company and runs 75+ guided treks and expeditions spanning Uttarakhand, Himachal Pradesh, Jammu and Kashmir, Ladakh, Nepal, and (per the company) Africa. Its product portfolio ranges from beginner-friendly 3-day treks (e.g., Bhrigu Lake Trek, priced around ₹3,999) to technical 10-11 day summit expeditions (e.g., Mt. Hanuman Tibba, priced up to ₹72,450), with pricing pegged in Indian Rupees inclusive of GST.

Its core technology is a website-based booking platform (trekupindia.com) offering searchable trek listings, itineraries, pricing, and online booking, supplemented by phone and WhatsApp consultation with 'mountain experts' and a separate gear rental portal (rent.trekupindia.com). There is no disclosed mobile app, no third-party booking integration, and no AI/digital capability articulated. Operations are managed in-house by IMF-certified trek leaders, and the company holds affiliations with the Indian Mountaineering Foundation, Uttarakhand Tourism Development Board, and Adventure Tour Operators Association of India.

The business model is asset-light DTC: customers book directly online with a 30% advance payment and 70% balance due 7 days pre-trek. Revenue is generated almost entirely from one-time trek package bookings (accommodation, meals, trek leader, permits, equipment) with ancillary streams from gear rentals, transportation add-ons, travel insurance, single-occupancy upgrades, and tailored/custom programs. The company reports serving 15,000-20,000 trekkers annually and employs 51-100 staff. It is a privately held, bootstrapped operator with no disclosed funding rounds.

Name

Trekup India

Legal name

Trekup India Adventures Pvt. Ltd.

Website

https://trekupindia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Trekup India is a Dehradun-based adventure trekking company, founded in 1993, offering 75+ guided Himalayan treks and expeditions across India and Nepal via direct-to-consumer online bookings, serving individual trekkers and small groups with budgets from beginner to technical summit climbs.

Ownership category

akta.pro rank

Product category

Adventure Trekking Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Guided trekking tours
• Himalayan expeditions
• Adventure travel services
• Mountain trekking packages
• Peak climbing expeditions

Headquarters

HQ city

Dehra Dun

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Trek Package Bookings: Primary revenue stream from selling comprehensive trekking packages that include accommodation (tent/guesthouse), meals, trek leader services, permits, and equipment. Packages range from budget-friendly treks (₹3,999) to premium expeditions (₹72,450). Additional revenue from rental gear, transportation add-ons, travel insurance, and single tent occupancy upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trekup India sells guided Himalayan trekking packages and mountaineering expeditions across Uttarakhand, Himachal Pradesh, Kashmir, Ladakh, Nepal, and Africa. All-inclusive packages cover accommodation, meals, trek leader services, permits, equipment, and insurance, priced on a per-trek basis ranging from ₹3,999 (beginner treks) to ₹72,450 (technical summit expeditions). The company supports its core offerings with gear rental services, transportation add-ons, and customized tailor-made trekking programs.

Product overview

Trekup India is a trekking and expedition company offering guided Himalayan treks across Uttarakhand, Himachal Pradesh, Kashmir, Ladakh, Nepal, and Africa. The core offering consists of 75+ treks ranging from beginner-friendly (Bhrigu Lake) to challenging expeditions (Mt. Hanuman Tibba, Friendship Peak), with durations from 3 to 11 days. The company operates on a modular service model where treks and expeditions serve as the primary products, supported by add-on services including rental gear, insurance, transport, and customizable tailor-made programs. Additional offerings include the Save The Trail environmental initiative, all coordinated through their base in Dehradun since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Hampta Pass Trek A 5-day crossover trek in Himachal Pradesh from Kullu to Spiti Valley across the Pir Panjal Range at 14,100 feet, featuring dramatic ecological transitions from lush green forests to a high-altitude cold desert. Suited for trekkers looking for moderate Himalayan crossover experiences.
• Valley of Flowers Trek A 6-day UNESCO World Heritage Site trek in Uttarakhand featuring over 500 species of wildflowers including Brahma Kamal and Blue Poppy, with proximity to Hemkund Sahib. Targeted at nature trekkers interested in Himalayan flora.
• Kashmir Great Lakes Trek An 8-day, 72-kilometer trek through seven alpine lakes (Vishansar, Kishansar, Gadsar, Satsar, Nundkol, Gangabal) from Sonmarg to Naranag, positioned as India's most scenic monsoon trek. Aimed at trekkers seeking alpine lake landscapes.
• Har Ki Dun Trek A 7-day, 42-kilometer moderate trek in Garhwal Uttarakhand through ancient villages like Osla, featuring mythological connections to the Pandavas and views of Swargarohini peaks. Designed for moderate-level trekkers interested in cultural Himalayan experiences.
• Chandrabhaga Glaciers Trek A 6-day remote high-altitude excursion starting at Baralacha La Pass (16,040 feet) in Lahaul, exploring glaciers, icefalls, and glacial lakes Kya Tso and Ga Tso near Yunam Peak. Targets trekkers interested in glacial landscapes.
• Pin Bhaba Pass Trek An 8-day difficult crossover trek from Kinnaur to Spiti traversing the 16,100 ft Pin Bhaba Pass, showcasing dramatic ecological transition from lush Kinnaur forests to the cold desert of Spiti. Aimed at experienced trekkers.
• Friendship Peak Expedition An 8-day technical mountaineering expedition in Himachal Pradesh reaching 17,000 feet, bridging trekking and mountaineering with glacier traverse and summit climb. Targeted at trekkers seeking an introductory summit expedition.
• Bhrigu Lake Trek A 3-day beginner-friendly trek to Sage Bhrigu Lake at 14,000 feet in Kullu region, known for meadows and panoramic views of Seven Sister Peaks and Hanuman Tibba. Designed for first-time Himalayan trekkers.
• Chandrakhani Pass Trek A 5-day moderate ridge walk in Kullu district at 12,180 ft, connecting Naggar to Malana village, featuring oak, deodar, and maple forests with views of Kullu Valley. Targeted at moderate-level trekkers.
• Miyar Valley Trek An 8-day remote challenging valley trek in Lahaul and Spiti district featuring Miyar Glacier, 12 small farming communities, a high-altitude cricket ground, and flower-filled landscapes. Suited for experienced trekkers seeking remote Himalayan valleys.
• Kanamo Peak Trek A 7-day strenuous peak climb in Spiti Valley to 19,553 ft, a 22-kilometer round trip from Kibber offering panoramic views of over 35 peaks from Ladakh, Spiti, Kullu, and Kinnaur. Targeted at trekkers seeking high-altitude peak climbs.
• Kang Yatse 2 Trek An 11-day peak climb in Ladakh's Markha Valley to Kang Yatse II at 20,570 feet, positioned as the most accessible 6,000-meter summit and a less crowded alternative to Stok Kangri. Aimed at trekkers targeting 6,000-meter summits.
• Mentok Kangri II Trek An 11-day high-altitude summit climb near Tso Moriri in Ladakh, with Mentok Kangri II being the highest peak on the Rupshu plateau among three peaks. Targeted at advanced mountaineers.
• Mt. Hanuman Tibba Expedition A 10-day technical summit expedition in the Pir Panjal Range near Manali, the highest mountain in the Dhauladar Range, requiring prior trekking experience and technical expertise. Targeted at experienced mountaineers.
• Markha Valley Trek A tea house trek through Ladakh's high-altitude desert in Hemis National Park, featuring village homestays, Kang Yatse views, and cultural immersion in Tibetan Buddhist villages. Designed for trekkers seeking cultural Himalayan immersion.
• Pin Parvati Pass Trek An 11-day challenging trek at 17,500 feet connecting Parvati Valley of Kullu to Pin Valley in Spiti, traversing Great Himalayan National Park and Pin Valley National Park. Aimed at experienced high-altitude trekkers.
• Rental Gear Service A gear rental service offered via a dedicated portal (rent.trekupindia.com) providing trekking shoes, poles, poncho, double padded jacket, head torch, water bottle, trek pants, and gloves for hire at base camps. Serves trekkers needing equipment without purchasing it outright.
• Tailored Trekking Programs Customized trekking programs for individuals or groups with specific requirements, routes, or preferences, offered as a bespoke service alongside the standard catalog of 75+ treks. Aimed at customers with non-standard itineraries or group needs.

Quantifiable outcome

• Over 2,000 trekkers rated the Pin Parvati Pass Trek with 4.7 stars

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Indian Mountaineering Foundation (IMF)coreStrategic or Co-development PartnerThe Indian Mountaineering Foundation is the apex national body for mountaineering in India. Trekup India's affiliation with IMF provides legitimacy and adherence to national mountaineering standards, ensuring safety protocols and qualified leadership.
• Uttarakhand Tourism Development BoardcoreStrategic or Co-development PartnerDepartment of Tourism, Government of Uttarakhand affiliation provides official recognition and support for operating treks in Uttarakhand region, enhancing credibility as a local operator.
• Adventure Tour Operators Association of India (ATOAI)coreStrategic or Co-development PartnerMembership in ATOAI provides industry recognition and networking with other adventure tourism operators across India, ensuring adherence to industry best practices.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snow Leopard Adventures: Snow Leopard Adventures operates Himalayan treks and expeditions in Himachal Pradesh, Ladakh, and Uttarakhand with comparable routes (Hampta Pass, Ladakh treks), targeting the same adventure-trekker personas as Trekup India.
• Adventures365: Adventures365 is an Indian adventure-tourism operator offering trekking packages across the Himalayas along with broader adventure activities, competing with Trekup India for the same pan-Indian trekking customer.
• Indiahikes: Indiahikes is one of India's largest and most visible Himalayan trekking operators offering guided treks across Uttarakhand, Himachal, and Kashmir — directly competing with Trekup India on the same routes, same customer segments (beginner to intermediate trekkers), and same D2C booking model.
• Himalaya Shelter: Himalaya Shelter runs guided Himalayan treks (Hampta Pass, Kasol-Kheerganga, Valley of Flowers, Kuari Pass) via a D2C booking model aimed at the same mid-market Indian adventure consumer that Trekup India targets.
• Mountain Trails India: Mountain Trails India is a long-established Indian trekking operator running Himalayan treks across Uttarakhand, Himachal, and Ladakh with comparable certified guide programs and packaged itineraries, making it one of Trekup India's closest in-market competitors.
• Trek The Himalayas (TTH): Trek The Himalayas operates guided Himalayan treks with similar route portfolios (Hampta Pass, Bhrigu Lake, etc.), directly competing for the same Indian adventure-trekker customer and overlapping on itinerary design, certifications, and pricing tiers.

Broad incumbents

• Thrillophilia: Thrillophilia is India's largest curated adventure-and-experiences marketplace with fundraising backing, aggregating thousands of trekking and adventure operators; it is not a direct single-brand operator but competes aggressively for the same D2C Himalayan trekker via superior content, mobile UX, and SEO — directly threatening Trekup India's website-driven acquisition funnel.
• MakeMyTrip (Adventure Segment): MakeMyTrip is India's largest OTA and offers adventure-trekking packages as part of its activities portfolio; while not a trekking specialist, its brand reach, mobile app, and pricing leverage put it in direct distribution competition with standalone operators like Trekup India.
• Yatra Adventures: Yatra is a major Indian OTA offering adventure and trekking packages alongside its core flights/hotels business; it competes at the top of the customer-acquisition funnel for leisure travelers considering Himalayan trekking packages.

Others

• Indian Mountaineering Foundation (IMF) Member Operators: The IMF is the apex regulatory body for Indian mountaineering of which Trekup India is an affiliate; IMF's network of certified member operators defines the supply pool of legitimate, certified Himalayan mountaineering service providers against which Trekup India competes and benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trekup_india
• LinkedInlinkedin.com/company/trekup-india-since-1993

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trekup India