Loving Arms Cancer Outreach

Name

Loving Arms Cancer Outreach

Legal name

Loving Arms Cancer Outreach, Inc.

Website

https://lovingarms.support

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Cancer support services
• Financial assistance programs
• Emotional support groups
• Medical equipment donation
• Community cancer outreach

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual and Corporate Donations: Tax-deductible charitable donations from individuals and corporations. Gifts may be made in honor or memory of loved ones. Donations support all free programs and services.
2. Fundraising Events: Revenue from signature events including Love Out Loud Music Festival, Dancing With The Stars of Cobb County, Wig-A-Thons, Clays for a Cause, and monthly charity nights at partner restaurants. Events either raise funds directly or generate donations via percentage of sales from venue partners.
3. Gift Card Assistance Program: Provides grocery, gas, and transportation gift cards to eligible patients (up to $600/year across all assistance). Funded by donations and grants.
4. Kroger Community Rewards: Community members can register their Kroger loyalty cards to direct a percentage of spending rewards to Loving Arms at no cost to the donor.
5. Grant Funding: Competitive grant funding from organizations such as Cobb Community Foundation (Match Magic campaign), It's The Journey Gala (breast cancer grants), and ARPA funding through Cobb County for housing and grocery assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Loving Arms Cancer Outreach is a nonprofit organization that provides free wraparound support services to cancer patients and their families in seven Georgia counties. Its core offerings include in-person and virtual health and wellness support groups, free wigs/hats/scarves and quarterly Wig-A-Thon events, a durable medical goods program, a patient financial assistance program providing utility bill payments and gift cards up to $600 per year, and an ARPA-funded housing and grocery assistance program for eligible Cobb County residents. All services are provided at no cost to eligible patients and are funded by donations, grants, and fundraising events.

Product overview

Loving Arms Cancer Outreach is a non-profit 501(c)(3) cancer support organization founded in 2011, providing wraparound services to cancer patients and their families in seven Georgia counties. Its service portfolio consists of five interconnected core programs: (1) In-Person and Virtual Health, Wellness & Support Groups (bi-monthly in-person meetings and monthly Google Meet sessions) offering emotional support, relaxation techniques, and peer connection; (2) the Wig, Hats, Scarves & More program and its quarterly Wig-A-Thon event providing free head coverings to cancer-related hair loss patients; (3) a Durable Medical Goods Program distributing donated medical equipment; (4) a Patient Financial Assistance Program providing utility payments and gift cards (up to $600/year) for groceries, gas, and transportation; and (5) an ARPA-funded Housing & Grocery Assistance program for eligible Cobb County residents in active treatment (up to $1,800 toward rent/mortgage). Supporting these programs are an Additional Resources & Referrals hub linking clients to 20+ external resource categories, the Love Out Loud Music Festival annual fundraising event, and an Amazon Wishlist for in-kind donations. All services are provided free of charge to eligible patients.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Health, Wellness & Support Group Bi-monthly in-person support group meetings held every 1st and 3rd Tuesday at North Metro Church in Marietta, offering relaxation techniques, light shoulder massage, and lunch to cancer patients, survivors, caregivers, and family members.
• Virtual Health, Wellness & Support Group Monthly virtual support group meetings held every 2nd Tuesday via Google Meet, providing a 45-minute online session for cancer patients and caregivers who cannot attend in person.
• Wigs, Hats, Scarves & More Free wigs, hats, scarves, and head coverings offered to patients who have suffered hair loss due to cancer treatment. Operates by appointment only and includes basic hair care guidance.
• Wig-A-Thon Quarterly event dedicated to restoring confidence and providing free wigs to women experiencing cancer-related hair loss, held on Saturday mornings at the Loving Arms office (February, May, August, November).
• Durable Medical Goods Program Provides free non-prescription medical supplies and goods such as Depends, feeding formula, tubing, bandages, wheelchairs, walkers, bedside commodes, and other donated medical equipment to cancer patients as available.
• Patient Financial Assistance Program Financial assistance program providing utility bill payments and gift cards (Walmart, Kroger, Racetrack, Uber, Lyft) directly to vendors on behalf of eligible cancer patients in active treatment or within 18 months of treatment completion, capped at $600 per year.
• ARPA Housing & Grocery Assistance (Cobb County) American Rescue Plan Act funded program distributing housing and grocery assistance to Cobb County residents actively in cancer treatment, offering up to $1,800 toward rent or mortgage payments (up to 3 times per year) and grocery-only food cards.
• Additional Resources & Referrals Curated directory of external resources covering cancer type information, financial assistance, utilities, medication, co-pay, dental, vision, food, lodging, transportation, caregiver support, counseling, spiritual resources, medical equipment, prostheses, burial assistance, and senior services for cancer patients and families.
• Love Out Loud Music Festival Annual free music festival held at Stillfire Brewing in Smyrna, GA, benefiting Loving Arms Cancer Outreach. Features local bands, vendors, food trucks, raffles, and auctions, with a percentage of drink sales donated to the organization.

Quantifiable outcome

• Serves 450+ individuals per year across 7 Georgia counties
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Stillfire BrewingcoreGTM or Marketing Partner · 2 May 2026Primary venue partner for the annual Love Out Loud Music Festival. Provides venue space at no charge AND donates a percentage of beer/seltzer sales back to Loving Arms. Located at 2725 King St. SE, Smyrna, GA. The 2026 festival is the 4th annual event.
• 3 Amigos Mexican Bar & GrillminorGTM or Marketing Partner · 1 January 2026Monthly charity night partner. Venue hosts fundraising nights on a recurring monthly basis and donates 20% of all food and beverage receipts to Loving Arms when customers drop donation buckets at exit.
• It's The JourneycoreStrategic or Co-development Partner · 1 January 2026Georgia-based breast cancer nonprofit that selected Loving Arms as one of 32 grant recipients at its annual It's The Journey Gala (2022). Grant funds support breast cancer patients through gift card and utility assistance programs.
• ETA Creative Event ProducersminorGTM or Marketing Partner · 1 January 2026Past sponsor of the Love Out Loud Music Festival.
• RF Services Inc.minorGTM or Marketing Partner · 1 January 2026Past sponsor of the Love Out Loud Music Festival. rf Services Inc. is a family business run by Sallie Bentley, a current board member of Loving Arms.
• The Champion FirmminorGTM or Marketing Partner · 1 January 2026Past sponsor of the Love Out Loud Music Festival.
• Northstar LendingminorGTM or Marketing Partner · 1 January 2026Sponsor of the Love Out Loud Music Festival 2026.
• KrogerminorGTM or Marketing Partner · 1 January 2025Kroger Community Rewards program allows community members to register their Kroger loyalty cards and designate Loving Arms Cancer Outreach as their charity of choice, causing a percentage of qualifying purchases to be donated to the organization at no cost to the donor.
• North Metro ChurchcoreGTM or Marketing Partner · 1 January 2023Venue for in-person Health, Wellness & Support Group meetings held every 1st and 3rd Tuesday of the month (12:30–2:30 PM). Provides space for bimonthly gatherings that include lunch, relaxation techniques, and peer support.
• Batson-Cook ConstructionminorGTM or Marketing Partner · 1 January 2016Host of Clays for a Cause fundraising event (2016) benefiting Loving Arms Cancer Outreach and other local charities. Event took place April 15, 2016.
• Cobb County Safety VillageminorGTM or Marketing Partner · 1 January 2016Venue partner for the Making Memories event on April 30, 2016, organized by Loving Arms Cancer Outreach.

Scale indicators8 records

Broad incumbents

• The Leukemia & Lymphoma Society (LLS): National nonprofit providing financial support, education, and advocacy for blood cancer patients. Has an Atlanta region presence and runs Man & Woman of the Year campaigns — competing with Loving Arms for similar event-driven fundraising dollars in the same geography.
• Susan G. Komen: Breast cancer-focused nonprofit providing financial assistance, patient navigation, and community support. Overlaps with Loving Arms' breast cancer patient programs and competes for fundraising events and donor mindshare in metro Atlanta.
• American Cancer Society: Large national health organization with extensive financial assistance programs (gas, lodging, transportation), 24/7 helpline, and local offices. Competes for the same donor dollars and patient referrals across Georgia, but at vastly greater scale and broader mission scope.

Direct peers

• CancerCare: National nonprofit offering free, professional support services including counseling, support groups, financial assistance (including gas/grocery), and resource navigation to cancer patients. Closely mirrors Loving Arms' wraparound model of emotional + financial + practical support, at a larger scale.
• Cancer Support Community: National nonprofit providing free social and emotional support, educational programs, and community resources to cancer patients and families — directly comparable to Loving Arms' in-person/virtual support group model and resource hub. Operates affiliate network that Loving Arms could one day join or emulate.
• Pink Ribbon Good: Provides free direct services — meals, rides to treatment, house cleaning, and peer support — to breast and gynecological cancer patients and families. Highly analogous wraparound model with comparable scope of services and similar beneficiary engagement.
• Look Good Feel Better: Nonprofit program dedicated to helping people with cancer manage appearance-related side effects of treatment including hair loss and skin changes. Directly overlaps with Loving Arms' wig, hats, scarves program and addresses same body-image pain point.
• Cleaning for a Reason: National nonprofit offering free household services (cleaning) to cancer patients in active treatment. Comparable niche wraparound-service model targeting financial/practical burden of cancer — small-staff nonprofit similar in scale to Loving Arms.

Others

• Cobb Community Foundation: Local community foundation administering the Match Magic giving campaign and other Cobb County grant pools. Serves as a funding intermediary and strategic partner for Loving Arms — comparable as a community-ecosystem enabler rather than a direct service peer.

Regional players

• It's The Journey: Georgia-based breast cancer nonprofit that awarded Loving Arms a grant at its 2022 Gala. Operates a regional event-driven fundraising model and partners with local cancer-serving nonprofits — directly comparable in scale and Georgia-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lovingarmscanceroutreach
• Instagraminstagram.com/lovingarmscanceroutreach
• Xx.com/lovingarmsco
• LinkedInlinkedin.com/company/loving-arms-cancer-outreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loving Arms Cancer Outreach