Numeris
Numeris is a Canadian not-for-profit industry utility that operates a national meter panel and Big Data infrastructure to deliver cross-platform video and audio audience measurement to broadcasters, advertisers, and agencies across Canada.
- Company typePrivate
- Founded1947
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Numeris does
Numeris is a Canadian not-for-profit, membership-based audience measurement organization owned by broadcasters and media industry members, providing the currency-grade cross-platform video and audio measurement data used by the Canadian media ecosystem for over 75 years. The company operates a national meter panel of randomly selected Canadian households (OnePanel) equipped with Portable People Meters (PPM) and FocalMeter devices that passively capture linear TV, streaming, and radio consumption, and fuses this panel data with Big Data sources such as Return Path Data from set-top boxes to produce calibrated, statistically weighted audience estimates.
Its product portfolio is organized around three pillars — OnePanel (single-source national meter), OneSolution (data integration framework aligned to global measurement standards), and ExponentialValue (scalable big-data integration) — which together power two measurement verticals: Video Measurement (TAM, Enhanced TAM, and the flagship National VAM covering 95%+ of Canadian video platforms) and Audio Measurement (radio via PPM). Supplementary modules include OneLook Insights, the VAM Insights Tool, and the NLogic Video Planner for reach/frequency analysis.
Numeris monetizes primarily through subscription-based data access sold to broadcasters, advertisers, and agencies, with additional revenue from licensed software providers (NLogic, Nielsen, Comscore, Telmar, FreeWheel, Media Ocean, and others) that embed Numeris data into planning and buying software. Pricing is not publicly disclosed, and access is gated through the password-protected Numeris Client Site and a dedicated Client Strategy & Solutions team. The company holds CRIC Gold Seal accreditation and operates bilingually in English and French, serving all major Canadian markets including Western Canada, Ontario, French Quebec, Atlantic, and the top five markets.
Numeris firmographics
Firmographics- Name
- Numeris
- Legal name
- Numeris
- Website
- https://numeris.ca
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Numeris is a Canadian not-for-profit industry utility that operates a national meter panel and Big Data infrastructure to deliver cross-platform video and audio audience measurement to broadcasters, advertisers, and agencies across Canada.
- Ownership category
- akta.pro rank
Numeris industry classification
Industry- Product category
- Audience Measurement Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF)
- akta.pro secondary industries
- Radio Audience Measurement (PPM/Diary/Streaming Radio) (MPABAOAC), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Numeris is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Numeris business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Data Subscription Services: Numeris provides audience measurement data to clients through subscription-based access. Data is made available to subscribers including broadcasters, advertisers, and agencies via the Numeris Client Site and licensed software providers.
- Software Licensing: Numeris data is accessible through licensed software providers who integrate Numeris data into their software solutions for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based data access for broadcasters, advertisers, and agencies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Numeris product offering
Product offeringCore offering
Numeris provides cross-platform video and audio audience measurement data and solutions to the Canadian media industry. It operates a national meter-based panel combined with big data integration to deliver unified ratings for linear TV, streaming video, and radio consumption. Its subscribers—broadcasters, advertisers, and agencies—access this measurement data through a password-protected client site and through licensed third-party software providers for media planning, buying, and programming decisions.
Product overview
Numeris is a leading Canadian data company providing audience measurement solutions for video and audio across all platforms. Its product portfolio is organized around three core framework pillars — OnePanel (a single-source national meter panel), OneSolution (data integration aligned to global standards), and ExponentialValue (scalable big data integration) — which collectively power two primary measurement verticals: Video Measurement and Audio Measurement. Video Measurement includes TAM (the foundational linear TV meter-based ratings service), Enhanced TAM (a hybrid solution combining set-top-box data with panel data), and National VAM (the flagship cross-platform video database covering 95%+ of Canadian video platforms). Audio Measurement covers radio listening via PPM technology. Accessory modules include OneLook Insights (a National VAM-powered dashboard) and NLogic Video Planner (a reach/frequency planning tool). All core measurement products are accessible via the Numeris Client Site and through licensed third-party software providers.
Differentiator
Problem solved
Functional benefit
Products and services
- National VAM Numeris's primary cross-platform video audience measurement solution delivering a unified database of linear TV and streaming video consumption across Canada, by platform, device, and standardized metrics. National VAM measures and reports over 95% of video platforms available in Canada.
- TAM (Television Audience Measurement) Numeris's foundational linear television audience measurement service providing minute-by-minute ratings data, built on a gold-standard meter panel of randomly selected Canadian households representing the national population.
- Enhanced TAM (ETAM) A hybrid measurement solution that integrates Big Data from Return Path Data (RPD) from set-top boxes with TAM panel data to increase sample stability, improve precision, capture niche and spill-station audiences, and provide a more complete view of broadcast TV audiences.
- Audio Measurement (RAM) Numeris's radio audience measurement service using Portable People Meter (PPM) technology to capture linear and streaming radio listening, including live streaming, with coverage across Canadian markets.
- OnePanel Numeris's single-source cross-platform meter panel composed of randomly selected Canadian households that passively record audio and video consumption, forming the foundation of its cross-media measurement solution.
- OneSolution A data integration framework designed for the Canadian media industry that combines large data sources for increased granularity and metrics stability, aligned to global measurement standards.
- ExponentialValue A scalable cross-platform, cross-media measurement solution architecture built to accommodate the integration of big data, providing a comprehensive picture of the evolving audio and video landscape in Canada.
- OneLook Insights An interactive dashboard offering at-a-glance visual insights into Canada's video landscape, powered by National VAM data, enabling subscribers to explore video consumption trends across platforms, devices, and demographic segments.
Companies that use Numeris
Customer profileSegments5 records
Ideal customer profiles4 records
Numeris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
Numeris partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Parrot AnalyticsminorNumeris combines its traditional ratings data with demand signals from Parrot Analytics to provide a more comprehensive understanding of content performance in Canada's evolving media environment. This multi-faceted approach helps capture varied audience engagement across digital platforms.
- NLogiccoreNLogic distributes Numeris National VAM data through their Video Planner tool, a reach and frequency calculator solution that enables analysis of unduplicated reach and frequency across the Canadian video landscape.
- Global Measurement LeaderscoreNumeris partners with global measurement leaders and participates in different global measurement initiatives to bring world-class enhanced audience measurement to Canada aligned with global standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Numeris competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the global leader in audience measurement and ratings for TV, radio, and digital. It directly competes with Numeris in Canada as a licensed software partner of Numeris data, while also offering its own cross-platform measurement solutions globally, making it the closest direct comparison.
- Kantar (Audience Measurement): Kantar provides global audience measurement solutions including TV, digital, and cross-platform measurement through its Audience division. It competes in many markets with Numeris and offers broader geographic reach and ad-tech integration capabilities.
- Ipsos (Audience Measurement): Ipsos is a global research firm with significant audience measurement capabilities, particularly in media and advertising research. It competes with Numeris in syndicated audience research and ad-hoc media studies across global markets.
Direct peers
- Comscore: Comscore provides cross-platform audience measurement, including digital video consumption data that Numeris integrates with via device identifier sharing. Comscore directly competes in cross-platform video measurement and is both a partner and competitor to Numeris.
- BARB (Broadcasters' Audience Research Board): BARB is the UK's industry-owned audience measurement body for television viewing, structurally analogous to Numeris as an industry utility providing official TV audience measurement. It operates a similar panel-based hybrid methodology and serves broadcasters, agencies, and advertisers in the UK.
Regional players
- Médiamétrie: Médiamétrie is France's official audience measurement organization for TV, radio, and digital, structurally similar to Numeris as an industry-owned measurement body. Comparable in mission, methodology, and client base though focused on the French market.
Emerging players
- Samba TV: Samba TV provides cross-platform TV and streaming audience measurement using automatic content recognition (ACR) data from smart TVs. It competes with Numeris's Enhanced TAM/National VAM in the cross-platform video measurement space, particularly for CTV and streaming measurement.
- iSpot.tv: iSpot.tv provides cross-platform TV and CTV ad measurement and attribution, competing with Numeris in video audience measurement with a focus on advertising outcomes and real-time cross-platform analytics.
- Parrot Analytics: Parrot Analytics measures global content demand using audience expression data. It is both a partner (combining demand signals with Numeris ratings) and a complementary competitor in cross-platform audience measurement.
- VideoAmp: VideoAmp provides currency-grade cross-platform TV measurement and ad planning in the US market, using a hybrid panel and data integration approach similar to Numeris's Enhanced TAM and National VAM. Comparable in methodology though focused on the US market.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Numeris social profiles
Digital presenceNumeris compliance and trust
Trust signalCompliance1 record
Numeris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numeris leadership team
Management profileNumber of profiles
Profiles7 records
Numeris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numeris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numeris
What does Numeris do?
Numeris provides cross-platform video and audio audience measurement data and solutions to the Canadian media industry. It operates a national meter-based panel combined with big data integration to deliver unified ratings for linear TV, streaming video, and radio consumption. Its subscribers—broadcasters, advertisers, and agencies—access this measurement data through a password-protected client site and through licensed third-party software providers for media planning, buying, and programming decisions.
Is Numeris a public or private company?
Numeris is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Numeris founded?
Numeris was founded in 1947. It employs 501 to 1,000 people.
Where is Numeris based?
Numeris is headquartered in Toronto, Canada, in the North America region.
How does Numeris make money?
Two revenue lines are on record. Data Subscription Services are the primary driver. The others are software Licensing.
Who are Numeris's main competitors?
Broad incumbents on record are Nielsen, Kantar (Audience Measurement) and Ipsos (Audience Measurement). Direct peers are Comscore and BARB (Broadcasters' Audience Research Board). Médiamétrie is listed as a regional player. Emerging players are Samba TV, iSpot.tv, Parrot Analytics and VideoAmp.
Does Numeris have an API?
No public API is recorded for Numeris.
What industry is Numeris in?
Numeris's product category is Audience Measurement Services. Its primary akta.pro industry code is MPABAOAF, Census/Server-Side Streaming Measurement for OTT/CTV/FAST, with a secondary code of MPABAOAC, Radio Audience Measurement (PPM/Diary/Streaming Radio). Its NAICS code is 518 and its SIC code is 7370.