GIVE Yoga

What GIVE Yoga does

GIVE Yoga is a single-location yoga studio operating in the Clintonville neighborhood of Columbus, Ohio, under the legal entity Be Corp Columbus, LLC. Founded in 2015 by Leah Westwater and Brian Westwater, the studio delivers in-person yoga instruction across three rooms (Hot Studio, Big Room, Upstairs Studio) and six primary class styles — Hot Power Flow, Hot Slow Burn, Flow to Yin, Slow Flow, Yin + Restore, and Mobility — supplemented by prenatal and family yoga, sound bath experiences, Reiki certification, and Urban Zen Integrative Therapy workshops. Supporting technology is a Mariana Tek white-label mobile application on iOS and Android plus the studio's Squarespace-hosted website, used for class scheduling, booking, and membership management with a tiered rolling booking window (14 days for members, 10 for pack holders, 7 for drop-ins).

The business operates a diversified revenue model spanning recurring memberships ($99/month or $1,080/year), pay-as-you-go drop-ins ($18) and class packs ($170 for 10, $320 for 20), Yoga Alliance-certified 200-hour and 300-hour teacher training (200+ graduates cumulative), workshops priced $35-$250, and retreats ranging from a Great Smoky Mountains yurt retreat ($795-$1,250) to a Water Island, USVI retreat ($2,500-$3,999). A distinguishing structural element is the GIVE Yoga Fund, launched in 2016 and managed by The Columbus Foundation as an endowed vehicle, which directs a portion of studio revenue to nonprofit partners; the Fund has contributed over $126,000 to date, with $11,000 distributed in 2025 alone.

The studio's GTM motion is direct-to-consumer and community-led: members and prospects book through the website or mobile app, marketing is driven primarily by Instagram and email newsletters plus in-studio events, and brand differentiation rests on the integration of personal practice with charitable impact. The customer base is highly fragmented across general practitioners, expecting parents, families, and aspiring teachers, with no institutional investors, parent company, or M&A activity disclosed.

Name

GIVE Yoga

Legal name

Be Corp Columbus, LLC

Website

https://giveyoga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GIVE Yoga is a privately-held, single-location yoga studio in Columbus, Ohio, offering drop-in classes, memberships, Yoga Alliance-certified teacher training, workshops, and retreats, distinguished by its community-impact GIVE Yoga Fund that has directed over $126,000 to nonprofit partners.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Yoga studio
• Yoga classes
• Yoga teacher training
• Yoga retreats
• Wellness workshops

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Studio Classes - Memberships: Monthly and annual unlimited memberships providing ongoing access to studio classes with benefits including guest passes, workshop discounts, and retail discounts.
2. Studio Classes - Drop-in and Packs: Single class drop-ins at $18, class packs (10 classes for $170, 20 classes for $320), with expiration dates and shareable via app.
3. Class Styles: Variety of yoga class styles including Hot Power Flow, Hot Slow Burn, Flow to Yin, Slow Flow, Yin + Restore, and Mobility offered in multiple studio rooms (Hot Studio, Big Room, Upstairs Studio).
4. Teacher Training Programs: 200-Hour Yoga Teacher Training (Yoga Alliance certified) and 300-Hour Advanced Yoga Program. Successfully graduated more than 200 trainees.
5. Retreats: Yoga retreats including local yurt retreats (Great Smoky Mountains, July 2024 at $795-$1,250) and international retreats (Water Island, USVI November 2025 at $2,500-$3,999).
6. Workshops and Events: Specialized workshops covering topics like yoga assisting, sound healing, prenatal yoga, reiki certification, and seasonal events. Prices range from $35-$250.
7. Equipment Rentals: Yoga mat rentals ($5), Manduka mat-length towels ($3), Manduka hand towels ($2).
8. Retail Sales: Sale of yoga mats, props, and accessories. Members receive 10% off retail.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GIVE Yoga operates a brick-and-mortar yoga studio in the Clintonville neighborhood of Columbus, Ohio, providing in-person yoga classes across multiple styles (Hot Power Flow, Hot Slow Burn, Flow to Yin, Slow Flow, Yin + Restore, and Mobility) in three dedicated practice rooms. Beyond regular class attendance, the studio sells Yoga Alliance-certified 200-hour and 300-hour teacher training programs, specialty workshops (prenatal, family, Reiki certification, sound baths, Urban Zen), and multi-day retreats at domestic and international destinations. A portion of every transaction is directed to nonprofit partners through the GIVE Yoga Fund, framing the studio's offerings as both a personal wellness practice and a vehicle for community impact.

Product overview

GIVE Yoga is a yoga studio in Columbus, Ohio, offering a comprehensive wellness ecosystem centered around in-person yoga instruction. The core offering consists of diverse class styles (Hot Power Flow, Hot Slow Burn, Flow to Yin, Slow Flow, Yin + Restore, and Mobility) held in three studio spaces. Supporting revenue streams include membership tiers (Monthly Unlimited at $99/month and Annual Unlimited at $1,080/year), class packs (10 and 20-class options), and single drop-in classes ($18). Educational products include 200-Hour and 300-Hour Yoga Teacher Training programs certified through Yoga Alliance. Specialty programming encompasses workshops (Reiki certification, Urban Zen, sound healing), retreat experiences (Yurt Summer Retreat in the Smoky Mountains, Water Island Retreat in the US Virgin Islands), prenatal and family yoga series. The studio also operates the GIVE Yoga Fund, a community giving initiative directing revenue to nonprofit partners, having contributed over $126,000 to date.

Differentiator

Problem solved

Functional benefit

Products and services

• GIVE Yoga In-Studio Yoga Classes Scheduled in-person yoga classes in multiple styles (Hot Power Flow, Hot Slow Burn, Flow to Yin, Slow Flow, Yin + Restore, Mobility), taught in three studio rooms (Hot Studio, Big Room, Upstairs Studio) and open to all-levels practitioners.
• 200-Hour Yoga Teacher Training Program Yoga Alliance-certified 200-hour foundational teacher training that prepares graduates to teach yoga, with cohorts running from the Columbus, Ohio studio.
• 300-Hour Advanced Yoga Program Advanced 12-month yoga program of immersive weekends, practice teaching, masterclasses, and lectures designed to advance teaching competency beyond foundational certification.
• Full Moon Yoga + Yurt Summer Retreat (2024) Multi-day yoga retreat featuring daily yoga, mindfulness workshops, cacao ceremonies, and sound baths, with shared or private yurt accommodation at Seven Springs Holistic Retreats in the Great Smoky Mountains.
• 2025 Water Island Retreat (U.S. Virgin Islands) Six-day international yoga retreat held at 4 Elements Culinary and Wellness Center on Water Island, USVI, with daily yoga, meditation, pranayama, meals, and bungalow-style cabin accommodation.
• Prenatal Yoga + Mindfulness Series Six-week prenatal yoga and mindfulness series teaching movement, breathwork, and meditation to support expecting parents physically, mentally, and emotionally; includes a prenatal guide and recorded meditations.
• Family Yoga Classes Family-friendly yoga sessions led by Liz Brodhag, where children and their grown-ups practice together to build strength, flexibility, balance, and confidence in children while encouraging family connection.
• Sound Bath Experiences Immersive sound healing sessions using crystal singing bowls, didgeridoo, Native American flute, chimes, and ocean drum, sometimes paired with energy healing modalities such as Reiki.
• Urban Zen Integrative Therapy Workshops Workshops combining restorative yoga, mindfulness meditation, light stretches, essential oils, and Reiki for promoting well-being and reducing anxiety, pain, and exhaustion.
• Reiki Level 1 Certification Workshop Full-day Reiki Level 1 certification workshop covering the history, philosophy, attunements, hand placements, visualization, and healing practices, with Level 1 certification awarded on completion.
• Yoga Equipment Rentals Rental of yoga mats, Manduka mat-length towels, and Manduka hand towels for use during in-studio classes and workshops.

Quantifiable outcome

• Over $126,000 donated to nonprofit organizations since founding through GIVE Yoga Fund
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nationwide Children's HospitalcoreOthers · 1 January 2025Annual nonprofit partner receiving donations through the GIVE Yoga Fund. In 2025, the GIVE Yoga Fund donated to Nationwide Children's Hospital as part of community giving initiative.
• Los Angeles Wildfire RecoverycoreOthers · 1 January 2025Emergency relief partner receiving donations through the GIVE Yoga Fund. In 2025, GIVE Yoga organized a 'Breathe for LA' community class with all donations going to LA wildfire relief efforts.
• Kaleidoscope Youth CentercoreOthers · 1 January 2025LGBTQ+ youth organization receiving donations through the GIVE Yoga Fund. Part of 2025 giving to organizations supporting community equity initiatives.
• Clintonville-Beechwold CRCcoreOthers · 1 January 2025Local community resource center receiving donations through the GIVE Yoga Fund. Part of ongoing support for neighborhood organizations.
• Flying Horse FarmsminorOthersOrganization supported through GIVE Service Days volunteer initiatives. Photos on website show volunteer events at Flying Horse Farms.
• Wellity Education (previously Youth Yoga Project)minorOthersYouth yoga education organization previously known as Youth Yoga Project. Supported through GIVE Service Days.
• Hero USAminorOthersOrganization supported through GIVE Service Days volunteer initiatives.
• Star HousecoreOthersCentral Ohio's only drop-in center for youth ages 14-24 experiencing homelessness. GIVE Yoga hosted Giving Tuesday class in 2024 with all funds matched by GIVE Yoga Fund. Supports emergency assistance including bus passes, job certifications, and housing essentials.
• Directions for Youth & FamiliescoreOthersMental health organization impacting over 8,500 youth and families annually. GIVE Yoga hosted 'Yoga to Uplift' donation class supporting this organization, with funds matched by GIVE Yoga Fund.
• 4 Elements Culinary and Wellness CenterminorStrategic or Co-development PartnerRetreat center hosting the 2025 Water Island Retreat in the U.S. Virgin Islands. Features bungalow-style cabins with private outdoor showers on a secluded Caribbean island.
• Seven Springs Holistic RetreatsminorStrategic or Co-development PartnerRetreat center in the Great Smoky Mountains featuring seven natural springs on 126 acres. Hosted the 2024 Full Moon Yoga + Yurt Summer Retreat with yoga shala, herbal tea garden, and labyrinth.
• Columbus FoundationminorOthersLocal foundation managing the GIVE Yoga Fund as an endowed charitable fund. Donations can be made through Columbus Foundation's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Largest U.S. yoga studio chain with similar multi-style class format, hot yoga specialty, membership tier structure, and 200-hour teacher training program. Direct competitor for the same yoga practitioner demographic.
• Modo Yoga: Hot yoga chain with a strong community and charitable giving model (community-focused studios, environmental initiatives) that closely mirrors GIVE Yoga's mission-driven positioning, making it a particularly apt peer for the giving-based differentiation.
• Yoga Six: Multi-location yoga studio chain offering membership and class pack pricing similar to GIVE Yoga, with comparable class styles and teacher training programs targeting a mass-market audience.
• YogaWorks: Multi-location yoga studio offering both yoga classes and teacher training programs. Comparable in offering mix (classes, training, retreats) and similar consumer positioning.
• Sky Ting Yoga: Multi-location yoga studio with strong community-focused brand and similar price-point class offerings. Comparable in mission-driven positioning and boutique class experience.
• Y7 Studio: Hip-hop themed yoga studio chain with comparable membership-based pricing model and community-focused brand identity that competes for the same wellness-focused urban demographic.

Broad incumbents

• Equinox: Premium fitness brand offering yoga classes within a broader luxury fitness ecosystem. Competes for high-end wellness consumers with deeper programming, amenities, and multi-location scale.
• Rumble Boxing: Boutique fitness chain with strong community-driven brand identity and similar premium pricing model. Comparable in boutique positioning and consumer demographic, though offering a different modality.
• Peloton: Major digital fitness platform offering yoga content via subscription. Competes for share of wallet and time from the same yoga/fitness consumer, but as a broader fitness ecosystem rather than a single studio concept.

Emerging players

• Glo: Online yoga and meditation subscription platform. Indirect competitor for at-home practice time, with overlapping teacher talent and class formats but distinct delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/giveyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVE Yoga