Jacksons Food Stores
Jacksons Food Stores is a family-owned private convenience store and fuel retailer operating 300+ company-operated stores and 1,100+ ExtraMile joint-venture stores across 18 western U.S. states, serving on-the-go consumers with fuel, fresh food, and a digital loyalty program.
- Company typePrivate
- Founded1975
- HeadquartersMeridian, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Jacksons Food Stores does
Jacksons Food Stores, Inc. is a family-owned private convenience store and fuel retailer founded in 1975 by John Jackson in Caldwell, Idaho, and headquartered in Meridian, Idaho. The company operates 300+ company-operated convenience stores across eight western U.S. states (Idaho, Nevada, Oregon, Washington, Arizona, California, Montana, Utah) under the Jacksons Food Stores and ExtraMile by Jacksons banners, and through its joint venture with Chevron participates in 1,100+ ExtraMile stores across 18 states. Core offerings include fresh food, snacks, beverages, tobacco, car wash, and fuel sold under Shell, Chevron, Texaco, and Jacksons brands, supported by private-label sub-brands (Brew Reserve coffee, Bakehouse, Jacksons Products, Bananas) and the Let's Go Rewards loyalty program with mobile app, Stars-based redemption tiers, and digital punch cards.
The company monetizes through per-transaction convenience retail and fuel sales at company-operated stores, JV economics from ExtraMile, and commission-based online ordering via DoorDash, Uber Eats, Instacart, and Grubhub. Operational technology includes a POS-integrated loyalty platform, digital cashback integrations (Swiftly), and Level 3 EV fast-charging stations deployed in partnership with OnPoint EV Solutions at 9 locations. Vertically integrated operating subsidiaries — Jackson Energy, Capitol Distributing, Jackson BevCo, and Jackson Jet Center — support in-house fuel sourcing, wholesale distribution, beverage distribution, and private aviation services respectively. The customer base is fragmented B2C, serving on-the-go consumers, fuel customers, and EV drivers along major western travel corridors, with no disclosed enterprise contracts or material customer concentration.
The company employs 3,000+ people and is governed by founder/CEO John Jackson with sons Cory Jackson (President, Jacksons Food Stores) and Jeff Jackson (President, Jackson Jet Center), and Andrea Jackson leading Jackson BevCo. No external private equity or venture capital investment has been disclosed; growth has been funded organically and through tuck-in acquisitions including the January 2025 Hi-Noon Petroleum acquisition and the 2008 acquisition of 75 stores. Recent strategic priorities include digital transformation (Lula Commerce, Bounteous x Accolite, PAR Retail partnerships), loyalty program modernization (April 2024 Stars restructure, 2025 digital punch card reintroduction), EV infrastructure rollout, and community engagement via Boise State University NIL partnerships and brand sweepstakes.
Jacksons Food Stores firmographics
Firmographics- Name
- Jacksons Food Stores
- Legal name
- Jacksons Food Stores, Inc.
- Website
- https://jacksons.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jacksons Food Stores is a family-owned private convenience store and fuel retailer operating 300+ company-operated stores and 1,100+ ExtraMile joint-venture stores across 18 western U.S. states, serving on-the-go consumers with fuel, fresh food, and a digital loyalty program.
- Ownership category
- akta.pro rank
Jacksons Food Stores industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Gasoline Stations with Convenience Stores (457110), Convenience Retailers (445131), Gasoline Stations (4571)
- SIC
- Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)
- akta.pro secondary industries
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Jacksons Food Stores is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jacksons Food Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Convenience Retail Sales: In-store sales of convenience products including fresh food, snacks, beverages, tobacco, and other convenience items at company-operated Jacksons and ExtraMile locations.
- Fuel Sales: Fuel sales under Shell, Chevron, Texaco, and Jacksons brands at company-operated and ExtraMile convenience stores.
- Loyalty Program Engagement: Let's Go Rewards program drives customer retention and increased basket size through Stars earning and redemption, with 300+ locations serving loyalty members.
- Delivery Commission: Online ordering and delivery through DoorDash, Uber Eats, Instacart, and Grubhub platforms, with the company appearing as a storefront on delivery apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Convenience retail pricing for in-store merchandise |
| Subscription | Monthly | Let's Go Rewards Stars redemption tiers |
| Usage-based | Pay-as-you-go | EV Charging - competitive pricing with guaranteed uptime |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Jacksons Food Stores product offering
Product offeringCore offering
Jacksons Food Stores operates 300+ company-operated convenience stores across eight western U.S. states selling fuel under Shell, Chevron, Texaco, and Jacksons brands along with fresh food, snacks, and beverages. The company also operates ExtraMile by Jacksons stores under a Chevron joint venture and supports a digital loyalty program, online ordering and delivery, and EV charging infrastructure at selected locations.
Differentiator
Problem solved
Functional benefit
Brands
- Let's Go Bananas: Fresh banana promotion program offering free bananas with qualifying purchases
- Brew Reserve
- Jacksons Products
- Let's Go Rewards
Products and services
- Jacksons Food Stores Convenience Retail Company-operated convenience stores across 8 western U.S. states selling fuel under Shell, Chevron, Texaco, and Jacksons brands along with fresh food, snacks, beverages, tobacco, car wash, and other convenience items for on-the-go consumers.
- ExtraMile by Jacksons (Chevron Joint Venture) Joint venture with Chevron operating 1,100+ convenience stores in 18 states under the ExtraMile banner, combining two trusted brands with top-quality products, fuel customers can trust, and integrated digital cash back offers on alcohol purchases via Swiftly.
- Let's Go Rewards Loyalty Program Free mobile and web loyalty program available across 300+ Jacksons and 1,100+ ExtraMile locations; members earn 10 Stars per dollar on eligible items and redeem across four tiers (300-600 Stars), with digital punch cards, personalized offers, and sweepstakes entries.
- Online Ordering and Delivery Online ordering for Jacksons convenience store products through DoorDash, Uber Eats, Instacart (which also accepts EBT SNAP payments for same-day delivery), and Grubhub platforms.
- OnPoint EV Level 3 DC Fast Charging Stations Level 3 DC Fast Charging stations (180-360kW) deployed at 9 Jacksons store locations along I-84, I-15, and I-90 corridors in Idaho, California, and Washington, integrated with the Jacksons store app and OnPoint EV mobile app for charging reservations, preordering, and curbside delivery.
- Brew Reserve Coffee Jacksons' curated private label coffee program featuring bean-to-cup brews served across the Jacksons store network.
- Let's Go Bananas Fresh Banana Program Fresh banana promotion program offering free bananas to customers with qualifying purchases at Jacksons stores.
- Jacksons Products Private Label Jacksons' private label snack products including Bakehouse bakery items, snack cups, and a variety of flavored snack products sold across the Jacksons store network.
- Jacksons Car Wash Car wash services available at Jacksons store locations across the western U.S. footprint, provided as part of the convenience store stop experience.
- Shell Fuel Rewards Affiliation Participation in the Shell Fuel Rewards gold savings program through Jacksons-branded and ExtraMile-branded Shell fuel locations across the western U.S.
- Chevron Texaco Rewards Affiliation Participation in the Chevron Texaco Rewards program through Jacksons and ExtraMile Chevron- and Texaco-branded fuel locations.
Companies that use Jacksons Food Stores
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Jacksons Food Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Jacksons Food Stores partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- BodyArmorminorJacksons partnered with BodyArmor for the Banana Ball Tickets Sweepstakes 2026, offering two prizes valued at over $4,500 each including tickets to Banana Ball games and $4,000 Visa gift cards for travel.
- Chevron (ExtraMile Joint Venture)coreExtraMile by Jacksons is a joint venture between Jacksons Food Stores and Chevron, combining two trusted brands under one banner. ExtraMile offers top-quality products alongside fuel customers can trust, with 1,100+ stores across 18 states. The partnership enables Jacksons to participate in Chevron fuel rewards programs including Shell Fuel Rewards and Chevron Texaco Rewards.
- SwiftlymajorExtraMile by Jacksons partnered with Swiftly to launch digital cash back offers on beer, wine, and spirits purchases, integrated into their mobile apps across 1,100+ stores in 18 states. Swiftly's cashback program allows rewards members to receive funds through PayPal, Venmo, or digital prepaid Visa card.
- fairlife and Core PowerminorJacksons teamed up with fairlife and Core Power for the Fall Outdoor Adventure Package giveaway, featuring Solo Stove products, YETI merchandise, and Jacksons gift cards valued at over $800.
- OnPoint EV SolutionscorePartnership to install Level 3 DC Fast Charging stations at 9 Jacksons locations across Idaho, California, and Washington. OnPoint EV Solutions, co-founded by former NFL player Rolly Woolsey, provides charging stations integrated with solar canopies, high-speed Wi-Fi, security cameras, and digital kiosks. Stations are manufactured by BTC Power and managed by Uptime Charger.
- Uptime ChargermajorUptime Charger is OnPoint EV's dedicated partner for end-to-end EV charging solutions. As a national EV Charging EPC and Management company from Michigan, Uptime provides certified electricians nationwide, optimized EVSE solutions, 24-48 hour maintenance turnaround, and 97% SLA guarantee for the Jacksons EV charging network.
- BTC PowermajorBTC Power manufactures the DC Super-Fast Level 3 EV Charging Stations deployed at Jacksons locations, providing up to 360kW for single car charging with 180kW minimum when both dispensers are in use. The company reports 98% uptime across over 22,000 deployed charging systems.
- DarigoldminorJacksons partnered with Darigold to celebrate National Milk Day on January 11, 2025, with a sweepstakes offering 8 lucky customers a year of milk. Darigold is sourced from family-owned farms in the Pacific Northwest.
- Lula CommercemajorJacksons partnered with Lula Commerce to bring online ordering and delivery to customers in properties in Idaho, Arizona, Nevada, Oregon, and Washington, expanding digital commerce capabilities.
- Bounteous x Accolite and PAR RetailmajorJacksons Food Stores announced new advancements in its digital technology through partnerships with Bounteous x Accolite and PAR Retail to enhance the rewards program and digital customer experience.
- Boise State UniversitycoreJacksons has an ongoing NIL (Name, Image, Likeness) partnership with Boise State University athletics, including exclusive collectible trading cards, basketball and football athlete partnerships, tailgate events at home games, and billboard promotions in the Treasure Valley.
Scale indicators5 records
Recent moves1 record
Expansion highlights6 records
Jacksons Food Stores competitors and assessment
Company assessmentBroad incumbents
- Couche-Tard (Circle K): Alimentation Couche-Tard operates 14,000+ Circle K and Couche-Tard stores globally, making it the world's largest independent c-store and fuel operator. It represents the consolidated national incumbent benchmark for scale, supply chain leverage, and M&A capacity against which Jacksons competes for talent and acquisitions.
- 7-Eleven: 7-Eleven operates 13,000+ U.S. stores and is owned by Seven & i Holdings (Japan). The dominant national c-store franchise system, comparable on store format, fuel, and loyalty (7Rewards) but vastly larger in scale and capital access.
Direct peers
- Sheetz: Sheetz is a large family-owned convenience store and fuel chain with 700+ stores across the Mid-Atlantic and Midwest. Comparable on family ownership, made-to-order food, loyalty program, and EV charging pilots—direct competitive model even though geographically non-overlapping.
- Casey's General Stores: Casey's operates 2,900+ c-stores across the Midwest and South with a strong fuel, fresh food, and private label model. Public company (NASDAQ: CASY) provides a direct valuation benchmark for Jacksons' retail-store unit economics and growth profile.
- QuikTrip: QuikTrip is a large private convenience store and fuel chain with 1,000+ stores across the Midwest, South, and Southeast. As a private, family-controlled operator with strong store cleanliness reputation and fresh food focus, it parallels Jacksons on private family ownership and operational standards.
- RaceTrac: RaceTrac is a large private c-store and fuel chain with 750+ stores across the Southeast and Midwest. Family-influenced ownership, strong fuel and food focus, and similar investment in EV charging infrastructure make it a directly comparable model to Jacksons.
- Pilot Flying J: Pilot Flying J operates 900+ travel centers and c-stores across North America, owned by Berkshire Hathaway. Comparable on fuel-led model, travel-corridor positioning (similar to Jacksons' I-84/I-15/I-90 EV charger sites), EV charging investments, and loyalty programs.
- Maverik: Maverik is a closely comparable western U.S. regional convenience store and fuel chain operating 380+ stores across 12 western states. It acquired Kum & Go in 2023 for ~$2B and shares Jacksons' western U.S. focus, fuel-led model, and family-influenced ownership history—making it the most directly comparable peer.
- Wawa: Wawa is a private, family-influenced c-store chain operating 1,000+ stores across the Mid-Atlantic and Florida. Renowned for fresh food, loyalty program, and clean stores, it represents Jacksons' aspirational peer on fresh food and digital loyalty—directly comparable on brand positioning if not geography.
Regional players
- Kwik Trip: Kwik Trip is a family-owned c-store chain operating 800+ stores across the Upper Midwest. Comparable on family ownership, operational excellence, fresh food, and private label (Kwik Trip-branded products)—a relevant benchmark even though geographically non-overlapping with Jacksons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Jacksons Food Stores social profiles
Digital presenceJacksons Food Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacksons Food Stores leadership team
Management profileNumber of profiles
Profiles4 records
Jacksons Food Stores subsidiaries and ownership
Company hierarchySubsidiaries6 records
Jacksons Food Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacksons Food Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacksons Food Stores
What does Jacksons Food Stores do?
Jacksons Food Stores operates 300+ company-operated convenience stores across eight western U.S. states selling fuel under Shell, Chevron, Texaco, and Jacksons brands along with fresh food, snacks, and beverages. The company also operates ExtraMile by Jacksons stores under a Chevron joint venture and supports a digital loyalty program, online ordering and delivery, and EV charging infrastructure at selected locations.
Is Jacksons Food Stores a public or private company?
Jacksons Food Stores is a private company. It is classified as family owned and is currently operating.
When was Jacksons Food Stores founded?
Jacksons Food Stores was founded in 1975. It employs 1,001 to 5,000 people.
Where is Jacksons Food Stores based?
Jacksons Food Stores is headquartered in Meridian, United States, in the North America region.
How does Jacksons Food Stores make money?
Four revenue lines are on record. Convenience Retail Sales are the primary driver. The others are fuel Sales, loyalty Program Engagement and delivery Commission.
Who are Jacksons Food Stores's main competitors?
Broad incumbents on record are Couche-Tard (Circle K) and 7-Eleven. Direct peers are Sheetz, Casey's General Stores, QuikTrip, RaceTrac, Pilot Flying J, Maverik and Wawa. Kwik Trip is listed as a regional player.
Does Jacksons Food Stores have an API?
No public API is recorded for Jacksons Food Stores.
What industry is Jacksons Food Stores in?
Jacksons Food Stores's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores), with a secondary code of CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 457110 and its SIC code is 5412.