What Diversified Roofing does

Diversified Roofing Company is a Phoenix, Arizona-based, second-generation family-owned roofing contractor that has operated continuously since 1988, providing installation, repair, restoration, and coatings services across both residential and commercial end markets. The company expanded into Houston, Texas in 2008 and is currently licensed as a contractor in more than 20 U.S. states, with two physical offices (Phoenix headquarters and Houston division), a workforce of 300+ employees, a fleet of 100+ trucks, and a run-rate of 300+ roof replacements per year. Leadership is anchored by President and CEO Mark Schouten (20+ years tenure) and CFO Bill Ostmann, with the Schouten family retaining ownership control.

The company's core technical offering is a full portfolio of roofing systems rather than a single product. Commercial capabilities include Spray Polyurethane Foam (SPF), Single-Ply membranes (TPO and EPDM), clay and concrete tile, standing-seam metal, and torch-applied modified bitumen systems. Residential services parallel these with asphalt shingles, metal, tile, SPF, and restoration/coating systems (silicone, elastomeric) that extend roof life by 5-10 years at lower cost than full replacement. SPF is positioned as a differentiated product, marketed at $4-$7 per square foot with claimed 15-35% energy savings and 20-50+ year lifespans, alongside metal ($12-$20/sq ft), tile ($7-$14/sq ft), and TPO ($5-$8/sq ft) offerings. Diversified holds Master Contractor and ESP-equivalent designations with premier manufacturers including Boral, Carlisle/Versico, Certainteed, GAF, Owens Corning, Johns Manville, Elevate (Holcim), Eagle Roof Tile, and Henry Company.

Revenue is generated through project-based, unit-priced contracts with a primarily residential SMB base and a smaller commercial book (illustrated by enterprise accounts such as Red Bull in Waddell, AZ). The go-to-market is sales-led: free on-site inspections and estimates, direct field sales, dedicated residential and commercial sales teams, an instant-quote website tool, phone-based inside sales, and a customer referral program paying $200 per completed roof replacement. Customer financing is offered through GreenSky Programs (a Goldman Sachs company). Distribution is augmented by membership in the National Roofing Partners network for multi-state commercial reach, and the company has pursued inorganic growth via two acquisitions: Remedy Roofing (July 2022) and American Building Contractors (February 2025), with no disclosed funding rounds or external equity.

Name

Diversified Roofing

Legal name

Diversified Roofing Company

Website

https://diversifiedroofing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Diversified Roofing is a Phoenix-based, second-generation family-owned roofing contractor providing commercial and residential installation, repair, restoration, and coating services across 20+ U.S. states, serving homeowners, builders, and commercial property owners.

Ownership category

akta.pro rank

Product category

Commercial and Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industry

Roof Repair & Leak Remediation (HSAPAKAB)

Keywords

• Commercial roofing services
• Residential roofing services
• Roof replacement and repair
• Spray foam roofing
• Roof restoration coatings

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Installation and Replacement: One-time project-based revenue from roof installation, replacement, and new construction for both residential and commercial properties. Volume discount pricing from manufacturer partnerships passed to customers.
2. Roof Repair Services: Ongoing repair and maintenance services for existing roofs, including inspections and minor repairs.
3. Roof Restoration and Coatings: Cost-effective roof restoration extending roof life by 5-10 years, includes silicone and elastomeric coating applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Diversified Roofing is a second-generation, family-owned roofing contractor that installs, replaces, repairs, and restores roofs for commercial and residential properties. The company delivers multiple roofing system types — including spray polyurethane foam (SPF), single-ply membranes (TPO/EPDM), clay and concrete tile, metal, asphalt shingles, and torch-applied modified systems — through dedicated commercial and residential divisions operating primarily out of Phoenix, AZ and Houston, TX.

Product overview

Diversified Roofing operates as a commercial and residential roofing services provider with two primary service divisions offering multiple specialized roofing systems. Commercial services include Spray Foam Insulated Systems (SPF), Restoration and Coatings, Concrete and Clay Tiles, Metal Roofing Systems, Single Ply Systems (TPO & EPDM), and Torch Applied Modified Systems. Residential services parallel these with Asphalt Shingle Roofing, Metal Roofing, Spray Foam Systems, and Restoration and Coatings. The company also offers ancillary services including a Referral Program ($200 per referral) and Financing Options through GreenSky® Programs. With operations since 1988 in Phoenix and 2008 in Houston, the company has grown to over 300 employees and a fleet of 100+ trucks, completing 300+ roof replacements per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Polyurethane Foam (SPF) Roofing Spray Polyurethane Foam roofing that expands from liquid to form a solid layer coating the existing roof, providing thermal, air, and moisture barriers with 15-35% energy savings and 20-50+ year lifespan. Offered to commercial and residential property owners.
• Commercial Roof Restoration and Coatings Cost-effective roof restoration and coatings (including silicone and elastomeric coatings) applied as a liquid membrane to extend commercial roof life by 5-10 years. For commercial property owners seeking alternatives to full re-roofing.
• Clay and Concrete Tile Roofing Energy-efficient, fire-resistant clay and concrete tile roofing systems lasting up to 50+ years. Available for both commercial and residential properties, ideal for hot climates.
• Commercial Metal Roofing Systems Commercial metal roofing systems including standing seam roofs with concealed fasteners. Lightweight, durable, with 40-70 year lifespan and high heat reflectivity. For commercial/industrial property owners.
• Single Ply Systems (TPO and EPDM) Single-ply roofing membranes (TPO and EPDM) for low-slope commercial roofs. Flexible, UV-resistant, and economical. For commercial property owners with flat or low-slope buildings.
• Torch Applied Modified Systems Torch-applied waterproofing membrane systems using bitumen and polymers applied with a blowtorch to create airtight, waterproof seals with excellent water and UV resistance. For commercial property owners.
• Asphalt Shingle Roofing Cost-effective asphalt shingle roofing made from fiberglass base with hot asphalt and mineral granule overlay, providing durability and fire resistance. For residential homeowners.
• Residential Metal Roofing Standing seam and screw-down panel metal roofing for residential homes. Long-lasting (40-70 years), energy-efficient, recyclable, with minimal maintenance. For residential homeowners.
• Residential Roof Restoration and Coatings Roof restoration and coating service for residential properties that extends roof life by 5-10 years as a cost-effective alternative to full roof replacement. For residential homeowners.
• Roofing Financing Options Flexible payment plans offered through GreenSky Programs (a Goldman Sachs Company) to help customers manage roofing project costs. For residential and commercial roofing customers.

Quantifiable outcome

• Energy savings of 15-35% with SPF roofing
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and major.

• National Roofing Partners (NRP)coreChannel Partner/ Reseller/ DistributorNational network affiliation providing commercial roofing services with national buying power and coordinated expertise across regions.
• Boral RoofingmajorTechnology or IntegrationManufacturer partner for clay and concrete roofing tiles with cutting-edge design and development.
• Carlisle / VersicomajorTechnology or IntegrationManufacturer partner for commercial roofing systems including single-ply membranes. Holder of ESP award recognition.
• CertainteedmajorTechnology or IntegrationShingle manufacturer with Master Contractor designation. Provides quality-tested residential roofing materials.
• GAFmajorTechnology or IntegrationMaster Installer certification partner for shingles and roofing materials.
• Owens CorningmajorTechnology or IntegrationPartner for residential and commercial roofing materials including shingles and insulation products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tecta America: Largest U.S. commercial roofing contractor offering installation, repair, and maintenance across commercial and residential segments nationwide. Highly comparable to Diversified Roofing in service mix (single-ply, metal, SPF, coatings), multi-state operating model, and large field-services workforce.
• Bone Dry Roofing: Multi-state residential and commercial roofing franchise operating across the Midwest and Southeast with a comparable menu of shingle, metal, and flat-roof systems plus repair and restoration. Directly comparable in GTM (sales-led with free estimates), product breadth, and franchise-aided geographic expansion model.
• Nations Roof: Nationwide commercial roofing contractor delivering new construction, replacement, repair, and coatings for industrial, retail, and institutional clients. Closely comparable to Diversified's commercial division across SPF, TPO, EPDM, modified bitumen, and metal roof systems with a multi-region field-services footprint.
• Roofing Corporation of America: Private-equity-backed roofing roll-up platform acquiring regional residential and commercial roofers across the U.S. Directly comparable as both a competitor for talent and customers and a likely counterparty in regional tuck-in M&A, given Diversified's own acquisition cadence.
• Baker Roofing Company: Regional residential and commercial roofing contractor with a multi-decade operating history covering installation, repair, and restoration in the Southeast U.S. Comparable service mix, sales-led motion, and reliance on manufacturer certifications mirror Diversified's positioning outside of its Sun Belt core.
• Best Choice Roofing: National residential-focused roofing contractor with a hub-and-spoke multi-state sales-led model and insurance-replacement specialization. Comparable in homeowner segment targeting, free-estimate GTM, and rapid geographic expansion, though more concentrated on residential shingle replacement.
• Greenwood Industries: Commercial roofing contractor delivering new construction, re-roofing, repair, and maintenance for commercial, industrial, and institutional buildings. Comparable in commercial systems portfolio (single-ply, modified bitumen, metal, coatings) and large-project execution model.
• Mr. Roof: Multi-state residential roofing company offering shingle, metal, and flat-roof systems with free inspections and rapid-install positioning. Directly comparable to Diversified's residential division in product mix and homeowner-facing sales process, with overlapping geographic ambitions in the Midwest and Southeast.
• Erie Construction: Residential exterior remodeling contractor with roofing (metal and asphalt) as a core offering, plus siding, windows, and gutters. Comparable in homeowner sales-led GTM and re-roofing project economics, including reliance on manufacturer partnerships and multi-state sales offices.

Broad incumbents

• Tremco Roofing: Major commercial roofing manufacturer and contracting division within the Tremco/RPM portfolio, offering single-ply, modified bitumen, SPF, and coatings through both direct contracting and authorized applicator networks. Broad incumbent overlapping with Diversified's commercial systems portfolio but operating at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DiversifiedRoof
• LinkedInlinkedin.com/company/diversified-roofing
• Xx.com/roofingdiversi1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Roofing