What Best Choice Roofing does

Best Choice Roofing is a Hendersonville, Tennessee-headquartered residential roofing contractor founded in 2009 by Wayne Holloway. The company specializes in roof replacement, repair, restoration, and weather-damage services for homeowners, with most installations completed in as little as one day. Pricing is project-based at roughly $9,000-$20,000 per replacement and $650-$1,755 per repair, with financing available from approximately $94.99/month and average out-of-pocket expenses of $500-$2,500 on insurance-funded jobs. BCR also assists homeowners through the property-insurance claims process, acting as adjuster liaison to maximize coverage approval.

The company's go-to-market is sales-led and field-based, executed through 80+ branch locations across 25+ U.S. states staffed by local sales and production teams. Following the August 2024 acquisition by Brightstar Capital Partners, BCR launched an Operating Partner model that grants equity stakes to regional leaders and added an enterprise technology layer built on ServiceTitan. That platform standardizes sales, production, and customer-engagement workflows across all branches and supports AI overlays for branch performance monitoring and AI-driven recruiting (250-300 new hires onboarded per week). These operational changes reduced average installation timelines from 41 days to under 20 days.

BCR's commercial position rests on its status as Owens Corning's largest Platinum Preferred Contractor (since 2011), granting it access to top-1% Performer designation, exclusive lifetime warranties, and 50-year product warranties unavailable to most contractors. The company has installed over 1 billion shingles, completed more than 100,000 projects, and serves 150,000+ customers. CEO Bryce Barnett leads the company following the founder's transition after the PE transaction.

Name

Best Choice Roofing

Legal name

Best Choice Roofing

Website

https://bestchoiceroofing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Best Choice Roofing is a PE-backed residential roofing contractor operating 80+ branches across 25+ U.S. states, providing roof replacement, repair, restoration, and insurance-claim navigation services to homeowners, with AI-enabled operations on the ServiceTitan enterprise platform.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Siding Contractors (23817), Residential Remodelers (236118)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Residential roofing services
• Roof replacement
• Roof repair
• Storm damage restoration
• Insurance claim roofing

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roof Replacement and Installation: Project-based revenue from complete roof replacement services. Most installations completed in one day. Homeowners pay out-of-pocket or through insurance claims; average roof replacement costs $9k–$20k according to industry data cited on the website.
2. Roof Repair Services: Revenue from targeted repair services for leaks, missing shingles, and emergency weather damage, ranging from $650 to $1,755 per project.
3. Insurance-Claim Revenue: BCR guides homeowners through the insurance claims process, acting as advocate with adjusters. When claims are approved, insurance carriers fund the majority of the replacement cost, with typical out-of-pocket expenses of $500–$2,500 per project.
4. Financing Services: Company offers financing options (starting at $94.99/month based on a 1,500 sq ft roof) to homeowners who do not have full insurance coverage or prefer to spread costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Best Choice Roofing is a residential roofing contractor that sells and installs complete roof replacements, repairs, and restorations for homeowners across 25+ U.S. states through 80+ branch locations. The company also provides free inspections, insurance claim navigation, weather damage services, and Owens Corning roofing systems with exclusive lifetime warranties, supplemented by financing options for out-of-pocket costs.

Product overview

Best Choice Roofing operates as a residential roofing contractor offering a unified service portfolio anchored by roof replacement, repair, and restoration. The core offering is supplemented by inspections, weather damage services, and select add-on services including siding, gutters, and commercial roofing at certain locations. Materials are primarily Owens Corning products, with the company serving as the Largest Platinum Preferred Contractor for Owens Corning. The company also provides financing solutions through partner lenders and backs all work with lifetime warranties. A differentiating technology layer includes AI-powered operational tools deployed across 80+ locations for recruiting automation and performance analytics, built on a ServiceTitan operational platform foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Full roof replacement services installing a complete new roof, with most installations completed in as little as one day, for residential homeowners. Average project cost $9,000–$20,000.
• Roof Repair
• Roof Restoration
• Roof Inspections
• Weather Damage Services
• Specialty Roofing
• Siding
• Gutters
• Commercial Roofing
• Financing Options

Quantifiable outcome

• Over 1 billion shingles installed across company history
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ServiceTitancoreTechnology or Integration · 31 March 2026Best Choice Roofing leverages ServiceTitan's enterprise software platform to standardize workflows across its 80+ locations, gain real-time operational visibility, and advance its AI and data-driven technology strategy. The partnership enables BCR to improve efficiency across sales, production, and customer engagement processes as the company scales nationally. ServiceTitan's AI capabilities support BCR's goal of reducing installation timelines and optimizing branch performance.
• Owens CorningcoreStrategic or Co-development Partner · 1 January 2011Best Choice Roofing has been a Platinum Preferred Contractor with Owens Corning since 2011, achieving top 1% Performer status — the highest tier of Owens Corning's contractor certification. As the nation's largest Platinum Preferred Contractor, BCR offers exclusive lifetime warranties, 50-year product warranties, and top-tier roofing materials (asphalt shingles, tile, metal, slate, cedar) unavailable through most contractors. Owens Corning also provides National Volume Awards and Top Performer MVP recognition to BCR.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aspen Contracting: National residential and commercial roofing contractor operating through a regional rep model. Highly comparable to BCR in offering insurance-claim assistance, free inspections, and large-scale branch networks serving storm-affected homeowners.
• Klaus Roofing Systems: Northeast-based residential roofing franchise network providing roof replacement, repair, and inspections with insurance-claim support. Comparable to BCR in product mix, Owens Corning (and other) manufacturer partnerships, and one-day installation positioning.
• Bone Dry Roofing: Multi-state residential and light commercial roofing contractor operating a regional branch network. Overlaps with BCR on roof replacement/repair, insurance restoration work, and manufacturer-tier certifications serving single-family homeowners.
• Roofing Corp of America (RCA): PE-backed residential roofing roll-up similar in structure and growth strategy to BCR. Targets regional roofers for acquisition under a decentralized operator model with centralized technology — a direct strategic analog to Brightstar's BCR playbook.
• Mighty Dog Roofing: National residential roofing franchise with similar free-inspection, insurance-claim, and storm-damage restoration services to BCR. Comparable target customer (homeowner after weather damage) and multi-product exterior offerings (roofing, siding, gutters, windows).
• Storm Guard Roofing & Construction: National franchise offering roof replacement, repair, and exterior restoration with a stated focus on insurance-claim restoration after storms. Direct match to BCR's insurance-claim navigation proposition and storm-driven geographic footprint.
• Home Genius Exteriors: Multi-state exterior remodeling company providing roofing, siding, and window replacement to homeowners. Comparable in offering roofing as a flagship product line within a broader exterior services portfolio with insurance-claim support.

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the U.S. with a national service footprint. Relevant to BCR as a large-scale, multi-branch roofing services platform; differs on commercial tilt rather than the residential, insurance-driven model BCR leads with.
• Power Home Remodeling: National exterior remodeler offering roofing, siding, windows, doors, and insulation to homeowners with a direct sales force. Comparable to BCR in scale, direct-sales model, and exterior envelope focus, but broader in scope across product categories.

Regional players

• Baker Roofing Company: Southeast U.S. residential and commercial roofing contractor serving North Carolina and adjacent markets. Comparable service offering to BCR's Florida and Carolina branches but materially smaller scale and geographically limited footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmXr_TUtz6ScxjXQ3cSe1RA?app=desktop
• Facebookfacebook.com/866bestchoice
• LinkedInlinkedin.com/company/best-choice-roofing
• Instagraminstagram.com/866bestchoice
• Xx.com/866BESTCHOICE

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Choice Roofing