SurveyGizmo
Alchemer is a Boulder-based cloud customer feedback management platform serving 11,000+ customers across 80+ countries, unifying surveys, reviews, listings, and social feedback with purpose-built AI for analytics and workflow automation.
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SurveyGizmo does
Alchemer, formerly known as SurveyGizmo, is a Boulder, Colorado-based cloud customer feedback management platform serving 11,000+ customers across 80+ countries and 30+ industries. The platform is organized around four product pillars: Compass (listings and local page management for multi-location businesses), Collect (survey design, in-app/website feedback capture, review gathering, and social media monitoring), Connect (400+ pre-built integrations and workflow automation), and Clarity (analytics dashboards powered by purpose-built AI). Underlying capabilities include omnichannel feedback ingestion, AI sentiment analysis, plain-language analytics, and human-in-the-loop workflow triggers, supported by 3.4 billion cumulative survey responses and 10M+ monthly API calls.
The product surface extends beyond survey creation into adjacent experience management categories — reputation management, social media management, listings management, competitive intelligence, and AI Review Signals — positioning Alchemer as a mid-market alternative to Qualtrics and Medallia. The platform processes structured and unstructured text feedback (surveys, online reviews, social media) through NLP-driven sentiment and theme analysis, with role-based access controls, SOC 2 Type II certification, and GDPR-ready status supporting enterprise buyers. Enterprise customers include IHG, LA Fitness, Hello Fresh, AEG, UPMC, Kohls, BMO, Sun Life, Norwegian Cruise Line, Dish Network, NASCAR, H&R Block, Malwarebytes, and Ryder.
Revenue is generated through SaaS subscriptions billed annually, with tiered plans scaling from single-survey self-serve use to full enterprise feedback operations. Go-to-market combines enterprise field sales (Request a Demo CTA, dedicated customer success, 1-800-609-6480 support) with product-led growth (self-serve onboarding, free trial, G2-recognized ease of use). The company was founded in 2006 by CEO Christian Vanek and co-founder Bill Flagg, has 51-100 employees, and operates as Alchemer LLC. The firm has received five consecutive inclusions in the Gartner Magic Quadrant for Voice of the Customer Platforms and was recognized in the 2026 Gartner Market Guide for Brand Health Tracking Providers.
SurveyGizmo firmographics
Firmographics- Name
- SurveyGizmo
- Legal name
- Alchemer LLC
- Website
- https://surveygizmo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alchemer is a Boulder-based cloud customer feedback management platform serving 11,000+ customers across 80+ countries, unifying surveys, reviews, listings, and social feedback with purpose-built AI for analytics and workflow automation.
- Ownership category
- akta.pro rank
SurveyGizmo industry classification
Industry- Product category
- Voice of Customer / Customer Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where SurveyGizmo is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
SurveyGizmo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based software subscription model with tiered pricing plans. The platform offers enterprise power at accessible price points, with scalability from single surveys to full enterprise feedback operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable plans from single survey to enterprise |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
SurveyGizmo product offering
Product offeringCore offering
Alchemer (formerly SurveyGizmo) sells a cloud-based customer feedback management platform that captures omnichannel signals from surveys, online reviews, listings, social media, and in-app/website feedback, then applies purpose-built AI to surface sentiment, themes, and competitive insights. The platform is organized into four pillars - Compass (listings/local pages), Collect (survey, digital experience, reputation, social), Connect (400+ integrations and workflow automations), and Clarity (AI analytics dashboard). It is sold via tiered SaaS subscriptions with annual billing and supplemented by Professional Services, Training, Research Solutions, Panel Services, and Brand Health Tracker offerings.
Product overview
Alchemer (formerly SurveyGizmo) is a unified customer feedback platform organized around four core pillars: Compass (listings management), Collect (survey and feedback capture), Connect (integrations and automations), and Clarity (AI-powered analytics). The platform serves 11,000+ customers across 80+ countries with 3.4 billion survey responses processed. Key products include Survey, Digital Experience, Reputation Management, Social Media Management, Listings Management, Dashboard, AI Sentiment Analysis, Competitive Intelligence, and AI Review Signals. Additional services include Research Solutions, Brand Health Tracker, Panel Services, Professional Services, and Training. The platform is recognized in the Gartner Magic Quadrant for Voice of the Customer Platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Survey
Quantifiable outcome
- 94 NPS for support
- +2 more outcomes
Companies that use SurveyGizmo
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
SurveyGizmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
SurveyGizmo partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
SurveyGizmo competitors and assessment
Company assessmentDirect peers
- Typeform: Conversational form and survey builder popular for design-forward feedback collection. Competes with Alchemer's Collect pillar for SMB and mid-market survey-driven use cases.
- Qualtrics: The leading enterprise Voice of Customer and experience management platform. Alchemer is explicitly positioned as the 'enterprise power without enterprise price' alternative to Qualtrics, serving overlapping buyer personas in VoC and CX.
- Medallia: Enterprise CX and VoC platform with omnichannel feedback capture, AI-powered analytics, and similar enterprise buyer focus. Alchemer competes head-to-head in the same Gartner Magic Quadrant for VoC.
- SurveyMonkey (Momentive): Direct online-survey and feedback platform competitor. Overlaps with Alchemer's core survey creation, distribution, and SMB/mid-market customer base, with comparable self-serve and enterprise tiers.
Broad incumbents
- Forsta: Market research, CX, and VoC platform formed from the merger of FocusVision and Confirmit. Targets enterprise and research buyers with broader survey-research capabilities overlapping Alchemer's offerings.
- Sprinklr: Unified customer experience management platform spanning social, marketing, and care. Overlaps with Alchemer's omnichannel feedback and social-listening capabilities but as part of a much broader suite.
- HubSpot Service Hub: Customer feedback, NPS, and survey functionality built into the HubSpot CRM platform. Represents suite-vendor competition that could compress Alchemer's positioning among HubSpot-centric mid-market customers.
Emerging players
- Birdeye: Multi-location customer experience and reputation management platform. Directly competes with Alchemer's Compass listings pillar and Collect multi-location feedback capture among franchise and retail customers.
- Reputation.com: Reputation and reviews management platform focused on multi-location enterprises. Overlaps with Alchemer's reputation management and listings offerings, particularly in healthcare and retail verticals.
- Zoho Survey: Online survey tool within the broader Zoho business application suite. Competes with Alchemer's Survey product at the SMB and self-serve price tiers, especially where buyers prefer an integrated suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SurveyGizmo social profiles
Digital presenceSurveyGizmo compliance and trust
Trust signalCompliance2 records
SurveyGizmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurveyGizmo leadership team
Management profileNumber of profiles
Profiles2 records
SurveyGizmo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurveyGizmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurveyGizmo
What does SurveyGizmo do?
Alchemer (formerly SurveyGizmo) sells a cloud-based customer feedback management platform that captures omnichannel signals from surveys, online reviews, listings, social media, and in-app/website feedback, then applies purpose-built AI to surface sentiment, themes, and competitive insights. The platform is organized into four pillars - Compass (listings/local pages), Collect (survey, digital experience, reputation, social), Connect (400+ integrations and workflow automations), and Clarity (AI analytics dashboard). It is sold via tiered SaaS subscriptions with annual billing and supplemented by Professional Services, Training, Research Solutions, Panel Services, and Brand Health Tracker offerings.
Is SurveyGizmo a public or private company?
SurveyGizmo is a private company. It is classified as unknown and is currently operating.
When was SurveyGizmo founded?
SurveyGizmo was founded in 2006. It employs 51 to 100 people.
Where is SurveyGizmo based?
SurveyGizmo is headquartered in Boulder, United States, in the North America region.
How does SurveyGizmo make money?
One revenue line is on record: saaS Subscription.
Who are SurveyGizmo's main competitors?
Direct peers on record are Typeform, Qualtrics, Medallia and SurveyMonkey (Momentive). Broad incumbents are Forsta, Sprinklr and HubSpot Service Hub. Emerging players are Birdeye, Reputation.com and Zoho Survey.
Does SurveyGizmo have an API?
Yes. Alchemer offers an API supporting 10M+ API calls per month. Developer guides are available for mobile integration. The API enables connecting feedback data to business systems.
What industry is SurveyGizmo in?
SurveyGizmo's product category is Voice of Customer / Customer Experience Management Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 54191 and its SIC code is 7372.