Go Beyond
Go Beyond is an Atlanta-based SaaS talent development platform that uses proprietary behavioral science assessments and a 12-week cohort program to help enterprises, HR teams, and external coaches align employee purpose with organizational mission.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Go Beyond does
Go Beyond operates a dual revenue model combining subscription-based platform access (covering Purpose Pulse, Friction EQ, and Purpose In Action content) with professional services engagements (guided consulting to define company purpose and align it with employee personal purpose). Go-to-market is sales-led with enterprise demo requests, a free 14-day showcase for self-evaluation, and a certified-partner channel. The company's technology stack is described as a proprietary talent development platform combining behavioral science assessments with self-guided software exercises; it has no public API, no SDK, and no disclosed AI/ML components. Strategic positioning targets multi-industry buyers (technology, healthcare, financial services, manufacturing, consumer goods, energy, media), with partnerships — notably Rali Solutions for enterprise delivery — extending reach beyond what a 1-10 employee operation could serve directly. The business remains bootstrapped with no disclosed funding rounds, limited publicly available pricing, and only two named customers (TM Floyd & Company in consulting and Trexagai in coaching/training), making revenue scale and trajectory difficult to verify from external signals.
Go Beyond firmographics
Firmographics- Name
- Go Beyond
- Legal name
- Go Beyond
- Website
- https://gobeyond.work
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Beyond is an Atlanta-based SaaS talent development platform that uses proprietary behavioral science assessments and a 12-week cohort program to help enterprises, HR teams, and external coaches align employee purpose with organizational mission.
- Ownership category
- akta.pro rank
Go Beyond industry classification
Industry- Product category
- Talent Development Software
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
- akta.pro secondary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
Keywords
Where Go Beyond is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Beyond business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Access to Go Beyond proprietary platform including Purpose Pulse, Friction EQ assessments, Purpose In Action content, and self-guided exercises. Subscription-based model with team/organization pricing.
- Consulting and Program Services: Guided consulting engagement and The Purpose Journey program that helps companies create unique company purpose and align workers' personal purpose with organizational mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-Day Showcase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Go Beyond product offering
Product offeringCore offering
Go Beyond sells a SaaS talent development platform built on behavioral science assessments (Purpose Pulse and Friction EQ) and delivered through Purpose In Action, a 12-week cohort-based learning journey. It also offers a Certified Purpose Mentor program that certifies coaches and consultants to deploy the methodology, plus a 14-day showcase experience for prospects.
Product overview
Go Beyond offers a talent development platform that leverages behavioral science and technology to help organizations attract, engage, and grow their people through purpose alignment. The core portfolio consists of Purpose In Action (a 12-week cohort-based journey with technology access and community components), Purpose Pulse (a well-being assessment measuring six key factors), and Friction EQ (an emotional intelligence assessment with 64 unique profiles). These products are delivered through The Purpose Journey software platform. The Certified Purpose Mentor (CPM) Program offers certification tracks for HR professionals, coaches, and business leaders. The company also provides a Free 14-Day Showcase as an entry point for teams to experience the Purpose In Action journey introduction.
Differentiator
Problem solved
Functional benefit
Brands
- Purpose In Action: A 12-week journey program that cultivates a culture of purpose during the onboarding process
- Purpose Pulse
- Friction EQ
- Certified Purpose Mentor
- The Purpose Journey
Products and services
- Purpose In Action A 12-week cohort-based talent development journey delivered as a software experience, designed for organizations seeking to build purpose alignment, engagement, and retention across employee groups.
- Purpose Pulse A behavioral-science well-being assessment used within the Go Beyond platform to measure employee purpose and well-being as part of the Purpose In Action journey.
- Friction EQ An emotional-intelligence assessment that surfaces friction points in how employees relate to others, used within the Go Beyond platform to support personal development within cohort journeys.
- Certified Purpose Mentor Program A certification program that trains and credentials coaches, consultants, and L&D practitioners to deliver the Purpose In Action methodology inside client organizations.
- Go Beyond Showcase A 14-day self-serve showcase experience that lets prospective customers preview the Go Beyond platform before subscribing.
Companies that use Go Beyond
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Go Beyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Go Beyond partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rali SolutionscorePartnership with Rali Solutions provides companies with a suite of content and tools capable of servicing enterprise-level clients. Rali platform integration enables Go Beyond to scale delivery of purpose-development programs to larger organizations.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Go Beyond competitors and assessment
Company assessmentBroad incumbents
- Glint (LinkedIn Talent Solutions): LinkedIn's enterprise engagement and people analytics platform, originally Glint acquired in 2018; broad incumbent competing for HR engagement budget inside large enterprises.
- Workhuman: Enterprise recognition and culture platform providing social recognition programs and people analytics; broad incumbent competing for the same culture and talent development HR spend.
- Gallup: Long-established employee engagement research and consulting firm anchored by CliftonStrengths and Q12 assessments; the dominant incumbent in the employee engagement measurement category Go Beyond targets.
Direct peers
- CultureAmp: Employee engagement survey and people analytics platform serving HR teams; overlaps with Go Beyond on engagement measurement, employee listening, and HR decisioning workflows.
- Torch: Coaching and mentorship platform focused on enterprise talent development and leadership growth; closest niche peer delivering coaching-driven employee outcomes at the development/retention intersection.
- Lattice: People management platform combining performance reviews, engagement surveys, and goal tracking; comparable HR SaaS with overlapping employee listening and development modules.
- BetterUp: Talent development and coaching platform combining 1:1 coaching, AI, and behavioral science to drive employee growth and well-being; closely aligned with Go Beyond's purpose-driven talent development positioning and blended assessment/coaching model.
- 15Five: Continuous performance management platform built around weekly check-ins, pulse surveys, and engagement analytics; competes in the same engagement-and-talent development HR category.
- Humu: People science platform founded by former Google HR leader Laszlo Bock that uses behavioral nudges and engagement data to drive culture change; competes directly in the purpose/behavior-change category Go Beyond addresses.
Emerging players
- Limeade: Employee well-being and corporate wellness platform focused on engagement programs and culture measurement; partial overlap with Go Beyond in the well-being and engagement assessment niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Beyond social profiles
Digital presenceGo Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Beyond leadership team
Management profileNumber of profiles
Profiles3 records
Go Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Beyond
What does Go Beyond do?
Go Beyond sells a SaaS talent development platform built on behavioral science assessments (Purpose Pulse and Friction EQ) and delivered through Purpose In Action, a 12-week cohort-based learning journey. It also offers a Certified Purpose Mentor program that certifies coaches and consultants to deploy the methodology, plus a 14-day showcase experience for prospects.
Is Go Beyond a public or private company?
Go Beyond is a private company. It is classified as unknown and is currently operating.
When was Go Beyond founded?
Go Beyond was founded in 2020. It employs 1 to 10 people.
Where is Go Beyond based?
Go Beyond is headquartered in Atlanta, United States, in the North America region.
How does Go Beyond make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are consulting and Program Services.
Who are Go Beyond's main competitors?
Broad incumbents on record are Glint (LinkedIn Talent Solutions), Workhuman and Gallup. Direct peers are CultureAmp, Torch, Lattice, BetterUp, 15Five and Humu. Limeade is listed as an emerging player.
Does Go Beyond have an API?
No public API is recorded for Go Beyond.
What industry is Go Beyond in?
Go Beyond's product category is Talent Development Software. Its primary akta.pro industry code is MPACALAK, Assessments, Quizzes & Learning Analytics Tools, with a secondary code of EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS). Its NAICS code is 611430 and its SIC code is 7372.