Square Cow Movers
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Square Cow Movers does
Square Cow Movers is a Texas-based, family-owned residential and commercial moving company founded in 2008 by the Lombard family (Wayne, Wade, and Derek) after relocating to Austin, Texas. The company provides end-to-end moving services including local moves, long-distance/interstate moves, labor-only loading and unloading, commercial office relocations, senior moving services, packing and unpacking (with multiple tiered offerings), storage in Austin and Dallas, and retail sale of packing materials. Operations are supported by an in-house fleet of 65 trucks and a 200+ person workforce (described as "herd members"), with 23 branch locations across 12 states reached through a hybrid model of corporate-owned operations (Austin TX and Denver CO) and a franchise network launched in 2022. The company holds USDOT 1748594, TxDMV 006362543C, and Motor Carrier 640166 licensing, and is bonded and insured.
The business model is asset-heavy and service-based. Local moves are billed on a transparent hourly rate with no hidden fees (14 specific fees are explicitly eliminated, including walking distance, stairs, shuttle, mileage, and assembly), with payment collected after job completion. Long-distance moves are quoted at all-inclusive guaranteed flat rates with exclusive-truck service and no warehouse transfers. Distribution is direct-to-consumer and B2B through phone (844.WE.MOOVE), an online estimate form, in-person branch visits, and a dedicated commercial sales motion with its own phone line. Revenue is generated from a fragmented base of individual residential customers, small-to-medium commercial accounts, senior families, and DIY customers needing labor only; storage in Austin and Dallas is the closest the company has to a recurring subscription stream.
The technology stack is intentionally light: scheduling and dispatch software, an online Insta-Quote form, a transparent pricing engine, and a location-aware website with extensive local SEO service-area pages. The company is a member of the International Franchise Association (IFA), which supports franchisee recruitment. There is no disclosed AI/ML capability, no proprietary data flywheel, and no integrations beyond standard marketing channels (Facebook, YouTube, LinkedIn, Instagram, and a content blog called "The Hoofington Post"). Square Cow remains privately held with no institutional investors and has bootstrapped growth entirely from operations over its 15+ year history.
Square Cow Movers firmographics
Firmographics- Name
- Square Cow Movers
- Legal name
- Square Cow Moovers, LLC
- Website
- https://squarecowmovers.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Square Cow Movers industry classification
Industry- Product category
- Residential and Commercial Moving Services
- NAICS
- Used Household and Office Goods Moving (484210), General Freight Trucking, Long-Distance, Truckload (484121), Specialized Freight Trucking (4842)
- SIC
- Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
- akta.pro secondary industries
- Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ), Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA), Senior & Assisted-Living Local Moving (HSAKAAAD), Apartment & Condo Local Moving (HSAKAAAB), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)
Keywords
Where Square Cow Movers is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Square Cow Movers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hourly Moving Services: Primary revenue stream from local moves charged at hourly rates with no hidden fees. Clock starts when crew leaves office and ends when last item is unloaded. All-inclusive hourly rate covering labor, truck, and basic services.
- Long Distance Moves: All-inclusive guaranteed pricing for cross-state and cross-country moves. Provides exclusive truck for client's goods without combining with other clients' items.
- Packing Materials Sales: Sale of packing supplies including boxes (small, medium, large, dish, mirror, wardrobe), tape, packing paper, mattress bags, stretch wrap, bubble wrap, and moving pads. Customers only pay for materials actually used.
- Packing and Unpacking Services: Full-service packing offerings including WholeEnchilada (entire home), GlassHalfFull (partial), KitchenSink (kitchen only), OneHitWonder (single item), BentoBox (custom), and TheB-Side (unpacking).
- Storage Services: Full-service storage solutions in Austin and Dallas areas with self-contained labeled containers in secure facilities. Flexible plans from 1 month to 1 year, for single items to entire homes.
- Labor Only Services: Hourly labor for loading/unloading when customer provides their own truck or container. Used for PODS, storage unit moves, apartment relocations, party prep, and renovation cleanup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rate for local moves - all-inclusive with no extra fees |
| One time/ perpetual license | Pay-as-you-go | Guaranteed all-in price for long distance moves |
| Unit Pricing | Pay-as-you-go | Packing materials sold as needed - only pay for what you use |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Square Cow Movers product offering
Product offeringCore offering
Square Cow Movers provides residential and commercial moving services including local moves, long-distance interstate moves, labor-only loading/unloading, commercial office relocations, senior care moves, full-service professional packing and unpacking, packing materials supply, and self-contained storage in Austin and Dallas. The company operates an owned fleet of 26-ft trucks and trained bonded/insured movers, charging hourly all-inclusive rates for local jobs and guaranteed all-in pricing for interstate moves with no hidden fees.
Product overview
Square Cow Movers is a service-based moving company offering a unified portfolio of residential and commercial moving services. The core offerings include local moves, long-distance moves, labor-only services, commercial moves, senior moving services, and storage. Additional services include packing materials and professional packing/unpacking services. The company also operates a franchise program under the same brand. All services are provided directly by company-owned truck fleets and trained employees, with a focus on transparent pricing and no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Moving Services Full residential moving services for short-distance moves within the same neighborhood or across town, with hourly all-inclusive pricing (no hidden fees) and full attention from company-owned 26-ft trucks and trained, bonded, insured movers.
- Long Distance Moving Services Interstate moving service across Texas and across the country, delivered by trained movers familiar with multi-state regulations, with an exclusive truck dedicated to the customer's belongings (no co-loading or warehouse transfers) and all-inclusive guaranteed pricing.
- Labor Only Moving Services Hourly labor-only loading and unloading service for customers who provide their own truck or container, used for PODS, storage unit moves, apartment relocations, party prep, and renovation cleanup; covers heavy lifting without requiring a full-service move.
- Commercial Moving Services Office and business relocation services covering logistics handling and heavy lifting for companies, with flexible scheduling including after-hours availability, allowing clients to stay focused on their operations during the move.
- Senior Moving Services Specialized moving service for senior citizens and their families covering assisted living moves, memory care moves, facility-to-facility transfers, packing and unpacking, and labor-only needs, delivered with extra attention, patience, and flexible scheduling.
- Storage Services Full-service storage solutions in Austin and Dallas using self-contained, specifically labeled containers stored in secure facilities, with flexible plans from 1 month to 1 year for anything from a single item to an entire home.
- Packing and Unpacking Services Professional packing and unpacking service delivered by trained packing pros who wrap, pack, and stack fragile belongings with extra care, offered as multiple tiered packages including whole-home packing, partial-home packing, kitchen-only, single-item, customized, and unpacking-only options.
- Packing Materials Direct sale of packing materials including cardboard boxes (small, medium, large, dish, mirror, wardrobe), tape, packing paper, mattress bags, storage pads, stretch wrap, bubble wrap, and moving pads; customers pay only for materials they actually use.
- Square Cow Franchise Opportunity Franchise opportunity enabling independent operators to open Square Cow Movers locations under the established brand with operating history, vendor partnerships, technology tools, training programs, and IFA affiliation.
Quantifiable outcome
- Over 75,000 moves completed successfully with high customer satisfaction
- +3 more outcomes
Companies that use Square Cow Movers
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Square Cow Movers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Square Cow Movers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Austin Disaster Relief Network (ADRN)minorCommunity partnership with Austin Disaster Relief Network which mobilizes volunteers to respond to physical, emotional, and material needs of those affected by disaster. Square Cow contributes moving services during disaster relief efforts.
- Literacy In The BagminorCommunity outreach program in Houston focused on fostering and promoting literacy in children and adults. Square Cow supports the organization's mission through community involvement.
- Susan G. KomenminorNational breast cancer organization meeting critical community needs and investing in research to prevent and cure breast cancer. Square Cow participates in supporting the organization's fundraising and awareness efforts.
- International Franchise Association (IFA)coreOfficial member of IFA, the primary trade association for franchising. IFA affiliation provides credibility for the franchise opportunity and connects Square Cow with prospective franchisees through the association's franchise opportunity listings.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Square Cow Movers competitors and assessment
Company assessmentBroad incumbents
- PODS: National portable storage and moving container company that overlaps with Square Cow's long-distance and storage services. Comparable in serving the DIY plus labor-assisted moving customer, though PODS owns the container and logistics asset layer.
- United Van Lines: One of the largest U.S. interstate household goods carriers, operating through an agent network. Comparable to Square Cow's long-distance moving service but at significantly larger scale, with national brand and established interstate infrastructure.
- Atlas Van Lines: U.S. interstate household goods and commercial moving carrier with agent-based operations. Overlaps with Square Cow's commercial and long-distance offerings and is a comparable broad incumbent in the same category.
- U-Haul: Largest U.S. truck rental and self-move brand, with extensive storage and moving supplies. Comparable as the dominant incumbent in DIY moving, which Square Cow's labor-only service complements; storage and packing materials overlap with Square Cow's ancillary offerings.
- North American Van Lines: Major U.S. interstate mover serving household and corporate relocations. Comparable to Square Cow's long-distance and commercial moving lines, but operating at incumbent scale with a national agent network.
Others
- Penske Truck Rental: Major commercial and consumer truck rental brand; adjacent peer because Penske trucks are commonly used by Square Cow's labor-only customers and overlap with the company's DIY-fulfillment story.
Direct peers
- College Hunks Hauling Junk & Moving: National franchise moving and junk-hauling brand targeting residential and small commercial customers. Closely comparable on business model (franchise), customer segments (residential, labor-only, packing), and brand-led GTM.
- Two Men and a Truck: Largest franchised moving company in the U.S. with a multi-state footprint, primarily serving residential and small-business local moves. Directly comparable to Square Cow's franchise-based residential moving model and use of the IFA.
- All My Sons Moving & Storage: Family-founded, multi-state residential and commercial mover with a similar premium-brand positioning and full-service local/long-distance offering. Comparable to Square Cow on customer experience emphasis, owner-operated heritage, and service breadth.
Emerging players
- International Van Lines: U.S. interstate and international household goods mover with a tech-forward lead generation model. Comparable on long-distance residential moving and emerging multi-state digital GTM, but smaller and more lead-gen reliant than Square Cow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Square Cow Movers social profiles
Digital presenceSquare Cow Movers compliance and trust
Trust signalCompliance4 records
Square Cow Movers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Cow Movers leadership team
Management profileNumber of profiles
Profiles4 records
Square Cow Movers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Cow Movers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Cow Movers
What does Square Cow Movers do?
Square Cow Movers provides residential and commercial moving services including local moves, long-distance interstate moves, labor-only loading/unloading, commercial office relocations, senior care moves, full-service professional packing and unpacking, packing materials supply, and self-contained storage in Austin and Dallas. The company operates an owned fleet of 26-ft trucks and trained bonded/insured movers, charging hourly all-inclusive rates for local jobs and guaranteed all-in pricing for interstate moves with no hidden fees.
Is Square Cow Movers a public or private company?
Square Cow Movers is a private company. It is classified as family owned and is currently operating.
When was Square Cow Movers founded?
Square Cow Movers was founded in 2008. It employs 1 to 10 people.
Where is Square Cow Movers based?
Square Cow Movers is headquartered in Austin, United States, in the North America region.
How does Square Cow Movers make money?
Six revenue lines are on record. Hourly Moving Services are the primary driver. The others are long Distance Moves, packing Materials Sales, packing and Unpacking Services, storage Services and labor Only Services.
Who are Square Cow Movers's main competitors?
Broad incumbents on record are PODS, United Van Lines, Atlas Van Lines, U-Haul and North American Van Lines. Penske Truck Rental is listed as an others. Direct peers are College Hunks Hauling Junk & Moving, Two Men and a Truck and All My Sons Moving & Storage. International Van Lines is listed as an emerging player.
Does Square Cow Movers have an API?
No public API is recorded for Square Cow Movers.
What industry is Square Cow Movers in?
Square Cow Movers's product category is Residential and Commercial Moving Services. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKAAAH, Local Moving with Packing/Unpacking Add-On. Its NAICS code is 484210 and its SIC code is 4210.