What Taft Communications does

Taft Communications is a private, purpose-driven communications consultancy founded in 1983 by Mara Connolly Taft and Pete Taft. The firm relocated its headquarters to Trenton, New Jersey in December 2023 to mark its 40th anniversary and maintains an additional office in New York City; headcount is reported in the 11–50 range. Since December 4, 2024, Taft has operated as a division of RF|Binder (a certified Woman-Owned Business headquartered in New York City), serving as the acquired firm's hub for purpose-driven initiatives. Over four decades, Taft's principals and teams have worked with more than 400 clients across Fortune 500 corporations, nonprofits and foundations, healthcare and pharmaceutical companies, and government entities.

Taft's core service portfolio spans strategic public relations, corporate communications, digital and social media, branding and advertising, and executive leadership communications coaching. The firm's intellectual property consists of three named methodologies: Taft FUSE (a strategic communications process for developing clear, consistent messaging rooted in core purpose), Taft ClearPoint® (an executive leadership communications practice for presentation skills, media training, and executive presence), and InspireWorks (a community-based leadership communications training initiative for nonprofit and small-business leaders in Greater Trenton). Practice focus areas include Corporate Purpose & Responsibility, Inclusion & Belonging, Employee Engagement, Health, Social Impact, and Sustainability. Customers and award-recognized engagements include Sanofi US, Robert Wood Johnson Foundation, ISPOR, Takeda, PosiGen, WMATA, ReThink Energy NJ, New Jersey Conservation Foundation, Hackensack Meridian Health Foundation, and the New Jersey Maternal and Infant Health Innovation Authority. Global reach is extended through Taft's partner-agency relationship with PROI Worldwide (165 offices in 55 countries).

Taft operates as a professional services consultancy on quote-based retainers and project engagements, with no publicly disclosed pricing tiers and no disclosed revenue. Go-to-market is consultative and relationship-driven, supported by thought-leadership content, case studies, and industry-award visibility (Telly, PRNews, W3, PRSA NJ, Holmes Report). Since the RF|Binder acquisition, distribution is increasingly channeled through the parent firm's cross-sector client base spanning consumer, corporate, education, energy, financial services, healthcare, and life sciences. The firm holds no patents and discloses no AI, API, or software-platform capabilities.

Name

Taft Communications

Legal name

Taft Communications

Website

https://taftcommunications.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Taft Communications is a 40-year-old private purpose-driven communications consultancy, now a division of RF|Binder, serving Fortune 500 companies, nonprofits, foundations, healthcare/pharma, and government with PR, corporate communications, digital, branding, and executive coaching via proprietary FUSE and ClearPoint® methodologies.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Public relations services
• Corporate communications consulting
• Executive communications coaching
• Sustainability communications agency
• Purpose-driven branding

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic communications consulting engagements with corporate, nonprofit, and government clients. Services include public relations, corporate communications, branding, digital/social media, and leadership communications coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Taft Communications is a purpose-driven communications consultancy that helps corporations, nonprofits, foundations, and government entities define their core purpose, build clear and consistent messaging, and expand their impact through integrated public relations, corporate communications, branding, digital/social media, and executive leadership coaching services. Its differentiated offerings include the proprietary Taft FUSE messaging development process and the Taft ClearPoint® executive leadership communications practice, alongside services tailored to specialized focus areas such as sustainability, health, social impact, inclusion, and employee engagement.

Product overview

Taft Communications is a purpose-driven communications consultancy with 40 years of experience that has evolved into a division of RF|Binder. The firm offers a portfolio of integrated communications services anchored by its core offerings: ClearPoint® for executive leadership communications coaching, InspireWorks for community-focused leadership training, and core service lines spanning Public Relations, Corporate Communications, Digital & Social Media, and Branding & Advertising. The firm's work is organized around specialized focus areas in Corporate Purpose & Responsibility, Inclusion & Belonging, Employee Engagement, Health, Sustainability, and Social Impact. The company serves Fortune 500 companies, nonprofits, foundations, and government entities with an emphasis on authentic purpose-driven communications.

Differentiator

Problem solved

Functional benefit

Brands

• ClearPoint®: Executive leadership communications coaching practice that helps leaders master the 'constant conversation' through coaching, clinics, and courses.
• InspireWorks

Products and services

• ClearPoint® Executive leadership communications coaching practice that transforms leaders into superb communicators through coaching, clinics, and courses. Focuses on presentation skills, media training, Q&A mastery, and executive presence for corporate, nonprofit, and government leaders.
• InspireWorks Leadership communications training and coaching initiative providing workshops and 1:1 coaching sessions to nonprofit and small business leaders in the Greater Trenton community.
• Public Relations Strategic public relations services that help clients earn trust and get their stories heard through earned media, media relations, and strategic communications planning.
• Corporate Communications Development of company and team stories that are clear, consistent, and rooted in purpose, utilizing the proprietary Taft FUSE messaging framework.
• Digital & Social Media Strategic digital and social media services that expand client impact through organic and paid campaigns, content creation, and platform management.
• Branding & Advertising Creative branding and advertising services focused on developing memorable, purpose-driven brand identities and campaigns.

Quantifiable outcome

• 36,000+ video views for ReThink Energy NJ campaign
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RF|BindercoreStrategic or Co-development Partner · 4 December 2024RF|Binder acquired Taft Communications in December 2024. Taft now operates as a division of RF|Binder, serving as the hub for purpose-driven initiatives with focus on issue-based campaigns, advocacy, public affairs, nonprofit and foundation support, and sustainability and inclusivity communications. The acquisition enhances RF|Binder's expertise in purpose, energy and sustainability, and health and wellness.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• RF|Binder: Parent company that acquired Taft in December 2024. RF|Binder is an independent, certified Woman-Owned integrated communications and consulting firm headquartered in New York with broader consumer, corporate, education, energy, financial services, healthcare, and life sciences expertise. Directly comparable because it operates the same integrated communications model and now houses Taft as a division.
• Edelman: Largest independent global PR firm, with dedicated practices in purpose, sustainability, health, and DEI communications. Comparable as a competitor for the same enterprise purpose-driven mandates Taft pursues, though operating at substantially greater global scale.
• Weber Shandwick: Top-tier global PR network within IPG DXTRA, with established sustainability, social impact, and public affairs practices. Comparable because it competes for the same Fortune 500 purpose and ESG communications budgets that Taft targets, with greater geographic reach and integrated media capabilities.
• BCW (Burson Cohn & Wolfe): Global communications agency with deep healthcare, sustainability, and corporate responsibility practices. Comparable to Taft in the healthcare, purpose, and ESG categories where both serve major corporate and nonprofit clients.

Direct peers

• Finn Partners: Independent, mid-to-large communications agency with strong practice areas in health, sustainability, social impact, and purpose-driven work. Highly comparable because it competes for the same purpose-driven and ESG mandates from Fortune 500 companies, nonprofits, and foundations at a similar positioning to Taft.
• M Booth: Independent creative communications agency with a stated focus on health, sustainability, and social impact. Comparable to Taft because both target the purpose-driven communications niche serving consumer, health, and corporate responsibility clients with senior-led integrated teams.
• Gregory FCA: Mid-sized independent PR and integrated communications agency. Comparable to Taft as a similarly sized competitor serving enterprise and nonprofit clients with senior-led teams, and a known career pipeline for Taft employees based on the management team data.
• JPA Health: Independent health communications and marketing agency with purpose-driven and health equity focus. Comparable to Taft because both specialize in healthcare and health-foundation communications with similar client types (foundations, patient advocacy, life sciences).
• Berry & Company Public Relations: Boutique healthcare public relations and communications agency serving pharmaceutical, biotech, and health-foundation clients. Comparable to Taft as a similarly sized specialty competitor in the healthcare communications niche where Taft has deep client relationships.
• Imre: Independent communications agency with heritage in healthcare and consumer health, expanding into purpose-driven and ESG work. Comparable to Taft because both target healthcare, purpose, and consumer brand clients seeking senior-led integrated communications services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/taftandpartners
• Facebookfacebook.com/102727678871
• LinkedInlinkedin.com/company/taft-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taft Communications