Press for Success

Name

Press for Success

Legal name

Press for Success

Website

https://pressforsuccess.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription at $76/month providing 24/7 access to all membership benefits including classes, interviews, PR opportunities, templates, swipe files, and community access.
2. Annual Membership Subscription: Recurring annual subscription at $760/year providing all monthly benefits plus exclusive bonuses including Sabina's '100 Places to Pitch' list and VIP 'A Conversation with' series. Positioned as best value with no long-term commitment - cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Press for Success is a self-serve education platform and membership community that teaches small business owners, entrepreneurs, and industry experts how to secure press and publicity for their businesses. The membership delivers on-demand PR classes, exclusive interviews with journalists and PR pros, templates and swipe files, curated PR leads, monthly live Zoom office hours, and a private peer community.

Product overview

Press for Success is a unified education platform and membership community designed to democratize public relations for small business owners, entrepreneurs, and industry experts. The core offering is the Press for Success Membership, available as a monthly ($76/month) or annual ($760/year) subscription, which provides access to self-paced PR education classes, exclusive interviews with press members and industry experts, a library of templates and swipe files (including a free 35 Publicity Angles Swipe File), curated PR leads delivered directly to members, live Zoom events including monthly office hours, and a members-only private community hosted on Circle. Annual members receive additional bonuses including Sabina's '100 Places to Pitch' List and access to the VIP 'A Conversation with' Series. The membership is designed to help users secure press coverage from gift guides to national television features.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Members have appeared on Good Morning America and the Today Show
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Help a Reporter Out (HARO): Connects small business owners and experts with journalists seeking sources — the same earned-media outcome PFS teaches members to pursue. Both products sit squarely at the intersection of SMBs and DIY PR, with HARO also serving as a potential substitute for PFS's curated leads.
• PR for Anyone: DIY PR education aimed at small business owners and entrepreneurs, overlapping closely with PFS's target audience and value proposition of teaching self-service publicity skills.
• School of PR (Jen Berson): Membership-based PR education and coaching for small business owners and personal brands; comparable pricing tier, audience, and curriculum-led approach to PFS.

Broad incumbents

• Muck Rack: PR platform providing journalist database, media monitoring, and pitching tools used by PR professionals. Serves a more advanced/professional buyer than PFS but addresses the same underlying 'get press coverage' workflow.
• Cision: Large incumbent PR and earned-media software platform, owner of HARO and PR Newswire. Represents the enterprise-scale evolution of the same media-relations workflow that PFS teaches SMBs to do manually.
• PR Newswire: Press release distribution service used by organizations of all sizes to amplify announcements. Adjacent to PFS's curriculum on pitching, though positioned as a paid distribution tool rather than an education platform.
• Meltwater: Global media intelligence and PR platform serving corporate communications teams. A broad incumbent addressing the same PR/media-coverage theme but at enterprise scale with monitoring and analytics.
• HubSpot Academy: Free, large-scale marketing and PR education platform serving SMBs and marketers. Competes for SMB learning time and budget with PFS, though broader in scope and free.

Emerging players

• The Futur (Chris Do): Education platform and community for creative entrepreneurs covering branding, marketing, and business growth — partial overlap with PFS's 'Makers + Creators' and 'Industry Experts' segments.
• Qwoted: Source-request platform connecting journalists with experts and SMBs for media coverage, similar in mechanism to HARO. A direct substitute for the 'curated PR leads' component of the PFS membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PressForSuccess
• LinkedInlinkedin.com/company/pressforsuccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press for Success