Mapline
- Company typePrivate
- Founded2011
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Mapline firmographics
Firmographics- Name
- Mapline
- Legal name
- Mapline Inc.
- Website
- https://mapline.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mapline industry classification
Industry- Product category
- Mapping Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where Mapline is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mapline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Memberships: Mapline offers subscription-based membership tiers (Free, Plus, Pro, Enterprise) with recurring fees. Subscriptions are billed either monthly or annually with automatic recurring payments. One-time payment options may also be available for certain memberships. Payment processing handled through Stripe.
- Professional Services: Implementation, configuration, training, and consulting services provided by Mapline. These are described as separate offerings beyond the core platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Account - Entry-level access with basic mapping capabilities |
| Subscription | Annual | Premium subscription tiers (Plus, Pro, Enterprise) with advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mapline product offering
Product offeringCore offering
Mapline is a cloud-based mapping and location intelligence platform that lets business users visualize geographic data by copying and pasting spreadsheet data, then layer that data on maps with no GIS expertise required. It offers four core products—Geo Mapping, Geo BI, Geo Routing, and Geo Scheduling—sold via subscription tiers with optional professional services and integrations to Salesforce, HubSpot, Google Sheets, Microsoft SQL Server, and other enterprise data sources.
Product overview
Mapline is a cloud-based mapping and location intelligence platform that offers four core products: Geo Mapping, Geo BI, Geo Routing, and Geo Scheduling. These products work together as an integrated suite - Geo Mapping provides the foundational mapping and visualization capabilities, Geo BI adds business intelligence dashboards and analytics, Geo Routing handles route optimization and navigation, and Geo Scheduling enables intelligent appointment scheduling for field teams. The platform is built around Excel/spreadsheet data integration, allowing users to simply copy and paste data to create custom maps. Additional modules include Charts & Dashboards, Forms, Electronic Signatures, Email & Texting, Geo-Enriched Data, and Connectors/API. The platform emphasizes no GIS expertise required, targeting business users who need location intelligence without technical complexity.
Differentiator
Problem solved
Functional benefit
Products and services
- Geo Mapping Enterprise-level mapping software that lets business users visualize data geographically from Excel spreadsheets with no GIS expertise; supports color-coded pins, heat maps, coverage radii, drive-time polygons, demographic overlays, multi-layer data, custom territories, and powerful filters.
- Geo BI Business intelligence platform with mapping that combines geographic visualization with customizable charts, dashboards, KPIs (e.g., YTD sales, upcoming deliveries), and shareable reports for data-driven decisions.
- Geo Routing Route optimization software that builds efficient driving routes, generates directions, optimizes stop assignments, and calculates bulk driving distances across thousands of locations.
- Geo Scheduling Intelligent scheduling software for outside sales and field teams that generates optimized schedules, prioritizes visits, minimizes windshield time, and creates location-based assignments.
Quantifiable outcome
- Cost-efficient delivery planning can boost bottom line by 30%
Companies that use Mapline
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Mapline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature8 records
Mapline partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Mapline competitors and assessment
Company assessmentDirect peers
- Maptive: Cloud-based mapping SaaS that turns spreadsheet data into interactive maps with territory, routing, and BI features. Competes head-to-head with Mapline in the SMB and mid-market mapping software category.
- BatchGeo: Mapping tool that converts Excel/CSV data into maps with pins, heat maps, and geographic analysis. Closely comparable to Mapline's spreadsheet-to-map workflow and self-service positioning.
- eSpatial: Mapping and territory management software targeted at sales, service, and operations teams. Overlaps directly with Mapline's Geo Mapping, Geo Routing, and territory optimization use cases.
- Scribble Maps: Browser-based mapping and drawing tool with route, territory, and data overlay features. Similar self-service, no-GIS-experience-required approach to Mapline.
- Carto: Location intelligence and spatial analytics platform offering mapping, BI dashboards, and data visualization. Comparable to Mapline's Geo Mapping and Geo BI capabilities, though Carto skews more enterprise.
Broad incumbents
- Esri (ArcGIS): Dominant GIS platform serving enterprise, government, and utilities with comprehensive spatial analytics. Mapline's no-GIS-expertise-required pitch is positioned as an alternative for business users who find Esri too complex.
- Mapbox: Developer-focused mapping platform providing tiles, SDKs, and location services. Competes with Mapline indirectly via embedded maps and developer APIs that power custom mapping applications.
- Google Maps Platform: Broad mapping and location services incumbent providing tiles, geocoding, routes, and places APIs. Competes with Mapline at the infrastructure layer and via Google My Maps for end-user mapping.
- Tableau: Enterprise BI and data visualization platform with strong native mapping capabilities. Overlaps with Mapline's Geo BI offering, particularly for enterprise BI buyers.
Emerging players
- Badger Maps: Field sales mapping and route optimization tool built for outside sales reps. Closely aligned with Mapline's Geo Routing and Geo Scheduling product lines for the field sales use case.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mapline social profiles
Digital presenceMapline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapline leadership team
Management profileNumber of profiles
Mapline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mapline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapline
What does Mapline do?
Mapline is a cloud-based mapping and location intelligence platform that lets business users visualize geographic data by copying and pasting spreadsheet data, then layer that data on maps with no GIS expertise required. It offers four core products—Geo Mapping, Geo BI, Geo Routing, and Geo Scheduling—sold via subscription tiers with optional professional services and integrations to Salesforce, HubSpot, Google Sheets, Microsoft SQL Server, and other enterprise data sources.
Is Mapline a public or private company?
Mapline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mapline founded?
Mapline was founded in 2011. It employs 1 to 10 people.
Where is Mapline based?
Mapline is headquartered in Naperville, United States, in the North America region.
How does Mapline make money?
Two revenue lines are on record. Subscription Memberships are the primary driver. The others are professional Services.
Who are Mapline's main competitors?
Direct peers on record are Maptive, BatchGeo, eSpatial, Scribble Maps and Carto. Broad incumbents are Esri (ArcGIS), Mapbox, Google Maps Platform and Tableau. Badger Maps is listed as an emerging player.
Does Mapline have an API?
Yes. The Mapline API is organized around REST. The API has predictable, resource-oriented URLs and uses HTTP response codes to indicate API errors. The API supports URL variables for embedded maps. Developer documentation is at mapline.com/docs/api.
What industry is Mapline in?
Mapline's product category is Mapping Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 518 and its SIC code is 7370.