Scribble Maps
Scribble Maps (52 Stairs Studio Inc., Windsor, Ontario) is a web-based map-authoring SaaS that lets individuals and organizations create, annotate, analyze, and share interactive maps, with 200,000+ monthly active users across 190+ countries served via freemium, Pro, and enterprise tiers.
- Company typePrivate
- Founded2010
- HeadquartersWindsor, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Scribble Maps does
Scribble Maps (operated by 52 Stairs Studio Inc., headquartered in Windsor, Ontario, Canada) is a web-based, cross-platform map-authoring SaaS that enables users to create, edit, annotate, embed, and share interactive maps. The platform supports drawing shapes, importing and overlaying data from CSV, GeoJSON, and KML, and running geospatial analyses including buffer analysis, heatmaps, route optimization, proximity search, and travel-time isochrones. Map data is secured with AES 256 zero-knowledge encryption, and the platform is delivered through a single browser-based editor plus a developer API surface (JS API, Dynamic Image API, Scribble Maps Connect) and an embeddable map widget.
The product is monetized through a four-tier model: a permanent free tier (5 maps, basic drawing), Pro Basic at $14/month (unlimited maps, analytics, 500 monthly geocodes), Pro Business at $90/month (data connectors, BI, route optimization, 5,000 monthly geocodes, white labeling, SLA), and an enterprise tier where SAML/OIDC/SCIM SSO, audit logs, S3 integration, and user management are free, with paid add-ons for custom integrations and MSA. Distribution is product-led via the website plus team and API self-serve portals, with a sales-assisted motion for Pro Business and enterprise customers. Reach is global: 200,000+ monthly active users have produced 1.4M+ maps across 190+ countries, supported by a website localized in 15 languages.
Scribble Maps targets a horizontal customer base spanning real estate, construction, engineering and surveying, sales and marketing, GIS/research, logistics, public safety, education, government, defense, energy, aviation, utilities, and hobbyists. AI is deployed as two feature-layer capabilities — an AI Style Generator for custom map styling and an in-editor AI agent for product training — while a separate revenue stream licenses publicly saved maps to third-party AI companies. The company has been operating since 2010 with a 1-10 employee footprint, three consecutive G2 Leader awards (2022-2024), and no disclosed external funding.
Scribble Maps firmographics
Firmographics- Name
- Scribble Maps
- Legal name
- 52 Stairs Studio Inc
- Website
- https://scribblemaps.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scribble Maps (52 Stairs Studio Inc., Windsor, Ontario) is a web-based map-authoring SaaS that lets individuals and organizations create, annotate, analyze, and share interactive maps, with 200,000+ monthly active users across 190+ countries served via freemium, Pro, and enterprise tiers.
- Ownership category
- akta.pro rank
Scribble Maps industry classification
Industry- Product category
- Mapping & Geospatial Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Scribble Maps is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Scribble Maps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Basic: Monthly or annual subscription providing unlimited maps, analytical tools, heatmaps, overlay management, proximity search, 500 geocodes/month, and 500 credits/month. Priced at $14/month with annual prepayment ($19/month monthly). Includes 7-day risk-free trial.
- Subscription - Pro Business: Monthly or annual subscription for organizations providing all Pro Basic features plus data connectors, BI & charting, route optimization, USA parcel & demo data, onboarding/SLA, 5000 geocodes/month, 1000 credits/month, white labeling, and 11x11k image export. Priced at $90/month with annual prepayment ($100/month monthly).
- Enterprise Add-ons: Custom integrations and custom MSA offered as paid add-ons for enterprise customers. Additional paid features include custom API integrations beyond standard offering.
- Team Seats - Monthly Purchase: Short-term projects can purchase team seats on a monthly basis through team.scribblemaps.com dashboard.
- AI Data Licensing: Public maps saved to the Scribble Maps public portal may be indexed by search engines and licensed to third parties including AI companies for data crawling, indexing, and training AI models. Scribble Maps charges fees to such third parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for hobbyists with 5 maps and basic drawing tools |
| Subscription | Annual | Pro Basic for professionals with unlimited maps and analytical tools |
| Subscription | Annual | Pro Business for organizations with advanced features and SLA |
| Hybrid | Pay-as-you-go | Enterprise tier with free security features and paid add-ons |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Scribble Maps product offering
Product offeringCore offering
Scribble Maps is a web-based, cross-platform map-authoring platform that enables users to create, edit, annotate, embed, and share interactive maps. The platform supports drawing shapes, importing CSV/GeoJSON/KML data, geospatial analysis (heatmaps, buffer analysis, route optimization, proximity search), and secure sharing via zero-knowledge AES 256 encryption. It is offered through freemium and subscription tiers (Pro Basic, Pro Business, Enterprise) with developer APIs and team collaboration features.
Product overview
Scribble Maps is a web-based, cross-platform map-authoring platform operated by 52 Stairs Studio Inc. The product is offered as a unified platform with multiple tiers: a free tier for hobbyists, Pro Basic ($14/month) and Pro Business ($90/month) subscription tiers, and a free Enterprise tier with paid add-ons. The platform's core capabilities span map creation, data import (CSV, GeoJSON, KML), drawing and annotation, geospatial analysis (buffer analysis, heatmaps, route optimization, proximity search, travel time isochrones), and secure sharing with military-grade AES 256 zero-knowledge encryption. Team collaboration is handled through a dedicated Scribble Maps Teams product. The Scribble AI agent provides in-editor assistance, and an AI Style Generator enables AI-powered map styling. Developer access is provided through the Scribble Maps API ecosystem (JS API Reference, Dynamic Image API, Scribble Maps Connect), while a Map Embed Widget enables embedding maps on external websites. Integration with Google Maps data is available as a data source, and the platform works with Okta for enterprise SSO.
Differentiator
Problem solved
Functional benefit
Products and services
- Scribble Maps Platform A web-based, cross-platform map-authoring platform that enables users to create, edit, annotate, embed, and share interactive maps. Supports drawing shapes (bubbles, lines, markers, donut polygons, circles, drive-time polygons), importing CSV/GeoJSON/KML data, geospatial analysis (heatmaps, buffer analysis, route optimization, proximity search), and secure sharing with zero-knowledge AES 256 encryption. Available across freemium, Pro Basic, Pro Business, and Enterprise tiers.
- Scribble Maps Teams A team collaboration product that enables multiple simultaneous users per map, team dashboards for user and map management, per-seat or monthly purchasing, and a secure online portal for sharing password-protected maps.
- Scribble Maps Dynamic Image API A programmatic API for generating map images on demand through API calls, allowing developers to integrate dynamic map image generation into their applications and websites.
- Scribble Maps Connect A partner-facing API platform for integrating with Scribble Maps. Part of the broader Scribble Maps API ecosystem including the JS API Reference, plugin building tools, and API Management portal at manage.scribblemaps.com.
Quantifiable outcome
- 200,000+ active monthly users creating 1.4M+ maps across 190+ countries
- +1 more outcomes
Companies that use Scribble Maps
Customer profileNamed customers10 records
Segments13 records
Ideal customer profiles3 records
Scribble Maps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature11 records
Scribble Maps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SkyWatch BUILDcoreScribble Maps integrated Earth Observation Data into its platform through a partnership with SkyWatch BUILD, enabling users to access satellite and aerial imagery for enhanced geographic visualization and analysis within their maps.
- OktacoreScribble Maps integrates with Okta for enterprise identity management, supporting SAML-based single sign-on. The Okta integration is included at no extra cost as part of the free enterprise security tier.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Scribble Maps competitors and assessment
Company assessmentBroad incumbents
- Google My Maps: Google's free, consumer-grade map-authoring tool. Overlaps with Scribble Maps on basic map creation and sharing, but lacks advanced analytics, route optimization, zero-knowledge encryption, and enterprise SSO.
- Mapbox: Developer-focused mapping platform with custom map styling, geocoding, and APIs. Comparable to Scribble Maps' API and styling capabilities but targets developers building applications rather than end-user map authoring.
- Esri ArcGIS Online: Enterprise GIS leader with online map authoring, spatial analysis, and collaboration. Overlaps heavily with Scribble Maps' professional GIS use cases, but is significantly more complex and expensive.
Direct peers
- Maptive: Web-based mapping platform for business users that offers map creation, data visualization, territory mapping, and route optimization. Closely comparable in customer segments (sales, real estate, marketing) and feature set.
- BatchGeo: Spreadsheet-to-map tool focused on plotting address data quickly. Competes with Scribble Maps' data import and visualization features, particularly for SMB and individual users.
- ZeeMaps: Online map-creation service that lets users create and share maps with markers, shapes, and data overlays. Closely aligned with Scribble Maps on the easy, no-code map-authoring use case.
- Mapline: Data mapping and territory management platform for sales and operations teams. Overlaps with Scribble Maps' sales territory, route optimization, and spreadsheet-to-map workflows.
Emerging players
- Felt: Collaborative, modern map-making tool focused on teams. Competes on real-time collaboration, intuitive UI, and embedded mapping — directly challenging Scribble Maps' collaboration and ease-of-use positioning.
- uMap (OpenStreetMap): Free, open-source map-authoring tool built on OpenStreetMap. Comparable to Scribble Maps' free tier in functionality, but lacks enterprise features, analytics, and security/encryption.
Others
- Snazzy Maps: A directory of custom Google Maps styles that Scribble Maps already integrates with. Adjacent player in the map-styling ecosystem and a technology partner, not a direct authoring competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Scribble Maps social profiles
Digital presenceScribble Maps compliance and trust
Trust signalCompliance1 record
Scribble Maps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scribble Maps leadership team
Management profileNumber of profiles
Profiles1 record
Scribble Maps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scribble Maps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scribble Maps
What does Scribble Maps do?
Scribble Maps is a web-based, cross-platform map-authoring platform that enables users to create, edit, annotate, embed, and share interactive maps. The platform supports drawing shapes, importing CSV/GeoJSON/KML data, geospatial analysis (heatmaps, buffer analysis, route optimization, proximity search), and secure sharing via zero-knowledge AES 256 encryption. It is offered through freemium and subscription tiers (Pro Basic, Pro Business, Enterprise) with developer APIs and team collaboration features.
When was Scribble Maps founded?
Scribble Maps was founded in 2010. It employs 1 to 10 people.
Where is Scribble Maps based?
Scribble Maps is headquartered in Windsor, Canada, in the North America region.
How does Scribble Maps make money?
Five revenue lines are on record. Subscription - Pro Basic is the primary driver. The others are subscription - Pro Business, enterprise Add-ons, team Seats - Monthly Purchase and AI Data Licensing.
Who are Scribble Maps's main competitors?
Broad incumbents on record are Google My Maps, Mapbox and Esri ArcGIS Online. Direct peers are Maptive, BatchGeo, ZeeMaps and Mapline. Emerging players are Felt and uMap (OpenStreetMap). Snazzy Maps is listed as an others.
Does Scribble Maps have an API?
Yes. Scribble Maps offers a public API for developers to access and update annotated geographical data. A JS API Reference is provided for JavaScript developers to build plugins. A Dynamic Image API allows programmatic map image generation. API keys are issued to commercial users, enabling usage tracking and rate limiting. The Scribble Maps Connect platform provides additional partner-facing integration capabilities. Geo functionalities are powered by third-party APIs with their own terms of use, some requiring separate commercial licenses. Developer documentation is at www.scribblemaps.com/api.
What industry is Scribble Maps in?
Scribble Maps's product category is Mapping & Geospatial Software. Its primary akta.pro industry code is BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 54137 and its SIC code is 7374.