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The Tornante Company

Full company profile

uuid0009h3v

Namestring
The Tornante Company
Legal namestring
The Tornante Company
Websiteurl
tornante.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

The Tornante Company is a privately held media and entertainment investment and operating firm founded in 2005 by Michael Eisner, the former CEO of Walt Disney. Headquartered in Beverly Hills, California, the firm operates across three interlocking lines of business: (1) Tornante Television, an independent studio that develops, produces, and finances animated and live-action comedy and drama series, having shipped over 200 episodes including BoJack Horseman (Netflix), Undone (Amazon, using rotoscoping), and Tuca & Bertie (Adult Swim); (2) wholly owned sports operations through Portsmouth Football Club, an English football club acquired in August 2017; and (3) a portfolio of minority and majority investments in media and consumer brands including Omaze, Who What Wear/Versed, Creatively, RAD, Believer, and The Bazooka Companies.

The studio's commercial model is enterprise field sales to a small set of distribution partners — chiefly Netflix, Amazon Prime Video, and Adult Swim — with revenue driven by episodic license fees, production financing arrangements, and syndication through Trifecta Entertainment for daytime programming such as Judge Faith and Crime Exposé with Nancy O'Dell. The investment model co-invests with Madison Dearborn Partners (notably the $385M acquisition of Topps in 2007), generating returns through equity appreciation and exits — most prominently the $500M sale of Topps trading cards to Fanatics in January 2022 and the February 2024 sale of TDS Gift Cards to Ziff Davis.

Tornante is owned and controlled by Michael Eisner, operates with 11–50 employees, and serves enterprise customers in entertainment, sports, and consumer products rather than end consumers directly. The firm maintains earned-media and PR-led marketing through DKC and Kovert Creative, with distribution, audience monetization, and IP value capture handled primarily by its streaming and broadcast partners.

Short descriptiontext

The Tornante Company is a privately held media and entertainment investment and operating firm founded in 2005 by Michael Eisner, operating an independent television studio (BoJack Horseman, Undone), owning Portsmouth Football Club, and holding a portfolio of media and consumer brand investments.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCalifornia City, United States
HQ citystring
California City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
media investment firm, television production, entertainment acquisition, sports club ownership, content development
Industry3 codes
1Full-Service Game Publishers (1st/2nd/3rd-Party Publishing)
CodeMPAFABAAPrimaryYes
2Sports Rights Agencies & Brokers (Acquisition/Packaging)
CodeMPABAJAHPrimaryNo
3Production Insurance, Bonds & Risk Management
CodeMPADAFALPrimaryNo
NAICS code1 code
  • Television Broadcasting Stations51612
SIC code2 codes
  • Services-Motion Picture & Video Tape Production7812
  • Services-Motion Picture & Video Tape Distribution7822
Product category
Media & Entertainment Investment
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Television Production & Distribution
TypeLicensing Royalties
Description

Tornante Television develops, produces, and finances animated and live-action comedy and drama series for domestic and international distribution. Revenue is generated through production deals, licensing, and distribution agreements with streaming platforms, cable networks, and broadcasters.

tornante.com
2Sports Club Ownership
TypeOne Time License
Description

Tornante owns Portsmouth Football Club, an English football club. Revenue comes from matchday operations, broadcasting rights, merchandise, and club commercial activities.

tornante.com
3Investment Returns
TypeLicensing Royalties
Description

Tornante invests in media and entertainment companies (Topps, Omaze, Who What Wear, etc.) and generates returns through equity appreciation, exit events, and portfolio company distributions.

tornante.com
4Brand Licensing & Consumer Products
TypeLicensing Royalties
Description

Through portfolio companies like Topps (trading cards, Bazooka candy brands), The Tornante Company participates in consumer products and licensing revenue streams.

tornante.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1Tornante Television
Description

Independent television studio that develops, produces, and finances animated and live action comedy and drama series for domestic and international distribution.

tornante.com
+1 more record
Core offering1 text field

The Tornante Company is a privately held principal investment firm that invests in, acquires, and operates companies in media and entertainment. It operates Tornante Television, an independent studio that develops, produces, and finances animated and live-action comedy and drama series distributed to streaming platforms and cable networks. It also owns Portsmouth Football Club and holds minority investments in media, consumer products, and digital platform companies.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • BoJack Horseman named 'Best Netflix Show of All Time' by Rolling Stone
+2 more records
Product overview1 text field

The Tornante Company is a privately held media and entertainment investment firm founded in 2005 by Michael Eisner. It operates multiple divisions including Tornante Television, an independent studio producing animated series (BoJack Horseman, Tuca & Bertie, Undone) and live action content, as well as syndicated programming (Judge Faith, Crime Exposé). The company also owns Portsmouth Football Club and holds investments in portfolio companies including Omaze (fundraising platform), Rad (streaming/NFT platform), Creatively (creative talent platform), Who What Wear/Versed (fashion brands), and Believer (games company).

Product and service5 records
1Tornante Television (Animated Series)
CategoryAnimated Television Production
Description

Independent television studio operation that develops, produces, and finances animated comedy and drama series for streaming platforms, cable networks, and international distribution. The studio has delivered over 200 episodes of award-winning animated content including BoJack Horseman, Tuca & Bertie, and Undone.

2Tornante Television (Live Action Series)
CategoryLive-Action Television Production
Description

Live-action scripted comedy and drama production developing and financing original voice-driven content distributed via streaming, cable, and broadcast partners.

3Judge Faith
CategorySyndicated Daytime Television
Description

A daytime court series produced in partnership with Trifecta Entertainment, broadcast on stations throughout the U.S.

4Crime Exposé with Nancy O'Dell
CategorySyndicated Daytime Television
Description

A daily syndicated half-hour true-crime series hosted by former Entertainment Tonight co-anchor Nancy O'Dell, produced in partnership with Trifecta Entertainment and Scott Sternberg Productions.

5Portsmouth Football Club
CategoryProfessional Sports Club
Description

English professional football club founded in 1898, based in Portsmouth, Hampshire, England, playing at Fratton Park. Owned and operated by Tornante since August 2017.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-08-22
Description

ShadowMachine, known for BoJack Horseman and other acclaimed animated series, has partnered with Tornante Company and Raphael Bob-Waksberg on Netflix animated series 'Long Story Short'. This reunites the BoJack Horseman creative team.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2020-05-22
Description

Adult Swim picked up Tuca & Bertie for Seasons 2 and 3 after Netflix declined to continue. This partnership demonstrates Tornante's ability to find alternative distribution when initial partnerships end.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2018-03-06
Description

Amazon Prime Video partnered with Tornante TV to develop and distribute 'Undone', an animated series using rotoscoping technology. Amazon ordered the series and renewed it for a second season.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2013-12-11
Description

Netflix is a primary distribution partner for Tornante Television content, including BoJack Horseman, Tuca & Bertie (originally), and Long Story Short. Netflix ordered BoJack Horseman as an original series and distributes content globally.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Tornante TV partners with Trifecta Entertainment to produce and distribute syndicated daytime programming including 'Judge Faith' and 'Crime Exposé with Nancy O'Dell'.

Strategic tierMinorTypeGTM or Marketing Partner
Description

DKC serves as the general media contact for The Tornante Company.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Kovert Creative handles media and PR contact for Tornante Television.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Independent media company producing film and television content with a defined thematic lens. Comparable to Tornante Television as an independent studio financing original content and distributing via major streaming and broadcast platforms.

TypeBroad incumbent
Description

Global entertainment studio and distributor with film, TV, and family brands divisions (now part of Hasbro). Comparable to Tornante as a media holding company combining owned IP, production, and distribution but at substantially larger scale.

TypeDirect peer
Description

Independent film and television studio with deep-pocketed backing, producing premium content across formats. Comparable to Tornante in being an independently-financed studio developing franchise IP for major distributors and operating a diversified entertainment portfolio.

TypeDirect peer
Description

European media holding company that acquires and operates independent production and distribution businesses. Comparable to Tornante as a privately-held media investment firm building a portfolio of content production and distribution assets.

TypeBroad incumbent
Description

Global television production and distribution arm of ITV plc, producing scripted and unscripted content for international broadcasters and streamers. Comparable to Tornante Television's international content distribution model but at substantially greater scale.

TypeBroad incumbent
Description

Global television production and distribution company (part of RTL Group / Bertelsmann). Comparable to Tornante Television as an independent-style TV production house developing scripted and unscripted content for global platforms, but at much larger scale.

TypeBroad incumbent
Description

Independent television production group with dozens of production labels producing content for global streamers and broadcasters. Comparable to Tornante Television as a multi-label content production group, though much larger and with broader content breadth.

TypeDirect peer
Description

Independent film and television studio backed by founder Megan Ellison, producing auteur-driven content. Comparable to Tornante Television in being a wealthy-founder-financed independent studio producing premium original IP for major platforms.

TypeBroad incumbent
Description

Public independent film and television studio with a broader content portfolio and significant scale. Comparable to Tornante's TV studio operations but operates at substantially greater scale and with a public capital structure.

10A24
TypeDirect peer
Description

Independent entertainment company producing and distributing film and television. Closely comparable to Tornante Television as a founder-led, creatively-driven independent studio developing premium original content for streaming platforms.

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment17 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Tornante Company

Media & Entertainment Investmenttornante.com

The Tornante Company is a privately held media and entertainment investment and operating firm founded in 2005 by Michael Eisner, operating an independent television studio (BoJack Horseman, Undone), owning Portsmouth Football Club, and holding a portfolio of media and consumer brand investments.

What The Tornante Company does

The Tornante Company is a privately held media and entertainment investment and operating firm founded in 2005 by Michael Eisner, the former CEO of Walt Disney. Headquartered in Beverly Hills, California, the firm operates across three interlocking lines of business: (1) Tornante Television, an independent studio that develops, produces, and finances animated and live-action comedy and drama series, having shipped over 200 episodes including BoJack Horseman (Netflix), Undone (Amazon, using rotoscoping), and Tuca & Bertie (Adult Swim); (2) wholly owned sports operations through Portsmouth Football Club, an English football club acquired in August 2017; and (3) a portfolio of minority and majority investments in media and consumer brands including Omaze, Who What Wear/Versed, Creatively, RAD, Believer, and The Bazooka Companies.

The studio's commercial model is enterprise field sales to a small set of distribution partners — chiefly Netflix, Amazon Prime Video, and Adult Swim — with revenue driven by episodic license fees, production financing arrangements, and syndication through Trifecta Entertainment for daytime programming such as Judge Faith and Crime Exposé with Nancy O'Dell. The investment model co-invests with Madison Dearborn Partners (notably the $385M acquisition of Topps in 2007), generating returns through equity appreciation and exits — most prominently the $500M sale of Topps trading cards to Fanatics in January 2022 and the February 2024 sale of TDS Gift Cards to Ziff Davis.

Tornante is owned and controlled by Michael Eisner, operates with 11–50 employees, and serves enterprise customers in entertainment, sports, and consumer products rather than end consumers directly. The firm maintains earned-media and PR-led marketing through DKC and Kovert Creative, with distribution, audience monetization, and IP value capture handled primarily by its streaming and broadcast partners.

The Tornante Company firmographics

Firmographics
Name
The Tornante Company
Legal name
The Tornante Company
Website
https://tornante.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
The Tornante Company is a privately held media and entertainment investment and operating firm founded in 2005 by Michael Eisner, operating an independent television studio (BoJack Horseman, Undone), owning Portsmouth Football Club, and holding a portfolio of media and consumer brand investments.
Ownership category
akta.pro rank

The Tornante Company industry classification

Industry
Product category
Media & Entertainment Investment
NAICS
Television Broadcasting Stations (51612)
SIC
Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry
Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
akta.pro secondary industries
Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH), Production Insurance, Bonds & Risk Management (MPADAFAL)

Keywords

  • Media investment firm
  • Television production
  • Entertainment acquisition
  • Sports club ownership
  • Content development

Where The Tornante Company is headquartered

Location

Headquarters

HQ city
California City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The Tornante Company business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Television Production & Distribution: Tornante Television develops, produces, and finances animated and live-action comedy and drama series for domestic and international distribution. Revenue is generated through production deals, licensing, and distribution agreements with streaming platforms, cable networks, and broadcasters.
  2. Sports Club Ownership: Tornante owns Portsmouth Football Club, an English football club. Revenue comes from matchday operations, broadcasting rights, merchandise, and club commercial activities.
  3. Investment Returns: Tornante invests in media and entertainment companies (Topps, Omaze, Who What Wear, etc.) and generates returns through equity appreciation, exit events, and portfolio company distributions.
  4. Brand Licensing & Consumer Products: Through portfolio companies like Topps (trading cards, Bazooka candy brands), The Tornante Company participates in consumer products and licensing revenue streams.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

The Tornante Company product offering

Product offering

Core offering

The Tornante Company is a privately held principal investment firm that invests in, acquires, and operates companies in media and entertainment. It operates Tornante Television, an independent studio that develops, produces, and finances animated and live-action comedy and drama series distributed to streaming platforms and cable networks. It also owns Portsmouth Football Club and holds minority investments in media, consumer products, and digital platform companies.

Product overview

The Tornante Company is a privately held media and entertainment investment firm founded in 2005 by Michael Eisner. It operates multiple divisions including Tornante Television, an independent studio producing animated series (BoJack Horseman, Tuca & Bertie, Undone) and live action content, as well as syndicated programming (Judge Faith, Crime Exposé). The company also owns Portsmouth Football Club and holds investments in portfolio companies including Omaze (fundraising platform), Rad (streaming/NFT platform), Creatively (creative talent platform), Who What Wear/Versed (fashion brands), and Believer (games company).

Differentiator

Problem solved

Functional benefit

Brands

  • Tornante Television: Independent television studio that develops, produces, and finances animated and live action comedy and drama series for domestic and international distribution.
  • The Bazooka Companies, Inc.

Products and services

  • Tornante Television (Animated Series) Independent television studio operation that develops, produces, and finances animated comedy and drama series for streaming platforms, cable networks, and international distribution. The studio has delivered over 200 episodes of award-winning animated content including BoJack Horseman, Tuca & Bertie, and Undone.
  • Tornante Television (Live Action Series) Live-action scripted comedy and drama production developing and financing original voice-driven content distributed via streaming, cable, and broadcast partners.
  • Judge Faith A daytime court series produced in partnership with Trifecta Entertainment, broadcast on stations throughout the U.S.
  • Crime Exposé with Nancy O'Dell A daily syndicated half-hour true-crime series hosted by former Entertainment Tonight co-anchor Nancy O'Dell, produced in partnership with Trifecta Entertainment and Scott Sternberg Productions.
  • Portsmouth Football Club English professional football club founded in 1898, based in Portsmouth, Hampshire, England, playing at Fratton Park. Owned and operated by Tornante since August 2017.

Quantifiable outcome

  • BoJack Horseman named 'Best Netflix Show of All Time' by Rolling Stone
  • +2 more outcomes

Companies that use The Tornante Company

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

The Tornante Company technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

The Tornante Company partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • ShadowMachinecoreStrategic or Co-development Partner · 22 August 2024ShadowMachine, known for BoJack Horseman and other acclaimed animated series, has partnered with Tornante Company and Raphael Bob-Waksberg on Netflix animated series 'Long Story Short'. This reunites the BoJack Horseman creative team.
  • Adult SwimcoreChannel Partner/ Reseller/ Distributor · 22 May 2020Adult Swim picked up Tuca & Bertie for Seasons 2 and 3 after Netflix declined to continue. This partnership demonstrates Tornante's ability to find alternative distribution when initial partnerships end.
  • Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 6 March 2018Amazon Prime Video partnered with Tornante TV to develop and distribute 'Undone', an animated series using rotoscoping technology. Amazon ordered the series and renewed it for a second season.
  • NetflixcoreChannel Partner/ Reseller/ Distributor · 11 December 2013Netflix is a primary distribution partner for Tornante Television content, including BoJack Horseman, Tuca & Bertie (originally), and Long Story Short. Netflix ordered BoJack Horseman as an original series and distributes content globally.
  • Trifecta EntertainmentminorStrategic or Co-development PartnerTornante TV partners with Trifecta Entertainment to produce and distribute syndicated daytime programming including 'Judge Faith' and 'Crime Exposé with Nancy O'Dell'.
  • DKCminorGTM or Marketing PartnerDKC serves as the general media contact for The Tornante Company.
  • Kovert CreativeminorGTM or Marketing PartnerKovert Creative handles media and PR contact for Tornante Television.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

The Tornante Company competitors and assessment

Company assessment

Direct peers

  • Participant Media: Independent media company producing film and television content with a defined thematic lens. Comparable to Tornante Television as an independent studio financing original content and distributing via major streaming and broadcast platforms.
  • Legendary Entertainment: Independent film and television studio with deep-pocketed backing, producing premium content across formats. Comparable to Tornante in being an independently-financed studio developing franchise IP for major distributors and operating a diversified entertainment portfolio.
  • Mediawan: European media holding company that acquires and operates independent production and distribution businesses. Comparable to Tornante as a privately-held media investment firm building a portfolio of content production and distribution assets.
  • Annapurna Pictures: Independent film and television studio backed by founder Megan Ellison, producing auteur-driven content. Comparable to Tornante Television in being a wealthy-founder-financed independent studio producing premium original IP for major platforms.
  • A24: Independent entertainment company producing and distributing film and television. Closely comparable to Tornante Television as a founder-led, creatively-driven independent studio developing premium original content for streaming platforms.

Broad incumbents

  • Entertainment One (eOne): Global entertainment studio and distributor with film, TV, and family brands divisions (now part of Hasbro). Comparable to Tornante as a media holding company combining owned IP, production, and distribution but at substantially larger scale.
  • ITV Studios: Global television production and distribution arm of ITV plc, producing scripted and unscripted content for international broadcasters and streamers. Comparable to Tornante Television's international content distribution model but at substantially greater scale.
  • Fremantle: Global television production and distribution company (part of RTL Group / Bertelsmann). Comparable to Tornante Television as an independent-style TV production house developing scripted and unscripted content for global platforms, but at much larger scale.
  • All3Media: Independent television production group with dozens of production labels producing content for global streamers and broadcasters. Comparable to Tornante Television as a multi-label content production group, though much larger and with broader content breadth.
  • Lionsgate: Public independent film and television studio with a broader content portfolio and significant scale. Comparable to Tornante's TV studio operations but operates at substantially greater scale and with a public capital structure.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

The Tornante Company social profiles

Digital presence

The Tornante Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Tornante Company leadership team

Management profile

Number of profiles

Profiles1 record

The Tornante Company subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

The Tornante Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Tornante Company M&A and investment

M&A and investment

M&A2 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tornante Company

What does The Tornante Company do?

The Tornante Company is a privately held principal investment firm that invests in, acquires, and operates companies in media and entertainment. It operates Tornante Television, an independent studio that develops, produces, and finances animated and live-action comedy and drama series distributed to streaming platforms and cable networks. It also owns Portsmouth Football Club and holds minority investments in media, consumer products, and digital platform companies.

Is The Tornante Company a public or private company?

The Tornante Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Tornante Company founded?

The Tornante Company was founded in 2005. It employs 11 to 50 people.

Where is The Tornante Company based?

The Tornante Company is headquartered in California City, United States, in the North America region.

How does The Tornante Company make money?

Four revenue lines are on record. Television Production & Distribution is the primary driver. The others are sports Club Ownership, investment Returns and brand Licensing & Consumer Products.

Who are The Tornante Company's main competitors?

Direct peers on record are Participant Media, Legendary Entertainment, Mediawan, Annapurna Pictures and A24. Broad incumbents are Entertainment One (eOne), ITV Studios, Fremantle, All3Media and Lionsgate.

Does The Tornante Company have an API?

No public API is recorded for The Tornante Company.

What industry is The Tornante Company in?

The Tornante Company's product category is Media & Entertainment Investment. Its primary akta.pro industry code is MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing), with a secondary code of MPABAJAH, Sports Rights Agencies & Brokers (Acquisition/Packaging). Its NAICS code is 51612 and its SIC code is 7812.

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Live signals
WRAL.com83-year-old baseball card company Topps is going publicTopps, the 83-year-old baseball card and bubble gum company, announced plans to go public through a SPAC merger with Mudrick Capital Acquisition Corporation II, valuing the company at $1.3 billion with an additional $250 million private investment. The deal comes as demand and prices for sports trading cards have surged, driven in part by the growing popularity of NFTs and digital collectibles in the sports memorabilia market. Topps was previously taken private in 2007 by The Tornante Co., run by former Disney CEO Michael Eisner, who will remain chairman after the merger.PR NewswireSPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor LineupSPARK Neuro, a New York-based company measuring audience engagement through brain and nervous system activity, announced it secured a $13.5 million Series A financing round led by Thiel Capital, with participation from Will Smith and Michael Eisner's Tornante Company. The funding will be used to meet international and domestic demand from existing Fortune 100 clients and expand across industries. Founded in 2017, SPARK Neuro's proprietary algorithms analyze over 6,000 data points per second from brain activity, electrodermal activity, facial expression, and eye tracking to determine how audiences emotionally respond to advertising and entertainment content.FinSMEsDiversion Closes Series B FundingDiversion, a Los Angeles gaming studio, closed a Series B strategic funding round of undisclosed amount, led by TomorrowVentures, Hearst Corporation, and The Tornante Company. The funds will support development of entertainment-based social games, including FameTown and The A-List. The company also closed a $1m advertising deal with Sony Pictures.Pulse 2.0Former Disney CEO Michael Eisner Launches A Web Video Studio Called VuguruMichael Eisner's Tornante Company is launching a web video studio called Vuguru, featuring a show called Prom Queen with 90-second daily episodes over 80 days. The studio will stream on mobile devices with pre- and post-show ads and product placements. Vuguru also acquired rights to Sam Has 7 Friends.GlobeNewswireThe Topps Company, Inc. to be Acquired by the Tornante Company and Madison Dearborn PartnersTopps announced a definitive agreement to be acquired by Tornante and Madison Dearborn, with stockholders receiving $9.75 per share for a total value of about $385.4 million. The deal is expected to close in the third quarter, subject to stockholder and regulatory approvals.