The Pink Berets

Name

The Pink Berets

Legal name

The Pink Berets

Website

https://thepinkberets.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veteran Mental Health and Trauma Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Mental Health & Crisis Support Services (BPAGAEAH), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Veteran mental health
• Residential treatment programs
• Crisis stabilization services
• Trauma-informed therapy
• Dual diagnosis treatment

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The organization is a Federal 501(c)(3) non-profit that relies on public and private sector donations, grants, and charitable contributions from individuals, foundations, and corporations.
2. VA Community Care Network Reimbursement: Services are billed through VACCN (Veterans Affairs Community Care Network) including Optum VACCN and TriWest VACCN for mental health and substance abuse treatment under ASAM levels 3.1, 3.3, and 3.5.
3. Compact Act Coverage: Emergency mental health care covered by VA under the COMPACT Act for veterans in acute suicidal crisis, regardless of insurance status or VA eligibility, including those with Other Than Honorable discharges.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Pink Berets operates a nonprofit dual-division model: the Foundation delivers holistic therapeutic programs (Catalyst Retreat, Archery, Women Warriors on Water, Boxing) for women veterans and first responders recovering from PTSD and MST, while the Emergent Care program provides 24/7 residential treatment for veterans in acute suicidal crisis, dual diagnosis, and MST, using evidence-based therapies delivered at specialized male and female facilities in Alabama. All services are provided at no cost to veterans, funded through donations, grants, and reimbursement from the VA Community Care Network and the COMPACT Act.

Product overview

The Pink Berets operates as a non-profit organization with two main divisions: Foundation and Emergent Care. The Foundation offers holistic therapeutic programs including the Catalyst Retreat, Archery Program, Women Warriors on Water, and Boxing Lessons designed to support female veterans and first responders with invisible injuries like PTSD and MST. The Emergent Care division provides residential treatment for veterans facing acute suicidal crisis, dual diagnosis, and military sexual trauma through services including Crisis Stabilization, Mental Health & Substance Abuse Treatment, MST Support, Veteran Court Support, and the Contingency Management Program. All programs offer peer support groups, evidence-based therapies, and a safe community environment for healing and recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst Retreat: A holistic therapeutic program that equips Military Women with tools, techniques, and strategies for fulfilling military or civilian lives. The program addresses trauma, PTSD, and emotional pain through clinical therapy, holistic methods, 12-step recovery, and experiential approaches.
• Pink Berets Archery
• Women Warriors on Water
• Boxing Lessons

Products and services

• Catalyst Retreat A holistic therapeutic program that equips military women with tools, techniques, and strategies for recovery from trauma, PTSD, and emotional pain through clinical therapy, holistic methods, 12-step recovery, and experiential approaches in a nurturing retreat setting. Designed for female veterans and first responders.
• Archery Program (Pink Berets Archery) Archery program established in 2022 that teaches concentration, discipline, and physical coordination while helping women veterans build focus and resilience in a therapeutic setting.
• Women Warriors on Water Outdoor water-based activities and transformational coaching in nature that reconnect women veterans to their power and confidence through nature adventures and personal development.
• Boxing Lessons Self-defense training program for women to enhance safety, confidence, and preparedness in potential threat situations.
• Emergent Care Program Residential treatment program for veterans facing acute suicidal crisis, dual diagnosis, and military sexual trauma (MST), providing 24/7 supervised medical and mental health support with comprehensive therapy, counseling, and peer support groups at dedicated male and female facilities in Alabama.
• Crisis Stabilization Rapid, trauma-informed crisis stabilization treatment delivered under the COMPACT Act to veterans in acute suicidal crisis, available regardless of discharge status or VA enrollment with no-cost care through VA facilities or community providers.
• Mental Health & Substance Abuse Treatment Dual diagnosis treatment addressing both mental health disorders and substance use disorders simultaneously using an integrated clinical approach, medical and psychiatric treatment, peer support, relapse prevention, and aftercare/recovery planning.
• Military Sexual Trauma (MST) Support Specialized treatment for MST survivors built around four pillars: stabilization and safety, trauma-informed therapy, empowerment and reintegration, and ongoing support and aftercare. Delivered at a residential facility exclusively dedicated to female veterans.
• Veteran Court Support Veterans Drug Court Treatment and Support Group providing specialized care for veterans overlooked by VA services, including ASAM assessment, treatment planning, VA coordination, and family engagement to support successful reintegration into society.
• Contingency Management Program Structured behavioral initiative designed to help veterans achieve and maintain sobriety from drugs and alcohol through positive reinforcement and evidence-based strategies, including tangible incentives for meeting treatment goals.

Quantifiable outcome

• 71% of female military personnel develop PTSD due to sexual assault within the ranks
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Client Care Continuum (CCC)coreStrategic or Co-development PartnerParent organization that holds certifications from ADMH, CARF, OPTUM VACCN, TriWest VACCN, and VACCN for dual diagnosis care. CCC operates The Pink Berets' Emergent Care Program with full licensure and clinical governance.
• Alabama Department of Mental Health (ADMH)coreOthersState licensing body that fully licenses The Pink Berets' Emergent Veteran Care Program and certifies ASAM levels of care 3.1, 3.3, and 3.5 for dual diagnosis treatment.
• Commission on Accreditation of Rehabilitation Facilities (CARF)coreOthersInternational accreditation body that certified CCC for 3-year term for residential behavioral health programs, demonstrating compliance with standards for care quality.
• Optum VACCNcoreChannel Partner/ Reseller/ DistributorVeterans Affairs Community Care Network partner certified to provide treatment for veterans with mental health and substance use disorders, including those with suicidal ideation.
• TriWest VACCNcoreChannel Partner/ Reseller/ DistributorVACCN enrollment and credentialing to receive referrals for behavioral health care including residential and crisis stabilization services under the Compact Act.
• Grunt Style FoundationminorGTM or Marketing PartnerTim Jensen, Co-Owner of Grunt Style and President of Grunt Style Foundation, serves on the Board of Directors and contributes to advocacy efforts.
• Luna CreativeminorOthersWebsite design agency responsible for The Pink Berets' website design and digital presence.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cohen Veterans Network: Non-profit operating a national network of outpatient mental health clinics providing free, evidence-based care to post-9/11 veterans and their families. Most directly comparable peer — same veteran mental-health mission, evidence-based therapy stack, and no-cost-to-veteran model.
• Headstrong Project: Non-profit providing free, confidential mental health treatment to veterans and their families via a national provider network. Closely aligned on mission, treatment modality set, and no-cost delivery model.
• Boulder Crest Foundation: Non-profit operating retreat-based, multi-week resilience programs for veterans and first responders with PTSD/TBI. Comparable in combining residential retreat format with evidence-based therapy for trauma recovery.
• Give an Hour: Non-profit network of licensed mental health providers donating free services to veterans, service members, and their families. Comparable free-of-charge veteran mental-health delivery model and provider-network structure.
• Stop Soldier Suicide: Non-profit focused on preventing veteran suicide through clinical care, peer support, and connection to resources. Comparable focus on acute suicidal crisis intervention and the veteran population Pink Berets serves.

Broad incumbents

• Wounded Warrior Project: Large, well-established veteran service non-profit offering a broad portfolio of programs including mental health, physical recovery, and economic empowerment. Comparable veteran non-profit mission but at materially larger scale and broader scope.
• Tragedy Assistance Program for Survivors (TAPS): Large veteran/military family non-profit providing bereavement, peer support, and mental health resources. Comparable as a mission-driven non-profit serving military populations, though its core focus is bereavement rather than MST/residential treatment.
• Student Veterans of America: National non-profit supporting veteran reintegration through education, advocacy, and community. Comparable in serving the broader veteran support ecosystem but focused on higher-education reintegration rather than clinical care.
• VA Veterans Crisis Line (U.S. Department of Veterans Affairs): Federal crisis-intervention service for veterans in suicidal crisis — the incumbent Pink Berets is positioned alongside via Compact Act. Comparable crisis-intervention mission for the same veteran population and serves as a referral source.

Emerging players

• Salute America's Heroes: Smaller non-profit supporting wounded veterans and their families with financial assistance and recovery services. Comparable niche veteran-focused non-profit but with a recovery/financial-assistance rather than clinical mental-health orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepinkberets
• Instagraminstagram.com/thepinkberets
• Xx.com/the_pinkberets
• LinkedInlinkedin.com/company/thepinkberets

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pink Berets