Grunt Style Foundation

What Grunt Style Foundation does

Grunt Style Foundation (GSF) is a 501(c)(3) nonprofit organization operating as the charitable arm of Grunt Style, LLC, a veteran-founded patriotic apparel company. Founded in 2021 in San Antonio, Texas, GSF runs four program pillars: Suicide Prevention (via the merged Irreverent Warriors program and partnerships including Stop Soldier Suicide), Alternative Healing (Integration Retreats featuring equine therapy, HBOT, breathwork, psychedelic-assisted therapy, and sweat lodge ceremonies), Community Emergency Response (Disaster Response Task Force with CERT-trained veteran responders operating under Texas Department of Emergency Management and Texas Parks & Wildlife Department credentialing), and Veteran Advocacy (the War Cry for Change campaign against overprescription of psychotropic medications, with documented influence on the PACT Act and federal cannabis rescheduling). In January 2024, GSF merged with Irreverent Warriors, consolidating a 60,000-member veteran community, 1,200+ completed Silkies Hikes across all 50 states, and peer-based mental health programming under a new unified entity (EIN 47-4789126). Sub-brands include House of Grit (FM radio on Real Talk Radio, St. Louis) and War Cry for Change (national advocacy initiative). Revenue derives from individual donations (with suggested tiers of $25-$500), e-commerce merchandise sales through GSFStore, event ticket sales (e.g., $100 for the 4 Toast Salute), and multi-tier event sponsorship packages ($1K-$50K+). GSF reports zero officer compensation and a stated 100% donation-to-mission policy. It operates a headquarters in San Antonio, a distribution warehouse in Peachtree Corners, Georgia, and a national program footprint across all 50 states.

Name

Grunt Style Foundation

Legal name

Grunt Style Foundation

Website

https://gruntstylefoundation.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Grunt Style Foundation is a 501(c)(3) nonprofit that runs veteran suicide prevention, alternative healing, disaster response, and advocacy programs across all 50 states, funded by donations, merchandise sales, and event sponsorships.

Ownership category

akta.pro rank

Product category

Veteran Services Nonprofit

NAICS

Voluntary Health Organizations (813212), Civic and Social Organizations (8134), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Veteran services
• Suicide prevention
• Alternative healing
• Disaster response
• Peer support

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Merchandise Sales: GSF sells branded apparel and accessories (t-shirts, hoodies) through its GSFStore e-commerce platform. Products include the 'Forward With Purpose' collection, 'Grow Your Tribe' tee, and other mission-branded merchandise. Revenue supports the foundation's programs.
2. Individual Donations: GSF collects donations via its website with suggested tiers ($25, $50, $100, $250, $500). Donations are processed online and in-store at Grunt Style retail locations. The organization maintains 100% donation-to-mission transparency with zero administrative overhead reported.
3. Event Ticket Sales: GSF sells tickets to flagship events including the USA 250 Memorial Day Benefit Concert ($100 per ticket for the 4 Toast Salute event). Events also feature live auctions and sponsorship packages (Bronze $1K-$5K, Silver $5K-$15K, Gold $15K-$50K, Platinum $50K+).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

501(c)(3) nonprofit organization that delivers veteran-focused programs across four pillars: suicide prevention, alternative healing, community emergency response, and veteran advocacy. Operates nationwide programs including Silkies Hikes (1,200+ completed), multi-day Integration Retreats for alternative healing, the Disaster Response Task Force of CERT-trained veteran responders, and the War Cry for Change advocacy campaign against psychotropic overprescription. Funded primarily through individual donations, branded merchandise sales via the GSFStore e-commerce storefront, event ticket sales, and tiered corporate sponsorships, with a stated policy of 100% of donations directed to mission.

Product overview

Grunt Style Foundation is a 501(c)(3) nonprofit organization operating as a unified platform combining advocacy programs, alternative healing retreats, disaster response, and e-commerce. The core programs include Irreverent Warriors (Silkies Hikes and retreats for suicide prevention), Integration Retreats (alternative healing modalities), Disaster Response Task Force (CERT-trained responders), and War Cry for Change (advocacy campaign). The GSFStore provides merchandise (t-shirts, hoodies) that funds the mission. The House of Grit radio/podcast program extends reach through media. All programs are designed to serve Veterans, Service Members, and their Families across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• House of Grit: Veteran-powered FM radio show on Real Talk Radio, St. Louis, featuring veteran stories, dark humor, and real talk on veteran healthcare topics.
• Irreverent Warriors
• War Cry for Change

Products and services

• Forward With Purpose T-Shirt 100% cotton t-shirt representing commitment to veterans and first responders, featuring a classic unisex fit built for durable everyday comfort.
• Forward With Purpose Hoodie Heavyweight cotton-blend hoodie with fleece interior, front pouch pocket, and adjustable drawstring hood built for cold mornings, late nights, and everyday wear representing veteran support.
• Grow Your Tribe Tee Premium t-shirt featuring a bold design with mushrooms, cannabis, and sacred plant imagery representing expanding mental wellness tools and community connection for veterans.
• Monthly Donation Subscription Recurring monthly donation program with suggested tiers of $25, $50, $100, $250, and $500, each tied to specific mission impact messaging (e.g., $50 funds one session of alternative healing therapy). 100% tax-deductible under 501(c)(3) status.
• One-Time Donation Single-gift donation tier with suggested amounts of $25, $50, $100, $250, and $500, supporting GSF's veteran suicide prevention, alternative healing, disaster response, and advocacy programs. In-store donations also collected at Grunt Style retail locations.
• Event Sponsorship Packages Tiered corporate sponsorship packages for flagship veteran benefit events. Bronze ($1K-$5K) includes logo placement and social media shoutouts; Silver ($5K-$15K) adds booth space and branded swag inclusion; Gold ($15K-$50K) adds speaking opportunity and VIP access; Platinum ($50K+) includes title sponsorship and documentary feature inclusion.
• 4 Toast Salute Event Ticket Single-priced event ticket for the 4 Toast Salute veteran benefit event at Maryland House by Brennan's in St. Louis, sold at $100 per ticket.

Quantifiable outcome

• 100,000+ veterans reached through suicide prevention programs and crisis intervention
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, key, supporting, platinum sponsor and sponsor.

• Texas Department of Emergency Management (TDEM)coreStrategic or Co-development Partner · 1 January 2025TDEM provides the CERT framework, credentialing, and statewide coordination for GSF's Disaster Response Task Force. The partnership enables GSF's veteran CERT responders to operate alongside professional responders during state-activated emergencies.
• Texas Parks & Wildlife Department (TPWD)coreStrategic or Co-development Partner · 1 January 2025TPWD Game Wardens lead ground operations including water rescue, wildfire response, and search operations. GSF responders deploy in support during state-activated incidents, leveraging TPWD's field operations infrastructure.
• Veterans of Foreign Wars (VFW)coreStrategic or Co-development Partner · 1 January 2025VFW provides the Post network across Texas for recruiting, vetting, and placing trained responders into communities. VFW is also the national initiative partner for the War Cry for Change campaign and co-host of the Veteran Harm Reduction Summit.
• Disabled American Veterans (DAV)keyStrategic or Co-development Partner · 1 January 2025DAV co-hosted the War Cry for Change Summit on Capitol Hill (June 4-5, 2025) alongside GSF and VFW. DAV provides legislative advocacy support and veteran service organization credibility.
• Warriors HeartsupportingStrategic or Co-development Partner · 1 January 2025Partnership for the 'Art of War, Heart of Healing' exhibit at GSF headquarters, showcasing 40 original works created by veterans and first responders during therapeutic recovery. Includes healing mural, audio recordings of recovery stories, and fundraising auction.
• Zintkala Wakan HoyapisupportingStrategic or Co-development Partner · 1 January 2025Grassroots Lakota spiritual organization on Pine Ridge Reservation that GSF supports through the Allen Sun Dance ceremony attendance and cultural humility initiatives.
• Opti Vet Solutionsplatinum sponsorGTM or Marketing Partner · 1 January 2025Platinum sponsor for the USA 250 Memorial Day Benefit Concert and other GSF events.
• BRONDplatinum sponsorGTM or Marketing Partner · 1 January 2025Platinum sponsor for USA 250 Memorial Day Benefit Concert, supporting GSF's mission through event sponsorship.
• Horse Soldier BourbonsponsorGTM or Marketing Partner · 1 January 2025Sponsor for GSF events including Bourbon, Whiskey & War Stories community events. Co-created with Tim Jensen (GSF Chairman) and Mark Nutsch (Horse Soldier Bourbon).
• Irreverent WarriorscoreOthers · 1 January 2024Founded 2015, Irreverent Warriors merged with GSF in 2024 to form a unified 501(c)(3) under EIN 47-4789126. The merger brought Silkies Hikes (1,200+ completed, 50 states active), peer-based mental health programming, and a 60,000+ veteran community under GSF's infrastructure.
• USosupportingStrategic or Co-development Partner · 1 January 2023Listed as a partner organization supporting GSF's mission and advocacy work.
• Veterans Mental Health Leadership CoalitionsupportingStrategic or Co-development Partner · 1 January 2023Coalition partner for legislative advocacy and policy reform efforts related to veteran mental health.
• Operation SongsupportingStrategic or Co-development Partner · 1 January 2023Partner for community events like Bourbon, Whiskey & War Stories, featuring live music by Operation Song at GSF events.
• The Pink BeretssupportingStrategic or Co-development Partner · 1 January 2023Silver sponsor and partner organization supporting GSF's veteran mental health and suicide prevention programs.
• Stop Soldier SuicidekeyStrategic or Co-development Partner · 1 January 2015Strategic partner in suicide prevention efforts, combining crisis intervention, 24/7 resource access, and peer support networks. GSF works with Stop Soldier Suicide to attack the veteran suicide crisis head-on.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Wounded Warrior Project: Largest US veteran-focused nonprofit providing mental health, physical wellness, and career programs to post-9/11 veterans. Directly comparable mission on veteran suicide prevention and mental health, with a far larger operating budget and broader programmatic scope than GSF.
• Iraq and Afghanistan Veterans of America (IAVA): Large post-9/11 veteran advocacy organization with federal policy focus on veteran mental health, suicide prevention, and healthcare access. Comparable to GSF's War Cry for Change advocacy pillar and PACT Act-style federal engagement.
• Semper Fi & America's Fund: Large veteran nonprofit providing comprehensive support including mental health programs for critically wounded, ill, and injured service members. Comparable on alternative-healing and holistic mental health support, but with broader clinical-program scope than GSF.

Direct peers

• Team Rubicon: Veteran-led nonprofit that mobilizes veteran volunteers for disaster response operations across the United States. Closely comparable to GSF's Disaster Response Task Force model combining veteran mobilization, disaster relief, and post-deployment community purpose.
• Stop Soldier Suicide: Veteran suicide prevention nonprofit partnering with GSF on crisis intervention and peer support. Directly comparable mission on veteran suicide crisis with an overlapping program set in mental health support and crisis resources.
• The Mission Continues: Veteran-led nonprofit using community impact volunteerism to address veteran transition and mental health. Comparable peer-support-plus-service model that mirrors GSF's community-led, event-driven GTM motion and Silkies Hike-style engagement.
• Boot Campaign: Veteran-focused nonprofit that pairs patriotic apparel fundraising with mental health and wellness programs for veterans and military families. Highly comparable hybrid model to GSF combining branded merchandise revenue with veteran mental health programming.
• Travis Manion Foundation: Veteran-service nonprofit focused on character development and community leadership among veterans and families of the fallen. Comparable in peer-network programming, community events, and veteran-led engagement strategy.

Emerging players

• Student Veterans of America: Veteran nonprofit building community among veteran college students, with overlapping mental-health and overprescription advocacy themes. Greg Brannan and Derek Blumke connections reinforce the comparable advocacy ecosystem.

Regional players

• Homes For Our Troops: Veteran nonprofit building specially adapted homes for severely injured post-9/11 veterans. Less directly comparable on mission but operates in the same donor-pool and earned-trust segment as GSF, with similar patriotic brand cues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gruntstylefdn
• Facebookfacebook.com/gruntstylefoundation
• LinkedInlinkedin.com/company/grunt-style-foundation
• Instagraminstagram.com/gruntstylefoundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grunt Style Foundation