What Euroflorist does

Euroflorist operates a direct-to-consumer e-commerce marketplace for flower and gift delivery, connecting consumers in 45+ countries to a network of more than 54,000 local florists that fulfill last-mile delivery. The platform is accessed through country-specific storefronts (euroflorist.se, .de, .fr, .nl, .dk, .no, .be, .at, .pl, eflorist.ie, plus sub-brands eFlorist, Teleflorist, iFlorist in the UK and Gift2Day in Sweden) with multi-language checkout. The company monetizes via marketplace commissions on transactions routed to local florists, with consumers paying through secure online checkout and florists handling production and delivery in the recipient country.

The company was founded in 1982 in Malmö, Sweden (originally as Svensk Blomsterförmedling) and launched one of the world's first 100 online shops in 1995. It is now headquartered in Amsterdam (Euroflorist Europe B.V.) and is owned by an investor consortium, with capital structure including bond issuance via Euroflorist 2.0 Obligation AB. Recent disclosed technology work includes AI-powered website testing (a reported 4.3% conversion uplift in February 2026), while prior operational milestones include 41+ million bouquets delivered cumulatively through 2015.

The customer base skews to B2C individual consumers sending flowers for personal gifting occasions, with a secondary segment of business customers using the platform for corporate gifting and employee/client appreciation. Growth levers include multi-brand geographic expansion, M&A (announced acquisition of E-Frisch and at least one completed acquisition), and continued optimization of the digital funnel. The market position rests on a multi-decade-built distribution network, brand heritage, and early e-commerce incumbency.

Name

Euroflorist

Legal name

Euroflorist Europe B.V.

Website

https://euroflorist.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Euroflorist is a Netherlands-headquartered, direct-to-consumer e-commerce marketplace that routes flower and gift orders from consumers in 45+ countries to a fulfillment network of 54,000+ local florists, monetizing through marketplace commissions across multi-brand, multi-language storefronts.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Flower and gift delivery marketplace: Euroflorist operates a marketplace connecting consumers wanting to send flowers with local florists worldwide. The company takes a transaction fee or commission on each flower order placed through their platform. The network of 54,000+ local florists fulfills deliveries while Euroflorist handles the customer acquisition, payment processing, and order management through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Euroflorist operates an online flower and gift delivery marketplace connecting consumers with a network of over 54,000 local florists across 45+ countries. Customers place orders through the company's multi-language e-commerce websites, and fulfillment is carried out by independent local florists in the recipient's area. The company handles customer acquisition, payment processing, and order management, charging a commission on each transaction.

Product overview

Euroflorist operates a multi-brand e-commerce platform for flower and gift delivery, built around a global network of over 54,000 local florists. The core offering is the Euroflorist Online Platform, which serves as the main ordering interface available in multiple languages and country-specific versions (Euroflorist.se, Euroflorist.de, Euroflorist.fr, Euroflorist.nl, Euroflorist.dk, Euroflorist.no, Euroflorist.be, Euroflorist.at, Euroflorist.pl, Eflorist.ie). Additional sub-brands including eFlorist, Teleflorist, and iFlorist (UK), and Gift2Day (Sweden) extend the company's reach in specific markets. The company was founded in 1982 as Svensk Blomsterförmedling and launched one of the world's first 100 web shops in 1995, celebrating 20 years of e-commerce in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Euroflorist Online Platform Euroflorist's main online flower and gift delivery platform enabling customers to order fresh flowers and gifts for delivery worldwide through a network of over 54,000 local florists. Supports ordering in local languages across multiple countries.
• eFlorist (UK)

Quantifiable outcome

• 4.3% increase in conversion rates through AI-powered website testing

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• 54,000+ Local FloristscoreChannel Partner/ Reseller/ DistributorEuroflorist partners with over 54,000 local flower shops across Europe and worldwide. These independent florists are selected with care to ensure bouquets of the best quality. They fulfill delivery orders placed through Euroflorist's e-commerce platform, providing same-day and scheduled delivery services to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FTD (now Percheron / flashback LLC): FTD is one of the longest-standing US flower delivery networks and was historically a Teleflor International affiliate — the same international organization Euroflorist partnered with in 1984. FTD competes head-on in online flower ordering.
• BloomNation: BloomNation operates an online marketplace connecting consumers with local independent florists in the US — structurally analogous to Euroflorist's marketplace model but at US scale, making it a relevant direct peer for the two-sided floral marketplace thesis.
• Interflora: Interflora is a global florist relay network operating a similar marketplace model across 140+ countries, directly competing with Euroflorist for cross-border flower delivery. Its member-florist structure and international brand make it the most directly comparable peer.
• Teleflora: Teleflora operates a member-florist network in the US and internationally, fulfilling online and telephone flower orders through local independent florists — the same relay-marketplace model Euroflorist uses at larger European/global scale.

Emerging players

• The Bouqs Co. The Bouqs is a DTC online flower delivery brand with farm-to-door sourcing and a tech-forward brand. It targets the same online flower buyer Euroflorist addresses, but with a vertically integrated model rather than a florist marketplace.

Others

• Royal FloraHolland: Royal FloraHolland is the world's largest flower auction and B2B floral supply platform. It is not a direct competitor to Euroflorist's consumer marketplace but is an adjacent ecosystem participant whose supply-chain dynamics directly affect Euroflorist's florist partners' input costs.

Regional players

• Flying Flowers: Flying Flowers is a UK-based flower-by-post delivery company competing in the same online gifting category as Euroflorist's UK sub-brands, primarily serving the British market with a direct-shipping model.
• Arena Flowers: Arena Flowers is a UK-focused online flower delivery brand offering same-day delivery through a partner florist network. It mirrors Euroflorist's eFlorist/iFlorist UK sub-brands in approach but operates only in the UK market.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a multi-brand US gifting incumbent (1-800-Flowers, Harry & David, Shari's Berries) that competes with Euroflorist in online flower and gift delivery but operates a broader portfolio beyond flowers and a primarily direct-shipping model.
• ProFlowers: ProFlowers (owned by FTD's parent) is a direct-to-consumer online floral and gifting retailer. It competes with Euroflorist for online flower orders but uses a ship-from-farm model rather than local-florist relay, making it a broader-market incumbent rather than a like-for-like network peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroflorist