VIP Petcare

What VIP Petcare does

VIP Petcare operates the largest mobile veterinary preventive care platform in the United States, delivering affordable, non-emergency veterinary services through community clinics hosted inside retail partner stores. As of the May 2026 acquisition by Tractor Supply Company from PetIQ (a Bansk Group portfolio company), the company runs approximately 2,900 clinic locations across 39 states, including roughly 1,700 Tractor Supply stores and additional partner chains such as Pet Supplies Plus, Pet Food Express, Pet Supermarket, Pet Sense, Cal Ranch, Fleet Farm, and others. Its clinical operations are supported by a network of approximately 2,500 contracted veterinarians serving more than one million pets annually. Services are priced individually or via bundled packages (Essential, Vital, and Total for adult dogs; equivalent bundles for puppies, kittens, and cats) with no office-visit fees and walk-in or online pre-registration options.

The company's technology stack includes My Pet Portal, a digital record and appointment management system; a 24/7 Vet Access telehealth channel delivered through video and text with licensed veterinarians; and an integrated online pharmacy dispensing prescription medications, heartworm preventatives, flea and tick treatments, and supplements. Microchipping is registered with 24 Petwatch, and fecal testing is processed by Antech Laboratories using the Zinc Sulfate Centrifugation method.

VIP Petcare monetizes through three primary streams: (1) transactional clinic services at retail locations, (2) a tiered subscription Pet Membership program with a free Basic tier, Pet Plus at $7.99 per month, and Pet Protect at $25.99 per month covering up to six pets with telehealth and a $3,000 emergency fund, and (3) online pharmacy sales. Following the Tractor Supply acquisition, the business is positioned within a broader omnichannel pet care platform alongside Petsense by Tractor Supply stores and Allivet's online pet pharmacy. The company employs 501-1,000 people and is headquartered in Windsor, United States.

Name

VIP Petcare

Legal name

VIP Petcare

Website

https://vippetcare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VIP Petcare operates the largest US mobile veterinary preventive care platform, running approximately 2,900 community clinics inside retail stores across 39 states, supported by 2,500 contracted veterinarians and serving over one million pets annually. It also offers a subscription Pet Membership with 24/7 telehealth, My Pet Portal, and an online pharmacy, now owned by Tractor Supply.

Ownership category

akta.pro rank

Product category

Veterinary Preventive Care Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

Keywords

• Mobile veterinary care
• Pet vaccinations
• Preventive pet health
• Community veterinary clinics
• Pet pharmacy services

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinic Services: Revenue generated from providing preventive veterinary services including vaccinations, testing, microchipping, and nail trims at community clinic locations. Services are priced individually with no office visit fees, or as bundled service packages at discounted rates.
2. Pet Membership Subscription: Monthly subscription membership program (Pet Plus at $7.99/month and Pet Protect at $25.99/month) offering 24/7 vet access, emergency funds, and additional benefits. Free Basic tier with limited features.
3. Online Pharmacy: Online sales of prescription medications, preventatives (flea, tick, heartworm), supplements, and pet care products shipped directly to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VIP Petcare operates community-based preventive veterinary clinics inside major retail stores (primarily Tractor Supply and other pet retailers) across 39 US states, delivering vaccinations, diagnostic testing, microchipping, and nail trims with no appointment or office visit fees. The offering is bundled with a tiered Pet Membership subscription (free Basic, $7.99/month Pet Plus, $25.99/month Pet Protect) that adds 24/7 veterinary telehealth, an online pet pharmacy, and the My Pet Portal for digital medical records.

Product overview

VIP Petcare is a mobile veterinary preventive care company operating community clinics and wellness centers inside major retail store chains including Tractor Supply, Pet Supplies Plus, Pet Food Express, Pet Supermarket, Pet Sense, Cal Ranch, Fleet Farm, and other retailers. The company's product portfolio centers on affordable preventive veterinary care services including vaccinations, diagnostic testing, microchipping, and nail trims offered at retail locations without appointment or office visit fees. This is complemented by a digital ecosystem comprising My Pet Portal for pet health record management and an online pharmacy for prescription medications and preventive treatments. VIP Petcare also offers a subscription Pet Membership program with tiered pricing ($7.99/month Pet Plus, $25.99/month Pet Protect) providing 24/7 veterinary telehealth access via text and video for up to 6 pets per household. Service packages are available for puppies, kittens, adult dogs, and adult cats, with bundled vaccination and wellness plans. The company serves over one million pets annually through approximately 2,900 locations in 39 states.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Petcare Community Clinics Walk-in community veterinary clinics located inside major retail stores, providing preventive care such as vaccinations, microchipping, diagnostic testing, and nail trims for dogs and cats with no appointment and no office visit fee.
• Pet Membership (Pet Plus) Monthly subscription membership priced at $7.99/month covering up to 6 pets, providing 24/7 Vet Access via text and video, clinic pre-registration, medical records, pharmacy access, and a $3,000 emergency fund.
• Pet Membership (Pet Protect) Premium monthly membership tier priced at $25.99/month covering up to 6 pets, including all Pet Plus features with enhanced emergency coverage.
• Pet Membership (Basic) Free membership tier including household pet profiles, clinic pre-registration, medical records and certificates, lab results and reminders, pharmacy access, and an educational video library.
• VIP Petcare Online Pharmacy Direct-to-consumer online pharmacy offering prescription medications, heartworm preventatives, flea and tick treatments (e.g., NexGard, Heartgard Plus, Bravecto), supplements, and pet care products with home delivery.
• My Pet Portal Digital pet health record management portal providing access to medical records, vaccine and rabies certificates, lab results, appointment reminders, prescription management, and clinic pre-registration.
• Adult Dog Service Packages Bundled preventive care packages for adult dogs, including Essential (vitals check, rabies, 5-in-1, deworming), Vital (5-in-1 + Leptospirosis, Bordetella, intestinal parasite screening), and Total (rabies, heartworm/tick-borne disease test).
• Puppy Visit Packages Three-visit puppy vaccination series: Visit 1 (8+ weeks, 5-in-1 vaccine), Visit 2 (12+ weeks, 5-in-1 + Lepto, Bordetella), and Visit 3 (16+ weeks, rabies vaccine).
• Adult Cat Service Packages Bundled preventive care packages for cats, including Indoor Cats (3-in-1, rabies) and Outdoor/Multi-Cat Homes (3-in-1, rabies, Feline Leukemia).
• Kitten Visit Packages
• Dog and Cat Vaccination Services Individual vaccinations for dogs (IMRAB Rabies, 5-in-1 DA2P+Parvovirus, Bordetella, Leptospirosis 4-Way, Lyme, Rattlesnake, Canine Influenza H3N2) and cats (PureVax Feline Rabies, IMRAB Rabies, PureVax 3-in-1/FVRCP, PureVax Feline Leukemia).
• Diagnostic Testing Services Veterinary diagnostic testing including intestinal parasite screening (fecal testing via Antech Laboratories), heartworm/tick-borne disease blood tests, and Feline Retroviral (FeLV/FIV) testing.
• Microchipping DataMars ISO-certified RFID microchip implantation with free lifetime international registration through 24 Petwatch, compatible with universal scanners.
• 24/7 Vet Access (Telehealth) 24/7 veterinary telehealth consultations via text and video with licensed veterinarians, available to Pet Plus ($7.99/month) and Pet Protect ($25.99/month) members, covering up to 6 pets per household.
• Wellness Centers Full-service veterinary wellness centers co-located in retail store locations, offering comprehensive preventive care services with licensed veterinary professionals.

Quantifiable outcome

• Members save an average of $160 when they can avoid a vet visit using 24/7 Vet Access telehealth service

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Tractor Supply CompanycoreChannel Partner/ Reseller/ Distributor · 28 May 2026Tractor Supply acquired VIP Petcare's veterinary services business from PetIQ (a Bansk Group company). The acquisition brings VIP Petcare's community clinics and telehealth capabilities under Tractor Supply's ownership, integrating with Petsense by Tractor Supply stores and Allivet's online pet pharmacy to create a comprehensive omnichannel pet care platform. VIP Petcare operates community clinics in approximately 2,700 retail locations including 1,700 Tractor Supply stores.
• PetIQcoreOthersVIP Petcare is part of the PetIQ family of companies. PetIQ is transforming into a branded pet health and wellness company focused on over-the-counter medications and wellness products including PetArmor, Capstar, and Minties.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShotVet: Operates mobile pet vaccination clinics inside retail stores (including PetSmart and Pet Supplies Plus). Closest direct competitor to VIP Petcare's community clinic model, with a similar preventive-care-only focus and walk-in, no-appointment positioning.
• VetIQ: Community veterinary clinic platform historically operated alongside VIP Petcare under PetIQ, offering vaccinations and preventive services in retail locations. Direct competitor with overlapping retail-clinic footprint and preventive care focus.
• The Vets: Mobile veterinary service providing in-home preventive and sick-visit care in select U.S. metros. Same mobile veterinary category and preventive-care orientation as VIP Petcare, differentiated by house-call rather than retail-clinic delivery.

Broad incumbents

• Banfield Pet Hospital: Largest veterinary chain in the U.S., operating full-service hospitals inside PetSmart stores. Comparable in retail-anchored distribution and preventive/wellness plan emphasis, but offers full-service medical, dental, and surgical care that VIP Petcare does not.
• VCA Animal Hospitals: Nationwide network of more than 1,000 animal hospitals owned by Mars. Broad incumbent offering full-service veterinary care plus diagnostics and specialty services; relevant comparison point for service breadth VIP Petcare does not provide.

Emerging players

• BetterVet: Tech-enabled mobile veterinary platform offering house-call preventive and urgent care in multiple U.S. markets. Emerging competitor with overlapping mobile delivery model and emphasis on convenience and digital experience.
• Modern Animal: Membership-based veterinary clinic chain with a digital-first member experience and unlimited exam visits. Targets the same convenience- and value-oriented pet owner with a clinic-based (rather than mobile) but digitally native model.
• Bond Vet: Veterinary clinic chain offering primary, urgent, and surgical care with a digitally enabled member experience. Comparable on the convenience, transparency, and digital engagement axes that differentiate VIP Petcare from traditional vets.
• Petfolk: Membership-driven veterinary clinic chain offering wellness, urgent, and surgical care in multiple U.S. metros. Competes for the same digitally engaged, convenience-seeking pet owner, with a broader service mix than VIP Petcare.

Others

• Allivet: Online pet pharmacy also owned by Tractor Supply, integrated alongside VIP Petcare as part of the omnichannel pet care platform. Closely related through shared ownership and complementary pharmacy-and-clinic relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vippetcare
• Facebookfacebook.com/vippetcare
• LinkedInlinkedin.com/company/2721889
• Instagraminstagram.com/vip.petcare
• TikToktiktok.com/@vippetcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Petcare