Freshpoint

What Freshpoint does

FreshPoint is North America's largest wholly owned produce distributor, operating as a specialty produce division of Sysco Corporation (NYSE: SYY). Founded in 1960 and headquartered in Houston, Texas, FreshPoint runs more than 25 wholly owned regional distribution centers across the United States, Canada, and Puerto Rico, supplying fresh fruits and vegetables to foodservice operators including national restaurant chains, hotels, healthcare facilities, schools, cruise lines, theme parks, and contract feeders. Distribution is supported by refrigerated cold-chain infrastructure maintaining product at 32–40°F, GFSI SQF Level 2 certification across locations, and what the company describes as the largest quality assurance team in produce distribution.

The product surface combines core produce distribution with a value-added processing business (FreshCuts, Tomato Split & Repack), digital customer tools (myFreshPoint.com ordering, the FreshPoint mobile app, and MyDelivery real-time delivery tracking), and market intelligence services (FreshPress weekly market reports, the Produce Availability Guide, and the Local Farmer Finder platform). Acquisition history — Paragon Foods (October 2021), The Coastal Companies (February 2022), and BIX Produce (June 2023) — has expanded both regional coverage and value-added processing capacity, while facility expansions in Atlanta, Central Florida, and Dallas have scaled core distribution throughput.

Revenue is generated via quote-based B2B pricing negotiated by dedicated produce specialists and account managers, with each customer receiving customized terms based on volume, location, and service requirements. Go-to-market is sales-led and relationship-driven, reinforced by partnerships with major group purchasing organizations (Avendra, Entegra, Care Purchasing Services, HPSI) that aggregate demand across hospitality, healthcare, and senior living. Pricing is not publicly disclosed; revenue per unit is essentially transactional but contracted, and the business benefits from being embedded inside Sysco's broader foodservice platform and customer base.

Name

Freshpoint

Legal name

FreshPoint Inc.

Website

https://freshpoint.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FreshPoint is North America's largest wholly owned produce distributor and a division of Sysco Corporation, supplying fresh produce, value-added processing, and supply-chain services to foodservice operators across the US, Canada, and Puerto Rico.

Ownership category

akta.pro rank

Product category

Foodservice Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Fresh produce distribution
• Foodservice supply
• Value-added produce
• Cold chain logistics
• Produce sourcing

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Distribution: FreshPoint generates revenue through the distribution and sale of fresh produce to foodservice customers including restaurants, hotels, healthcare facilities, schools, country clubs, and other institutional buyers. The company operates as a wholly-owned subsidiary of Sysco Corporation, distributing produce through its network of regional locations.
2. Value-Added Services: Revenue from FreshCuts custom-cut produce, tomato split and repack services, and other value-added processing services that command premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

FreshPoint is North America's largest wholly owned produce distributor, sourcing and delivering fresh fruits, vegetables, and specialty produce to foodservice operators including restaurants, hotels, healthcare facilities, schools, country clubs, and cruise lines. The company operates 25+ regional distribution centers with cold chain infrastructure and offers value-added services such as FreshCuts (custom-cut produce), tomato split and repack, real-time delivery tracking, and online ordering.

Product overview

FreshPoint is North America's largest wholly owned produce distributor, operating as a single-platform business with multiple integrated service modules. The core offering is produce distribution, supported by value-added services including FreshCuts (custom cut produce), an online ordering platform (MyFreshPoint.com), a mobile app, real-time delivery tracking (MyDelivery), weekly market reports (FreshPress), and a Local Farmer Finder tool. These components work together to provide a comprehensive produce supply chain solution for foodservice customers, with the FreshCuts and value-added services modules adding processing capabilities to the core distribution platform.

Differentiator

Problem solved

Functional benefit

Brands

• FreshCuts: Value-added custom cut fresh produce line offering labor-saving pre-cut vegetables, fruits, and specialty items.
• UBU Fruits & Veggies

Products and services

• Fresh Produce Distribution Sourcing, distribution, and delivery of fresh fruits, vegetables, herbs, and specialty produce to foodservice operators across the US, Canada, and Puerto Rico through 25+ regional distribution centers with cold chain infrastructure maintaining 32-40°F temperatures.
• FreshCuts Custom-cut fresh produce line offering pre-sliced, diced, and processed vegetables, fruits, and specialty items. Features metal detection, state-of-the-art packaging, HACCP processes, PCQI certified personnel, and FDA compliant traceability to deliver consistent cuts, reduced labor costs, optimized storage space, and waste reduction for foodservice operations.
• Tomato Split & Repack Value-added processing service that splits and repacks tomatoes into custom packaging configurations to meet the specific preparation and portioning needs of foodservice customers.
• MyFreshPoint.com Online Ordering Platform Web-based online ordering platform that allows existing FreshPoint foodservice customers to place produce orders, review product availability, manage accounts, and access real-time delivery information.
• MyDelivery Real-Time Delivery Tracking Real-time delivery tracking service that provides customers with alerts and notifications on the day of their delivery, enabling foodservice operators to plan receiving and kitchen preparation around confirmed delivery times.
• FreshPoint Mobile App Mobile application available on iOS and Android that enables foodservice customers to manage produce orders, review current flyers and pricing, and access FreshPoint video content from mobile devices.
• Local Farmer Finder Online platform connecting foodservice customers with local farmers, allowing searches by zip code, city, state, radius, and crops or growing methods to highlight local farm partnerships and regional sourcing opportunities.

Quantifiable outcome

• GFSI SQF Level 2 Certified - highest food safety certification in the produce distribution industry
• +1 more outcomes

Named customers40 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• BIX ProducecoreStrategic or Co-development Partner · 26 June 2023FreshPoint announced agreement to acquire BIX Produce, a Minnesota-based produce distributor founded in 1930. BIX Produce primarily services a broad range of restaurant and other foodservice customers and will add a new production facility to FreshPoint's network. The acquisition aims to expand FreshPoint's geographic footprint and strengthen its specialty produce offerings.
• The Coastal CompaniescoreStrategic or Co-development Partner · 14 February 2022Sysco completed acquisition of The Coastal Companies, a leading fresh produce distributor and value-added processer. The acquisition operates as part of FreshPoint and enables expanded capabilities in fresh produce distribution and processing.
• Paragon FoodscoreStrategic or Co-development Partner · 19 October 2021Sysco Corporation acquired Paragon Foods, a Pennsylvania-based broadline fresh produce processor and distributor founded in 1963 as a third-generation family-owned business. The acquisition operates as part of FreshPoint, providing quality service to customers throughout Western PA, Eastern OH and Northern WV.
• Local Farmers NetworkcoreStrategic or Co-development PartnerFreshPoint has established industry-leading local farm partnerships through its Local Farmer Finder platform. The company buys local to strengthen regional economies, support family farms, preserve the local landscape, and provide fresh-from-the-farm food to customers. Farmers can be found by zip code, city, state, radius, and even by crops and growing methods.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shamrock Foods Company: Private broadline foodservice distributor with a significant fresh produce and dairy segment. Direct competitor to FreshPoint in restaurant and foodservice produce distribution, particularly in the Western US.
• Baldor Specialty Foods: Specialty produce and food distributor serving restaurants and foodservice operators in the Northeast US. Closest pure-play comparable to FreshPoint's specialty produce distribution model.
• Charlie's Produce: Independent produce distributor serving foodservice and retail customers across the Western US and Pacific Northwest. Directly comparable regional competitor to FreshPoint's produce distribution business.
• KeHE Distributors: Specialty foodservice distributor with a meaningful fresh produce segment, serving natural, organic, and specialty food retailers and restaurants. Competes with FreshPoint for premium produce accounts.

Broad incumbents

• US Foods: One of the largest broadline foodservice distributors in the US (NYSE: USFD) with growing fresh produce capabilities. Competes with FreshPoint for national restaurant chain accounts and increasingly for specialty produce volume.
• Performance Food Group: Large broadline foodservice distributor (NYSE: PFGC) that has been expanding into specialty and fresh categories through Vistar and other acquisitions. Overlaps with FreshPoint in restaurant and institutional foodservice channels.
• Gordon Food Service: Private broadline foodservice distributor serving restaurants, healthcare, and education across North America. Competes with FreshPoint in foodservice accounts, though produce is a smaller share of its business.

Regional players

• Riviera Produce: Regional produce distributor serving the Mid-Atlantic and Northeast foodservice market. Smaller than FreshPoint but comparable in its dedicated produce focus and customer mix.
• Cox & Company Produce: Produce distributor serving foodservice and retail customers in the Mid-Atlantic region. Comparable specialty produce focus though at a smaller scale than FreshPoint.

Emerging players

• Markon Cooperative: Cooperative produce supplier serving foodservice distributors and operators with consolidated fresh produce procurement. Adjacent to FreshPoint's sourcing and distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/freshpointinc
• YouTubeyoutube.com/freshpointinc
• Facebookfacebook.com/FreshPointInc
• LinkedInlinkedin.com/company/freshpointinc
• Instagraminstagram.com/freshpointinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshpoint