Lead Link
Lead Link is a German B2B performance marketing agency that makes TV, Connected TV, and digital video advertising measurable for 80+ enterprise clients across Europe via its proprietary Synoptix optimization platform and Subvertise native advertising methodology.
- Company typePrivate
- Founded1999
- HeadquartersGrünwald, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lead Link does
Lead Link (legal entity: lead link GmbH) is a German B2B performance marketing agency founded in 1999 and headquartered in Grünwald near Munich, Bavaria. The company specializes in video performance advertising across linear TV, Connected TV (CTV), and digital channels, with the explicit value proposition of making TV advertising a measurable, attributable sales channel rather than a brand-only medium. It serves 80+ enterprise and mid-market clients across Europe spanning fintech, travel, fashion, fitness, banking, energy, insurance, and retail — including long-tenured relationships such as BitPanda (since 2017) and Cunard (since 2022). The company is privately held by four managing directors (Andreas Blaue, Robert Kraus, Oskar Schneider, Peter Sigl) with no external institutional investors disclosed.
The core product portfolio comprises three managed-service lines (TV-Performance, CTV-Performance, Digital-Performance) plus creative production, supported by two proprietary technology offerings: Synoptix, a cross-channel campaign optimization platform with real-time AI-driven optimization, Predictive Budget Allocation, and AI-generated conversational ads; and Subvertise, a native editorial-style advertising methodology. Underlying AI capability includes predictive analytics, generative ad content, and continuous multi-platform optimization, built by in-house data scientists on a Microsoft Fabric Lakehouse architecture with GitHub-versioned algorithms. The 2024 output scale includes 1,000+ produced TV spots and approximately 2,000 daily airings across channels.
Lead Link operates a sales-led B2B distribution model, acquiring customers via direct outreach, website contact form, phone, and email ([email protected]). Pricing is quote-based and not publicly disclosed. Revenue is generated through managed-service fees covering creative development, media buying, and performance optimization. The firm maintains GDPR/DSGVO compliance, holds a designated Data Protection Officer (Dr. Carlo Piltz), and relies on certified data-transfer mechanisms (EU-U.S. Data Privacy Framework) for its platform integrations with Meta, LinkedIn, Google/YouTube, and WordPress. No external funding rounds, acquisitions, or partnership alliances are disclosed in the available data.
Lead Link firmographics
Firmographics- Name
- Lead Link
- Legal name
- lead link GmbH
- Website
- https://leadlink.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lead Link is a German B2B performance marketing agency that makes TV, Connected TV, and digital video advertising measurable for 80+ enterprise clients across Europe via its proprietary Synoptix optimization platform and Subvertise native advertising methodology.
- Ownership category
- akta.pro rank
Lead Link industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Lead Link is headquartered
LocationHeadquarters
- HQ city
- Grünwald
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lead Link business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Marketing Agency Services: Lead Link generates revenue as a full-service performance marketing agency offering TV performance, CTV performance, and digital performance services. Revenue is generated through managed service fees for campaign planning, creative execution, media buying, and performance optimization. The agency delivers end-to-end video campaigns from creative development through measurable success tracking.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lead Link product offering
Product offeringCore offering
Lead Link (lead link GmbH) is a B2B performance marketing agency that plans, produces and buys end-to-end video advertising campaigns across TV, Connected TV (CTV) and digital channels, with data-driven attribution tying media exposure to website traffic and conversions. The agency complements its services with two proprietary technology offerings—Synoptix (cross-channel, AI-optimized campaign management with Predictive Budget Allocation) and Subvertise (native editorial-style advertising)—plus in-house creative production for TV spots and digital ads.
Product overview
Lead Link is a video performance marketing agency offering an integrated portfolio of proprietary products and services. The core offerings include Synoptix (cross-channel campaign management with AI optimization), Subvertise (native/editorial advertising), and specialized video advertising services across TV, Connected TV, and digital channels. The products work together to provide end-to-end video performance advertising from creative development through media buying to measurable success tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- TV-Performance Performance marketing service that transforms TV advertising into a measurable sales channel using data-driven attribution models and continuous optimization to maximize budget ROI, drive website traffic, and increase conversions for enterprise advertisers.
- CTV-Performance
Quantifiable outcome
- BitPanda: 212 campaigns with significant budget increases due to achieved conversions since October 2017
- +3 more outcomes
Companies that use Lead Link
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Lead Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Lead Link partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Lead Link competitors and assessment
Company assessmentDirect peers
- ad pepper media: Hamburg-headquartered European performance marketing company offering lead generation and performance advertising across channels. Directly comparable to Lead Link as a mid-sized European performance agency serving enterprise advertisers with measurable campaign outcomes.
- Quisma: Munich-based performance marketing agency (part of Mediabrands) specializing in digital performance, SEO, SEA, and cross-channel campaign optimization for enterprise clients. Closely comparable to Lead Link in geography, scale, and service mix.
- eprofessional: Hamburg-based performance marketing agency focused on data-driven digital advertising, search, and social campaigns for enterprise clients. Direct competitor in the German performance-agency landscape with similar client segments.
- Pilot: Berlin-based digital agency offering performance marketing, content, and media services to enterprise clients. Comparable as a German-headquartered mid-market agency with cross-channel digital and creative execution capabilities.
- TWT Digital: Düsseldorf-based digital agency providing performance marketing, content, and technology solutions for enterprise clients. Comparable as a German full-service performance agency with similar client base and service breadth.
- Dept: Amsterdam-headquartered digital agency offering performance marketing, creative, and technology services across Europe. Comparable to Lead Link as a mid-sized European agency combining creative, media, and proprietary technology for enterprise advertisers.
Broad incumbents
- Performics: Publicis-owned global performance marketing agency network. Overlaps with Lead Link in performance media buying and cross-channel optimization, but operates at significantly larger scale and offers wider geographic coverage.
- GroupM Nexus: WPP's performance media-buying and analytics arm, coordinating cross-channel performance campaigns for global advertisers. Comparable in service offering but vastly larger in scale, headcount, and data assets than Lead Link.
Regional players
- MNTN: US-based CTV performance marketing platform enabling SMB and enterprise advertisers to run measurable campaigns on connected TV. Direct comparable in CTV performance specialization, but operates primarily in North America.
- Tatari: US-based data and analytics company specializing in measurable TV and CTV advertising for direct-response advertisers. Closely comparable in the TV/CTV performance specialization, but primarily serves the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lead Link social profiles
Digital presenceLead Link compliance and trust
Trust signalCompliance2 records
Lead Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Link leadership team
Management profileNumber of profiles
Profiles4 records
Lead Link funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Link
What does Lead Link do?
Lead Link (lead link GmbH) is a B2B performance marketing agency that plans, produces and buys end-to-end video advertising campaigns across TV, Connected TV (CTV) and digital channels, with data-driven attribution tying media exposure to website traffic and conversions. The agency complements its services with two proprietary technology offerings—Synoptix (cross-channel, AI-optimized campaign management with Predictive Budget Allocation) and Subvertise (native editorial-style advertising)—plus in-house creative production for TV spots and digital ads.
Is Lead Link a public or private company?
Lead Link is a private company. It is classified as management employee owned and is currently operating.
When was Lead Link founded?
Lead Link was founded in 1999. It employs 51 to 100 people.
Where is Lead Link based?
Lead Link is headquartered in Grünwald, Germany, in the Europe region.
How does Lead Link make money?
One revenue line is on record: performance Marketing Agency Services.
Who are Lead Link's main competitors?
Direct peers on record are ad pepper media, Quisma, eprofessional, Pilot, TWT Digital and Dept. Broad incumbents are Performics and GroupM Nexus. Regional players are MNTN and Tatari.
Does Lead Link have an API?
No public API is recorded for Lead Link.
What industry is Lead Link in?
Lead Link's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7310.