Bailey's Health & Fitness

Name

Bailey's Health & Fitness

Legal name

Chuze Fitness

Website

https://baileysgym.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Health club services
• Fitness centre memberships
• Community fitness programs
• Group exercise classes
• Personal training services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Monthly membership fees ranging from $9.99/mo for basic access up to premium tiers with classes, amenities, and team training. Includes $59.99 annual fee and optional credit card processing fees.
2. Virtual Fitness Subscription (iChuze): Virtual streaming subscription at $5.99/month for workouts and meditations, free for More tier members.
3. Daycare/Childcare Services: Chuze Kids Club childcare service at select locations with activity-based programming.
4. Merchandise Sales: Online shop (chuzefitness.shop) selling branded merchandise including apparel and accessories.
5. Recovery Amenities: Paid access to amenities such as HydroMassage, tanning beds, steam room, infrared sauna, and jacuzzi at select locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bailey's Health & Fitness is a family-run, community-focused fitness centre that operates physical gym facilities serving local community members in Jacksonville, United States. Founded in 1981, the business provides fitness centre access and related exercise services directly to individual consumers. It employs 101–250 people and functions as a traditional brick-and-mortar health club.

Product overview

Chuze Fitness operates as a health club and fitness center chain offering affordable gym memberships with a tiered structure. The core product is the gym membership ($9.99/month starting price) which provides baseline access to equipment and facilities. Add-on modules include the Chuze App for mobile check-in and class booking, FitStart orientation sessions, Group Fitness Classes (yoga, Zumba, cycling, Body Pump), and Team Training sessions. The Chuze Rewards program provides loyalty benefits. A virtual subscription service called iChuze Fitness ($5.99/month) offers streaming workouts and meditations separately from physical gym access. Premium amenities such as Chuze Cinema, Kids Club, recovery amenities (HydroMassage, sauna, Red Light Therapy), turf areas, and pools are available at select locations as part of the member experience.

Differentiator

Problem solved

Functional benefit

Brands

• iChuze Fitness: Virtual fitness platform offering streaming workouts, meditations and more for $5.99/month or free for More members
• Chuze Blends
• Lift Lab
• Chuze Cinema

Quantifiable outcome

• Membership as low as $9.99/month with full gym access
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Les MillscoreStrategic or Co-development PartnerLes Mills provides group fitness programming including Body Pump classes offered at Chuze Fitness locations. Partnership provides premium branded fitness classes as part of Chuze's class offerings.
• ZumbacoreStrategic or Co-development PartnerZumba fitness classes are offered as part of Chuze's group fitness programming. Zumba is a popular dance fitness brand integrated into Chuze's class schedule.
• iChuze FitnesscoreChannel Partner/ Reseller/ DistributoriChuze is a virtual fitness platform (ichuzefitness.com) that streams workouts, meditations and more for $5.99/mo or free for Chuze 'More' tier members. It serves as a digital complement to physical gym locations, extending Chuze's reach beyond physical facilities.

Scale indicators3 records

Recent moves1 record

Direct peers

• Chuze Fitness: Multi-location fitness chain offering general memberships, group classes, child care, and recovery amenities at budget price points. Operates across California, Colorado, Arizona, and Texas and is the most directly comparable full-service community fitness format.

Broad incumbents

• Planet Fitness: Largest low-cost national gym chain, typically priced at $10-15/mo for basic access. Competes for the same value-oriented consumer segment Bailey's targets.
• Gold's Gym: Established national fitness chain with broad equipment, group classes, and personal training. Comparable full-service positioning across U.S. markets.
• LA Fitness: National mid-market club chain offering pools, group classes, and family amenities - very similar amenity mix to a community fitness center like Bailey's.
• Anytime Fitness: Largest 24-hour franchise network in the U.S., competing for budget-conscious consumers who want convenience and continuous access.
• Crunch Fitness: National full-service fitness chain targeting mainstream consumers with group classes, strength equipment, and personal training at competitive pricing.
• YMCA of the USA: Community-based, family-friendly nonprofit fitness operator with strong overlap to Bailey's family-run community positioning, including child care and group programs.
• 24 Hour Fitness: Established national mid-market chain operating in similar consumer segment with comparable service breadth (group classes, pools, child care).

Emerging players

• Orangetheory Fitness: Boutique group-training/studio concept that competes for share-of-wallet with Bailey's group fitness programming on a per-class basis.
• Club Pilates: Fast-growing boutique Pilates franchise that draws members away from general fitness centers like Bailey's for reformer and group class programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/baileyshealthandfitness
• Instagraminstagram.com/chuzefitness
• Xx.com/baileysgym

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey's Health & Fitness