BAJAJ FINSERV HEALTH

What BAJAJ FINSERV HEALTH does

Bajaj Finserv Health Ltd is a Pune-based digital health platform and wholly-owned subsidiary of Bajaj Finserv, itself part of the Bajaj Group (US$148 billion market cap). The company was founded in 2020-2021 and operates a consumer-facing aggregator that connects patients with a network of 130,000+ doctors, 6,500 lab touch points, and 15,000 partner hospitals, processing nearly 24 million transactions annually. Its platform enables online booking of pathology and radiology tests, home sample collection, teleconsultations across 35+ specialties and 15+ regional languages, a wellness store, a digital health-records feature (Health Files), a healthcare payment product (Health Pay), and a membership program (Wellsure). Following the January 2024 acquisition of Vidal Healthcare Services, the company also delivers third-party administrator (TPA) services for insurance claims and corporate health programs.

The business is primarily a digital marketplace combining network aggregation, transaction intermediation, and managed services. Revenue is generated through commissions on diagnostic test bookings, fees on doctor consultations, transaction fees on health-product sales, and managed TPA services through Vidal Health. Pricing is unit-based, with consumer health packages starting at ₹499 for a 59-biomarker full body checkup and individual tests ranging from ₹55 to ₹16,550 depending on city and partner lab. The company's customer base is distributed across individual consumers seeking affordable diagnostics and online consultations, corporates and insurers procuring TPA and wellness services, and consumer-goods partners such as Colgate-Palmolive that leverage the platform for embedded virtual consultations. Distribution is entirely domestic (India), based on a self-serve website/mobile app model augmented by partnerships with brand-name diagnostics chains and consumer brands.

Name

BAJAJ FINSERV HEALTH

Legal name

Bajaj Finserv Health Ltd

Website

https://bajajfinservhealth.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Bajaj Finserv Health is a Pune-based digital health platform and subsidiary of Bajaj Finserv that aggregates 130,000+ doctors, 5,000+ diagnostic centers, and 15,000 hospitals to deliver online lab-test booking, teleconsultations, pharmacy, and TPA services to Indian consumers, insurers, and corporates.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Online doctor consultations
• Diagnostic test booking
• Telemedicine platform
• Health insurance TPA
• Preventive health checkups

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Test Booking Commission: Platform fee or commission from facilitating bookings at partner diagnostic labs and radiology centers across India. Consumers book tests online and pay through the platform.
2. Doctor Consultation Fees: Revenue from online doctor consultations through the platform, connecting patients with a network of 130,000 doctors for video calls and chat consultations.
3. Healthcare Platform Services: Health wellness store offering medicines and health products through the platform
4. TPA and Insurance Services: Third-party administrator services through Vidal Health subsidiary for insurance claims processing, HPV vaccine platform services, and corporate health programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Bajaj Finserv Health operates a digital health platform that enables consumers to book online doctor consultations, lab tests, radiology services, and full body checkup packages across a network of 5,000+ partner diagnostic centers, 130,000+ doctors, and 15,000+ hospitals in 20+ Indian cities. The company also runs a wellness marketplace for healthcare products and provides third-party administration (TPA) services for insurance claims through its subsidiary Vidal Health.

Product overview

Bajaj Finserv Health operates a unified health-tech platform offering online lab test booking (pathology and radiology), doctor consultations (video/call/chat), and pharmacy services through partnerships with over 5,000 diagnostic centers, 130,000 doctors, and 15,000 hospitals. The platform also includes wellness products, health memberships (Wellsure), digital payments (Health Pay), and health records management (Health Files). The subsidiary Vidal Health provides TPA services for insurance claims. Key product lines include Full Body Checkup packages, organ-specific tests (heart, liver, kidney), lifestyle tests, radiology imaging services, and specialty consultations across 35+ medical specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Doctor Consultation Online teleconsultation service connecting consumers with 130,000+ doctors across India for remote medical advice and prescriptions.
• Lab Test Booking Online booking platform for diagnostic lab tests with home sample collection, aggregating 5,000+ partner diagnostic centers and 6,500+ lab touch points in 20+ Indian cities.
• Full Body Checkup Packages Curated preventive health checkup packages covering multiple diagnostic tests bundled at discounted pricing for individual consumers seeking routine wellness screening.
• Wellness Store Online marketplace for purchasing healthcare and wellness products such as supplements, devices, and personal care items.
• Vidal Health TPA Services Third-party administration (TPA) services for health insurance claims processing, cashless hospitalization, and provider network management, serving insurance companies and corporate policyholders.
• Health Pay Digital payment and wallet solution for healthcare transactions, enabling cashless payments and financing for health services booked on the platform.
• Wellsure Subscription-based health membership program providing members with access to platform benefits including discounted diagnostics, consultations, and wellness services.
• Health Files Digital health records management service enabling users to store, access, and share medical records with biometric/Aadhaar-verified identity authentication via UIDAI.
• Radiology Services Online booking of radiology scans (X-ray, MRI, CT, ultrasound) through the platform's diagnostic partner network.

Quantifiable outcome

• Nearly 24 million transactions processed annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• IIT BombaycoreStrategic or Co-development Partner · 28 May 2026Parent company Bajaj Finserv signed MoU and Master Collaboration Agreement to establish joint research centre spanning AI, cybersecurity, quantum technologies, and reimagining physical retail experience. Part of ₹1,500-2,000 crore Finserv Intelligence initiative over five years targeting AI innovation startups.
• Colgate-Palmolive (India) LimitedcoreGTM or Marketing Partner · 8 April 2026Partnership to provide free dental check-ups to consumers via QR codes on Colgate toothpaste packs. Bajaj Health provides virtual consultations through this initiative, reaching Colgate's consumer base across India. The partnership aims to address India's low dentist visit rate where only 9% visit annually.
• Indian Dental AssociationcoreStrategic or Co-development Partner · 8 April 2026Partnership to onboard 63,000 dentists for free dental consultations as part of Colgate's Oral Health Movement. The platform connects users with partner dentists for free consultations and virtual consultations through Bajaj Health.
• Serum Institute of IndiacoreStrategic or Co-development Partner · 23 September 2025Vidal Health (subsidiary of Bajaj Finserv Health) collaboration with Serum Institute to launch digital platform for HPV vaccine access starting October 1, 2025. Platform provides end-to-end services including appointment booking, digital consent, certification, dosage reminders, and cashless payments to streamline cervical cancer prevention.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tata 1mg: Tata 1mg is India's leading online pharmacy and diagnostics platform offering lab test booking, doctor consultations, and medicine delivery—the closest direct competitor to Bajaj Finserv Health's consumer-facing marketplace across the same services and geography.
• Practo: Practo is a digital health platform providing online doctor consultations, appointment booking, and a managed diagnostic network in India—directly comparable on telehealth-plus-diagnostics marketplace model and B2C/B2B orientation.
• Apollo 24|7: Apollo 24|7 is the hospital-backed digital arm of Apollo Hospitals providing online consultations, lab tests, and medicine delivery—comparable business model with the added advantage of owned-hospital integration similar to Bajaj's hospital network partnerships.
• PharmEasy: PharmEasy operates an online pharmacy, diagnostic test booking, and telehealth platform in India—directly competing in lab-test marketplace and medicine delivery, with similar aggregator-driven asset-light model.
• MediBuddy: MediBuddy provides online doctor consultations, lab test bookings, and corporate wellness programs in India—comparable in B2B2C employer-sponsored care model and telehealth-plus-diagnostics offering.
• MFine: MFine is a digital health platform focused on online doctor consultations, diagnostics, and corporate wellness offerings in India—directly comparable on telehealth-led consumer health-tech marketplace model.
• Healthians: Healthians is an at-home diagnostic service and preventive health checkup provider offering NABL-accredited lab partnerships and digital booking—highly comparable to Bajaj Finserv Health's home sample collection and health package model.

Emerging players

• Lenskart (Lenskart Health): Lenskart Health is an emerging at-home eyecare and digital diagnostics extension of Lenskart offering online booking of eye tests and consultations through QR-coded physical retail—comparable go-to-market motion via consumer brand partnerships similar to Bajaj-Colgate.

Broad incumbents

• Reliance Netmeds (Tata 1mg competitor): Netmeds, now backed by Reliance, is a broader online pharmacy and digital health marketplace serving Indian consumers with medicine delivery and lab bookings—competes broadly in the same consumer health-tech space with deep-pocketed conglomerate backing analogous to Bajaj Group.
• Medi Assist Healthcare Services: Medi Assist is one of India's largest third-party administrators (TPA) offering health insurance claim processing and corporate wellness—directly comparable to Bajaj Finserv Health's Vidal Health TPA subsidiary and corporate channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FinservHealth
• LinkedInlinkedin.com/company/bajaj-finserv-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAJAJ FINSERV HEALTH