Linehub

What Linehub does

Linehub is a privately held marketing collective headquartered in Almere, Netherlands, operating as the parent organization to 10-12 specialized marketing labels including Daisycon, belboon, Sovendus, Affiliprint, adnymics, Trendata, Conversive, Basebuilder, New Media, ParcelDealz, Salestring, and Northway. The collective originated from Daisycon, founded in 2000 by Marko Dobroschelski, Koen van Sloten, and Barry Kampstra, with the Linehub umbrella formalized in 2019 to structure the customer journey across labels. The group employs 250 professionals across 11 European offices and operates in 32 countries, serving enterprise customers that include LEGO, Volkswagen, HelloFresh, Douglas, JBL, HEMA, and Hunkemoller. The legal entity is Daisycon B.V., and the company remains founder-controlled with no disclosed external institutional investment.

The collective delivers a vertically integrated portfolio of performance marketing services spanning online and offline channels: affiliate networks (Daisycon, belboon with 30,000+ publishers), checkout marketing (Sovendus's closed network of 1,200+ webshops reaching 20+ million potential customers), insert and parcel marketing (Affiliprint with 1,200+ publishers reaching 100 million consumers, plus adnymics and ParcelDealz), digital advertising (Conversive), gamified activation (Basebuilder), market intelligence (Trendata, New Media), and e-commerce sales optimization (Salestring). Proprietary technology platforms underpin the offering, including Trendata's AI-driven market intelligence platform processing four years of historical search and social data, Sovendus's closed voucher network, and Daisycon's affiliate tracking infrastructure. The group holds ISO 27001 certification for Linehub and four labels, has earned consecutive Emerce 100 awards in affiliate marketing and agency group categories, and is led by co-founder and CEO Marko Dobroschelski and co-founder and CTO Barry Kampstra.

Revenue is generated through a mix of transaction-based, recurring, and professional services models. Transaction/performance fees drive affiliate marketing, insert marketing, and checkout marketing, where advertisers pay for clicks, conversions, or sales. Subscription or recurring revenue comes from Trendata's market intelligence software, while professional services revenue covers paid search, paid social, and lead generation. The go-to-market combines direct enterprise sales teams across European offices with self-serve affiliate platform onboarding for SMB advertisers and publishers, plus a closed webshop partner network for Sovendus's checkout marketing. Pricing is quote-based and tailored to individual client needs, and the collective structure enables cross-selling across labels and bundling of services across the customer journey.

Name

Linehub

Legal name

Daisycon B.V.

Website

https://linehub.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Linehub is a Netherlands-based marketing collective of 10-12 specialized labels (Daisycon, Sovendus, Affiliprint, belboon, Trendata, Conversive) serving European e-commerce brands and advertisers with affiliate, checkout, insert, paid media, and market intelligence services across 32 countries.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• Performance marketing services
• Affiliate marketing network
• Insert marketing solutions
• Checkout marketing network
• Market intelligence platform

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Services: Performance-based marketing where advertisers pay for actual results (clicks, conversions, sales) through affiliate networks. Daisycon, belboon, and Conversive provide these services.
2. Insert Marketing: Distribution of promotional materials (flyers, brochures, product samples) in parcels, magazines, and newspapers. Affiliprint operates this model with performance-based pricing.
3. Checkout Marketing: Sovendus provides checkout marketing solutions connecting webshops, charging based on transactions and customer acquisition through the voucher network
4. Market Intelligence Software: Trendata provides AI-driven market intelligence software delivering insights on market demand, consumer behavior, and competitive analysis
5. Digital Marketing Services: Services including search engine advertising, social media advertising, lead generation, and customer activation campaigns

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Linehub is a European marketing collective comprising ten specialized, wholly-owned marketing labels that deliver performance-driven marketing services across online and offline channels. The collective offers affiliate marketing, insert marketing, checkout marketing, lead generation, market intelligence, customer activation, search engine advertising, social media advertising, and partnership marketing to advertisers, brands, and e-commerce companies. Services are delivered through proprietary technology platforms operated by each label.

Product overview

Linehub is a collective marketing organization comprising twelve specialized marketing labels offering complementary services across online and offline channels. The portfolio includes affiliate networks (Daisycon, belboon), insert marketing networks (Affiliprint, adnymics, ParcelDealz), digital marketing (Conversive), checkout marketing (Sovendus), market intelligence (Trendata, New Media), gamified activation (Basebuilder), and sales optimization (Salestring). These labels operate alongside six core service offerings: Check-out Marketing, Customer Activation, Insert Marketing, Lead Generation, Marketing Intelligence, Partnership Marketing, Search Engine Advertising, and Social Media Advertising. The collective enables cross-selling opportunities and comprehensive marketing solutions where each label's services complement the others within the customer journey.

Differentiator

Problem solved

Functional benefit

Brands

• adnymics: Personalised parcel inserts and direct mail automation
• Affiliprint
• Basebuilder
• belboon
• Conversive
• Daisycon
• New Media
• ParcelDealz
• Salestring
• Sovendus
• Trendata

Products and services

• Daisycon Affiliate Network International affiliate network platform with 30,000+ active publishers, offering tracking tools, comparison tools, and custom attribution models for advertisers and publishers to optimize campaign performance.
• belboon Affiliate Network Performance marketing affiliate network helping advertisers generate online sales and leads through a wide network of partners and smart tracking tools, focused on the German market.
• Affiliprint Insert Marketing Network Europe's leading insert marketing network distributing vouchers, gift cards, and product samples through e-commerce parcels and publications across 32 countries, with 1,200+ publishers reaching 100 million consumers annually.
• adnymics Personalized Parcel Inserts Data-driven print intelligence service providing individualized parcel inserts and direct mail with fully customized product recommendations, operated from Munich.
• ParcelDealz Customer Acquisition Platform Customer acquisition platform using smart parcel inserts from label printers, enabling campaign setup, management, and tracking similar to online marketing campaigns.
• Sovendus Checkout Marketing Network Europe's leading closed shopping network providing checkout marketing solutions and voucher networks, connecting online shops with 1,300+ partners and 20+ million potential customers across Europe.
• Trendata Market Intelligence Platform Market intelligence platform using AI and big data to provide real-time insights into market demand and consumer needs, supporting strategy, purchasing, R&D, and marketing decisions.
• New Media Demand-Driven Marketing Big data and demand-driven marketing agency specializing in interpreting total market demand and translating it into demand-driven marketing strategies, lead generation campaigns, and website optimization.
• Basebuilder Gamified Activation Campaigns Gamified branded activation campaigns that boost customer interaction and capture first-party data through online and offline distribution, enabling personalized marketing and customer loyalty.
• Conversive Digital Marketing Services Digital marketing agency specializing in results-oriented partnership marketing, Google Ads, Social Ads, Display Ads, and certified marketplace advertising, claiming a minimum ROAS of 900%.
• Salestring Webshop Sales Boost Webshop sales boost solution that helps e-commerce businesses increase revenue through targeted offers regardless of marketing budget size.
• Check-out Marketing Service Connects businesses with customers right after checkout through a closed webshop network where partner shops promote each other and generate additional sales opportunities.
• Customer Activation Service Turns product purchases into memorable brand interactions that boost visibility, drive engagement, and increase sales both in-store and online.
• Insert Marketing Service Reaches prospects offline with data-driven, personalized inserts placed in parcels, magazines, or newspapers to increase sales and build customer loyalty.
• Lead Generation Service Grows first-party databases through multi-channel interactive campaigns that engage prospects and encourage them to share their details.
• Marketing Intelligence Service Provides customer insights through data-driven analysis and reporting to help businesses understand behavior, optimize campaigns, and improve ROI.
• Partnership Marketing Service Promotes brands through strategic partnerships with publishers that drive qualified traffic, leads, and sales across multiple channels.
• Search Engine Advertising Service Result-oriented lead generation through search engine marketing, connecting businesses with their target audience when actively searching for their products or services.
• Social Media Advertising Service Reaches target audiences across social media platforms using consistent messaging across relevant channels, enabling brand awareness and customer engagement.

Quantifiable outcome

• Albelli Photobox Group achieved 360% growth since 2018 using Sovendus Voucher Network
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Albelli Photobox GroupcoreGTM or Marketing Partner · 14 September 2023Sovendus Voucher Network partnership enabling Albelli to reach new audiences, acquire new customers, and re-engage existing customers. The partnership resulted in 360% growth since 2018, with 1 million vouchers distributed per year generating up to 10,000 monthly orders across 9 countries.
• Albelli Photobox GroupcoreGTM or Marketing Partner · 20 July 2023Global partnerships & affiliates team confirmed Sovendus provides great way to get in front of new audiences through checkout marketing solutions and voucher networks.
• DEKRAcoreOthersDEKRA conducted ISO 27001 certification audit for Linehub and labels Affiliprint, Basebuilder, Conversive, and Daisycon. Linehub passed with no non-conformities.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Awin: Global affiliate marketing network owned by Axel Springer, operating a similar publisher-advertiser platform to Linehub's Daisycon and belboon labels. Directly competes in European affiliate marketing with comparable transaction-fee model and tracking technology.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, owned by Publicis. Competes with Linehub's Daisycon and belboon labels for enterprise advertiser budgets with comparable publisher network scale and attribution technology.
• Rakuten Advertising: Affiliate marketing network part of the Rakuten Group, with comparable global advertiser-publisher marketplace model. Directly competes with Linehub's affiliate labels for brand and performance marketing budgets.
• Tradedoubler: Stockholm-headquartered European affiliate and performance marketing network with similar publisher-advertiser platform. Directly comparable to Linehub's Northern European footprint and enterprise focus.
• Webgains: European affiliate marketing network with comparable performance-based model and publisher network. Directly competes with Linehub's Daisycon and belboon in European e-commerce affiliate programs.
• Partnerize: Partner marketing platform offering affiliate, influencer, and strategic partner programs comparable to Linehub's Conversive label. Targets enterprise advertisers seeking end-to-end partnership management similar to Linehub's portfolio.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose media buying, performance, and digital commerce capabilities (including CJ Affiliate, Performics) overlap with Linehub's full-service marketing collective. Much larger scale with portfolio breadth.
• Dentsu: Global advertising holding group offering performance marketing, affiliate, and media services across multiple regions. Operates broader portfolio than Linehub but overlaps on enterprise marketing services and data-driven campaign execution.

Emerging players

• Criteo: Performance marketing technology company specializing in retargeting and audience targeting. While Criteo operates at different scale and focus, it shares Linehub's reliance on data-driven, performance-fee marketing for e-commerce clients.
• Refersion: Smaller affiliate and influencer marketing platform serving DTC and e-commerce brands. Overlaps with Linehub's partnership marketing and lead generation services for mid-market and SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linehub
• Xx.com/Linehub_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linehub