What MatBao does

MatBao (Công ty Cổ phần Mắt Bão) is Vietnam's leading domain registrar and a vertically integrated internet-infrastructure provider, founded in 2002 and headquartered in Ho Chi Minh City with a second office in Hanoi. The company operates a direct-to-consumer platform (matbao.net and the MATBAO ID mobile app) that delivers domain registration, cloud and WordPress hosting, virtual servers (including an MB Elastic Cloud usage-based product and the newly launched Vibe Hosting for AI-generated code), business email (proprietary Email Pro/Email 4B and resold Microsoft 365 and Google Workspace), SSL and digital certificates (Matbao-CA digital signature), and adjacent business software such as electronic invoicing, e-contracts, and virtual PBX services.

The platform is built on VNNIC-accredited and ICANN-accredited registrar infrastructure, supported by an in-house data-center subsidiary (ODS, part of the Axys Group) and a unified Axys ID single-login ecosystem that spans domains, hosting, email, security, and business software. Pricing is subscription-based and denominated in Vietnamese Dong, with entry-level offerings (e.g., Cloud Hosting from 49,000 VND/month, .COM domains from 249,000 VND/year) targeting Vietnamese SMEs and individual entrepreneurs, while enterprise customers are served through direct sales offices and the Microsoft/Google partner channel.

MatBao serves more than 500,000 customers with over 449,000 registered domains, holds ISO 27001 and ISO 9001 certifications, and is the first Vietnamese company ranked in the TOP 100 global domain registrars by Domain Name Stat, LLC. The business model is recurring-subscription heavy across all product lines, with a small usage-based component (MB Elastic Cloud priced at 40 VND per 10-minute block), and the company has achieved this scale on bootstrapped organic growth with no disclosed external funding rounds.

Name

MatBao

Legal name

Công ty Cổ phần Mắt Bão

Website

https://matbao.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

MatBao is Vietnam's largest domain registrar and a vertically integrated internet-infrastructure provider offering domain registration, cloud hosting, email, digital signatures, and business software to over 500,000 Vietnamese SMEs, enterprises, and individual entrepreneurs under the Axys Group ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Domain Registration: Revenue from registering, renewing, and transferring domain names including .VN, .COM, .NET, and new gTLDs. Domains are sold on an annual or multi-year subscription basis.
2. Cloud Hosting & Server: Revenue from cloud hosting (Vibe Hosting, Cloud Hosting, WordPress Hosting) and cloud server (MB Elastic Cloud) services billed on monthly or multi-month subscriptions.
3. Email Services: Revenue from business email services including Email Pro, Email 4B, and partner offerings (Microsoft 365, Google Workspace) on subscription basis.
4. Workspace & Productivity: Revenue from Microsoft 365 and Google Workspace distribution and resale as authorized partner.
5. Digital Certificates & Security: Revenue from SSL certificates, digital signatures (Chữ ký số MATBAO-CA), and domain protection services.
6. Business Software Services: Revenue from electronic invoice (Hóa đơn điện tử), e-contracts (Hợp đồng điện tử), virtual PBX (Tổng đài ảo), and professional website design (MatBao WS).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MatBao is Vietnam's leading internet infrastructure provider, selling domain registration (VNNIC-accredited .VN and 500+ ICANN-accredited international extensions), cloud hosting and servers (Vibe Hosting, Cloud Hosting, WordPress Hosting, MB Elastic Cloud, Cloud Server), enterprise email, Microsoft 365 and Google Workspace, SSL certificates, Matbao-CA digital signatures, electronic invoices and contracts, and virtual switchboard services on a subscription basis to over 500,000 customers.

Product overview

MatBao is Vietnam's leading internet infrastructure company operating a comprehensive multi-product platform for digital business operations. The core offerings center on domain registration services (.VN national domains as an official VNNIC-accredited registrar, plus 500+ international domain extensions), complemented by cloud hosting solutions (Vibe Hosting for AI-generated code deployment, Cloud Hosting, WordPress Hosting, MB Elastic Cloud, and Cloud Server). Additional platform services include enterprise email (Email Pro, Email 4B, Sendify), productivity workspaces (Microsoft 365, Google Workspace resell), website security (SSL certificates, digital signatures via Matbao-CA), and business digitization tools (electronic invoices, electronic contracts, virtual switchboard). Founded in 2002, the company serves over 500,000 customers with 24+ years of experience as Vietnam's #1 domain registrar.

Differentiator

Problem solved

Functional benefit

Brands

• Vibe Hosting: Automated website deployment hosting solution for AI-generated code and vibe coding users
• Email Pro v4
• Email 4B v2
• Sendify
• MB Elastic Cloud
• Cloud Hosting
• WordPress Hosting v5
• Cloud Server

Products and services

• Domain Registration (.VN) Vietnam national domain registration service (.VN); MatBao is an official VNNIC-accredited registrar and Vietnam's #1 domain registrar with 449,000+ registered domains.
• International Domain Registration Registration of international domain extensions including .COM, .NET, .XYZ, .ONE, .CLICK, .STORE, .ONLINE, .ASIA, .ART, and 500+ other extensions through partnerships with global registries.
• Vibe Hosting Automated website deployment hosting platform designed for AI-generated code; deploys sites from AI tools in approximately 3 minutes without requiring coding knowledge. Features AI Diagnose in Vietnamese, automatic SSL, GitHub integration, and one-click rollback.
• Cloud Hosting High-performance web hosting with flexible resources optimized for large websites, starting at 49,000 VND/month.
• WordPress Hosting v5 Specialized hosting optimized for WordPress websites with quick installation, enhanced security, and easy website administration.
• WordPress Ecom Hosting WordPress hosting solution optimized for e-commerce websites built on WordPress.
• MB Elastic Cloud Elastic cloud server with customizable resources that scale based on demand; usage-based pricing at 40 VND per 10-minute block with 30% discount.
• Cloud Server Traditional cloud server infrastructure with configurable CPU, RAM, and storage resources.
• Email Pro v4 Enterprise email system that is secure, flexible, and easy to use, starting at 19,000 VND/month.
• Email 4B v2 Business email solution from MatBao with enhanced branding features for organizational communication.
• Sendify Email marketing and sending platform for bulk email campaigns.
• Microsoft 365 Microsoft Office productivity suite distributed by MatBao as an authorized Microsoft partner, starting at 79,000 VND/month.
• Google Workspace Google's online workplace collaboration tools distributed by MatBao as an authorized Google partner, starting at 75,000 VND/month with 63% discount.
• SSL Certificates Website security certificates providing HTTPS encryption, including automatic SSL provisioning for hosted websites.
• Matbao-CA Digital Signature Digital signature solution (chữ ký số) providing secure, compliant electronic signing for legal documents, starting at 47,000 VND/month.
• Electronic Invoice (Hóa đơn điện tử) Electronic invoice service enabling businesses to create, manage, and process invoices digitally, including input invoice processing automation.
• Electronic Contract (Hợp đồng điện tử) Electronic contract platform for digital document signing and contract management.
• n8n Automation Server Automation server hosting for workflow orchestration using the n8n platform.
• MATBAO ID Mobile App Mobile application for managing MatBao domains, services, and accounts from anywhere; available on iOS and Android.
• Virtual Switchboard (Tổng đài ảo) Virtual phone system (MatBao One) for business call management, brand recognition, and sales optimization.

Quantifiable outcome

• 24+ years of uninterrupted service with zero domain loss for customers
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerMatBao is an authorized Google Workspace reseller, offering Google email and productivity tools to Vietnamese businesses alongside its own domain and hosting services.
• MicrosoftcoreGTM or Marketing PartnerMatBao is an authorized Microsoft 365 reseller and Solution Partner, offering Microsoft productivity software to Vietnamese enterprise customers.
• Trung tâm Internet Việt Nam (VNNIC)coreTechnology or IntegrationMatBao is an official accredited .VN domain registrar under VNNIC, operating within the regulatory framework of Vietnam's internet governance. MatBao participates in VNNIC Internet Conference annually as a sponsor and exhibitor.
• ICANNcoreTechnology or IntegrationMatBao became an ICANN-accredited registrar in 2012, enabling it to register international domain names globally.
• ODS (Trung tâm Dữ liệu)coreStrategic or Co-development PartnerODS (ods.vn) is part of the Axys Group ecosystem alongside MatBao, providing data center, cloud computing, and software licensing solutions. The two companies cross-promote services under the shared Axys Group brand.
• MatBao One (Tổng đài ảo)coreStrategic or Co-development PartnerMatBao One is a virtual PBX/voicemail service also under the Axys Group ecosystem. MatBao promotes MatBao One as a complementary service for business communication needs.
• MatBao WS (Website Builder)coreStrategic or Co-development PartnerMatBao WS (matbao.ws) is a professional website design service under the Axys Group. Cross-promoted with MatBao domain registration services.
• Matbao.in (Hóa đơn điện tử)coreStrategic or Co-development PartnerMatbao.in provides electronic invoice and e-contract services under the Axys Group. Cross-promoted with MatBao's core domain and hosting services.
• Axys GroupcoreStrategic or Co-development PartnerMatBao is part of the Axys Group technology ecosystem, which includes ODS (data center), MatBao One (virtual PBX), MatBao WS (website), Matbao.in (invoicing), and MatBao BPO. The group operates a unified customer login system (Axys ID).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HostVN: Vietnamese hosting and domain registrar offering shared hosting, cloud VPS, and domain registration. Competes directly with MatBao on hosting for the Vietnamese SME and web developer segment with similar pricing tiers and bundled services.
• P.A Vietnam (Pavietnam JSC): Long-established Vietnamese hosting and domain registration company with comparable product portfolio (domain, hosting, cloud server, email, SSL). Directly competes with MatBao across the same SME and developer customer segments in Vietnam.
• Nhanhoa Software JSC: One of Vietnam's largest competing domain registrars and hosting providers. Directly competes with MatBao on .VN domain registration, web hosting, email, and cloud server services for Vietnamese SMEs, offering comparable product breadth and pricing.

Broad incumbents

• Namecheap: Global domain registrar and hosting provider known for competitive pricing and new-gTLD offerings. Comparable to MatBao on domain and hosting products targeting small businesses, though without MatBao's Vietnam-specific regulatory and language position.
• Hostinger: Global low-cost web hosting and domain provider with growing presence in Southeast Asia. Competes with MatBao on entry-level shared hosting and WordPress hosting for price-sensitive SMEs and individuals.
• FPT Telecom / FPT Cloud: Vietnam's largest private-sector telecom and IT group with cloud computing and hosting offerings. Broader portfolio than MatBao (including software development, education, BPO) but overlaps directly on cloud hosting and server infrastructure for Vietnamese businesses.
• GoDaddy: World's largest domain registrar and a major hosting provider. Competes with MatBao on international domain registration for Vietnamese businesses seeking global TLDs and on shared hosting, but does not match MatBao's local-language regulatory and .VN specialization.
• VNPT (Vietnam Posts and Telecommunications Group): Vietnamese state-owned telecom conglomerate that offers hosting, domain registration, and cloud services as part of its broader connectivity portfolio. A larger incumbent with deeper resources but less specialization in the domain/hosting niche MatBao occupies.
• Viettel IDC (Viettel Telecom): Cloud and data center subsidiary of Vietnam's largest state-owned telecom. Competes with MatBao in cloud server and hosting while also offering managed services. Backed by Viettel's telecom scale and government relationships.

Emerging players

• BKHOST (Vietnam): Vietnamese hosting and cloud provider offering domain registration, cloud server, and managed hosting. Smaller scale than MatBao but competes in the same SME/developer segment with comparable product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3npHxuz5jv8KILnhF_u1SA
• Facebookfacebook.com/matbao.vn
• LinkedInlinkedin.com/company/matbaocorporation
• Instagraminstagram.com/matbao.corp
• TikToktiktok.com/@gan.matbaocorp
• Xx.com/matbao135

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatBao