What UBX Cloud does

UBX Cloud (legal entity UBIX Technology Solutions, INC., founded 1996 as a hobby in Detroit, formally incorporated 2008) is a privately held, founder-controlled global Cloud Service Provider headquartered in Madison Heights, Michigan, with a 51–100 employee base that includes 40+ network, systems, cyber analysts, and infrastructure engineers. The company serves approximately 250 direct MSP, ISV, and enterprise clients and reaches 11,000+ end customers primarily through a white-label MSP partner program that offers partners up to 25% discounts on retail cloud services.

The product portfolio is organized around two pillars. Cloud Services include Managed Private Clouds built on VMware, Cisco UCS, and Pure Storage (offering unlimited bandwidth and dedicated Juniper vSRX firewalls); Veeam Powered Cloud for backup, disaster recovery, and replication (UBX holds Platinum Veeam status and was among the first five Veeam cloud providers in North America); Secure Cloud Workspaces (VDI on Citrix, Horizon View, and Microsoft RDS); Flashstack as a Service ("Cloud-In-A-Box") at $90K–$250K per cabinet; Managed CDN; and a forthcoming Managed Azure offering. Cyber Services comprise Breach Counsel, Visibility XDR + SIEM, Compliancy Framework, SOC-as-a-Service, Cyber Remediation, and Incident Response, layered with CybrHawk, SafeAeon, CrowdStrike, and Syntervision integrations. Compliance posture is pre-validated for PCI-DSS, HIPAA, SOC 2 Type II, and SSAE16.

Revenue is generated primarily through recurring managed-service subscriptions (private cloud, BDRaaS, SOC services), multi-year Flashstack deployments, and channel economics via the white-label MSP program. Go-to-market combines direct enterprise field sales targeting mid-to-large enterprises and government organizations with a channel partner motion built around 250 MSPs. Operations span 13+ countries across North America, Europe, the Middle East, and Asia-Pacific, leveraging self-operated BGP4 networking, own IPV4 address space, and dozens of tier-4 data center locations. The company has not raised institutional funding and remains independently capitalized under CEO Steven Panovski and co-founder Igor Petrovski, with recent operating formalization including Ian Model's promotion to COO in June 2024.

Name

UBX Cloud

Legal name

UBIX Technology Solutions, INC.

Website

https://ubxcloud.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

UBX Cloud is a privately held, founder-controlled global Cloud Service Provider offering managed private cloud, Veeam-powered backup and disaster recovery, Flashstack converged infrastructure, and managed cybersecurity services to 250+ direct MSP and enterprise clients across 13+ countries.

Ownership category

akta.pro rank

Product category

Managed Cloud Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• Managed private cloud
• Backup disaster recovery
• Managed cybersecurity services
• Converged infrastructure
• White-label cloud MSP

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Managed Cloud Services: Recurring revenue from managed cloud infrastructure services including private cloud hosting, compute, storage, and networking delivered as a service with 24/7 support and management.
2. Managed Security Services: Cybersecurity-as-a-service offerings including threat detection, security monitoring, incident response, and compliance management through strategic security partnerships.
3. Flashstack Converged Infrastructure: Sale and managed deployment of Pure Storage and Cisco-based converged infrastructure solutions, typically sold as capital equipment or multi-year managed service contracts.
4. Backup as a Service (BaaS): Enterprise backup and disaster recovery services utilizing Veeam technology, delivered as a subscription to MSPs and direct enterprise customers.
5. White-Label MSP Program: Revenue from channel partners who resell UBX Cloud infrastructure under their own brand, generating recurring revenue through partner subscriptions and usage-based billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

UBX Cloud is a global Cloud Service Provider that delivers carrier-grade managed private cloud, Veeam-powered backup and disaster recovery, and a full managed cybersecurity stack to mid-to-large enterprises and white-label MSP partners. Its core deliverable combines VMware, Pure Storage, and Cisco-based converged infrastructure with 24x7 NOC/SOC support and compliance-ready hosting (PCI-DSS, HIPAA, SOC 2 Type II). Revenue is primarily recurring, driven by subscription-based managed cloud and managed security services sold directly to enterprises and through a white-label MSP channel.

Product overview

UBX Cloud is a global Cloud Service Provider (CSP) offering a comprehensive portfolio of cloud and cybersecurity services. The product portfolio is organized around two main pillars: Cloud Services and Cyber Services. Cloud Services include Managed Private Clouds (core VMware-based private cloud with Cisco/Pure Storage infrastructure), Veeam Powered Cloud (backup and disaster recovery), Secure Cloud Workspaces (virtual desktop infrastructure), Managed CDN Services, Flashstack as a Service (Cloud-In-A-Box turnkey solution), Cloud Calculator/ROI tools, and Managed Azure (coming soon). Cyber Services include Breach Counsel (incident response), Visibility: XDR + SIEM, Compliancy Framework, SOC as a Service, Cyber Remediation, and Incident Response. The company also offers an MSP Partner Program for channel partners. Key technology partnerships include Veeam (Platinum Partner), CybrHawk (cybersecurity platform), SafeAeon (SOC/MDR services), Pure Storage, Zadara Storage, and Bunny.Net (CDN). UBX Cloud operates from dozens of tier 4 data centers across North America, Europe, Middle East, and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Private Clouds Carrier-grade private cloud hosting built on VMware, Cisco UCS, and Pure Storage infrastructure, including unlimited bandwidth, L2/L3 engineering, NOC monitoring, and dedicated Juniper vSRX firewall. Offered under three engagement models: White Label MSP, Mid/Large Enterprise, and Software/SaaS operators.
• Veeam Powered Cloud Veeam-powered backup and disaster recovery solutions including Backup as a Service (BaaS), Disaster Recovery as a Service (DraaS), and Replication as a Service (RaaS). UBX Cloud was among the first 5 Veeam cloud service providers in North America and holds Platinum Partner status with Veeam.
• Secure Cloud Workspaces Virtual desktop infrastructure (VDI) service providing secure, centrally managed cloud desktops powered by the CybrHawk cybersecurity platform. Supports Citrix, VMware Horizon View, and Microsoft RDS technologies with BYOD and work-from-home capabilities for enterprise end users.
• Managed CDN Services Content delivery network management service using S3 storage buckets pushed to global Points of Presence (POPs), offered at flat-rate billing at approximately 50% less than major cloud providers with complimentary service when using UBX as the S3 object storage provider.
• Flashstack as a Service (Cloud-In-A-Box) Turnkey cloud-in-a-box solution combining Pure Storage FlashArray, Cisco UCS compute, Cisco Nexus switching, VMware, and Microsoft Server licensing in a single 48U cabinet. Available in three packages: CIAB-45T ($90,000), CIAB-100T ($175,000), and CIAB-250T ($250,000), including 24x7 cybersecurity, DraaS, and v-Admin services.
• Breach Counsel Incident response and recovery service for organizations experiencing ransomware or cyberattacks, providing legal counsel, incident response teams, data recovery experts, and engineering support for network, system, and cybersecurity recovery.
• Visibility: XDR + SIEM Extended Detection and Response (XDR) combined with Security Information and Event Management (SIEM), integrating XDR data sources, SIEM correlation, 24x7 NOC/SOC monitoring, IDS network traffic analysis, and CrowdStrike EDR for endpoint protection.
• Compliancy Framework Compliance advisory service helping organizations achieve compliance with frameworks including GLBA, CCPA/CPRA, GDPR, HIPAA/HITECH, FCRA, FACTA, COPPA, CAN-SPAM, BIPA, GINA, and PCI-DSS, built on security-first architecture aligned with NIST, SOC, and CMMC frameworks.
• SOC as a Service Security Operations Center service providing 24x7 monitoring by trained analysts covering SIEM, infrastructure health, alerts, action, and escalation. Includes incident response, scope reviews, correlation, real-time notifications, and threat remediation.
• Cyber Remediation On-demand remediation services for MSP and channel partners covering recovery, triage, rebuilding and restoring of Windows/Linux operating systems, line of business application redeployment, and network architecture services, including a dedicated technical account manager and 24x7 Teams channel access.
• Incident Response Incident response service for complete lifecycle management of cyber incidents, breaches, or data extortion. UBX partners with incident response firms and provides remediation services while working with internal IT or MSP teams to recover environments.
• Global Data Center Infrastructure Global tier-4 data center footprint spanning North America (Atlanta, Detroit, Toronto, Denver, Dallas, Ft Lauderdale, Miami, Los Angeles, Vancouver), Europe (Athens, Amsterdam, Belgrade, Frankfurt, Paris, Sofia), Middle East (Dubai, Cairo), and Asia/Oceania (Chennai, Coimbatore, Bangalore, Singapore, Sydney, New Delhi, Perth, Mumbai), supporting 5,000+ virtual desktops, 25PB object storage, and 50 Tbps network capacity.
• MSP Partner Program Channel partner program for IT/MSPs and resellers offering up to 25% discounts on retail cloud services. UBX provides backend infrastructure, licensing, network, and expert support while partners handle end users, with bundles for Desktop as a Service, Co-managed Infrastructure, and Veeam-powered services.

Quantifiable outcome

• Flashstack pricing at approximately 50% of typical market rates
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Veeam SoftwarecoreTechnology or Integration · 1 January 2022Platinum Partner status with Veeam Software, the highest partnership tier. UBX Cloud resells and deploys Veeam backup and disaster recovery solutions as part of its BDRaaS offerings. The partnership earned UBX Cloud the 'Best Endpoint Reselling Partner by Veeam-APJ' award in 2022.
• Pure StoragecoreTechnology or IntegrationStrategic partnership for Pure Storage flash storage solutions, forming the foundation of UBX Cloud's Flashstack converged infrastructure offerings. Pure Storage technology enables high-performance, enterprise-grade storage for customer deployments.
• CiscocoreTechnology or IntegrationCore technology partnership utilizing Cisco UCS compute infrastructure as part of Flashstack converged solutions. Cisco UCS provides the compute layer for enterprise cloud deployments.
• VMwarecoreTechnology or IntegrationPlatform partnership leveraging VMware virtualization technology as the foundation for cloud infrastructure services. VMware enables enterprise-grade cloud platform capabilities across UBX Cloud deployments.
• CybrHawkcoreStrategic or Co-development PartnerStrategic cybersecurity partnership providing comprehensive security services to UBX Cloud customers. CybrHawk contributes threat intelligence, security monitoring, and incident response capabilities to the managed security service portfolio.
• SafeAeoncoreStrategic or Co-development PartnerCybersecurity-as-a-service partnership delivering advanced threat detection, SOC services, and security operations support to UBX Cloud enterprise customers through integrated service delivery.
• SyntervisionminorStrategic or Co-development PartnerSecurity-as-a-service partnership offering automated security monitoring and compliance management capabilities as part of UBX Cloud's managed security portfolio.
• PetaSANminorChannel Partner/ Reseller/ DistributorAuthorized support partner for Pure Storage deployments in North America, providing regional support coverage and service delivery capabilities for UBX Cloud customers in the US and Canada.
• UCXMarketminorGTM or Marketing PartnerEnterprise cloud marketplace partnership enabling UBX Cloud services to be listed and sold through the UCXMarket platform, expanding distribution reach to new customer segments.
• Cyber8minorStrategic or Co-development PartnerFounding member partnership in cybersecurity initiative, collaborating on security best practices, threat intelligence sharing, and joint development of security service offerings.
• WaTechminorOthersPartnership with Washington State Technology to provide COVID-19 telework infrastructure, enabling state employees to work remotely during the pandemic through UBX Cloud's cloud workspace solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• INAP: INAP (now INAP Holdings) operates a global network of data centers offering managed private cloud, hosting, colocation, and DR services. Comparable to UBX Cloud in multi-region infrastructure delivery and mid-market enterprise customer focus.
• PhoenixNAP: PhoenixNAP delivers managed private cloud, bare metal, backup, disaster recovery, and security services to mid-market and enterprise clients globally. Closely comparable to UBX Cloud in converged infrastructure, BaaS/DRaaS, and security bundle offerings.
• Dataprise: Dataprise is a managed IT services provider offering cloud infrastructure, cybersecurity, backup/DR, and compliance services to mid-market U.S. clients. Comparable to UBX Cloud's MSP-customer targeting and full-stack managed service model.
• Expedient: Expedient is a managed private cloud, DRaaS, and cybersecurity provider serving mid-market and enterprise customers across multiple U.S. data centers — directly comparable to UBX Cloud in product mix (private cloud + backup/DR + managed security) and target customer.
• Connectria: Connectria provides managed cloud, hosting, and DR services including Veeam-powered backup solutions and private cloud infrastructure — a direct small/mid-market competitor with overlapping product positioning to UBX Cloud.
• Atlantic.Net: Atlantic.Net delivers managed hosting, private cloud, DRaaS, and compliance-ready infrastructure to SMB and mid-market customers. Comparable to UBX Cloud's managed private cloud and regulated-vertical focus.
• iland (Cyxtera): iland provides managed cloud hosting, DRaaS (Veeam-powered), backup, and security services with a strong focus on compliance-ready infrastructure — directly comparable to UBX Cloud's Veeam Platinum partnership and regulated-industry vertical strategy.

Broad incumbents

• Rackspace Technology: Rackspace is a large multi-cloud managed services provider across AWS, Azure, Google Cloud, and private cloud, with significant security and DR offerings. A broad incumbent in the same managed cloud + managed security space as UBX Cloud but at much greater scale.
• OVHcloud: OVHcloud is a major European-headquartered global cloud provider offering private cloud, public cloud, bare metal, and managed services with strong presence in EMEA. Comparable to UBX Cloud's international footprint and infrastructure-led approach, but at hyperscaler scale.

Emerging players

• CoreWeave: CoreWeave is a specialized cloud provider focused on GPU-accelerated compute for AI/ML workloads, adjacent to UBX Cloud's managed infrastructure business. Relevant emerging comparable as UBX develops its Data Science/AI roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubixtech
• Facebookfacebook.com/ubixtech
• LinkedInlinkedin.com/company/ubx-cloud

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBX Cloud