FundEasy

What FundEasy does

FundEasy (legal entity: Insite Technology, Inc., DBA FundEasy) is a private, bootstrapped SaaS company that provides fundraising, event management, and donor engagement software to faith-based nonprofits across North America. Founded in 2006 as Ministry Sync and rebranded to FundEasy in 2021, the company serves more than 3,400 nonprofit organizations spanning Christian ministries, pregnancy resource centers, rescue missions, Christian schools, and campus ministries. The platform is sold via a demo-driven, consultative sales motion with annual subscriptions, supplemented by transaction fees on donation volume (2.9% + $0.30 card processing, 0.7% gateway, 4% on peer-to-peer and crowdfunding).

The product surface centers on two core offerings: a Fundraising Platform supporting unlimited events and attendees, recurring giving, peer-to-peer fundraising, crowdfunding, walk-a-thons, and event registration/check-in; and a Pregnancy Center EMR with HIPAA-supportive client records, intake and assessments, mobile intake, appointment scheduling, automated follow-ups, and donor management. Supporting modules include the Live Check-In mobile app for on-site attendance and the PlusLink Network, which connects pregnancy centers with national call-center referral pipelines. The platform integrates with Stripe for payments, Zapier for custom workflows, and Canadian acquirers (Peoples Trust, Everlink) for cross-border compliance, and runs as a fully remote organization with 1–10 employees.

FundEasy monetizes through annual subscription fees (with monthly billing offered as a payment convenience) and per-transaction payment processing. Pricing is not publicly disclosed, positioning emphasizes affordability against more expensive enterprise fundraising tools, and the go-to-market combines inbound content marketing (blog, webinars, free fundraising guides), an exclusive Event Planners Facebook community, a referral program offering two months free, and a dedicated direct sales team reachable by phone and scheduled Zoom demos. In January 2026, FundEasy acquired eKYROS, a peer faith-based nonprofit software provider, and appointed a new CEO to broaden its product vision.

Name

FundEasy

Legal name

Insite Technology, Inc.

Website

https://fundeasy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

FundEasy is a bootstrapped SaaS provider of fundraising, event management, and donor engagement software for faith-based nonprofits across North America, serving 3,400+ organizations including ministries, pregnancy centers, and Christian schools via a HIPAA-supportive platform with annual subscriptions and transaction-based payment processing.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAGAKAF

Donor-Advised Fund (DAF) Sponsors

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPADAOAB

Grantmaking & Philanthropic Funds (Institutional Donors)

Business & Public Services/International Organizations & Development/Donor Coordination, Grantmaking & Development Finance Programs

SECONDARYFSAEAKAH

Charitable Giving & Philanthropic Trust Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Nonprofit fundraising software
• Event registration platform
• Peer-to-peer fundraising
• Pregnancy center EMR
• Recurring giving platform

Headquarters

HQ city

New Smyrna Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Subscription (Subscription Plans): Primary revenue from annual subscription plans billed either monthly or annually. Each paid subscription is for a one-year term with the full annual fee due regardless of billing frequency. Monthly billing is offered as a payment convenience, not a shorter commitment.
2. Payment Processing: Transaction-based fees from payment processing. Standard rates are 2.9% + $0.30 per transaction for major credit cards. Platform fee of 4% applies to peer-to-peer and crowdfunding transactions (may be paid by donor). Gateway fee of 0.7% per transaction applies to all transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

FundEasy sells subscription-based fundraising and operational software to faith-based nonprofits, anchored by a Fundraising Platform supporting unlimited events, recurring giving, event registration and payments, peer-to-peer fundraising, and crowdfunding. It also offers a vertical-specific Pregnancy Center EMR with HIPAA-compliant client records, mobile intake, live check-in, and the PlusLink Network referral system, all delivered as a web-based SaaS product with companion mobile applications.

Product overview

FundEasy offers a unified platform for faith-based nonprofits consisting of two core products: a Fundraising Platform (supporting unlimited events and attendees, recurring giving, event payments, crowdfunding, and peer-to-peer fundraising) and a Pregnancy Center EMR (an electronic medical record with secure client records, HIPAA compliance support, intake and assessments, mobile apps, scheduling, and donor management). Additional modules include the Live Check-In App for event attendance tracking and PlusLink Network for pregnancy center referral scheduling. The company was founded in 2006 as Ministry Sync, rebranded to FundEasy in 2021, and expanded through the acquisition of eKYROS in January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Platform Complete fundraising platform for faith-based nonprofit organizations, supporting unlimited events and attendees, recurring giving, event payments and registration, free-to-attend events, table host events, walk-a-thons, a-thon events, crowdfunding campaigns, and peer-to-peer fundraising.
• Pregnancy Center EMR

Quantifiable outcome

• Customer testimonial reports nearly doubled event attendance with half the effort
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPrimary payment processor handling subscription billing and donation transaction processing. Supports major credit cards, debit cards, and ACH payments. FundEasy's Terms reference Stripe as the designated payment processor for all financial transactions.
• PlusLink NetworkcoreTechnology or IntegrationNetwork partnership enabling appointment referrals from national call centers and online scheduling integration for pregnancy center websites. Part of the Pregnancy Center EMR product offering, providing referral pipeline connectivity for customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tithe.ly: Faith-based giving, events, and church management SaaS platform. Closest direct competitor to FundEasy in the Christian/faith-based fundraising and engagement space, with overlapping donor management, events, and recurring giving functionality.
• Pushpay: Church and faith-based giving platform providing donor management, engagement, and digital giving tools. Overlaps directly with FundEasy's faith-based nonprofit donor and event functionality, particularly for larger congregations and ministries.
• Subsplash: Faith-based engagement platform covering giving, communications, events, and mobile apps for churches and ministries. Comparable to FundEasy in targeting faith-based organizations with multi-product SaaS bundles.
• Givebutter: Modern fundraising and CRM platform for nonprofits, supporting donations, events, peer-to-peer fundraising, and auctions. Direct competitor to FundEasy's fundraising platform, with broader nonprofit reach beyond the faith vertical.
• Funraise: Modern nonprofit fundraising platform focused on online donations, events, peer-to-peer campaigns, and CRM. Direct competitor to FundEasy's fundraising and event functionality across nonprofit segments.
• Servant Keeper: Donor and member management software purpose-built for churches and faith-based organizations. Closely comparable to FundEasy's faith-focused donor tracking and fundraising workflows.

Broad incumbents

• Bonterra (Network for Good): Large nonprofit software suite spanning fundraising, CRM, case management, and grants management. Competes with FundEasy in the broader nonprofit fundraising market but at greater scale and across more verticals.
• Bloomerang: Donor management and fundraising CRM for small and mid-sized nonprofits. Comparable to FundEasy's donor and event management capabilities, though serves a wider nonprofit audience.
• DonorPerfect: Long-standing nonprofit donor management and fundraising software. Overlaps with FundEasy on donor tracking, event management, and online giving for small-to-mid nonprofits.

Regional players

• Aplos: Nonprofit accounting, donor management, and CRM software primarily serving faith-based and small nonprofit organizations in North America. Comparable to FundEasy's faith-vertical donor and operational management focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/485594442266040
• Xx.com/ministrysync
• LinkedInlinkedin.com/company/fundeasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FundEasy