Interflora

What Interflora does

Interflora is a UK-based flower delivery platform operating a hybrid fulfillment model that combines a network of approximately 900 local artisan florists across the UK with a central workroom whose centrally-made designs are dispatched via DPD courier. The company offers same-day delivery (order by 3pm Monday–Saturday), next-day delivery (order by midnight), scheduled future delivery, and international delivery to over 130 countries through a global network of more than 30,000 florists, with international operations dating to 1946. The product portfolio extends beyond core bouquets into luxury flowers, letterbox flowers, flowers-in-a-vase, the "Beautifully Simple" minimalist sub-brand, plants, gourmet and wine hampers, occasion-specific collections (birthday, anniversary, wedding, funeral/sympathy, new baby, congratulations), and corporate gifting with dedicated account management.

The platform is built on a conventional e-commerce architecture with standard payment integrations (Visa, AMEX, Mastercard, PayPal, Apple Pay, Google Pay, Klarna), OneTrust for cookie consent, and DPD for central-warehouse courier dispatch. Interflora generates revenue through three streams: transaction-based direct flower sales across a £25–£219 price range, an annual subscription Delivery Pass at £22/year for international senders, and a B2B corporate accounts program with flexible payment terms and bulk ordering. The brand operates under Join Ventures Solutions Pvt Ltd, an Indian VC-backed holding company that also owns D2C gifting brands IGP and Masqa. The primary customer segment is individual consumers purchasing for personal occasions, with a secondary corporate segment serving employee rewards, client gifting, and event floristry.

Name

Interflora

Legal name

Interflora British Unit

Website

https://interflora.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Interflora is a UK-based flower delivery platform connecting customers to ~900 local florists domestically and 30,000+ florists across 130+ countries. It serves individual consumers and corporate clients with same-day, next-day, and international delivery, plus complementary gifts and plants.

Ownership category

akta.pro rank

Product category

Online Florist / Flower Delivery Services

NAICS

Florists (45931), Florists (4593), Postal Service (491110)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Perishable Retail Cold Delivery (TLAAAJAH), International Parcel Post (Inbound/Outbound) (TLAAAAAL)

Keywords

• Flower delivery service
• Same day delivery
• International florist network
• Corporate gifting
• Bouquet arrangements

Headquarters

HQ city

Sleaford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Flower Sales: Interflora generates revenue through direct transaction-based sales of floral arrangements and gifts. Customers purchase bouquets online with prices ranging from budget options at £25 to luxury arrangements exceeding £100. Orders are fulfilled by local florists who receive payment through the Interflora network.
2. Delivery Pass (Subscription): Annual subscription service offering free international delivery and other delivery benefits. Priced at £22 per year, providing value for customers who send flowers abroad regularly.
3. Corporate Accounts: B2B corporate gifting service with dedicated account management, flexible payment terms, and bulk ordering capabilities. Serves organisations for employee rewards, client appreciation, and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Interflora operates an online flower delivery platform that connects customers to a network of approximately 900 local artisan florists in the UK and 30,000+ florists globally in 130+ countries, who handcraft and deliver bouquets, plants, hampers, and gifts. The service offers same-day delivery (order by 3pm Mon-Sat), next-day delivery (order by midnight), scheduled future delivery, and international delivery, with prices ranging from £25 letterbox flowers to £219 luxury arrangements and a £22/year Platinum Delivery Pass subscription.

Product overview

Interflora is a flower delivery platform operating through a hybrid model combining a network of local artisan florists with centrally-managed inventory. The core offering is the flower delivery service connecting customers to approximately 900 local florists across the UK and 30,000+ florists globally in over 130 countries. The product portfolio spans multiple layers: (1) Core delivery services including Same Day (order by 3pm), Next Day (order by midnight), and International delivery; (2) Product sub-brands including flower arrangements/bouquets, luxury flowers, summer flowers, Beautifully Simple minimalist collection, lily bouquets, red rose collections, letterbox flowers, and flowers in vases; (3) Occasion-specific products including anniversary, birthday, wedding, funeral/sympathy, new baby, congratulations, and friendship flowers; (4) Complementary offerings including plants, hampers, and corporate gifting services; (5) Subscription product (Delivery Pass) for repeat customers. The company has operated since 1923 (UK) with international operations since 1946, positioning itself as a premium, craft-focused floral gifting platform.

Differentiator

Problem solved

Functional benefit

Brands

• Beautifully Simple: A minimalist bouquet collection celebrating elegance and understated beauty, featuring fewer flower types per arrangement.

Products and services

• Flower Arrangements & Bouquets Hand-crafted floral arrangements including 86+ varieties of bouquets, gift boxes, posies, and vase arrangements across summer flowers, peonies, roses, lilies, and seasonal collections; all handcrafted by local artisan florists and available for UK delivery. Pricing spans from around £25 entry-level options up to luxury arrangements exceeding £100.
• Same Day Flower Delivery Same-day flower delivery service allowing customers to order before the 3pm Monday–Saturday cutoff for delivery on the same day; features 52+ floral arrangements including bouquets and gift boxes handcrafted by local florists.
• Next Day Flower Delivery Next-day flower delivery service allowing customers to order before midnight for delivery the following day; offers 84+ items with a 7-day freshness guarantee, fulfilled through the UK local florist network and central workroom.
• International Flower Delivery International flower delivery service operating in over 130 countries through a network of 30,000+ florists globally, with same-day and next-day options available to select destinations. International operations began in 1946.
• Corporate Flowers & Gifts Dedicated corporate gifting service for organisations covering employee rewards, client appreciation, event decorations, and office flower subscriptions; includes a dedicated account manager, flexible payment terms, and bulk ordering capabilities.
• Plants Potted plants and plant gifts offered as an alternative to flowers for occasions such as birthdays, congratulations, and home celebrations, with a Summer Plants sub-category available seasonally.
• Hampers & Gift Items Gourmet food and beverage hampers (including thank you hampers and wine hampers) plus themed gift items (birthday, champagne, chocolate, same-day, and next-day gifts) offered as standalone gifts or add-ons to flower deliveries.
• Interflora Platinum Delivery Pass Annual subscription product priced at £22/year that provides free international delivery and other delivery benefits for 12 months, intended for customers who send flowers internationally at least twice yearly.

Quantifiable outcome

• 7-day freshness guarantee on all flower arrangements
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloom & Wild: UK-based direct-to-consumer flower delivery company pioneering letterbox flowers and subscription models. Competes head-to-head with Interflora in the UK online flower delivery market with a tech-forward, brand-led approach.
• Freddie's Flowers: UK subscription-based flower delivery service delivering fresh, seasonal bouquets weekly or fortnightly. Competes with Interflora's subscription Delivery Pass and bouquet offerings through a curated, design-led positioning.
• Arena Flowers: UK online florist offering same-day and next-day flower delivery across the country. Competes directly with Interflora in price-sensitive segments and offers similar bouquet, plant, and gift categories.
• Eflorist: UK online flower delivery platform operating through a florist network model similar to Interflora, with same-day delivery and a broad catalogue of bouquets and arrangements.
• Flowerbx: Premium UK flower delivery brand focused on single-variety, design-led bouquets. Competes with Interflora's luxury segment through a curated, luxury positioning and direct sourcing from growers.
• Appleyard London: UK premium online florist offering luxury bouquets, same-day delivery, and subscription services. Competes with Interflora's luxury and same-day segments in the UK.

Broad incumbents

• Teleflora: US-based flower delivery network connecting consumers with local florists, structurally analogous to Interflora's UK network model. Comparable marketplace architecture and florist-fulfillment approach, but operating in North America.
• Marks & Spencer Flowers: UK retailer offering flower and plant delivery as part of broader gifting and home offerings. Overlaps with Interflora's product range through bouquet, plant, and gift categories.
• 1-800-Flowers: US-based multi-brand gifting and flower delivery platform with similar network-fulfillment heritage to Interflora. Comparable business model spanning flowers, plants, and gifts with international delivery capability.

Others

• IGP: Indian D2C gifting platform and sister brand under the same parent company (Join Ventures Solutions). Operates in the same broader gifting category with comparable product mix (flowers, cakes, gifts) but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/interfloraes
• Facebookfacebook.com/interfloratheflowerexperts
• Instagraminstagram.com/interflorauk/channel/?hl=en
• Pinterestpinterest.co.uk/interfloraUK
• TikToktiktok.com/@interflorauk
• LinkedInlinkedin.com/company/interflora

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interflora