What Immocloud does

Immocloud GmbH is a German cloud-based property management SaaS platform, headquartered in Düsseldorf and founded in January 2020 by a team of property owners led by Andreas Schneider (formerly a consultant at Accenture). The platform is built as a multi-tenant cloud application hosted in Germany on ISO 27001-certified Dogado infrastructure, accessed via web browser and native iOS/Android apps, and serves a long-tail of over 18,000 landlords managing in excess of 400,000 residential units according to the company's Vermieterspiegel 2025 report. The product unifies property management, financial management, Nebenkostenabrechnung (operating cost settlement), document management, digital lease contracts with electronic signatures, multi-channel tenant communication (SMS, email, WhatsApp, physical letters via Deutsche Post ePost), meter reading management, move-in/move-out protocols, and reporting into a single workflow. Core technical components include direct bank account integration through finAPI for automated transaction categorization, DATEV-compatible export for accountant handoff, and legally reviewed lease templates distributed in partnership with Haus & Grund.

The business model is primarily a tiered, unit-based annual subscription with a 45-day free trial requiring no credit card; pricing scales from a starter plan covering up to five units through professional plans handling 300+ units, with no stated upper limit. Secondary revenue streams include transaction-based fees for ePost letter dispatch and SMS, and one-time sales of legal document templates. Go-to-market combines product-led growth (self-serve web/mobile onboarding) with a high-leverage channel-partner strategy: immocloud operates as the official Digitalisierungspartner of Haus & Grund Frankfurt (signed June 2020) and has signed a white-label agreement with Haus & Grund Kiel under the EigenVerwaltungPlus brand (October 2024), while an exclusive partnership with Finmas GmbH provides distribution into the Sparkassen-Finanzgruppe banking ecosystem. Additional reseller reach is delivered through PLUGO Europe GmbH for mid-market property managers. The company is privately held with no disclosed funding rounds and appointed Bastian Bauwens as CEO in September 2024 to professionalize operations and lead the next growth phase.

Name

Immocloud

Legal name

immocloud GmbH

Website

https://immocloud.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Unit-based): Tiered monthly/annual subscription plans priced by number of managed units (e.g., up to 5 units starter plan, scaling to 300+ units for professional managers). Includes 45-day free trial with no credit card required. Auto-renews unless cancelled.
2. Digital Document/Form Sales: Sale of specific legal document templates (e.g., lease contracts via Mietvertragsgenerator) as one-time digital downloads or per-use purchases, in partnership with Haus & Grund Frankfurt.
3. Transaction-based Services: Usage-based charges for certain communication features such as ePost letter shipping and SMS messaging via Bird/Deutsche Post integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Immocloud is a cloud-based SaaS property management platform designed for German private landlords and professional property management firms. It enables users to digitally manage rental properties end-to-end, including tenant payment tracking, automated Nebenkostenabrechnung (ancillary cost accounting), digital lease contracts with electronic signatures, multi-channel tenant communication, document management, and DATEV-compatible financial reporting. The platform is accessed via web browser and native iOS/Android mobile apps, with data hosted exclusively in ISO 27001-certified German data centers.

Product overview

immocloud is a cloud-based property management SaaS platform providing integrated modules for digital landlord services in Germany. The core platform unifies property management, tenant communication, financial tracking, and document handling into a single system. Key modules include Dashboard (cashflow/rendite/vacancy tracking), Mieterportal (tenant self-service), Finanzmanagement (automatic rent booking + bank sync), Nebenkostenabrechnung (utility billing), Dokumentenmanagement (digital archive), Digitaler Mietvertrag (e-signature contracts), DATEV-Export, Berichte-Center, Kommunikation (multi-channel messaging), Zählermanagement, Vorgangsmanagement, and Übergabeprotokoll. The platform is complemented by a mobile app (iOS/Android), free property calculators, landlord templates, webinars, and educational content via the Magazin. White-label partnerships with Haus & Grund enable resale through property owner associations.

Differentiator

Problem solved

Functional benefit

Products and services

• immocloud Platform Cloud-based SaaS property management platform enabling landlords and property managers in Germany to digitally manage rental properties, track finances, communicate with tenants, generate Nebenkostenabrechnung, create digital lease contracts, and automate administrative workflows. Sold via tiered unit-based subscription plans with a 45-day free trial.
• immocloud Mobile App Native iOS and Android mobile application enabling on-the-go property management access. Available on Apple App Store (id1493410706) and Google Play Store. Provides the full property management workflow on mobile devices, complementing the web platform.
• White Label Solution White-label version of the immocloud software offered to partners such as Haus & Grund Frankfurt (under Digitalisierungspartner arrangement) and Haus & Grund Kiel (under EigenVerwaltungPlus label) for resale under their own brand to association members. Also distributed via Finmas to Sparkassen customers.
• Digitaler Mietvertrag (Digital Rental Contract Generator) Digital lease contract generator with legally reviewed templates (partnered with Haus & Grund Frankfurt and Haus & Grund Dortmund) and support for simple or qualified electronic signatures. Available as a one-time digital purchase or per-use sale through the Mietvertragsgenerator, distributed in cooperation with Haus & Grund Frankfurt.
• Vermieter Vorlagen (Landlord Document Templates) Professionally created legal document templates for landlords, developed in cooperation with Haus & Grund Frankfurt, covering rental agreements and property management forms. Sold as one-time digital downloads covering German landlord legal needs.
• Immobilien-Rechner (Property Calculators) Free browser-based calculators for German landlords including Mietrendite (rental yield), Indexmiete (index rent adjustment), and AfA (depreciation) calculators. Available without registration; positioned as lead-magnets and SEO top-of-funnel tools.
• immostart (Onboarding Service) Onboarding service helping new users get started with the immocloud platform, including data migration and training support. Part of the service and support offerings bundled with platform subscription.

Quantifiable outcome

• Nebenkostenabrechnung (ancillary cost statement) completed in 5 minutes vs. hours manually
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Haus & Grund Kiel – Verlag & Service GmbHcoreChannel Partner/ Reseller/ Distributor · 21 October 2024Haus & Grund Kiel (11,200+ members) distributes immocloud exclusively to its members under the label EigenVerwaltungPlus via its wholly-owned subsidiary. This partnership gives Kiel-area landlords access to digital property management tools through their existing association membership.
• Haus & Grund Frankfurt am MaincoreChannel Partner/ Reseller/ Distributor · 16 June 2020immocloud is the official Digitalisierungspartner (digitalization partner) of Haus & Grund Frankfurt am Main. The association's 10,500+ members gain access to immocloud's property management software sold as the association's own digital product through the Haus & Grund Frankfurt Verlag und Service GmbH subsidiary. This is described as the first cooperation of its kind in the industry. immocloud also distributes Haus & Grund Frankfurt's legally reviewed lease contract templates through the platform.
• Finmas GmbHcoreChannel Partner/ Reseller/ DistributorAn exclusive strategic partnership with Finmas GmbH, a digital ecosystem builder for the Sparkassen-Finanzgruppe (German savings bank group). Sparkassen customers receive access to immocloud's property management software through the Finmas marketplace, expanding immocloud's reach into the large Sparkassen customer base.
• VermieterVerein e.V.minorGTM or Marketing Partnerimmocloud supports the VermieterVerein e.V. by providing its software to enhance digital member services, offering exclusive and improved service offerings to the association's landlord members.
• TED GmbH SteuerberatungsgesellschaftminorGTM or Marketing PartnerThrough collaboration with TED GmbH, interested immocloud users receive free tax tips related to real estate via the newsletter and immocloud Magazin. Content is authored by Michael Casper of TED GmbH.
• PLUGO EUROPE GmbHminorChannel Partner/ Reseller/ DistributorPLUGO Europe GmbH is an official distribution partner that implements immocloud for property management companies, housing societies, and private landlords — including data migration (Datenübernahme) and training support. PLUGO also uses immocloud in its own property management operations.
• WundertaxminorOthersListed as a partner on the immocloud homepage footer, suggesting a content or integration relationship in the tax/real estate advisory space.
• Project TreehouseminorOthersLogo-listed as a customer using immocloud for property management, or as a partner in the real estate ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• VerwalterPro: VerwalterPro is a German cloud-based platform aimed at smaller Hausverwaltungen with workflow and owner-reporting features, placing it as an emerging direct competitor in immocloud's mid-market segment.

Broad incumbents

• Yardi: Yardi is a global real estate software incumbent offering property management, accounting and tenant portals; while primarily larger and US-centric, it competes with immocloud's broader product vision and serves as a category benchmark.
• Planon: Planon is an international provider of integrated workplace and building management software used by real estate and facility organizations — an adjacent broad incumbent overlapping with immocloud at the larger Hausverwaltung end of the market.
• Haufe-Lexware (Hausverwalter): Haufe-Lexware's Hausverwalter and immotion lines offer ERP-grade property management software in Germany targeting private landlords and small Hausverwaltungen, making it a broad incumbent competing in immocloud's primary segment.
• Aareon: Aareon (subsidiary of Aareal Bank) is one of Europe's largest providers of real estate and property management software, serving large housing companies and Hausverwaltungen — a broad incumbent against which immocloud competes for mid-market customers.

Direct peers

• immoware24: immoware24 is a German provider of property and facility management software (Wowi, Hausverwaltung, Immobilienmakler modules) directly competing with immocloud for the same Hausverwaltungen and private landlord customer base in Germany.
• Lobjes: Lobjes provides cloud-based property management software for German landlords and small Hausverwaltungen, directly competing with immocloud's core unit-based subscription offering and German regulatory focus.
• DFK Software (Domus 4000): DFK Software's Domus 4000 and Domus Cloud products serve German Wohnungsunternehmen and Hausverwaltungen with ERP-level property management, making it a long-standing direct peer to immocloud in the German mid-market.
• Casavi: Casavi is a German property management communication and tenant portal platform used by Hausverwaltungen and property managers; it overlaps directly with immocloud's Mieterportal, digital communication hub and workflow automation offerings.
• MR.DATA / MR.WIN: MR.DATA / MR.WIN provides Windows-based and cloud property management software used by German Hausverwaltungen, directly overlapping with immocloud's functionality for rent management, Nebenkostenabrechnung and owner reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@immocloud
• LinkedInlinkedin.com/company/immocloud

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immocloud