What Elevation Labs does

Elevation Labs is a US-based custom formulation and contract manufacturer serving the beauty and personal care industry, operating as a privately held platform backed by private equity firm Knox Lane since 2022. The company is structured as three integrated divisions — Elevation Labs Idaho (founded 1995, formerly Northwest Cosmetic Labs; 210,000 sq ft), Elevation Labs Colorado (founded 1999, formerly Colorado Quality Products; 160,000 sq ft), and Elevation Labs Minnesota (acquired April 2024, formerly Boomerang Laboratories; 125,000 sq ft) — totaling approximately 495,000 square feet of manufacturing capacity across the US. Its core offerings include bespoke formulation development and full-service contract manufacturing across skincare, haircare, color cosmetics, and over-the-counter (OTC) product categories, with particular depth in clean and natural beauty segments.

The underlying capability stack is anchored by two R&D teams with 25+ experienced professionals holding 225+ years of combined formulation experience and access to a library of 4,500+ unique ingredients. The company holds multiple natural and organic third-party certifications and has won 250+ industry formulation awards since 2018. Its proprietary iBox program offers pre-developed formulation concepts to accelerate speed-to-market for brand customers. Production capabilities span regulatory, quality, and operational services across the three facilities.

Elevation Labs generates revenue through B2B contract manufacturing services on a quote-based pricing model, with no public pricing disclosed. The go-to-market motion is consultative and sales-led, with dedicated regional VPs of Sales & Business Development (West and CPG segments) engaging prestige beauty brands, clean beauty brands, and independent digitally native beauty companies. Customer segments are horizontally diversified across prestige beauty, clean beauty, and OTC. Revenue is not publicly disclosed, but the company self-describes as one of the fastest growing cosmetic manufacturers in North America, operating within a fragmented BPC CDMO/CMO market projected to grow from $545B in 2023 to $858B by 2030 at a 6.5% CAGR.

Name

Elevation Labs

Legal name

Elevation Labs

Website

https://elevationlabs.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Elevation Labs is a US-based custom formulation and contract manufacturer for the beauty and personal care industry, operating three manufacturing divisions across Idaho, Colorado, and Minnesota. It serves prestige, clean beauty, and OTC brands with bespoke formulation, R&D, and full-service manufacturing capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Custom development and comprehensive contract manufacturing solutions for beauty brands. The company provides full-service manufacturing from R&D through production and quality inspection, offering prestige quality manufacturing with speed to market focus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elevation Labs provides custom formulation and comprehensive contract manufacturing services for prestige beauty and personal care brands, including high-performance skincare, haircare, color cosmetics, and OTC products across clean beauty segments. The company offers full-service manufacturing from R&D through production, quality inspection, and regulatory compliance, delivered across three North American facilities totaling 495,000 square feet. Their proprietary iBox Program enables rapid speed-to-market commercialization of trend-driven formulations for brand partners.

Product overview

Elevation Labs operates as a custom formulation and contract manufacturing company serving the prestige beauty and personal care markets. The company offers a unified portfolio combining bespoke formulation development services with full-scale manufacturing capabilities across three North American facilities in Colorado, Idaho, and Minnesota totaling 420,000 square feet. Key offerings include the iBox speed-to-market program for rapid commercialization, custom formulation services across skincare, haircare, color cosmetics, and OTC segments with clean beauty expertise, and comprehensive contract manufacturing with regulatory and quality services. The company has earned 250+ industry formulation awards since 2018 and leverages 225+ years of combined R&D experience with access to 4,500+ unique ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Formulation Services Bespoke formulation development for high performance skincare, haircare, color cosmetics, and OTC products in clean beauty segments, leveraging a library of 4,500+ unique ingredients and 225+ years of combined R&D experience. Service is targeted at prestige beauty brands seeking technical formulation expertise.
• Contract Manufacturing Services Full-service contract manufacturing for beauty and personal care brands including production, quality inspection, regulatory compliance, and operational excellence across three North American facilities totaling 495,000 square feet. Includes full Quality, Regulatory and Operational services.
• iBox Program Proactive speed-to-market product concept program offering trending formulations ready for quick commercialization, enabling faster time-to-shelf for brand partners. Targeted at brands seeking ready-made concept formulations for rapid launch.

Quantifiable outcome

• 250+ industry awards received in collaboration with brand partners since 2018
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Make-A-WishminorOthersElevation Labs supports Make-A-Wish through charitable giving and team volunteer activities as part of their community stewardship initiatives.
• Museum of IdahominorOthersElevation Labs partners with the Museum of Idaho as part of their local community charitable initiatives.
• Relay for LifeminorOthersElevation Labs supports Relay for Life cancer research initiative through charitable partnerships and community involvement.
• Food Bank of the RockiesminorOthersElevation Labs partners with Food Bank of the Rockies to support local food security initiatives in their operating communities.
• YMCAminorOthersElevation Labs supports YMCA programs as part of their community charitable partnerships.
• STEM Programs (3,000+ students)minorOthersElevation Labs actively supports STEM education, having helped over 3,000 young students learn science in their communities through various educational initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mana Products: Mana Products is a US-based beauty contract manufacturer serving prestige and mass beauty brands with custom formulation and full-service manufacturing. Most directly comparable to Elevation Labs in terms of customer base (prestige beauty), service offering (formulation + manufacturing), and US-centric footprint.
• Intercos Group: Intercos is an Italian-based global beauty CDMO specializing in color cosmetics, skincare, and hair care formulations and manufacturing for prestige brands. Closely comparable business model—custom formulation and contract manufacturing for prestige beauty—with a stronger international footprint.
• Ancorotti Cosmetics: Ancorotti Cosmetics is an Italian beauty contract manufacturer specializing in color cosmetics formulation and manufacturing for global prestige and masstige brands. Comparable custom-formulation CDMO model with strong category focus and European customer base.

Broad incumbents

• Cosmax: Cosmax is a Korean-headquartered global leader in beauty CDMO services operating across skincare, color cosmetics, and personal care. A scaled incumbent peer offering the same custom formulation + manufacturing model with significantly larger global reach and R&D capacity.
• Kolmar Korea: Kolmar Korea is one of the largest beauty CDMOs globally, providing formulation and contract manufacturing across cosmetics and personal care. A broader incumbent offering overlapping capabilities with greater scale and Korean/APAC manufacturing footprint.
• Albéa Group: Albéa is a global leader in beauty packaging with broad product capabilities spanning tubes, bottles, dispensing systems, and applicators. Adjacent incumbent peer serving the same prestige beauty brand customers with packaging rather than formulation, making it a complementary rather than direct competitor.
• AptarGroup: Aptar is a global supplier of dispensing systems, closures, and active material science solutions for beauty, personal care, and home care. Adjacent incumbent serving the same end-market brand customers with packaging/dispensing technology rather than formulation services.

Emerging players

• McBride: McBride is a European manufacturer of private label and contract-manufactured personal care and household products. Comparable contract manufacturing model but with a stronger mass-market and household focus versus Elevation Labs' prestige beauty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elevationlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevation Labs