Agriconnect
Agriconnect (Arc Media Holdings Limited), founded 1844, is a UK-based B2B agricultural media company operating print publications, digital platforms, trade exhibitions, and the British Farming Awards for the British farming community and agricultural advertisers.
- Company typePrivate
- Founded1844
- HeadquartersPreston, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Agriconnect does
Agriconnect (legal entity: Arc Media Holdings Limited, company number 13558953) is a UK-based B2B agricultural media company founded in 1844, self-described as the UK's largest agricultural information business. The company serves the British farming community through a diversified portfolio of print publications (Farmers Guardian, Arable Farming Magazine, Dairy Farmer Magazine, Agri-Works), digital content platforms, trade exhibitions (LAMMA — the UK's largest agricultural trade show, CropTec Show, Low Carbon Agriculture Show, Future Farming Expo, Land Leisure & Tourism Show, Farm Business Innovation Show), and an industry awards programme (British Farming Awards). Its primary customer segment is the UK farming community (vertical); a secondary segment comprises agricultural businesses (machinery manufacturers, input suppliers, service providers) that advertise and sponsor across the company's properties.
The company's revenue model is multi-stream: recurring subscription revenue from print and digital publications, advertising and sponsorship across magazines/digital/events, transaction-based event revenue (exhibitor fees, sponsorship packages), membership programmes, and content licensing. Go-to-market is event-driven, with seven-plus annual trade shows and conferences anchoring the calendar alongside continuous content marketing through print and digital channels. The company operates from a head office at New London House, 172 Drury Lane, London (WC2B 5QR), with a registered office at Unit 4 Fulwood Park Caxton Road, Fulwood, Preston, PR2 9NZ, and employs 101–250 staff.
Underlying technology is not explicitly disclosed and no proprietary platforms, APIs, SDKs, or mobile applications are documented in available materials; digital properties appear to be content-management systems serving editorial content. The company holds no disclosed patents, has no disclosed AI/ML capabilities, and reports no external investment, private equity, or venture capital backing. Geographic reach is restricted to the United Kingdom. Notable industry recognitions include the 2023 PPA Commercial Partnership of the Year for #FARM24 and a 2026 EN Awards shortlist for LAMMA.
Agriconnect firmographics
Firmographics- Name
- Agriconnect
- Legal name
- Arc Media Holdings Limited
- Website
- https://agriconnect.com
- Company type
- Private
- Founded year
- 1844
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Agriconnect (Arc Media Holdings Limited), founded 1844, is a UK-based B2B agricultural media company operating print publications, digital platforms, trade exhibitions, and the British Farming Awards for the British farming community and agricultural advertisers.
- Ownership category
- akta.pro rank
Agriconnect industry classification
Industry- Product category
- Agricultural Media and Information Services
- SIC
- Agricultural Services (700), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
Keywords
Where Agriconnect is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Agriconnect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Publications: Agriconnect publishes print magazines and journals including Farmers Guardian, Arable Farming, and Dairy Farmer magazine.
- Digital Content Platforms: Digital platforms providing agricultural information, news, and resources to the farming community.
- Events and Trade Shows: Organization and hosting of agricultural trade shows and events including LAMMA, CropTec, Low Carbon Agriculture Show, and British Farming Awards.
- Advertising and Sponsorship: Advertising opportunities across print publications, digital platforms, and event sponsorship packages.
- Membership Services: Membership programs providing access to print and digital materials for subscribers.
- Licensing: Digital materials licensing arrangements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Agriconnect product offering
Product offeringCore offering
Agriconnect is a multi-brand agricultural media company that publishes print and digital news content for UK farmers, including Farmers Guardian, Arable Farming, and Dairy Farmer magazines. It organizes major UK agricultural trade shows and events such as LAMMA, CropTec, Low Carbon Agriculture Show, Farm Business Innovation Show, and the British Farming Awards, generating revenue through subscriptions, advertising, sponsorship, and exhibitor fees.
Product overview
Agriconnect is the UK's largest agricultural information business (established 1844), operating as a multi-brand B2B media company. It offers a portfolio of agricultural publications (Farmers Guardian, Arable Farming Magazine, Dairy Farmer Magazine, Agri-Works), trade exhibitions (LAMMA, CropTec Show, Low Carbon Agriculture Show, Future Farming Expo, Land Leisure & Tourism Show, Farm Business Innovation Show), and awards programmes (British Farming Awards). The company connects the British farming community through information, events, and digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Farmers Guardian: Agricultural news publication serving the UK farming community
- Arable Farming
- Dairy Farmer
- LAMMA
- CropTec
- Low Carbon Agriculture Show
- Land Leisure & Tourism Show
- Farm Business Innovation
- Agri-Works
- Future Farming Expo
- British Farming Awards
Products and services
- Farmers Guardian A leading news publication for the UK farming community providing agricultural news, analysis, and industry information.
- Arable Farming Magazine A specialist publication covering arable crop production, technology, and agronomy.
- Dairy Farmer Magazine A specialist publication dedicated to dairy farming news, market insights, and technical information.
- Agri-Works A digital platform and publication serving the agricultural sector with online content distribution.
- LAMMA The UK's largest agricultural trade show, featuring machinery, equipment, and technology for farmers.
- CropTec Show A leading technical exhibition for crop production, featuring arable farming technology and advice.
- Low Carbon Agriculture Show An event focused on sustainable and low-carbon farming practices and technologies.
- Farm Business Innovation Show A trade show focused on farm diversification and business innovation opportunities.
- Land Leisure & Tourism Show A trade show serving the land, leisure, and tourism sector of agriculture.
- Future Farming Expo A trade exhibition focused on the future of farming technology and practices.
- British Farming Awards An annual awards programme celebrating excellence in British farming.
Companies that use Agriconnect
Customer profileSegments2 records
Ideal customer profiles2 records
Agriconnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agriconnect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sykes Holiday CottagesminorPrize draw partner for Land Leisure & Tourism Show / Farm Business Innovation 2026. Agriconnect offers a £1,000 Sykes Holiday Cottages voucher as a prize incentive for visitor registration to the show.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Agriconnect competitors and assessment
Company assessmentBroad incumbents
- Informa plc: Informa is a global B2B events, publishing, and intelligence company that operates agricultural exhibitions (e.g., within its Agritech portfolio) alongside many other verticals. Comparable in its event-and-content dual model but far larger and more diversified than Agriconnect's UK-focused ag niche.
- Comexposium: Comexposium is a major European trade show organizer hosting agricultural and food-industry exhibitions. Comparable as an organizer of agricultural B2B exhibitions and events, though it operates across multiple industries and geographies rather than a single UK-focused niche.
- RX Global (Reed Exhibitions): RX operates some of the world's largest trade shows and runs agricultural exhibitions internationally. Comparable as an organizer of large physical agricultural events and exhibitions, though at a vastly larger scale and broader geographic footprint.
- Haymarket Media Group: Haymarket is a UK-headquartered B2B media company operating across multiple verticals including agriculture-adjacent titles and events. Comparable in business model (content, events, awards) but far broader and more international than Agriconnect's UK ag focus.
- Wilmington plc: Wilmington is a UK B2B media and information business operating events, data, and content services across regulated and professional verticals. Comparable in the B2B information-and-events model, though Wilmington's portfolio is weighted toward healthcare, compliance, and governance rather than agriculture.
- Future plc: Future plc is a UK-based B2B and consumer media company with strong digital, events, and subscription capabilities. Comparable as a multi-brand content and events operator targeting niche audiences, though much larger and more digitally native than Agriconnect.
Regional players
- AHDB (Agriculture and Horticulture Development Board): AHDB is a UK statutory levy-funded body that produces agricultural market data, technical information, and events for farmers. Comparable in serving UK farmers with trusted information, but as a non-commercial, levy-funded body it is not a direct revenue competitor — it sets the informational baseline against which Agriconnect's content is judged.
- Irish Farmers Journal: Irish Farmers Journal is the dominant agricultural publication and events brand in Ireland, mirroring Farmers Guardian's role in the UK. Comparable in editorial format and audience profile, but geographically separated — competing only indirectly via cross-border digital reach.
Direct peers
- Mark Allen Group: Mark Allen Group owns Farmers Weekly and other UK agricultural B2B titles plus events. It is the closest direct comparable in UK agricultural B2B media, running print subscriptions, digital content, and exhibitions for the same UK farming audience as Agriconnect.
- Farmers Weekly (Mark Allen Group): Farmers Weekly is the most direct UK agricultural news and information publication competing head-to-head with Farmers Guardian. Both serve the same UK farmer audience with weekly news, market data, and technical content, and both are bundled into larger B2B media portfolios offering events and digital services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agriconnect social profiles
Digital presenceAgriconnect compliance and trust
Trust signalCompliance4 records
Agriconnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriconnect leadership team
Management profileNumber of profiles
Profiles6 records
Agriconnect subsidiaries and ownership
Company hierarchySubsidiaries3 records
Agriconnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriconnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriconnect
What does Agriconnect do?
Agriconnect is a multi-brand agricultural media company that publishes print and digital news content for UK farmers, including Farmers Guardian, Arable Farming, and Dairy Farmer magazines. It organizes major UK agricultural trade shows and events such as LAMMA, CropTec, Low Carbon Agriculture Show, Farm Business Innovation Show, and the British Farming Awards, generating revenue through subscriptions, advertising, sponsorship, and exhibitor fees.
Is Agriconnect a public or private company?
Agriconnect is a private company. It is classified as unknown and is currently operating.
When was Agriconnect founded?
Agriconnect was founded in 1844. It employs 101 to 250 people.
Where is Agriconnect based?
Agriconnect is headquartered in Preston, United Kingdom, in the Europe region.
How does Agriconnect make money?
Six revenue lines are on record. Print Publications are the primary driver. The others are digital Content Platforms, events and Trade Shows, advertising and Sponsorship, membership Services and licensing.
Who are Agriconnect's main competitors?
Broad incumbents on record are Informa plc, Comexposium, RX Global (Reed Exhibitions), Haymarket Media Group, Wilmington plc and Future plc. Regional players are AHDB (Agriculture and Horticulture Development Board) and Irish Farmers Journal. Direct peers are Mark Allen Group and Farmers Weekly (Mark Allen Group).
Does Agriconnect have an API?
No public API is recorded for Agriconnect.
What industry is Agriconnect in?
Agriconnect's product category is Agricultural Media and Information Services. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers. Its SIC code is 700.