Herring Bank
- Company typePrivate
- Founded1899
- HeadquartersAmarillo, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Herring Bank does
Herring Bank is a privately held, FDIC-insured community bank founded in 1899 in Vernon, Texas, and now headquartered in Amarillo, TX. The bank operates 7 branches across Texas (Amarillo, Azle, Clarendon, Seymour, Vernon), Oklahoma (Altus), and Colorado (Colorado Springs), supported by 30+ proprietary ATMs and access to 55,000+ Allpoint network ATMs. It employs 251–500 people and is primarily owned by the family of founder Col. C.T. Herring, with additional community ownership through local board directors.
The bank offers a full-stack product portfolio spanning personal banking (checking, savings, personal loans, auto loans, credit cards, RV loans), business banking (checking, savings, commercial loans, equipment financing, agriculture loans, merchant services, payroll/PayCard), mortgage lending (VA, FHA, Conventional, Jumbo, Reverse Mortgage, Texas Home Equity), wealth management and trust services, and specialized verticals including cannabis banking and hospitality lending. Its digital channel is built on third-party platforms—Apiture for mobile and FundsXpress for online banking—with remote deposit capture, bill pay, and accounting software integrations (QuickBooks, Quicken, Microsoft Money). A Campus Solutions program partners with 55+ colleges and employer locations to deliver student banking and payroll services.
Revenue is generated primarily through net interest income on lending, supplemented by deposit account fees (overdraft up to $25/item), credit card interest and fees, merchant processing fees, payroll/PayCard subscription revenue, and wealth management fees. Go-to-market is relationship-based, local, and predominantly in-person: personal and business accounts must be opened at branches, with local lenders and decision-makers executing on commercial and mortgage originations. The bank's competitive position rests on 120+ years of local trust, multi-generational customer relationships (frequently 10–20+ years), and willingness to operate in regulated niches (cannabis, SBA, hospitality) where larger competitors have withdrawn.
Herring Bank firmographics
Firmographics- Name
- Herring Bank
- Legal name
- Herring Bank
- Website
- https://herringbank.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Herring Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Agricultural & Rural Development Banks (FSABAKAE)
Keywords
Where Herring Bank is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Herring Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income: Interest earned on loans including personal loans, auto loans, home mortgages, commercial real estate loans, equipment financing, agriculture loans, and business lines of credit. Core revenue stream for the bank's lending operations.
- Checking and Savings Account Fees: Monthly service charges varying by account type, overdraft fees (up to $25 per returned or insufficient item), and other account-related fees.
- Business Credit Card Fees: Annual fees, interest charges on balances, cash advance fees ($5.00 or 1% whichever is greater, not to exceed $25), late fees ($25), and reward program costs for business credit cards.
- Merchant Services: Payment processing fees from card transactions for business customers. One-stop payment processor for merchants.
- Payroll Services: Direct deposit and payroll processing services including Premier Pay program for businesses, with potential PayCard issuance for unbanked employees.
- Wealth Management and Trust Services: Investment and trust services for business owners, executives, farmers, professionals, and retirees. Personalized financial planning and wealth management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Checking Accounts |
| Subscription | Monthly | Personal Savings Accounts |
| Subscription | Monthly | Business Checking Accounts |
| Subscription | Monthly | Business Savings Accounts |
| Transaction based/ take rate | Monthly | Business Credit Card |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Herring Bank product offering
Product offeringCore offering
Herring Bank is a community bank that provides deposit accounts (personal and business checking and savings), consumer and commercial loans (auto, RV, personal, mortgage, agriculture, hospitality, SBA, commercial real estate, equipment, business lines of credit), credit cards, merchant card payment processing, payroll services (Premier Pay), wealth management and trust services, and specialized banking for cannabis businesses and college students through 7 branches in Texas, Oklahoma, and Colorado, supported by a mobile banking app, online banking, and a national ATM network.
Product overview
Herring Bank operates as a community bank offering a unified portfolio of personal and business banking products and services. The core offerings include Online & Mobile Banking as the primary digital channel, supplemented by personal checking/savings accounts, personal loans (including auto and RV loans), and mortgage/refinancing services (VA, FHA, Conventional, Jumbo loans). For business customers, the bank provides checking/savings accounts, business credit cards, commercial loans (real estate, equipment, agriculture), merchant services for payment processing, payroll solutions (including Premier Pay for unbanked employees), and cannabis banking. Additional specialized services include wealth management, campus solutions with the College Green Card debit account for students, hospitality lending for hotel operators, and Remote Deposit Capture as a digital add-on. The bank serves Texas, Oklahoma, and Colorado with physical branch locations while maintaining digital banking capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Online & Mobile Banking Digital banking platform (Apiture-powered mobile app on iOS and Android plus FundsXpress online banking portal) enabling personal and business customers to access accounts, transfer funds, pay bills, deposit checks remotely, set alerts, and locate branches and ATMs.
- Personal Checking & Savings Accounts Personal checking and savings accounts for individuals, opened in-person at branches with debit cards, online banking, online bill pay, mobile deposit, direct deposit, text banking, and CD Advantage Rate options.
- Personal Loans & Credit Lines Fixed-rate personal loans and credit lines for purposes including auto purchases, home improvements, and debt consolidation, with fixed monthly payments and terms.
- Mortgage & Refinancing Services Home loan products including VA loans, jumbo loans, FHA loans, conventional loans, cash-out refinance, reverse mortgage, and Texas home equity lines of credit.
- Business Checking & Savings Accounts Business banking deposit accounts with features including online banking, cash management tools, wire transfers, ACH transfers, payroll services, and export capabilities to accounting software.
- Business Credit Cards Credit cards for businesses providing purchasing power and flexibility, with built-in fraud alerts and expense management tools.
- Commercial Loans Commercial lending products including commercial real estate financing, equipment financing, agriculture loans, and business lines of credit.
- Merchant Services Payment processing services enabling businesses to accept card payments from customers.
- Payroll Solutions (Premier Pay) Direct deposit payroll services for businesses with support for employees without bank accounts via the Payroll PayCard (Debit MasterCard) for unbanked workers.
- Cannabis Banking Specialized banking services for cannabis businesses maintaining compliant operations under regulatory requirements.
- Wealth Management & Trust Services Personalized financial planning and wealth management services for individuals including business owners, executives, farmers, professionals, and retirees.
- Campus Solutions / College Green Card Student banking services offering a multi-function debit card (College Green Checking Account) for college students with access to disbursements and deposits.
- Hospitality Lending Specialized hotel and hospitality financing including SBA 504 loans, CMBS financing, construction loans, hotel refinancing, and franchise financing for Texas hotel owners and developers.
- RV Loans Financing solutions for recreational vehicles including motorhomes, travel trailers, and fifth wheels with options to purchase or refinance.
Quantifiable outcome
- Remotely deposited checks clear 2-3 days faster than physical deposit methods
- +2 more outcomes
Companies that use Herring Bank
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Herring Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Herring Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AllpointcoreAllpoint network partnership provides Herring Bank customers access to 55,000+ Allpoint Access ATMs nationwide, extending the bank's ATM footprint significantly beyond its 30+ proprietary ATMs. Customers can use Allpoint ATMs for fee-free cash withdrawals and balance inquiries.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Herring Bank competitors and assessment
Company assessmentDirect peers
- Amarillo National Bank: Amarillo-based community bank serving the Texas Panhandle with personal, business, and wealth management services. Most direct geographic peer to Herring Bank given shared headquarters region and overlapping customer base in Amarillo and rural Texas.
- FirstBank (Texas): Texas-focused community bank with comparable branch density and similar mix of consumer, small business, and ag lending. Comparable scale and customer relationship model make it a direct peer in community banking positioning.
- Vista Bank: Texas-headquartered community bank with branches across West Texas and New Mexico, serving similar rural markets with commercial, ag, and consumer banking. Direct geographic and product overlap with Herring Bank's footprint.
- Legend Bank: North Texas community bank offering personal, business, and ag lending with comparable community bank ethos and similar small-town Texas footprint. Direct peer in the rural Texas community banking segment.
Broad incumbents
- PlainsCapital Bank: Large Texas-based commercial bank with broad statewide branch network offering consumer, commercial, and wealth services. Overlaps Herring's Texas footprint but operates at significantly greater scale and breadth.
- Prosperity Bancshares: One of the largest Texas-based bank holding companies, with extensive branch coverage including rural markets where Herring operates. Provides a comparable consumer/SMB product set but at much larger scale and through acquisition-driven growth.
- International Bancshares Corporation: Texas-domiciled bank holding company (International Bank of Commerce) serving Texas and Oklahoma border markets with retail, commercial, and wealth products. Comparable multi-state Southwest footprint and community bank heritage.
Regional players
- First National Bank of Texhoma: Small community bank serving the Texas-Oklahoma border region with personal and small business banking. Operates in overlapping geographic territory with Herring Bank's panhandle Oklahoma presence.
- ACB Bank (Bank of the Panhandle competitor): Community bank serving the Texas panhandle and surrounding markets with comparable rural community banking model. Overlaps Herring Bank's primary geographic footprint in rural Northwest Texas.
Emerging players
- Safe Harbor Financial: Specialty cannabis banking services provider serving compliant cannabis businesses across multiple U.S. states. Direct overlap with Herring Bank's cannabis banking vertical at a national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Herring Bank social profiles
Digital presenceHerring Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herring Bank leadership team
Management profileNumber of profiles
Profiles3 records
Herring Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herring Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herring Bank
What does Herring Bank do?
Herring Bank is a community bank that provides deposit accounts (personal and business checking and savings), consumer and commercial loans (auto, RV, personal, mortgage, agriculture, hospitality, SBA, commercial real estate, equipment, business lines of credit), credit cards, merchant card payment processing, payroll services (Premier Pay), wealth management and trust services, and specialized banking for cannabis businesses and college students through 7 branches in Texas, Oklahoma, and Colorado, supported by a mobile banking app, online banking, and a national ATM network.
Is Herring Bank a public or private company?
Herring Bank is a private company. It is classified as family owned and is currently operating.
When was Herring Bank founded?
Herring Bank was founded in 1899. It employs 251 to 500 people.
Where is Herring Bank based?
Herring Bank is headquartered in Amarillo, United States, in the North America region.
How does Herring Bank make money?
Six revenue lines are on record. Interest Income is the primary driver. The others are checking and Savings Account Fees, business Credit Card Fees, merchant Services, payroll Services and wealth Management and Trust Services.
Who are Herring Bank's main competitors?
Direct peers on record are Amarillo National Bank, FirstBank (Texas), Vista Bank and Legend Bank. Broad incumbents are PlainsCapital Bank, Prosperity Bancshares and International Bancshares Corporation. Regional players are First National Bank of Texhoma and ACB Bank (Bank of the Panhandle competitor). Safe Harbor Financial is listed as an emerging player.
Does Herring Bank have an API?
No public API is recorded for Herring Bank.
What industry is Herring Bank in?
Herring Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 522110 and its SIC code is 6022.