Boostie

What Boostie does

Boostie is a Boulder, Colorado-based SaaS company founded in 2023 that sells an AI-backed talent marketing platform to staffing agencies and corporate talent acquisition teams. Its core products — Promote (top-of-funnel job advertising across display, Google Search, and social), Capture (career-site intent capture and talent pool building), and Apply (e-commerce-style application flow with AI fit scoring) — sit on top of the Bullhorn ATS and use AI for ad copy generation, candidate-to-job matching, fit scoring, and multi-layered bot/fraud detection. The modular suite extends into Talent Pools, Reach & Rediscover, Career Site, Talent Pipeline, Recruiter View, Recruiting AI, and Workflows, with newer additions Boostie Advanced Screener and Job Showcase launched in March 2026.

The company monetizes through SaaS subscriptions for the platform and a separate Boostie Advisory sub-brand that sells Bullhorn ecosystem audits (one-time fees) and implementation playbooks (3-month subscription chunks). Its go-to-market is hybrid: a self-serve, under-5-minute Apply deployment enables product-led adoption, while enterprise field sales and inside sales motions — led by CRO Chris Dues — target mid-market and large staffing firms via demos and consultative advisory engagements. Investors include Bullhorn Ventures, which led a $500,000 seed round in November 2025.

Boostie's customer base is concentrated in mid-market US staffing and recruiting firms (BridgeView, Connected Healthcare, Top Stack, Firstlight Capital, Recru among named logos), and its competitive moat rests primarily on a deep native Bullhorn integration, the founders' prior experience building Herefish (acquired by Bullhorn in 2020), and workflow automation tuned specifically to the staffing vertical.

Name

Boostie

Legal name

Boostie, Inc.

Website

https://boostie.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Boostie is an AI-backed talent marketing SaaS platform, founded in 2023 and based in Boulder, Colorado, that helps staffing agencies and corporate talent acquisition teams promote jobs, capture career-site visitors, and screen applicants via deep native integration with the Bullhorn ATS.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Software

NAICS

Media Buying Agencies (54183), Marketing Consulting Services (541613), Employment Services (5613)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACABAL

Recruitment Marketing & Employer Branding for RPO

Business & Public Services/HR, Staffing & Recruitment Services/Recruitment Process Outsourcing (RPO)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Talent marketing software
• Recruitment automation platform
• AI candidate screening
• Programmatic job advertising
• ATS-integrated marketing

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform SaaS Subscription: Boostie operates as a SaaS platform offering talent marketing tools on a subscription basis. The platform is sold to staffing agencies and corporate talent acquisition teams who pay for access to Promote, Capture, Apply, and AI tools. Implementation is described as requiring minimal code changes, suggesting standard SaaS deployment and licensing.
2. Advisory Services: Boostie Advisory provides Bullhorn automation consulting with a two-part model: one-time audit fees followed by optional subscription-based playbook services. The audit provides a structured deliverable with recommendations, while the subscription offers ongoing implementation and optimization support in 3-month chunks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Boostie sells a SaaS talent marketing platform that sits on top of applicant tracking systems (primarily Bullhorn) to help staffing agencies and corporate recruiting teams promote jobs, capture passive candidate intent, and qualify applicants through AI-powered screening. The platform combines programmatic job advertising, career site conversion optimization, automated workflows, and AI-driven candidate fit scoring into a unified marketing engine that reduces reliance on third-party job boards. Boostie Advisory is sold alongside as consulting services for Bullhorn ecosystem optimization.

Product overview

Boostie is a talent marketing platform with a modular architecture combining Promote, Capture, and Apply as the core product pillars, supplemented by specialized modules including Talent Pools, Reach & Rediscover, Career Site, Talent Pipeline, Recruiter View, Recruiting AI, and Workflows. The platform sits on top of ATS systems (primarily Bullhorn) to create an automated, AI-integrated marketing engine for recruiting teams. Recent additions include Boostie Advanced Screener and Boostie Job Showcase (March 2026) addressing job board cost alternatives. Boostie Advisory provides consulting services for Bullhorn ecosystem optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Boostie Advisory: Bullhorn automation consulting and staffing tech advisory services for staffing firms.

Products and services

• Boostie Promote Top-of-funnel job advertising product that uses AI-powered targeting across display networks, Google Search Ads, and social channels to reach passive and active candidates based on occupation and affinity data. Designed for staffing agencies and corporate recruiting teams that want to reduce dependency on third-party job boards.
• Boostie Capture Intent-capture and talent pool building tool that converts career site visitors into applicants and database members via smart pop-ups, forms, automated job alerts, and progressive profiling. Targeted at staffing firms and corporate talent acquisition teams that need to convert passive site traffic.
• Boostie Apply E-commerce-inspired application and screening product with job-specific questions, save-and-return functionality, and AI-generated fit scores that qualify applicants at intake without resume uploads. Built for staffing and corporate recruiting teams that want faster, higher-conversion applications.
• Boostie Advanced Screener AI-powered screening product that improves screening conversion rates through intelligent qualification, fit scoring, and integration with Bullhorn Amplify Screener. Targeted at staffing and recruiting teams seeking to reduce unqualified applicants reaching recruiters.
• Boostie Job Showcase Branded job showcase product that integrates ATS jobs with an employer's brand to deliver high-converting, owned job landing pages as an alternative to posting on third-party job boards. Built for staffing firms and corporate employers.
• Boostie Advisory Consulting service offering Bullhorn automation optimization, ATS configuration, and tech stack audits (one-time fee covering 64 assessment points) plus ongoing implementation subscriptions delivered in 3-month chunks. Sold to mid-sized and large staffing firms using the Bullhorn ecosystem.

Quantifiable outcome

• 97% application completion rate in optimized deployments (vs typical 10%)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BullhorncoreTechnology or IntegrationBoostie integrates natively with Bullhorn ATS, allowing customers to boost jobs directly within the Bullhorn interface. The platform accesses job data, candidate records, and talent pools from Bullhorn. Boostie was founded by the team that built Herefish (now Bullhorn Automation), creating deep technical and relationship integration.
• Bullhorn Automation (Herefish)coreTechnology or IntegrationBoostie Advisory works with Bullhorn Automation (formerly Herefish, acquired by Bullhorn in 2020) for workflow optimization and automation consulting. The founding team's intimate knowledge of Herefish allows Boostie to provide unmatched optimization services for Bullhorn's automation platform.
• KyloeminorImplementation/ SI/ Consulting PartnerListed as a trusted partner in the Bullhorn ecosystem. Scott Berkson has experience working at Kyloe (a Bullhorn-focused consulting firm), creating connections to the implementation partner network.
• TextkernelminorImplementation/ SI/ Consulting PartnerListed as a trusted partner in the Bullhorn ecosystem. Scott Berkson has experience working at Textkernel (AI/ML recruitment technology provider), creating connections to complementary technology vendors.
• Staffing ReferralsminorChannel Partner/ Reseller/ DistributorReferral program technology partner mentioned in the context of building sustainable talent acquisition. Boostie recommends referral programs as part of a diversified talent marketing strategy alongside their platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Appcast: Appcast is a programmatic job advertising platform that helps employers source candidates through paid media channels and apply AI-driven targeting. It is one of the most direct competitors to Boostie Promote, serving many of the same enterprise and staffing buyers.
• Joveo: Joveo provides programmatic job advertising, AI-powered recruitment marketing, and candidate analytics for employers and staffing firms. It competes head-to-head with Boostie on AI-driven job ad optimization and omnichannel candidate sourcing.
• PandoLogic: PandoLogic (pandoIQ) is an AI-based job advertising platform that automates programmatic recruitment media buying. It is comparable to Boostie in targeting staffing agencies and enterprise employers with AI-driven campaign automation.
• Recruitics: Recruitics is a recruitment marketing analytics and advertising agency that helps employers and staffing firms optimize job board spend and run programmatic campaigns. It overlaps with Boostie's Promote and advisory offerings for the staffing vertical.

Broad incumbents

• Phenom: Phenom is a broad talent experience platform offering CRM, career site, programmatic advertising, and AI matching for enterprise HR. It competes with Boostie on career site, screening, and recruitment marketing, but at a much larger enterprise scale.
• Radancy: Radancy (formerly Radancy) is a global talent acquisition platform combining programmatic media, employer branding, career sites, and analytics. It competes with Boostie's full talent marketing stack for large enterprise and staffing customers.
• Beamery: Beamery offers a talent CRM, candidate engagement, and AI-driven recruitment marketing platform aimed at enterprise TA teams. It overlaps with Boostie's AI screening, talent pools, and candidate nurturing capabilities.
• Bullhorn Automation (Herefish): Bullhorn Automation (formerly Herefish) is the workflow automation product built by Boostie's founders and now owned by Bullhorn. It competes directly with Boostie's workflows, automation, and ATS-native engagement capabilities.
• Eightfold AI: Eightfold AI provides a broad talent intelligence platform covering sourcing, matching, and recruitment marketing for large enterprises. It competes with Boostie on AI-driven candidate matching and screening, but at significantly larger enterprise scale.

Emerging players

• Textio: Textio provides AI-powered job description optimization and recruitment content tools, overlapping with Boostie's AI-generated ad copy and job description parsing features, though focused primarily on content quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getboostie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boostie