What Beem Light Sauna does

Beem Light Sauna is a U.S. boutique wellness franchisor operating a national network of light therapy studios that deliver full-spectrum infrared sauna sessions (40 minutes, combining near, mid, and far infrared wavelengths), 15-minute red light therapy (photobiomodulation targeting mitochondrial ATP production), green light therapy for temporary pain relief, blue light therapy for skincare, and an 8-color chromotherapy system. The company monetizes through a hybrid model of pay-as-you-go session bookings and recurring monthly subscription memberships with automatic renewal; red light therapy is HSA/FSA eligible, lowering out-of-pocket friction for healthcare-motivated consumers. Distribution is multi-channel: company-owned flagship studios, franchise-operated locations (55 currently open with 20 additional studios in the active pipeline), direct studio bookings, native iOS and Android apps, and a nationwide ClassPass marketplace integration announced in August 2025. Beem operates as a brand under Sequel Brands LLC, which was launched in May 2025 by fitness entrepreneur Anthony Geisler — the former CEO of Xponential Fitness — alongside three other boutique fitness concepts (Pilates Addiction, iFlex Stretch Studios, BODY20). The legal entity is beem® Franchisor, LLC, governed under California law, with corporate headquarters in Newport Beach, California. Reported unit-level economics approximate 35% profit margins, and saunas ranked as the third most-booked wellness category on ClassPass, supporting the case for further franchise sell-through.

Notable data conflicts within the input: the firmographics block lists year founded as 2021 with a Huntersville, NC address, while the company-type and history blocks describe a May 2025 Sequel Brands launch and a Newport Beach, CA headquarters; leadership metadata lists Stephen Halloran (co-founder, COO) and Roger Martin (co-founder, CEO), while the company history identifies Anthony Geisler as founder at the Sequel Brands level. These are reconciled here by treating Beem Light Sauna as a brand within Sequel Brands (launched May 2025, Newport Beach HQ), with Halloran and Martin as the day-to-day operating co-founders and Geisler as the corporate parent founder.

Name

Beem Light Sauna

Legal name

beem® Franchisor, LLC

Website

https://beemlightsauna.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Beem Light Sauna is a U.S. boutique wellness franchisor operating a national chain of light therapy studios that deliver full-spectrum infrared sauna, red light, green light, blue light, and chromotherapy sessions via per-session bookings and monthly subscriptions. It operates 55 studios with 20 more planned under Sequel Brands LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Memberships: Monthly subscription memberships offering recurring access to infrared sauna and red light therapy sessions. Memberships automatically renew on a month-to-month basis with no refunds upon cancellation. Payment is processed automatically at the beginning of each billing period.
2. Per-Session Booking: Individual sessions available for infrared sauna (40 minutes) and red light therapy (15 minutes), with option to book both services together. Sessions can be booked with solo or social sauna options.
3. HSA/FSA Payment: Red light therapy (photobiomodulation) is eligible for reimbursement through HSA or FSA accounts depending on individual plan, allowing customers to pay with pre-tax dollars without requiring a letter of medical necessity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beem Light Sauna operates a chain of boutique wellness studios delivering full-spectrum infrared sauna sessions (40 minutes) and red, green, blue, and chromotherapy light therapy treatments in private solo or two-person social suites. Services are offered through company-owned and franchised U.S. studios, supplemented by monthly subscription memberships and access via the ClassPass marketplace and a branded mobile app.

Product overview

Beem Light Sauna is a boutique wellness company operating a chain of light therapy studios offering infrared sauna and light therapy sessions. The core product is the full-spectrum infrared light sauna (40-minute sessions), which can be combined with or booked separately from 15-minute red light therapy sessions. Additional light therapy offerings include green light therapy, blue light therapy, and chromotherapy (8 color options). Sessions are available in Solo Sauna (single person) or Social Sauna (up to 2 people) configurations. The company also provides a wellness assistant named 'luumi' for first-time visitors. Membership subscriptions provide ongoing access to the studio's light therapy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrared Light Sauna

Quantifiable outcome

• Burn up to 600 calories per infrared sauna session
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ClassPasscoreGTM or Marketing Partner · 19 August 2025ClassPass announced a nationwide partnership with beem Light Sauna, allowing its members to book science-backed infrared and light therapy sessions at beem studios across the U.S. This partnership meets member demand for recovery treatments while helping beem Light Sauna expand access to its light therapy experiences. Saunas ranked as the third most booked wellness category on ClassPass last year.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Restore Hyper Wellness: National franchise operating recovery and wellness studios offering cryotherapy, infrared sauna, red light therapy, IV drips, and similar services. Closest direct competitor to Beem in the membership-based recovery/wellness studio category.
• HOTWORX: Franchised infrared-heated fitness studio combining exercise with infrared sauna benefits. Competes directly with Beem for the same health-conscious, recovery-oriented customer using infrared as the core modality.
• Sun Home Saunas: Infrared sauna brand that operates both a direct-to-consumer home sauna business and a small studio/franchise footprint. Direct modality competitor with overlap on full-spectrum infrared positioning.
• StretchLab: Boutique assisted-stretching franchise owned by Xponential Fitness, Beem founder Geisler's prior company. Highly relevant comparable on franchise model, target customer, and Sequel Brands' parent context.
• The NOW Massage: Boutique massage studio franchise with a membership-friendly, design-forward, single-modality concept. Closely comparable to Beem on franchise unit model, target demo, and ClassPass distribution.
• Perspire Sauna Studio: Franchised infrared sauna studio with a membership model and full-spectrum infrared offering. One of the most direct franchise competitors in standalone infrared sauna studios.

Emerging players

• Sweat Tent: Emerging infrared sauna and sweat lodge studio concept expanding via franchise. Competes for the same boutique infrared sauna customer but with a smaller footprint and more limited menu.
• The Salt Room: Salt therapy and wellness studio franchise offering an alternative recovery/wellness experience. Comparable on boutique wellness studio franchise model and recovery-oriented customer, though different modality.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Large established wellness/spa franchise with a membership model and national scale. Comparable to Beem in franchise-driven, subscription-based wellness services, though focused on massage and facials.

Others

• MyndSpa / BookRetreats.com (ClassPass peer set): ClassPass is Beem's key marketplace partner and surfaces many competing infrared, red light, and recovery studios. Listed as a peer/ecosystem reference given Beem's deep go-to-market dependency on the platform rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beemlightsauna
• Facebookfacebook.com/beemlightsauna
• LinkedInlinkedin.com/company/beemlightsauna
• Instagraminstagram.com/beemlightsauna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beem Light Sauna