Cetaris
Cetaris is a bootstrapped Canadian software company providing enterprise asset management (EAM) and fleet maintenance software primarily to large North American transportation fleets, with additional deployments in retail, grocery, utilities, government, and construction.
- Company typePrivate
- Founded1989
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cetaris does
Cetaris is a privately held, bootstrapped enterprise software company founded in 1989 that develops and sells Enterprise Asset Management (EAM) and Computerized Maintenance Management System (CMMS) software to large fleet operators across North America, with additional deployments in retail, grocery, government, utilities, oil and gas, construction, and school bus operations. Its core platform consists of three flagship products — Fleet Maintenance Software, EAM Software, and CMMS Software — complemented by a mobile application suite comprising Cetaris Fix (work order management), Cetaris Count (physical inventory counts), Cetaris Plan (technician scheduling), Cetaris Vendor (vendor portal), and Cetaris Approve (purchase order approval). The architecture runs on SQL Server with OLAP cubes for self-service reporting in Excel, is hosted on Microsoft Azure with AES-256 encryption at rest and TLS v1.2 in transit, supports over 300 named integration endpoints to ERP, telematics (Samsara, Geotab, ISAAC, Pedigree, McLeod, Platform Science), fuel, DVIR, OEM warranty claims, and accounting systems, and includes AI-driven predictive maintenance for part failures and demand forecasting.
Cetaris firmographics
Firmographics- Name
- Cetaris
- Legal name
- Cetaris Inc.
- Website
- https://cetaris.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cetaris is a bootstrapped Canadian software company providing enterprise asset management (EAM) and fleet maintenance software primarily to large North American transportation fleets, with additional deployments in retail, grocery, utilities, government, and construction.
- Ownership category
- akta.pro rank
Cetaris industry classification
Industry- Product category
- Fleet Maintenance and Enterprise Asset Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
Keywords
Where Cetaris is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cetaris business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Annual Recurring Revenue (ARR) from Software Subscriptions: Cetaris generates $7.5M in annual recurring revenue from its fleet maintenance software subscriptions. The company is bootstrapped with no external venture capital, suggesting revenue is reinvested organically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing — no tiers publicly listed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Cetaris product offering
Product offeringCore offering
Cetaris develops and sells cloud-based enterprise asset management (EAM) and computerized maintenance management system (CMMS) software focused on fleet maintenance operations. Its offering combines three flagship products — Fleet Maintenance Software, EAM Software, and CMMS Software — with a suite of mobile add-on applications for work orders, technician scheduling, inventory counting, vendor collaboration, and purchase order approval, integrated with ERP, telematics, OEM warranty, and operational systems through 300+ connectors.
Product overview
Cetaris offers a comprehensive suite of fleet maintenance and enterprise asset management software. The product portfolio centers on three flagship products: Fleet Maintenance Software, EAM Software, and CMMS Software, which form the core platform. These are complemented by a mobile application suite including Cetaris Fix (work order management), Cetaris Count (inventory counting), Cetaris Approve (PO approval), Cetaris Vendor (vendor portal), and Cetaris Plan (technician scheduling). The architecture is platform-based with the flagship products handling core maintenance operations while add-on applications extend functionality for specific workflows. The suite supports 300+ integration opportunities with telematics providers, ERP systems, OEMs, and operational tools.
Differentiator
Problem solved
Functional benefit
Brands
- Cetaris Fleet: Fleet maintenance software - flagship product for managing fleet assets
- Cetaris Fix
- Cetaris Plan
- Cetaris Count
- Cetaris Vendor
- Cetaris Approve
Products and services
- Fleet Maintenance Software Flagship maintenance software designed specifically for fleet asset management. Optimizes maintenance operations, tracks warranty reimbursements, manages parts inventory, and provides real-time operational insights for enterprise fleet operators.
- EAM Software (Enterprise Asset Management) Comprehensive EAM solution for fleet, facility, and fixed assets. Supports lifecycle management from creation to operation to retirement, with procurement, project management, and accounting features for large organizations.
- CMMS Software (Computerized Maintenance Management System) Mobile maintenance solutions allowing teams to work from any device. Enables work order management, preventive maintenance scheduling, and labor tracking for maintenance teams.
- Cetaris Fix (Work Order App) Mobile work order application that simplifies repairs, parts management, and inspections. Enables technicians to clock on/off, access asset history, take photos, manage parts picks, and track warranty claims from any device.
- Cetaris Plan (Technician Scheduling App) Mobile application for planning and prioritizing technician shifts and schedules. Optimizes workforce allocation and maintenance task distribution across maintenance teams.
- Cetaris Count (Inventory Management App) Physical inventory counting application for managing parts rooms. Enables cycle counts on mobile devices with barcode scanning, real-time updates, and inventory accuracy improvements.
- Cetaris Vendor (Vendor Portal App) Web interface enabling collaboration with vendors and third-party suppliers. Allows secure sending, receiving, and updating of purchase orders from any device for outside repair management.
- Cetaris Approve (Purchase Order Approval App) Mobile application for reviewing and approving purchase orders on-the-go. Provides lists, details, history, and approve/decline functionality with audit trail.
- Fleet Assistant Fleet-focused mobile or web product listed as a standalone offering on the Cetaris website.
- Greenhouse Gas Module Environmental module for creating greenhouse gas plans, tracking fuel and energy consumption, generating emissions scorecards and KPIs, and monitoring environmental impact across fleet and fixed assets.
Quantifiable outcome
- 20-50% reduction in carrying inventory
- +13 more outcomes
Companies that use Cetaris
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles2 records
Cetaris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability5 records
Feature10 records
Cetaris partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered featured and core.
- SamsarafeaturedSamsara is a featured integration partner for the Cetaris fleet maintenance platform. The integration allows fleet operators to sync Samsara telematics data with Cetaris maintenance records, enabling automated trigger of work orders based on telematics alerts, meter readings, and driver data.
- McLeod SoftwarefeaturedMcLeod Software is a featured integration partner. The integration connects McLeod's transportation management system (TMS) with Cetaris maintenance software, enabling data flow between operations and maintenance for customers like Bulkmatic and Groupe Robert.
- GeotabcoreGeotab is listed as an official integration on the Cetaris integrations page. The Geotab telematics integration enables automated meter reading imports, driver data synchronization, and operational data flow into Cetaris work orders.
- ISAAC InstrumentscoreISAAC Instruments is listed as an official integration on the Cetaris integrations page, enabling telematics and operational data integration with the Cetaris maintenance system.
- Pedigree TechnologiescorePedigree Technologies is listed as a certified integration on the Cetaris integrations page, providing telematics and fleet management data connectivity.
- BridgestonecoreBridgestone is listed as a featured integration partner on the Cetaris integrations page, enabling tire-related data and service information to flow between Bridgestone's tire management systems and Cetaris maintenance records.
- MichelincoreMichelin is listed as a featured integration partner, connecting Michelin tire service and management data with Cetaris fleet maintenance for improved tire lifecycle tracking and cost management.
- PenskecorePenske is listed as a featured integration partner, enabling connectivity between Penske's fleet services and Cetaris maintenance management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cetaris competitors and assessment
Company assessmentDirect peers
- Fleetio: Fleetio is a cloud-native fleet maintenance and fuel management platform serving mid-market and enterprise fleets. Directly comparable to Cetaris on core CMMS functionality, parts inventory, and preventive maintenance, with a more modern SaaS architecture and venture-backed go-to-market motion.
- Samsara: Samsara is a Connected Operations cloud platform with a growing fleet maintenance and asset management module. Comparable to Cetaris on maintenance workflows but bundles telematics, video, and AI natively — a feature-adjacent competitor and integration partner.
- RTA Fleet Management (by Fleetio acquisition): RTA (Fleet Services) is a long-standing fleet maintenance software vendor serving public sector and enterprise fleets. Directly competes with Cetaris on CMMS, parts inventory, and preventive maintenance for large fleets, particularly in government and education segments.
- AssetWorks: AssetWorks provides enterprise asset and fleet management software to public sector, higher education, utilities, and corporate fleets. Directly comparable to Cetaris on EAM/CMMS scope, with deeper public-sector concentration and a longer history in fixed-asset management.
- Chevin Fleet Solutions: Chevin is a global fleet management software provider serving enterprise fleets across multiple industries. Directly comparable to Cetaris on fleet maintenance, asset management, and telematics integration, with stronger international (especially EMEA) footprint.
Broad incumbents
- Trimble Transportation (TMW Systems / Trimble Viewpoint): Trimble's transportation segment (including TMW, PeopleNet, and asset management modules) targets large trucking and logistics fleets with TMS, maintenance, and telematics. Broad incumbent with overlapping maintenance capabilities but anchored in transportation management rather than pure fleet maintenance.
- Webfleet (Bridgestone): Webfleet is Bridgestone's fleet telematics and management platform with growing maintenance capabilities. Broad incumbent backed by a major tire OEM; competes with Cetaris on telematics-maintenance integration (also a Cetaris integration partner).
- Verizon Connect: Verizon Connect (formerly Fleetmatics) provides fleet management, telematics, and asset tracking for SMB and enterprise fleets. Broad incumbent with maintenance workflow overlap, competing with Cetaris on integrated fleet operations platforms.
Emerging players
- Geotab: Geotab is a leading telematics platform expanding into maintenance and asset management through MyGeotab and partner ecosystem. Comparable to Cetaris on telematics-maintenance data flow; listed as a Cetaris integration partner but increasingly competing for the maintenance workflow.
- McLeod Software: McLeod is a leading transportation management system (TMS) provider with adjacent fleet maintenance functionality. Featured Cetaris integration partner; partially overlapping on maintenance workflows but primarily a TMS vendor serving truckload and LTL carriers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cetaris social profiles
Digital presenceCetaris compliance and trust
Trust signalCompliance2 records
Cetaris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cetaris leadership team
Management profileNumber of profiles
Profiles2 records
Cetaris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cetaris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cetaris
What does Cetaris do?
Cetaris develops and sells cloud-based enterprise asset management (EAM) and computerized maintenance management system (CMMS) software focused on fleet maintenance operations. Its offering combines three flagship products — Fleet Maintenance Software, EAM Software, and CMMS Software — with a suite of mobile add-on applications for work orders, technician scheduling, inventory counting, vendor collaboration, and purchase order approval, integrated with ERP, telematics, OEM warranty, and operational systems through 300+ connectors.
Is Cetaris a public or private company?
Cetaris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cetaris founded?
Cetaris was founded in 1989. It employs 11 to 50 people.
Where is Cetaris based?
Cetaris is headquartered in Cary, United States, in the North America region.
How does Cetaris make money?
One revenue line is on record: annual Recurring Revenue (ARR) from Software Subscriptions.
Who are Cetaris's main competitors?
Direct peers on record are Fleetio, Samsara, RTA Fleet Management (by Fleetio acquisition), AssetWorks and Chevin Fleet Solutions. Broad incumbents are Trimble Transportation (TMW Systems / Trimble Viewpoint), Webfleet (Bridgestone) and Verizon Connect. Emerging players are Geotab and McLeod Software.
Does Cetaris have an API?
No public API is recorded for Cetaris.
What industry is Cetaris in?
Cetaris's product category is Fleet Maintenance and Enterprise Asset Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms. Its NAICS code is 5415 and its SIC code is 7372.