Drip Agency

What Drip Agency does

DRIP Agency is a German conversion rate optimization agency founded in 2018 by Fabian Gmeindl and Samuel Hess, operating as Drip Trading GmbH with headquarters in Traunstein and additional offices in Hamburg and Berlin. The firm delivers a 7-month managed Conversion Optimization License for seven-figure+ online businesses, primarily in D2C e-commerce, with selective expansion into travel and insurance verticals. Its core offering centers on the proprietary DRIP Growth Protocol, combining predictive consumer research built on a 7 Psychological Drivers framework, parallel A/B testing running 6–10 experiments simultaneously, and iterative prioritization grounded in documented learnings.

The company's internal Research Hub aggregates more than 4,000 documented experiments across 250+ brands, producing a claimed 52.6% test win rate versus an industry benchmark of 20–30%. Methodology differentiators include CEP analysis, statistical isolation infrastructure for parallel testing, anti-flicker configuration, and integration with experimentation platforms such as Kameleoon and ABlyft, plus quality assurance tooling including BrowserStack. Specialized product lines address Shopify Plus and headless Hydrogen/Oxygen storefront testing, agency-switch engagements, insurance conversion flows, travel and tourism funnels, and "The Frontier" — a quarterly research-and-experimentation sprint program for mature in-house CRO teams.

Revenue is generated primarily through fixed monthly fees under the 7-month Conversion Optimization License, with a contractual 10% revenue-per-user uplift guarantee within six months; missed targets trigger continued work at no additional charge. The customer base spans 250+ brands including SNOCKS, KoRo, Kickz, Giesswein, Blackroll, SendAFriend, Oceansapart, Purelei, Livefresh, HelloFresh, Strauss, AG1, and Coop, with 95% reported year-over-year client retention and SNOCKS cited as a strategic investor-customer. Marketing relies on content authority (newsletter with 12,000+ subscribers, blog, podcast appearances), academic credibility (peer-reviewed Marketing Letters publication), and event presence (OMR Festival, OMR Education). The firm appears bootstrapped with no disclosed institutional funding rounds.

Name

Drip Agency

Legal name

Drip Trading GmbH

Website

https://dripagency.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DRIP Agency (Drip Trading GmbH) is a German conversion rate optimization agency that runs psychology-driven A/B testing programs for seven-figure+ e-commerce brands. Its 7-month Conversion Optimization License combines research, parallel testing, and a contractual 10% revenue-per-user uplift guarantee for DACH and European online retailers.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Conversion rate optimization
• A/B testing services
• E-commerce optimization
• CRO agency
• Experimentation services

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conversion Optimization License: A 7-month managed services engagement combining customer research, A/B testing, funnel optimization, QA, and statistical analysis. Fixed monthly fee with a contractual 10% revenue-per-user uplift guarantee within 6 months. If target is not met, work continues at no additional fee until achieved.
2. CRO Consulting & Strategy: Research-backed consulting services including CRO audits, agency-switch engagements, and specialized optimization programs for Shopify, travel, and insurance verticals.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

DRIP Agency is a conversion rate optimization (CRO) agency that runs psychology-driven A/B testing programs for seven-, eight-, and nine-figure online businesses. Its core engagement is the Conversion Optimization License — a 7-month managed services program combining Predictive Consumer Research, Rapid A/B Testing (6–10 parallel experiments), and Iterative Prioritization — delivered against a contractual 10% revenue-per-user uplift guarantee within six months, with continuation at no additional fee if the target is missed.

Product overview

DRIP Agency is a conversion rate optimization (CRO) agency for seven-figure+ online businesses, operating across e-commerce, travel, insurance, retail, subscription, and lead-generation funnels. The core offering is its Conversion Optimization License — a 7-month managed experimentation program combining three proprietary methodology components (Predictive Consumer Research via the 7 Psychological Drivers framework, Rapid A/B Testing running 6–10 parallel experiments, and Iterative Prioritization) into a unified system. The main service is supplemented by specialized verticals: Shopify Plus & Headless CRO (theme-safe, flicker-free experimentation on Shopify storefronts including Checkout Extensibility and Hydrogen), Performance-Based CRO (the same program with a contractual 10% RPU uplift guarantee and a no-fee continuation clause if missed), Switch CRO Agency (for teams replacing an existing CRO partner, preserving in-flight tests and ramping to 5–10 parallel tests), Travel CRO, and Insurance CRO. Add-on offerings include the CRO Audit (a structured research report delivered before active testing begins), The Frontier (quarterly above-the-line experimentation sprints for established in-house teams), and public Statistical Tools & Benchmarks. All programs are anchored in documented research outputs — Research Hub experiment records, heatmaps, session recordings, driver maps, and cognitive bias codex — rather than generic best-practice checklists.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversion Optimization Agency (Main Service) DRIP's primary full-program CRO engagement for seven-figure+ online businesses across e-commerce, travel, insurance, retail, lead-gen, and transactional funnels. A 7-month managed services program combining predictive consumer research, rapid A/B testing, and iterative prioritization with a contractual 10% revenue-per-user uplift guarantee within six months.
• Shopify Plus & Headless CRO Theme-safe, flicker-free experimentation for Shopify and Shopify Plus stores including Hydrogen/Oxygen headless storefronts and Checkout Extensibility, with clean GA4/server-side tracking and revenue-per-user attribution. Delivered to brands such as SNOCKS, Oceansapart, and KoRo.
• Performance-Based CRO (Conversion Optimization License) A 7-month engagement model with a contractual guarantee of at least 10% revenue-per-user uplift within six months. If the target is missed, DRIP continues the program at no additional monthly fee until it is reached. Fixed monthly fee with no revenue share.
• Switch CRO Agency For teams replacing a slow, opinion-led, or low-velocity optimization partner. DRIP inventories in-flight tests, migrates tooling onto a monitored stack with SRM and consent checks, and ramps parallel testing to 5–10 active experiments without coverage gaps.
• Travel CRO Conversion optimization for travel platforms, tour operators, booking funnels, quote forms, destination pages, itinerary flows, trust signals, and lead quality. Addresses high-consideration journeys, comparison behavior, and offline/delayed conversion measurement.
• Insurance CRO Conversion optimization for insurance providers, brokers, comparison platforms, and lead-generation funnels. Optimizes quote forms, eligibility flows, trust messaging, product explanation, and lead quality within compliance constraints.
• CRO Audit A structured research package combining GA funnel data, customer reviews, heatmaps, click and scroll maps, and brand-specific insights, delivered as a 20+ page research report. First A/B tests are launched within 2–4 weeks.
• The Frontier Quarterly research-and-experimentation sprints for established in-house CRO teams wanting to run above-the-line experiments (e.g., voice-agent ordering, founder-letter checkout interstitials, behavioral cohort price-anchoring). Results are anonymized and published three months after shipping.

Quantifiable outcome

• 52.6% test win rate (vs 20-30% industry average)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KameleooncoreTechnology or IntegrationCertified testing platform partnership with integration capabilities. Listed on Partnerbase as certified partnership for A/B testing and experimentation tooling.
• SHOPMACHERminorImplementation/ SI/ Consulting PartnerReferenced as a partner on Partnerbase profile alongside Kameleoon. E-commerce consulting partner ecosystem reference.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: KlientBoost is a performance marketing agency offering paid media, CRO, and landing page optimization services. It overlaps with DRIP's CRO services and shares a results-driven, case-study-led GTM approach targeting growing e-commerce brands.
• Conversion Sciences: Conversion Sciences is a US-based CRO agency offering data-driven experimentation and conversion rate optimization for e-commerce and B2B brands. It is comparable to DRIP in service model, focus on testing methodology, and enterprise target customers.
• Widerfunnel: Widerfunnel is a conversion optimization agency that combines data-driven experimentation with a structured optimization methodology. It directly competes with DRIP in mid-market and enterprise e-commerce, with comparable focus on testing velocity and statistical rigor.
• Speero: Speero (formerly Conversion XL) is a CRO agency and experimentation platform serving European and global brands. It is a direct peer to DRIP with comparable service offerings, agency model, and target customer base in e-commerce and lead generation.
• CXL (ConversionXL): CXL is one of the best-known conversion optimization agencies and training platforms, offering both managed CRO services and education. It is the most direct competitor to DRIP's CRO agency offering and shares the position of authority/thought leadership in the experimentation community.
• Online Dialogue: Online Dialogue is a UK-based conversion optimization agency with a strong client roster in financial services, travel, and retail. It is comparable to DRIP in service model, focus on A/B testing, and target on enterprise buyers, and represents a direct competitor in European CRO.
• The Conversion Company: The Conversion Company is a Dutch conversion optimization agency focused on enterprise e-commerce and lead generation brands. It is a direct peer to DRIP with comparable service model, methodology positioning, and European target market.

Emerging players

• AB Tasty: AB Tasty is a SaaS experimentation and personalization platform with growing agency/service capabilities. It is comparable to DRIP in targeting the same enterprise e-commerce buyers for A/B testing, and represents both a tooling partner and competitive threat.
• Kameleoon: Kameleoon is a European A/B testing and personalization platform with whom DRIP holds a certified partnership. It is comparable as a tooling layer in the experimentation stack and represents a partner/ecosystem peer that also serves the same European e-commerce buyer base.

Regional players

• Fidero: Fidero is a German CRO agency serving DACH e-commerce and B2B brands. It is a regional peer to DRIP with overlapping service offerings, target market, and German-speaking buyer base, representing direct competition in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dripagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drip Agency