Imaginuity, Inc.
Imaginuity is a Dallas-based performance marketing agency serving franchise systems and multi-location brands, combining professional services with its proprietary AdScience customer data platform, Pylot multi-location website platform, and AI-powered products like AI Mail.
- Company typePrivate
- Founded1997
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Imaginuity, Inc. does
Imaginuity, Inc. (legal entity Calise Partners, LLC) is a Dallas-based performance marketing agency founded in 1997 that targets franchise systems, multi-location brands, enterprise marketers, and private equity-backed businesses. The company combines agency professional services with two proprietary technology platforms: AdScience, a Customer Data & Activation Platform that aggregates 25+ data sources, processes billions of data points, analyzes 1,200+ variables, and provides multi-touch attribution and real-time data activation; and Pylot, a multi-location website launch and management platform with a modular design system for centralized brand control. In February 2026, Imaginuity launched AI Mail, a machine learning-powered performance direct mail system that evaluates 350+ property- and household-level signals for home services brands. The company also offers Retrieval-Augmented Generation (RAG) as a service and generative AI content capabilities.
Imaginuity generates revenue through professional services (agency retainers and project engagements) and managed services delivered via the AdScience platform, priced on a quote-based, per-engagement basis. Go-to-market is enterprise field sales targeting franchise systems, multi-location brands, and PE-backed platforms; select named customers include HomeVestors, Taco Cabana, OrangeTheory Fitness, ANBTX, Jitterbit, and ServiceExperts. Verticals served include commercial real estate, restaurants/hospitality, banking/finance, home services, and consumer brands. The company has expanded capabilities through inorganic moves, including the 2022 acquisition of Beacon Advertising and the November 2025 asset acquisition of Adwerx by a subsidiary, and completed SOC 2 Type II certification in March 2026.
The company operates as a private, founder-led entity (Charlie Calise, Chair) with 51–100 employees. Technology depth is anchored in proprietary AI/ML across text, structured data, and multimodal modalities, supported by a CTO hire in 2025 and deep integration with Google's advertising ecosystem. Disclosed customer outcomes include $8.7B in client sales driven since 2020, an 8.6x annual ROAS, and 1 million+ in-home appointments generated.
Imaginuity, Inc. firmographics
Firmographics- Name
- Imaginuity, Inc.
- Legal name
- Calise Partners, LLC
- Website
- https://imaginuity.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imaginuity is a Dallas-based performance marketing agency serving franchise systems and multi-location brands, combining professional services with its proprietary AdScience customer data platform, Pylot multi-location website platform, and AI-powered products like AI Mail.
- Ownership category
- akta.pro rank
Imaginuity, Inc. industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Imaginuity, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imaginuity, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Marketing Services: Full-service performance marketing agency providing integrated marketing solutions including paid search, programmatic display, social media, SEO, direct mail, email marketing, websites, and analytics. Revenue is generated through agency service fees, managed service engagements, and retainer arrangements.
- Managed Performance Marketing (AI Mail): Managed performance marketing offering through AdScience platform, specifically AI Mail for home services brands. Delivered as an ongoing managed service.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Imaginuity, Inc. product offering
Product offeringCore offering
Imaginuity is a Dallas-based, full-service performance marketing agency that designs, executes, and measures integrated marketing programs for franchise systems, multi-location brands, and enterprise marketers. It combines proprietary technology platforms (AdScience and Pylot) with managed services spanning paid media, direct mail, SEO, web development, and analytics to drive measurable customer acquisition and revenue outcomes.
Product overview
Imaginuity is a performance marketing company offering a platform-plus-modules architecture built around two proprietary platforms: AdScience and Pylot. AdScience is the Customer Data and Activation Platform that unifies marketing and customer data with AI-powered intelligence (including generative AI, predictive analytics, and Retrieval-Augmented Generation) for campaign optimization. Pylot is the multi-location website and marketing management platform. AI Mail is a machine learning-powered performance direct mail system available through AdScience. Services include Paid Search, Programmatic Display, Social Media Marketing, SEO, Local Listings Management, Direct Mail, Email Marketing, Marketing Automation, Custom Web Development, UX Design, Review Management, and Analytics.
Differentiator
Problem solved
Functional benefit
Brands
- AdScience: Proprietary Customer Data & Activation Platform that unifies marketing and customer data, enabling multi-touch attribution, data visualization, and real-time data activation across channels.
- Pylot
- AI Mail
- Cindy (Virtual Shopping Bestie)
Products and services
- AdScience
- Pylot
- AI Mail
- Paid Search Management
- Programmatic Display Advertising
- Social Media Marketing
- Search Engine Optimization (SEO)
- Direct Mail Marketing
- Email Marketing
- Web Design and Development
- Marketing Strategy and Consulting
Quantifiable outcome
- 8.6x Annual Return on Ad Spend (ROAS)
- +3 more outcomes
Companies that use Imaginuity, Inc.
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Imaginuity, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Imaginuity, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and notable.
- AdwerxcoreImaginuity's subsidiary acquired the assets of Adwerx, a digital advertising company. This acquisition strengthens Imaginuity's ability to deliver automated, brand-compliant local advertising for multi-location and franchise brands, expanding their digital advertising capabilities.
- JLL (Jones Lang LaSalle)notableImaginuity deployed Cindy, an AI virtual shopping assistant, across 13 JLL retail shopping centers. The AI avatar drove 500% increase in sessions and 1,000% increase in new users, demonstrating innovative AI applications for retail real estate marketing.
- GooglecoreImaginuity utilizes Google's advertising platforms including Google Ads, Google Analytics, and Google's AI/machine learning capabilities for client campaigns. Deep integration with Google's ecosystem for search, display, and programmatic advertising.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Imaginuity, Inc. competitors and assessment
Company assessmentDirect peers
- Scorpion: Scorpion is a direct competitor in franchise and multi-location digital marketing, offering technology-enabled marketing services for small businesses and franchise systems—closely matching Imaginuity's core customer base and franchise-focused value proposition.
- BrandMuscle: BrandMuscle provides distributed marketing and brand-compliance solutions for multi-location and franchise brands—directly overlapping with Imaginuity's Pylot multi-location website platform and centralized/local marketing model.
- Location3 Media: Location3 is a digital performance marketing agency specializing in multi-location brands, offering media, local SEO, and analytics—closely comparable to Imaginuity's franchise and multi-location performance services.
- Vivial: Vivial delivers multi-channel marketing services (digital, print, direct mail) tailored to multi-location and SMB clients, overlapping with Imaginuity's direct mail, local listings, and franchise marketing offerings.
- Balihoo: Balihoo provides local marketing automation and brand-compliant advertising tools for multi-location brands and franchises—directly comparable to Imaginuity's Pylot and AdScience platform capabilities.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering paid media, SEO, web design, and social—overlapping with Imaginuity's core performance marketing service stack for mid-market and enterprise clients.
Broad incumbents
- Yext: Yext is a larger, publicly traded digital presence platform with listings, pages, and local-search capabilities serving multi-location enterprises—a broader incumbent whose technology overlaps with Pylot's local listings and multi-location website modules.
- Publicis Groupe: Publicis is a global advertising holding company with dedicated franchise/multi-location practices and proprietary marketing platforms—representing the broad incumbent competitive threat on enterprise RFPs Imaginuity competes for.
- Deloitte Digital: Deloitte Digital delivers large-scale digital marketing, martech, and transformation services for enterprise and PE-backed clients—overlapping with Imaginuity's enterprise and PE-backed business segment at the top end of the deal-size spectrum.
Others
- HubSpot: HubSpot is a leading CRM and marketing automation platform whose tools increasingly enable in-house teams to execute the kind of integrated campaigns Imaginuity sells as managed services—representing an enabling/thematic competitor rather than a direct agency peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Imaginuity, Inc. social profiles
Digital presenceImaginuity, Inc. compliance and trust
Trust signalCompliance1 record
Imaginuity, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaginuity, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Imaginuity, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Imaginuity, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaginuity, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaginuity, Inc.
What does Imaginuity, Inc. do?
Imaginuity is a Dallas-based, full-service performance marketing agency that designs, executes, and measures integrated marketing programs for franchise systems, multi-location brands, and enterprise marketers. It combines proprietary technology platforms (AdScience and Pylot) with managed services spanning paid media, direct mail, SEO, web development, and analytics to drive measurable customer acquisition and revenue outcomes.
Is Imaginuity, Inc. a public or private company?
Imaginuity, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imaginuity, Inc. founded?
Imaginuity, Inc. was founded in 1997. It employs 51 to 100 people.
Where is Imaginuity, Inc. based?
Imaginuity, Inc. is headquartered in Dallas, United States, in the North America region.
How does Imaginuity, Inc. make money?
Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are managed Performance Marketing (AI Mail).
Who are Imaginuity, Inc.'s main competitors?
Direct peers on record are Scorpion, BrandMuscle, Location3 Media, Vivial, Balihoo and Thrive Internet Marketing Agency. Broad incumbents are Yext, Publicis Groupe and Deloitte Digital. HubSpot is listed as an others.
Does Imaginuity, Inc. have an API?
No public API is recorded for Imaginuity, Inc..
What industry is Imaginuity, Inc. in?
Imaginuity, Inc.'s product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541810 and its SIC code is 7311.