Aquarius Home Services

What Aquarius Home Services does

Aquarius Home Services, legally Aquarius Water Conditioning Inc., is a family-owned and privately held home services company founded in 1987 and headquartered in Little Canada, Minnesota. It operates as an authorized independent dealer of Kinetico water treatment systems and runs 10 service locations across Minnesota and Wisconsin, employing certified field technicians who provide in-home water testing, equipment installation, and ongoing service. The company markets itself as a multi-trade residential services platform rather than a single-product business, with the Minnesota/Wisconsin homeowner as the primary customer.

The core technology is Kinetico's non-electric water treatment hardware portfolio: water softeners with on-demand, dual-tank regeneration; the K5 reverse osmosis drinking water system (NSF-certified to reduce PFAS by 99%); whole-home RO systems; specialty filters for chlorine, sulfur, arsenic, tannins, and PFAS; and saltless conditioners. The company complements this water franchise with HVAC (furnace, AC, heat pumps, ductless, indoor air quality), plumbing (water heaters, sump pumps, repiping), electrical (panels, wiring, EV chargers, generators), and drain services (cleaning, hydro jetting, sewer repair). Commercial-grade Kinetico softeners (CP, Hydrus, CC series) and RO systems (W-500 through ROAX, 500-12,000 GPD) address restaurants, hotels, breweries, and car washes within the same regional footprint.

Revenue is generated through a mix of hardware sales with professional installation, transactional service calls (for example a $79 AC tune-up), and the K-Club recurring maintenance program priced at $25, $35, or $55 per month. Distribution is direct, via 24/7 phone answering, online scheduling, in-home water testing, and field technician visits. The company has no disclosed revenue, headcount, funding rounds, or AI capabilities, and has remained family-owned since inception with no parent company, subsidiaries, or M&A activity indicated.

Name

Aquarius Home Services

Legal name

Aquarius Water Conditioning Inc.

Website

https://aquariushomeservices.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Aquarius Home Services is a family-owned, authorized Kinetico dealer founded in 1987 that provides residential water treatment, HVAC, plumbing, electrical, and drain services across Minnesota and Wisconsin through 10 service locations and certified field technicians.

Ownership category

akta.pro rank

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Water Treatment Products and Installation: Sales and installation of Kinetico water softeners, reverse osmosis systems, water filters, and whole-home filtration systems. Includes trade-in discounts on existing equipment.
2. Water Softener Service: Water softener service including salt delivery, system maintenance, repairs, and troubleshooting.
3. HVAC Services: Furnace and AC repair, installation, tune-ups, and maintenance services for heating and cooling systems.
4. Plumbing Services: Plumbing repair, water heater services, sump pump service, plumbing repiping, and drain services.
5. Electrical Services: Electrical repair, panel replacement, wiring, EV charger installation, and home generator services.
6. Maintenance Plans (K-Club): Monthly subscription plans (Water Softener $25/month, Reverse Osmosis $35/month, Combo $55/month) with regular maintenance visits and 15% discount on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

No source data was provided to describe the company's core offering.

Product overview

Aquarius Home Services is a family-owned home services company operating as an authorized independent Kinetico dealer. The product portfolio centers on Kinetico water treatment products including water softeners (Powerline Series, Premier XP Series), reverse osmosis drinking water systems (Kinetico K5), whole-home RO filtration, specialty filters (dechlorinators, sulfur/arsenic/PFAS/tannin/nitrate filters), and saltless water conditioners. Commercial-grade Kinetico products include CP, Hydrus, and CC series softeners plus commercial RO systems (W-500 through ROAX Series). The company also provides HVAC services (heating, cooling, heat pumps, indoor air quality), plumbing services (water heaters, sump pumps, drains), electrical services, and drain services across Minnesota and Wisconsin. K-Club maintenance plans offer ongoing service for water treatment equipment. The company was founded in 1987.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kinetico systems use up to 75% less salt than most water softeners
• +2 more outcomes

Named customers6 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• KineticocoreChannel Partner/ Reseller/ Distributor · 1 January 1987Aquarius Home Services is an authorized, independent Kinetico dealer since 1987. They sell, install, and service Kinetico water treatment products including water softeners, reverse osmosis systems, and specialty filters. Kinetico is a leading water treatment brand known for non-electric, fully automatic systems. Aquarius provides certified installation, maintenance services, and warranty support for Kinetico products across Minnesota and Wisconsin.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Culligan: Largest North American water treatment dealer network offering water softeners, reverse osmosis, and filtration under an authorized-dealer model similar to Aquarius's Kinetico relationship. Directly comparable on residential and commercial water-treatment services and recurring maintenance programs.
• EcoWater Systems: Authorized-dealer water treatment franchise selling softeners, reverse osmosis, and specialty filtration to residential and commercial customers. Same dealer-driven, recurring-service business model and comparable product breadth.
• Mr. Rooter Plumbing: National plumbing and drain services franchise. Aquarius's plumbing and drain service lines (water heaters, sump pumps, hydro jetting, sewer repair) compete in the same category with comparable field-technician, residential-SMB go-to-market.
• Benjamin Franklin Plumbing: National residential plumbing franchise offering repair, installation, and drain services. Comparable to Aquarius's plumbing segment on customer profile, service delivery, and pricing structure.
• One Hour Heating & Air Conditioning: Residential HVAC service franchise covering heating, cooling, and indoor air quality. Comparable to Aquarius's HVAC segment on field-technician delivery model, residential SMB customer, and tune-up/maintenance monetization.

Broad incumbents

• Roto-Rooter: Established national plumbing, drain, and water-damage services brand with broader geographic coverage and emergency response infrastructure. Overlaps with Aquarius's drain and plumbing services as a larger incumbent.
• HomeServe USA: Home warranty and emergency repair services platform covering plumbing, electrical, and HVAC. Comparable to Aquarius on residential service delivery but operates via membership/warranty model rather than direct equipment sale.
• ServiceMaster: Diversified home services company spanning restoration, cleaning, and home repair. Adjacent incumbent with overlapping residential service delivery and franchise infrastructure.
• Pentair: Global water treatment and flow technologies manufacturer. Operates upstream of Aquarius's category and competes in adjacent residential/commercial water equipment, making it a comparable broad industry incumbent.

Others

• Kinetico Incorporated: Manufacturer of non-electric water treatment systems and Aquarius's exclusive brand partner since 1987. Not a direct competitor but the enabling supplier whose product portfolio, warranty terms, and dealer strategy shape Aquarius's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Aquarius_Home
• Facebookfacebook.com/AquariusKinetico
• LinkedInlinkedin.com/company/aquarius-water-conditioning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarius Home Services