What Edmicro does

Edmicro (Công ty TNHH Giáo dục Edmicro) is a Hanoi-based education technology company founded in 2017 that builds the Onluyen.vn adaptive learning platform for Vietnam's K-12 market. The platform combines a cloud-based learning management system with AI-powered personalization, serving schools, students, parents, teachers, and government education programs. Edmicro's core offering uses personalized Bayesian Knowledge Tracing, Item Response Theory, and a forgetting-curve model to assess student mastery, recommend learning lists, and measure growth; a question bank of approximately 100,000 items across Math, Physics, Chemistry, Biology, English, History, Geography, and Civic Education supports grade 1-12 coverage. The ecosystem spans Onluyen for Schools, Onluyen for Students, Onluyen Elementary, the Onluyen Bookstore, and adjacent exam-prep brands including Edmicro IELTS, Edmicro TOPIK, and competition platforms (AMC, Bebras, VEO).

Edmicro's technology stack includes proprietary psychometric adaptive testing (Onluyen Growth), personalized mastery learning (Onluyen Mastery), a micro-learning authoring environment, and an open-source PDF2Exam question-extraction module. The company has integrated OpenAI services for AI-driven conversation and speech practice, and a separate partnership with Microsoft Vietnam extends Office 365 access into the platform. Edmicro has pursued content and channel partnerships with Hocmai.vn (Vietnam's incumbent edtech) and with government bodies including the Ministry of Information and Communications, the Ministry of Education and Training, the Vietnam Institute of Educational Sciences (VNIES), and Bac Giang provincial authorities. Onluyen.vn is one of six platforms selected for the national 'Sóng và máy tính cho em' (Waves and Computers for Children) program and powers the hocsinh.edu.vn national online education portal.

Revenue combines platform subscription (Onluyen.vn for schools and students, online courses) with professional services revenue from independent assessment work, 1-on-1 tutoring, and educational content production. Customer segments span B2C students and parents, B2B schools and institutions, and G2C/enterprise government contracts. The company is private (limited liability company under Vietnamese law), has 11-50 employees, and has raised pre-series A funding from Insignia Ventures Partners (2019), a subsequent round in 2021 also involving BEENEXT and Qualgro VC, and an undisclosed round in 2023; it holds an ISO quality management certification and has been recognized as a Top 10 EdTech provider in Vietnam by VINASA (2021).

Name

Edmicro

Legal name

Công ty TNHH Giáo dục Edmicro

Website

https://edmicro.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Edmicro is a Hanoi-based EdTech company building the Onluyen.vn adaptive learning platform for Vietnam's K-12 market, serving students, schools, parents, and government education programs through AI-driven personalization.

Ownership category

akta.pro rank

Product category

K-12 Adaptive Learning Software

NAICS

Software Publishers (5132), Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Education & Learning Personalization (HDAAAGAL), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

Keywords

• Adaptive learning platform
• K-12 online learning
• Personalized learning software
• Online education ecosystem
• Educational assessment tools

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Onluyen.vn Platform Subscription: The company provides the Onluyen.vn platform for schools, students, and parents. The platform includes features for learning management, assessment, and personalized learning paths.
2. Independent Assessment Services: Edmicro provides independent assessment services for schools and Department of Education offices, with a team of credible experts and strict working processes.
3. 1-on-1 Tutoring Services: Online tutoring services personalized for each student, trusted by thousands of students and parents.
4. Learning Content Production: Edmicro produces educational content including question banks, tests, lesson plans, and lecture videos tailored to various learning needs.
5. Online Courses: Online courses aligned with the new general education curriculum, taught by experienced and passionate teachers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Edmicro operates the Onluyen.vn adaptive learning ecosystem for Vietnam's K-12 market, providing schools, students, and parents with AI-powered personalized learning, psychometric assessment, micro-lesson authoring, and exam/competition prep (IELTS, TOPIK, AMC, Bebras, VEO). Its offering combines a cloud-based adaptive platform, a 100,000+ question bank aligned to the national curriculum, and ancillary services such as independent assessment, 1-on-1 tutoring, and online courses.

Product overview

Edmicro operates as a comprehensive EdTech platform centered around the Onluyen.vn ecosystem, which is a cloud-computing adaptive learning platform designed for K-12 education in Vietnam. The core Onluyen.vn platform serves as the main infrastructure supporting multiple sub-products including school management tools (Onluyen for Schools), student learning modules (Onluyen for Students, Onluyen Elementary), and specialized programs (Edmicro IELTS, Edmicro TOPIK, and competition platforms for AMC, Bebras, and VEO). The ecosystem is enhanced by personalized learning tools like Onluyen Mastery and Onluyen Growth that leverage AI and machine learning for adaptive learning. Edmicro also provides independent assessment services, 1-on-1 tutoring, educational content production, and online courses. The company has open-sourced the PDF2Exam module as part of its commitment to community collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Onluyen.vn: AI-powered adaptive learning platform for K-12 students that provides personalized learning lists, psychometric adaptive testing, content aligned to learning objectives, and progress tracking. Includes Onluyen Mastery (personalized learning tool) and Onluyen Growth (psychometric adaptive test).
• Onluyen Dành cho nhà trường
• Onluyen Dành cho học sinh
• Onluyen Tiểu học
• Nhà sách Onluyen.vn
• Edmicro IELTS
• Edmicro TOPIK
• PDF2Exam

Products and services

• Onluyen.vn (Adaptive Learning Ecosystem) Cloud-based adaptive learning platform for K-12 students and schools in Vietnam that provides personalized learning paths, psychometric adaptive testing, a 100,000+ question bank, and progress tracking for students from grades 1 to 12.
• Onluyen.vn Dành cho nhà trường (Onluyen for Schools) School-facing module of the Onluyen.vn platform that helps K-12 schools organize online teaching, run assessments, and monitor student progress digitally.
• Onluyen.vn Dành cho học sinh (Onluyen for Students) Student-facing version of Onluyen.vn for self-study, practice, and personalized learning pathways for students from grades 1 to 12.
• Onluyen.vn Tiểu học (Onluyen Elementary) Elementary school variant of Onluyen.vn with adapted content and interface for grade 1-5 learners.
• Nhà sách Onluyen.vn (Onluyen Bookstore) Digital bookstore module integrated within the Onluyen.vn platform that distributes educational content and learning materials to students.
• Edmicro IELTS IELTS exam preparation program offering practice resources and structured prep for students targeting English proficiency tests.
• Edmicro TOPIK TOPIK (Test of Proficiency in Korean) preparation program for students studying the Korean language.
• Cuộc thi AMC (AMC Competition Platform) Platform supporting preparation and participation in the American Mathematics Competition (AMC) within the Edmicro ecosystem.
• Cuộc thi Bebras (Bebras Competition Platform) Platform for the Bebras International Informatics Competition, developing students' computational thinking within the Edmicro ecosystem.
• Cuộc thi VEO (VEO Competition Platform) Platform supporting the Vietnamese informatics competition (VEO) within the Edmicro ecosystem.
• Independent Assessment Services Independent assessment services provided to schools and Department of Education offices, delivered by a team of credible experts following strict working processes.
• 1-on-1 Tutoring Services Personalized online tutoring services for individual students, trusted by thousands of students and parents in Vietnam.
• Online Courses Online courses aligned with Vietnam's new general education curriculum, delivered by experienced teachers through the Edmicro ecosystem.
• Learning Content Production Custom production of educational content including question banks, tests, lesson plans, and lecture videos tailored to various learning needs.

Quantifiable outcome

• 95%+ student participation rate during COVID-19 online learning periods
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Hocmai.vnminorStrategic or Co-development PartnerEdmicro has a partnership with Hocmai.vn, one of Vietnam's leading edtech companies. Hocmai's CEO Pham Giang Linh has expressed excitement about Edmicro's vision to democratize access to education in Vietnam.
• Ministry of Information and Communications (Vietnam)flagshipStrategic or Co-development PartnerEdmicro is one of six platforms selected by the Ministry of Information and Communications and Ministry of Education for the national 'Sóng và máy tính cho em' program, providing free access to online learning for students affected by COVID-19.
• Ministry of Education and Training (Vietnam)flagshipStrategic or Co-development PartnerEdmicro collaborates with the Ministry of Education on digital education initiatives, including selection for national programs supporting students during the pandemic.
• Bac Giang ProvincecoreStrategic or Co-development PartnerEdmicro was selected as one of two units to pilot digital education implementation in 2 districts of Bac Giang province, providing online learning solutions to schools in the region.
• Vietnam Institute of Educational Sciences (VNIES)coreStrategic or Co-development PartnerEdmicro's Onluyen.vn technology platform powers hocsinh.edu.vn, the national online education portal launched by VNIES under the Ministry of Education, supporting the new general education curriculum implementation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moon.vn: Vietnamese K-12 online learning platform focused on math and science practice and exam preparation. Comparable as a direct competitor offering adaptive practice and assessment to Vietnamese students.
• Kyna.vn: Vietnamese online education platform offering courses across academic subjects, foreign languages, and soft skills. Comparable as a domestic B2C EdTech targeting Vietnamese learners with subscription-based content.
• Vuihoc / VioEdu: Vietnamese K-12 EdTech platform providing online tutoring, courses, and learning tools to students and parents. Directly competes with Onluyen.vn for the same K-12 student and parent segment in Vietnam.
• Topica (Topica EdTech Group): Major Southeast Asian EdTech operating in Vietnam and the Philippines, focused on online degree programs and K-12 learning content. Comparable as a regional EdTech player with similar B2B and B2C distribution.
• Squirrel AI (Yixue Squirrel): China-based adaptive learning AI platform that pioneered large-scale multi-concept BKT/IRT adaptive tutoring for K-12. Closest technology peer given its use of Bayesian Knowledge Tracing, IRT, and similar adaptive personalization engine architecture.
• Hocmai.vn: One of Vietnam's largest K-12 online learning platforms offering live courses, exam prep, and content libraries. Already a strategic partner of Edmicro but operates in overlapping territory, making it a peer across K-12 online learning, tutoring, and assessment.

Emerging players

• ClassIn: Online education platform originating from China with strong SEA distribution, providing live classrooms and LMS tools for schools and tutoring centers. Comparable as a school-facing digital learning infrastructure provider for the same regional market.
• Khan Academy: Global non-profit offering free adaptive practice, mastery-based learning, and AI tutoring (Khanmigo). Comparable as an adaptive/personalized learning platform with similar mastery-progression pedagogy for K-12.

Broad incumbents

• PowerSchool: Global K-12 education technology provider offering LMS, assessment, and analytics for schools worldwide. Comparable as a broader incumbent in K-12 school management, assessment, and analytics infrastructure.
• Yuanfudao / Penguin Tutor: One of China's largest K-12 EdTech platforms offering tutoring, content, and assessment products to tens of millions of users. Comparable as a broad incumbent in personalized K-12 learning with overlapping AI/assessment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/edmicro-tech
• LinkedInlinkedin.com/company/edmicro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmicro