HOCMAI Education System
HOCMAI Education System is a Vietnamese online K-12 and university entrance exam preparation platform founded in 2007, serving students from Grade 1 through Grade 12 with 8.1M+ registered members across Vietnam via web, mobile, and AI-assisted learning products.
- Company typePrivate
- Founded2007
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HOCMAI Education System does
HOCMAI Education System (legal entity: Công ty Cổ phần Đầu tư và Dịch vụ Giáo dục, MST 0102183602) is a privately held Vietnamese online education platform founded on March 13, 2007 by Phạm Lam and headquartered in Hanoi, with a regional office in Ho Chi Minh City. The company serves K-12 students (Grades 1-12) and university entrance exam candidates across Vietnam, claiming 8,169,205+ registered members and a #1 position in Vietnam for online secondary school education. Its platform operates through hocmai.vn, native iOS and Android applications, app-store distribution, and a physical HOCMAI Center network, reaching users via Facebook, YouTube, TikTok, and Zalo.
The product portfolio is structured around an integrated family of sub-brands: Topclass (comprehensive K-12 foundation learning), TopUni (university entrance exam preparation with admission commitment), PEN (THPT graduation exam prep), HM10 (Grade 10 entrance exam), PAT HSA/TSA/V-ACT (aptitude assessments for Vietnam's top national universities), ICANCONNECT (English language), and ICANTECH (children's programming). The underlying technology is an online learning management system combining video streaming, live interactive classrooms (iLive), AI-powered Q&A (iChat), and Phòng luyện practice rooms with 20,000+ question banks across multiple Vietnamese curriculum editions. Content is delivered in self-paced ("Học chủ động"), live interactive ("Lớp tương tác"), and 1-on-1 tutoring ("Gia sư") formats.
The revenue model is multi-streamed, anchored on subscription and recurring course fees (200,000 VND books to 1.0–1.8M VND live classes per semester), one-time book sales under the HOCMAIBOOK brand via Shopee, premium tutoring packages (200K–520K VND/session, 10–80 session bundles), and high-ticket language courses (IELTS/Easy Pass/Speak Well, 1.09M–486M VND). Go-to-market is direct-to-consumer and product-led: freemium sample content drives top-of-funnel acquisition, with conversion to paid courses and tutoring as the primary monetization path. Only one disclosed funding event exists — an early-stage round from IDG Ventures Vietnam on April 3, 2008 — and the company is otherwise founder/owner-operated without reported PE or VC ownership.
HOCMAI Education System firmographics
Firmographics- Name
- HOCMAI Education System
- Legal name
- Công ty Cổ phần Đầu tư và Dịch vụ Giáo dục
- Website
- https://hocmai.vn
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOCMAI Education System is a Vietnamese online K-12 and university entrance exam preparation platform founded in 2007, serving students from Grade 1 through Grade 12 with 8.1M+ registered members across Vietnam via web, mobile, and AI-assisted learning products.
- Ownership category
- akta.pro rank
HOCMAI Education System industry classification
Industry- Product category
- Online K-12 Education
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
Where HOCMAI Education System is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
HOCMAI Education System business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Registration Fees: Students pay registration fees to access courses covering various subjects across grades 1-12, university entrance exam preparation (THPT, HSA, TSA, V-ACT), and high school entrance exams. Pricing varies by course type, format (self-paced vs live), and duration. The platform offers tiered pricing from basic self-study packages to premium tutoring options.
- Book Sales: Sale of educational books and study materials under the HOCMAIBOOK brand, including 'Bứt phá 9+' series and exam preparation guides. Books are sold through the platform and external channels like Shopee.
- Premium Tutoring Services: 1-on-1 and small group tutoring services (Gia sư) with pricing based on session count and teacher qualifications. Offers tiered packages ranging from 10 to 80 sessions.
- IELTS and Language Courses: English language learning products including IELTS preparation courses (Easy IELTS, TopUni IELTS), general English programs (Easy Pass, Speak Well), and TOEIC preparation. Pricing varies significantly based on course intensity, teacher type (Vietnam, Philippines, Native), and session count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sách Bứt phá 9+ - Self-study books |
| Subscription | Annual | Học chủ động - Self-paced courses |
| Subscription | Annual | Lớp tương tác - Live interactive classes |
| Subscription | Multi-year contract | Gia sư - Premium tutoring |
| Subscription | Multi-year contract | Easy IELTS - IELTS preparation |
| Subscription | Multi-year contract | Easy Pass - General English |
| Subscription | Multi-year contract | Speak Well - Children's English |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
HOCMAI Education System product offering
Product offeringCore offering
HOCMAI Education System operates an online learning platform that delivers K-12 academic courses, university entrance exam preparation, English language instruction, and programming education to Vietnamese students. Offerings are delivered via self-paced video lectures, live interactive classes (iLive), AI-powered Q&A (iChat), digital practice/test rooms, 1-on-1 tutoring, and printed study materials under the HOCMAIBOOK brand.
Product overview
HOCMAI Education System operates as a comprehensive online education platform with multiple integrated products serving students from Grade 1 through university entrance preparation. The core offerings include Topclass (K-12 comprehensive solution), TopUni (university entrance exam prep with admission commitment), PEN (high school graduation exam prep), and HM10 (grade 10 entrance exam prep). Supporting sub-brands include ICANCONNECT for English language learning and ICANTECH for programming education. The platform features AI-powered iChat for Q&A, Phòng luyện for practice testing, and multiple delivery formats including self-paced video lessons, live streaming classes, interactive classrooms, and 1-on-1 tutoring.
Differentiator
Problem solved
Functional benefit
Brands
- Topclass: Comprehensive foundation learning solution for grades 6-12 covering all subjects
- TopUni
- PAT HSA
- PAT TSA
- PAT V-ACT
- PEN
- HM10
- HOCMAIBOOK
- ICANTECH
- ICANCONNECT
- iChat
- Phòng luyện
Products and services
- Topclass Comprehensive learning solution for Vietnamese students in grades 1-12 covering all subjects (Math, Literature, English, Physics, Chemistry, Biology, History, Geography) under the Vietnamese national curriculum, offered in self-paced, interactive class, and tutoring formats.
- TopUni University entrance exam preparation program covering aptitude assessments for Vietnam National University Hanoi (HSA), Hanoi University of Science and Technology (TSA), and Vietnam National University Ho Chi Minh City (V-ACT), with admission commitment guarantee.
- PEN High school graduation exam (Tốt nghiệp THPT) preparation covering all eight exam subjects including Math, Literature, English, Physics, Chemistry, Biology, History, and Geography.
- HM10 Grade 10 entrance exam preparation covering Literature, Math, English, Natural Science, History, and Geography for students transitioning from middle to high school in Vietnam.
- ICANTECH Online programming and technology education sub-brand teaching coding skills to children, covering Scratch, Minecraft, Python, Web development, and Roblox-based learning pathways.
- ICANCONNECT English language learning sub-brand offering K-12 English courses including general English programs, IELTS preparation (Easy IELTS, TopUni IELTS), TOEIC preparation, and children's English (Speak Well, Easy Pass) with Vietnam, Philippines, and Native teachers.
- HOCMAIBOOK Educational book publishing brand offering physical textbooks and study materials for grades 1-12, including the 'Bứt phá 9+' exam preparation series, sold through the HOCMAI platform and Shopee e-commerce.
- Premium Tutoring (Gia sư) 1-on-1 and small-group premium tutoring service offering personalized academic support, sold in tiered session packages ranging from 10 to 80 sessions, with pricing based on teacher qualifications.
Quantifiable outcome
- 8,169,205+ registered members on the platform
- +2 more outcomes
Companies that use HOCMAI Education System
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
HOCMAI Education System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
HOCMAI Education System partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
HOCMAI Education System competitors and assessment
Company assessmentDirect peers
- Toppy (Egroup): Vietnamese K-12 online learning platform under Egroup that directly competes with HOCMAI on school curriculum coverage and live classes for grades 1-12.
- Moon.vn: Vietnamese online learning community focused on K-12 and exam preparation (HSG, THPT), overlapping directly with HOCMAI's PEN and Topclass offerings.
- VUIHOC: Vietnamese online learning platform offering K-12 live courses, practice tests, and tutoring, comparable to HOCMAI's combined self-paced and live model.
- Onluyen: Vietnamese practice/test-prep platform covering K-12 subjects and entrance exams, directly competing with HOCMAI's Phòng luyện and PEN programs.
- Tuyensinh247: Vietnamese exam preparation and university admission information portal offering courses and practice for THPT and university entrance exams, overlapping with HOCMAI TopUni.
- Kyna.vn: Vietnamese online skills and language learning platform (English, soft skills), comparable to HOCMAI's ICANCONNECT English offerings.
Emerging players
- MegaBook (Megastory): Vietnamese educational book and test-prep publisher with a growing online presence, adjacent to HOCMAIBOOK and PEN in the test-prep segment.
Broad incumbents
- BYJU'S: Large Asian EdTech incumbent offering K-12 and test-prep content across multiple markets; useful benchmark for HOCMAI's online K-12 business model at much larger scale.
- Zuoyebang: Major Chinese K-12 EdTech platform combining live classes, AI tutoring, and practice; comparable product architecture to HOCMAI's Topclass + iLive + iChat.
- Duolingo: Global language-learning platform with a freemium model and AI-driven personalization; comparable to HOCMAI's ICANCONNECT English-learning sub-brand and broader language course portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HOCMAI Education System social profiles
Digital presenceHOCMAI Education System compliance and trust
Trust signalCompliance2 records
HOCMAI Education System financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOCMAI Education System leadership team
Management profileNumber of profiles
Profiles2 records
HOCMAI Education System funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOCMAI Education System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOCMAI Education System
What does HOCMAI Education System do?
HOCMAI Education System operates an online learning platform that delivers K-12 academic courses, university entrance exam preparation, English language instruction, and programming education to Vietnamese students. Offerings are delivered via self-paced video lectures, live interactive classes (iLive), AI-powered Q&A (iChat), digital practice/test rooms, 1-on-1 tutoring, and printed study materials under the HOCMAIBOOK brand.
Is HOCMAI Education System a public or private company?
HOCMAI Education System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOCMAI Education System founded?
HOCMAI Education System was founded in 2007. It employs 11 to 50 people.
Where is HOCMAI Education System based?
HOCMAI Education System is headquartered in Hanoi, Vietnam, in the Asia region.
How does HOCMAI Education System make money?
Four revenue lines are on record. Course Registration Fees are the primary driver. The others are book Sales, premium Tutoring Services and IELTS and Language Courses.
Who are HOCMAI Education System's main competitors?
Direct peers on record are Toppy (Egroup), Moon.vn, VUIHOC, Onluyen, Tuyensinh247 and Kyna.vn. MegaBook (Megastory) is listed as an emerging player. Broad incumbents are BYJU'S, Zuoyebang and Duolingo.
Does HOCMAI Education System have an API?
No public API is recorded for HOCMAI Education System.
What industry is HOCMAI Education System in?
HOCMAI Education System's product category is Online K-12 Education. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611691 and its SIC code is 8200.