What Upward.net does

Upward.net is a private US job search and matching platform operated as Upward.net LLC, an entity ultimately controlled by Jobcase.com, which serves as both the underlying technology provider and the source of the platform's registered user base. The product connects job seekers to employer postings via a self-serve website (www.upward.net / upward.careers), a searchable resume database, email/SMS/browser job alerts, and employer-initiated matching where employers invite matched candidates to apply. Notable product components include the "Apply Now" submission flow, the one-click "Instapply" feature, industry-specific job boards spanning 11 verticals (Accounting & Finance, Healthcare, Hospitality, Manufacturing, Restaurant & Food Service, Retail, Sales & Marketing, Security, Transportation, Warehouse, and Customer & Office Support), an employer dashboard, and a dedicated enterprise hiring tier.

The commercial model combines a transaction-based revenue stream from self-serve employer job postings (processed through hire.jobcase.com) with a subscription/recurring element for employer access to the resume database, and a direct-sales enterprise tier for larger customers. Go-to-market is hybrid: a product-led self-serve motion targets SMB employers and individual job seekers, while a direct enterprise sales motion and channel partnerships with ATS providers, publishers, advertisers, and programmatic platforms extend reach. The platform is HQ'd legally at 8000 Jarvis Ave, Newark, California (Upward.net LLC), with 11–50 employees and an unspecified founding date (firmographic records reference 2009).

The business is positioned as a community-backed job marketplace rather than a pure algorithmic matching engine: scale signals — 120M+ registered members from the Jobcase network, 20M+ monthly unique visitors, and a #3 US online career services ranking from Comscore Media Metrix (Jan 2022) — are the primary value proposition. Activity metrics on the homepage (139,527 applications and 48,254 jobs posted in the prior 30 days) indicate ongoing liquidity on both sides of the marketplace. No external funding rounds, patents, or AI-specific capabilities are disclosed; the 2019 acquisition of Proven is the only inorganic event in the record.

Name

Upward.net

Legal name

Upward.net LLC

Website

https://upward.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Upward.net is a US job search and matching platform, operated as Upward.net LLC under parent Jobcase.com, connecting job seekers to employer postings via a self-serve website, resume database, industry-specific boards, and an enterprise hiring tier. It serves SMB and enterprise employers and individual job seekers, leveraging Jobcase's 120M+ member community.

Ownership category

akta.pro rank

Product category

Online Job Search and Recruitment Platform

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613), Web Search Portals and All Other Information Services (51929)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

akta.pro secondary industries

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Online job search
• Job posting platform
• Resume database access
• Candidate matching software
• Online recruitment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Employer Job Postings: Employers pay to post job listings on the platform. Job posting purchases are processed through hire.jobcase.com.
2. Employer Access to Resume Database: Employers can access and view job seeker resumes and contact information in the resume database

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Upward.net operates an online job search and matching platform that connects job seekers with employers across the United States. Job seekers can search and apply to jobs for free, while employers pay to post job listings and access a searchable resume database. The platform is powered by Jobcase.com and serves 120+ million registered members with 20+ million monthly unique visitors.

Product overview

Upward.net is a job search and matching platform powered by Jobcase.com that connects job seekers with employers. The core product is the job search platform featuring job search, matching, and application submission through Apply Now and Instapply features. Additional products include a Resume Database for employer access, Job Alerts via email/SMS/browser notifications, an Employer Dashboard for job posting and hiring management, Industry-Specific Job Boards across 11 sectors, and Enterprise Solutions for large-scale recruitment. The platform serves over 120 million registered members with job matching and application management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Upward.net Job Search Platform A free, self-serve online job search platform that lets individual job seekers search, save, and apply to jobs across industries, set up email/SMS/browser job alerts, and create a profile/resume that employers can match against. Powered by Jobcase.com, it serves 120+ million registered members.
• Self-Serve Job Posting Service A pay-as-you-go job posting service that lets employers (primarily SMBs) purchase individual job postings through a self-serve portal at hire.jobcase.com. Job posting purchases are processed as transactions.
• Resume Database Access A searchable resume database product that allows employers to find qualified candidates and access their contact information for direct recruiting. Operates as a subscription/recurring revenue source for Upward.net.
• Enterprise Recruiting Solutions A dedicated enterprise hiring solution offering high-volume recruitment features, ATS partner integrations, and custom pricing for large retailers, manufacturers, and corporations recruiting at scale.

Quantifiable outcome

• 139,527 job applications received in 30 days
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jobcase.comcoreTechnology or IntegrationUpward.net is powered by Jobcase.com. When users register with Upward.net, they are automatically registered with Jobcase and bound by Jobcase terms of use and privacy policy. Jobcase provides the underlying technology platform and community of 120+ million workers.
• AdvertisersminorGTM or Marketing PartnerAdvertising partners that help monetize the platform through targeted job and employment-related advertisements
• PublishersminorChannel Partner/ Reseller/ DistributorPublisher partners who distribute job content or drive traffic to the Upward.net platform
• Programmatic PartnersminorGTM or Marketing PartnerProgrammatic advertising partners for automated job ad targeting and placement across the platform

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indeed: Indeed is the largest global job search engine and Upward.net's most direct competitor, offering job listings, resume search, and employer-sponsored postings across SMB and enterprise. Both compete for the same SMB job-posting dollars and job seeker traffic.
• ZipRecruiter: ZipRecruiter is a direct SMB-focused peer operating a job marketplace with AI-driven matching, resume database access, and subscription/transaction pricing — the same core model Upward.net uses for its primary customer segment.
• Glassdoor: Glassdoor combines job listings with company reviews and salary data, competing directly with Upward.net for employer job postings and job seeker engagement in the US market.
• SimplyHired: SimplyHired is a direct peer job search engine aggregating listings across employers and industries with a similar SMB-friendly posting model and resume search exposure.
• Snagajob: Snagajob specializes in hourly and SMB hiring across retail, hospitality, and food service — the same verticals Upward.net emphasizes, making it a closely comparable peer for the hourly/SMB employer segment.

Broad incumbents

• LinkedIn (Microsoft): LinkedIn Jobs is a broader incumbent that combines professional networking with job postings, recruiter tools, and ATS integrations. It overlaps Upward.net on enterprise hiring and resume sourcing while bringing vastly larger scale and brand.
• Monster: Monster is a legacy broad incumbent in online recruitment, offering job postings, resume search, and employer branding services across multiple verticals and geographies — comparable to Upward.net's job board and resume database offering.
• CareerBuilder: CareerBuilder is a broad incumbent job board and talent acquisition platform serving enterprise and SMB employers with postings, resume database, and ATS-adjacent services — overlapping Upward.net's employer-facing product suite.

Emerging players

• Dice: Dice is a tech-focused job board that overlaps with Upward.net on resume database access and targeted job postings, though it concentrates on technology and engineering roles rather than Upward.net's broader hourly/SMB focus.

Regional players

• Ladders: Ladders is a US-focused job board for higher-income professional roles, providing a comparable resume database and job posting model aimed at employers seeking experienced candidates — similar in mechanics though differentiated by segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/upwardnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upward.net