Dice
Dice is a tech-focused dual-sided career marketplace, operating as a brand of DHI Group, that connects 7.8M+ technology professionals with 5k+ hiring companies and 200k+ monthly job postings through subscription job postings, AI-augmented recruiter tools, and employer branding services.
- Company typePrivate
- Founded1990
- HeadquartersSanta Clara, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Dice does
Dice is a tech-focused dual-sided career marketplace and employer hiring platform operating as a brand of DHI Group, Inc. (NYSE: DHG). Founded in 1990 and headquartered in New York City, Dice connects 7.8M+ tech professionals (software engineers, data scientists, cybersecurity and cloud engineers, IT specialists) with 5k+ hiring companies and 200k+ monthly job postings, serving both individual job seekers and enterprise employers plus staffing/recruiting firms. The platform's core products include the Dice Job Marketplace for candidates, the Dice Recruiter Hub with AI-backed TalentSearch candidate discovery, the New Dice Employer Experience launched in September 2025, an AI Boolean Enhancer, Branded Jobs and Company Profile employer branding tools, a GlossaryTech-powered browser extension for recruiter workflow, a mobile recruiter app, and a Model Context Protocol (MCP) server launched in June 2026 that lets AI assistants such as ChatGPT and Claude query the job database using natural language.
Dice monetizes primarily through tiered subscription job-posting packages (Single Job Slot $399/month, Starter $549-$649/month, Standard $749-$899/month, plus custom multi-year enterprise plans), supplemented by employer branding add-ons and Talent Solutions contract and permanent placement services. Go-to-market is hybrid: self-serve for SMB and individual users on dice.com and mobile, paired with dedicated account management and enterprise sales for large organizations, plus demo-request pathways and ATS integrations for mid-market and enterprise prospects. Distribution is anchored by organic search across tech job categories, a content marketing engine (Career Advice, Dice Daily, Tech Connects Podcast, Tech Sentiment Report), and the new AI-assistant channel via the MCP server, with an active product roadmap focused on AI-augmented recruiting workflows.
Dice firmographics
Firmographics- Name
- Dice
- Legal name
- Dice (A service of DHI Group, Inc.)
- Website
- https://dice.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dice is a tech-focused dual-sided career marketplace, operating as a brand of DHI Group, that connects 7.8M+ technology professionals with 5k+ hiring companies and 200k+ monthly job postings through subscription job postings, AI-augmented recruiter tools, and employer branding services.
- Ownership category
- akta.pro rank
Where Dice is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Posting Subscriptions: Dice generates revenue primarily through subscription-based job posting packages for employers. Packages range from single job slots to multi-slot plans with varying candidate view limits, featuring monthly and annual billing options with discounts for annual commitments.
- Employer Branding Solutions: Branded Jobs and Company Profiles showcased to tech candidates to highlight unique offerings such as tech stack, benefits, and workplace culture. These premium features drive additional applications compared to non-branded listings.
- Talent Solutions: Contract/contract-to-hire and permanent placement services for employers needing assistance filling roles beyond self-serve job postings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Job Slot - Entry-level posting for occasional hiring |
| Subscription | Monthly | Starter - Basic plan for small hiring needs |
| Subscription | Annual | Standard - Mid-tier plan with branded features |
| Subscription | Multi-year contract | Custom Plans - Tailored solutions for large hiring operations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Dice product offering
Product offeringCore offering
Dice operates a dual-sided tech career marketplace that connects 7.8M+ technology professionals with 5,000+ employers through subscription-based job posting packages, AI-powered candidate sourcing tools, employer branding solutions, and contract/permanent placement services. The platform serves as a specialized job board for tech talent with recruiter-facing tools including TalentSearch, the AI Boolean Enhancer, branded jobs, and an MCP server for natural language AI-driven job search.
Product overview
Dice is a tech career marketplace and employer hiring platform owned by DHI Group. The platform operates as a dual-sided marketplace connecting tech professionals with employers and offers a suite of recruiting tools. The core offering consists of the Dice Job Marketplace for job seekers and the Dice Recruiter Hub for employers, which includes TalentSearch for AI-backed candidate discovery. Additional products include Branded Jobs and Company Profile employer branding tools, the AI Boolean Enhancer for improved search queries, and the GlossaryTech browser extension for technical term definitions. Dice also offers a mobile recruiter app and Talent Solutions for contract and permanent placement services. The New Dice Employer Experience represents a recent platform redesign with AI-powered tools launched in September 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Dice Recruiter Hub Recruiter platform providing access to Dice's tech talent database (TalentSearch), candidate profile management, job slot posting, employer branding tools (branded jobs and company profiles), ATS integrations, and the GlossaryTech browser extension. Targeted at employers and staffing/recruiting firms hiring tech talent.
- Dice TalentSearch AI-backed candidate search tool within Dice Recruiter Hub that allows recruiters to access millions of tech professional profiles and narrow searches to find relevant candidates using intelligent filtering.
- Dice Job Marketplace Tech career marketplace connecting tech professionals with relevant job opportunities. Offers natural language search, AI matching tools, and filters for location, workplace type, and visa sponsorship. Used by software engineers, data scientists, cybersecurity professionals, cloud engineers, and IT specialists.
- Dice Talent Solutions
- Dice MCP Server Model Context Protocol server that enables AI assistants like ChatGPT and Claude to interact directly with Dice's tech job database, allowing candidates to search using natural language and automate recurring searches.
- Dice Employer App
- GlossaryTech Browser Extension Free browser extension integrated into Dice Recruiter Hub that automatically highlights technical terms on webpages and provides plain-language definitions to help recruiters evaluate candidates without breaking their workflow.
Quantifiable outcome
- 97% of companies posting jobs on Dice receive an applicant within first 24 hours
- +2 more outcomes
Companies that use Dice
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Dice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Dice partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GlossaryTechcoreDice partnered with Kyiv, Ukraine-based GlossaryTech to provide the free browser extension to recruiter clients at no additional cost through the Dice Recruiter Hub. The extension automatically highlights technical terms on webpages and provides plain-language definitions to help recruiters evaluate candidates without breaking their workflow. GlossaryTech, trusted by tech recruiters since 2018, reaches Dice's client base as part of Dice's ongoing investment in making tech hiring more efficient.
- GlossaryTechcoreDice agreed to a distribution deal with Ukraine-based GlossaryTech. Under the agreement, tech recruiters using Dice receive free access to GlossaryTech's browser extension that helps interpret complex technical terminology while screening candidates.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dice competitors and assessment
Company assessmentDirect peers
- Monster: Monster is a legacy online job board with subscription-based employer posting and a comparable candidate-search product. Like Dice, it targets recruiters with paid job slots and resume-database access, and it has similar brand age and SMB customer mix.
- Built In: Built In operates tech-focused job boards and employer branding content for software and engineering talent across major US tech hubs. It is the closest direct peer to Dice because both target the same tech-candidate supply and same enterprise/staffing recruiter demand with similar subscription and branded-profile monetization.
- Wellfound (AngelList Talent): Wellfound is a job marketplace focused on startup and tech talent, pairing candidates with venture-backed employers. It competes head-to-head with Dice for the same developer, data, and product candidate pool, especially in startup and growth-stage employer segments.
- Hired: Hired is a curated marketplace that matches software engineers and data professionals with employers using a talent-first model. It directly overlaps with Dice's TalentSearch and employer-sourcing workflows in the same tech-talent segment.
- ZipRecruiter: ZipRecruiter is a subscription-driven job marketplace selling to employers across functions including technology. Its pricing model, AI-matching focus, and employer customer profile closely mirror Dice's recruiter-facing monetization, making it a direct comparable on business model.
Broad incumbents
- Robert Half: Robert Half is a major staffing and recruiting firm that is itself a Dice enterprise customer and competes for the same tech-talent placement revenue via its dedicated technology practice. It represents both a buyer of Dice job postings and an adjacent service provider.
- Indeed: Indeed is a horizontal job search engine and employer-posting platform that also owns Glassdoor. It competes with Dice for both candidate traffic and employer subscription dollars across the full labor market, including tech roles.
- LinkedIn: LinkedIn (Microsoft) is the dominant professional network and recruiter platform with a vastly larger candidate pool that spans tech. It is the broadest incumbent competing for the same enterprise recruiter budget as Dice, though it is not tech-specialized.
- Glassdoor: Glassdoor combines job listings with company reviews and salary data and is now part of Indeed's parent. It is a broad incumbent whose reviews/salary features overlap with Dice's employer-branding value proposition.
Emerging players
- HackerRank: HackerRank provides tech skills assessments and a hiring platform focused on developer evaluation. It overlaps with Dice on the recruiter side for sourcing and screening tech candidates, and increasingly competes for tech-recruiter wallet share through AI-driven assessments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dice social profiles
Digital presenceDice compliance and trust
Trust signalCompliance1 record
Dice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dice leadership team
Management profileNumber of profiles
Profiles1 record
Dice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dice M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dice
What does Dice do?
Dice operates a dual-sided tech career marketplace that connects 7.8M+ technology professionals with 5,000+ employers through subscription-based job posting packages, AI-powered candidate sourcing tools, employer branding solutions, and contract/permanent placement services. The platform serves as a specialized job board for tech talent with recruiter-facing tools including TalentSearch, the AI Boolean Enhancer, branded jobs, and an MCP server for natural language AI-driven job search.
Is Dice a public or private company?
Dice is a private company. It is classified as corporate owned and is currently operating.
When was Dice founded?
Dice was founded in 1990. It employs 251 to 500 people.
Where is Dice based?
Dice is headquartered in Santa Clara, United States, in the North America region.
How does Dice make money?
Three revenue lines are on record. Job Posting Subscriptions are the primary driver. The others are employer Branding Solutions and talent Solutions.
Who are Dice's main competitors?
Direct peers on record are Monster, Built In, Wellfound (AngelList Talent), Hired and ZipRecruiter. Broad incumbents are Robert Half, Indeed, LinkedIn and Glassdoor. HackerRank is listed as an emerging player.
Does Dice have an API?
Yes. Dice has launched a Model Context Protocol (MCP) server that enables AI assistants like ChatGPT and Claude to interact directly with its tech job database. The integration allows candidates to search using natural language, automate recurring searches, and surface relevant opportunities without relying on keyword combinations or manual filtering. The MCP server translates natural language queries into structured searches with multiple filters including location, workplace type, and visa sponsorship.