De Bijenkorf
De Bijenkorf is a 155-year-old Dutch luxury department store chain operating 7 physical stores in the Netherlands plus an omnichannel e-commerce platform and mobile app, serving fashion, cosmetics, home, and designer-brand shoppers in the Netherlands and Belgium.
- Company typePrivate
- Founded1870
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What De Bijenkorf does
De Bijenkorf is a privately held Dutch luxury department store chain founded in 1870 and operated by Magazijn 'De Bijenkorf' B.V. The company sells premium and luxury fashion, cosmetics, home and living products, designer collections, and accessories through seven physical department stores in major Dutch cities (Amsterdam, Amstelveen, Den Haag, Eindhoven, Maastricht, Rotterdam, Utrecht), plus a patisserie café in Amsterdam, a comprehensive e-commerce platform at debijenkorf.nl, a Belgian storefront at deBijenkorf.be, and native iOS and Android mobile applications. Customer segments span fashion-conscious consumers, luxury shoppers, families, and gift buyers, with primary personas concentrated in consumers seeking curated premium and designer brand assortments.
The business is built on an omnichannel retail model with a comparatively deep technology stack for a mid-sized European retailer. The platform integrates Google Analytics and Tag Manager for web analytics, Firebase SDKs for mobile (crash reporting, analytics, performance monitoring, remote config), Salesforce for CRM and chat, Ometria for personalized email marketing, SiteSpect for A/B testing, Cloudflare for security and performance, Adjust for app attribution, and Smartly.io for Facebook/Instagram ad automation. AI usage is limited to commodity analytics, including device fingerprinting for fraud/anomaly detection and a recommendation engine capability, with no proprietary AI models or published research.
Revenue is generated primarily through one-time retail product sales across physical and digital channels, supplemented by a membership program offering free delivery on orders over €50 and 30-day free returns, plus gift cards, corporate gift services, personal shopping, and in-store masterclasses. The company employs 251-500 people and is privately held with no parent company or institutional investors disclosed. Operational risks include a 2025 Dutch Authority for Consumers & Markets (ACM) greenwashing investigation and a 2025 cybersecurity incident at an external logistics provider that caused delivery delays.
De Bijenkorf firmographics
Firmographics- Name
- De Bijenkorf
- Legal name
- Magazijn 'De Bijenkorf' B.V.
- Website
- https://debijenkorf.nl
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- De Bijenkorf is a 155-year-old Dutch luxury department store chain operating 7 physical stores in the Netherlands plus an omnichannel e-commerce platform and mobile app, serving fashion, cosmetics, home, and designer-brand shoppers in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
De Bijenkorf industry classification
Industry- Product category
- Luxury Department Store Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331)
- akta.pro primary industry
- Luxury & Premium Traditional Department Stores (CRAGAAAC)
- akta.pro secondary industries
- Luxury Home & Lifestyle Department Stores (CRAGADAG), Off-Price Luxury / Designer Off-Price Department Stores (CRAGAEAF)
Keywords
Where De Bijenkorf is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
De Bijenkorf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time transaction revenue from sale of fashion, cosmetics, home goods, and accessories through physical stores and e-commerce channels
- Membership Program: Loyalty program offering free delivery, exclusive access, and other benefits to members generating recurring customer engagement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with membership benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
De Bijenkorf product offering
Product offeringCore offering
De Bijenkorf operates a luxury omnichannel department store offering curated premium and designer fashion, cosmetics, accessories, and home/living merchandise through seven physical stores in the Netherlands and full e-commerce platforms. Its core proposition is a one-stop destination for premium lifestyle shopping, supplemented by a paid membership program, gift cards, personal shopping, masterclasses, corporate gifting services, and an outlet section with discounted luxury items.
Product overview
De Bijenkorf is a Dutch luxury department store chain offering a unified omnichannel retail experience through eight physical stores in major Dutch cities, a comprehensive e-commerce platform (debijenkorf.nl), and a mobile app. The core offering encompasses women's, men's, and children's fashion, cosmetics, home and living products, designer collections, and an outlet section. The company complements its retail operations with a membership program providing free delivery and returns, gift cards, corporate gift services, personal shopping assistance, and in-store experiences including masterclasses and cosmetic workshops. The platform integrates various analytics and marketing tools to personalize customer communications and advertisements.
Differentiator
Problem solved
Functional benefit
Products and services
- de Bijenkorf E-commerce Platform Online retail platform at debijenkorf.nl offering fashion, cosmetics, designer collections, home goods, and accessories with product browsing, search, shopping cart, checkout, order tracking, returns, and personalized recommendations based on browsing behavior.
- de Bijenkorf Mobile App Native iOS and Android shopping app integrating Firebase SDKs for crash reporting, analytics, performance monitoring and remote config, Adjust for campaign measurement, Mopinion for in-app feedback, and Salesforce for customer service.
- de Bijenkorf Physical Department Stores Eight physical luxury department store locations in Amsterdam (Dam 1 flagship and Warmoesstraat patisserie), Amstelveen, Den Haag, Eindhoven, Maastricht, Rotterdam, and Utrecht offering the full premium assortment, in-store masterclasses, cosmetic workshops, personal shopping, and brand pop-ups.
- Membership Program Loyalty membership providing free delivery on orders over €50, free returns with a 30-day reflection period, and personalized commercial communications and offers based on member preferences and behavior.
- de Bijenkorf Outlet Discount section of the store and site offering reduced-price designer fashion, accessories, footwear, home goods, and cosmetics with seasonal markdowns up to 60% off.
- Cadeaucard (Gift Card) De Bijenkorf gift card available for purchase and balance checking, suitable for personal and business gifting across all product categories.
- Corporate Gift Service (Zakelijke cadeauservice) B2B-adjacent corporate gifting service for businesses seeking bulk or curated gift solutions, including gift cards and gift sets for clients and employees.
- Personal Shopping Service Personalized in-store shopping assistance from dedicated style advisors, supported on the digital platform by an isShopper cookie enabling personal-shopper functionality.
- Masterclasses & Cosmetic Workshops Bookable in-store experiences including brand and cosmetic masterclasses and workshops delivered within the department store environment.
- Chun Café Patisserie Patisserie café located at the Warmoesstraat 170 Amsterdam store offering food and beverages within the department store experience.
- Summer Shop Seasonal shop featuring summer fashion, swimwear, sandals, vacation essentials, and warm weather accessories for women, men, and children.
Quantifiable outcome
- Free delivery for members on orders exceeding €50
- +1 more outcomes
Companies that use De Bijenkorf
Customer profileSegments4 records
Ideal customer profiles4 records
De Bijenkorf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature4 records
De Bijenkorf partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- OmetriacoreEmail marketing and commercial communication platform enabling personalized messaging to customers based on behavior across app, website, and stores as part of Membership program.
- SalesforcecoreCustomer relationship management and chat functionality platform managing customer contacts and conversation history across website chat.
- GooglecoreMulti-service partnership including Google Analytics for website analytics, Google Marketing Platform for advertising, Firebase SDK for app functionality and analytics, and Google Tag Manager for tag management.
- Facebook/MetacoreSocial media advertising partnership including Facebook Ads, Instagram advertising, Collaborative Ads with brands, and social media page statistics tracking.
- PinterestminorPromoted Pins advertising partnership for showcasing products to Pinterest users based on browsing behavior.
- AwinminorAffiliate marketing network enabling publishers to promote products and earn commission on resulting sales.
- DPG MediaminorDisplay advertising network for showing targeted ads to previous website visitors within the DPG Media display network.
- CloudflarecoreWebsite security and performance optimization including DDoS protection, caching, and rate limiting.
- BigshopperminorGoogle CSS (Comparison Shopping Service) partner enabling product advertising on Google search results pages.
- Microsoft/BingminorBing Ads advertising partnership for search engine marketing and remarketing campaigns.
- Maison MargielaminorLuxury brand partnership featuring limited-time pop-up café at Amsterdam store for Replica fragrance promotion (May 2026), creating experiential retail activation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
De Bijenkorf competitors and assessment
Company assessmentDirect peers
- Selfridges: Iconic UK luxury department store (owned by Central Group/Thai group) operating flagship stores plus e-commerce across fashion, beauty, and home. Directly comparable as a heritage European luxury multi-brand department store with strong omnichannel and experiential retail positioning.
- Galeries Lafayette: French luxury department store chain with flagship Haussmann store plus regional locations and e-commerce across fashion, beauty, and lifestyle. Closely comparable premium/luxury multi-brand assortment, omnichannel strategy, and European heritage positioning.
- KaDeWe: Berlin-based luxury department store (owned by Signa) offering premium fashion, beauty, and gourmet food across flagship plus other locations. Directly comparable as a heritage German luxury department store focused on curated premium and luxury brands.
- El Corte Inglés: Spain's largest department store group with multi-category fashion, beauty, and home assortments plus strong private-label and loyalty programs. Comparable as a large-scale European department store with omnichannel, membership, and experiential retail services.
- Harvey Nichols: UK-based luxury department store chain with physical stores plus e-commerce, specializing in premium fashion, beauty, and accessories. Comparable as a curated luxury multi-brand retailer with strong designer and cosmetics focus.
- Printemps: French luxury department store (owned by JD.com-led consortium) with flagship Paris store plus e-commerce across fashion, beauty, and lifestyle. Comparable as a European luxury department store navigating omnichannel transformation.
- La Rinascente: Italian luxury department store chain with stores across major Italian cities plus e-commerce, focused on premium fashion, beauty, and food. Comparable as a heritage European multi-brand luxury department store with curated designer assortment.
- Breuninger: German fashion and lifestyle department store with multiple physical locations and a leading e-commerce platform. Comparable as a multi-brand premium department store with strong digital-first omnichannel execution and curated luxury assortment.
Broad incumbents
- Nordstrom: US-based multi-channel luxury and premium department store retailer. Comparable as a broader incumbent offering overlapping luxury fashion and beauty categories through department stores plus digital (Nordstrom.com), though operating at much larger scale in a different geography.
Emerging players
- de Bijenkorf.be (Mytheresa alternative): European luxury multi-brand online retailer headquartered in Munich with curated designer assortment and personalized service. Comparable as an emerging/specialized player in the same curated luxury multi-brand category but competing primarily online versus De Bijenkorf's store-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Bijenkorf social profiles
Digital presenceDe Bijenkorf financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Bijenkorf leadership team
Management profileNumber of profiles
De Bijenkorf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Bijenkorf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Bijenkorf
What does De Bijenkorf do?
De Bijenkorf operates a luxury omnichannel department store offering curated premium and designer fashion, cosmetics, accessories, and home/living merchandise through seven physical stores in the Netherlands and full e-commerce platforms. Its core proposition is a one-stop destination for premium lifestyle shopping, supplemented by a paid membership program, gift cards, personal shopping, masterclasses, corporate gifting services, and an outlet section with discounted luxury items.
Is De Bijenkorf a public or private company?
De Bijenkorf is a private company. It is classified as unknown and is currently operating.
When was De Bijenkorf founded?
De Bijenkorf was founded in 1870. It employs 251 to 500 people.
Where is De Bijenkorf based?
De Bijenkorf is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Bijenkorf make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are membership Program.
Who are De Bijenkorf's main competitors?
Direct peers on record are Selfridges, Galeries Lafayette, KaDeWe, El Corte Inglés, Harvey Nichols, Printemps, La Rinascente and Breuninger. Nordstrom is listed as a broad incumbent. de Bijenkorf.be (Mytheresa alternative) is listed as an emerging player.
Does De Bijenkorf have an API?
No public API is recorded for De Bijenkorf.
What industry is De Bijenkorf in?
De Bijenkorf's product category is Luxury Department Store Retail. Its primary akta.pro industry code is CRAGAAAC, Luxury & Premium Traditional Department Stores, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 458110 and its SIC code is 5600.