Bigshopper

What Bigshopper does

Bigshopper is a Dutch price comparison platform founded in 2007 and headquartered in Groningen, Netherlands. The company aggregates millions of products from thousands of verified online merchants, allowing consumers to compare prices, browse by category, brand, or seller, and then purchase directly from the merchant's website. Bigshopper does not intermediate transactions; instead it earns affiliate commissions when referred visitors convert on merchant sites. The platform operates localized country/language versions across 22 European markets including the Netherlands, Germany, Belgium, France, the United Kingdom, Italy, and Spain, with discovery pathways organized around product categories (20+ verticals such as Electronics, Baby & Toddler, Toys, and Clothing), themes (seasonal and gift-occasion pages such as Black Friday, Halloween, and graduation gifts), brand directories (Adidas, Apple, Philips, Samsung, Sony, etc.), seller directories (Zalando, Action, Amazon, and others), and a dedicated Sale section highlighting discounted products.

The business is a free-to-consumer, affiliate-revenue digital platform. Bigshopper monetizes via commissions from merchant sales driven by outbound traffic, with no consumer fees. The primary acquisition channel is SEO/organic search for price-comparison queries, supplemented by organic social presence on Facebook, LinkedIn, Instagram, and Twitter/X. The company is a Premium Google CSS (Comparison Shopping Service) Partner, securing preferential placement in Google Shopping ads, and maintains a network of seven named marketing partners across Gold and Bronze tiers supporting merchant-side acquisition. The company has 11-50 employees, has operated continuously for 17+ years without disclosed external funding or acquisitions, and shows no management team, ownership, or revenue figures in the available data.

Name

Bigshopper

Legal name

Bigshopper

Website

https://bigshopper.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigshopper is a Dutch price comparison platform founded in 2007 that aggregates millions of products from thousands of merchants across 22 European countries, earning affiliate commissions by directing free-to-use consumers to merchant websites.

Ownership category

akta.pro rank

Product category

Price Comparison Shopping

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison platform
• Shopping comparison website
• Product price aggregator
• Affiliate shopping portal
• Online deal comparison

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate/Commission Revenue: Bigshopper drives traffic to merchant websites and earns commissions when consumers purchase. Orders are placed directly with the seller without Bigshopper's intermediation, creating a referral-based revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bigshopper is a Dutch price comparison website that aggregates millions of products from thousands of verified online shops across 22 European countries. Consumers browse by category, brand, theme, or popular search to find the lowest price, and are then redirected to the merchant's own website to complete the purchase; Bigshopper does not handle the transaction itself.

Product overview

Bigshopper is a price comparison platform operating primarily in the Netherlands with multi-country reach across 23 European markets. The core product is an aggregator that compares millions of products from thousands of verified online shops. The platform offers multiple browsing pathways: Product Categories for organized shopping across 20+ categories (Baby, Electronics, Clothing, Toys, etc.), Themas for occasion-based gift discovery (Halloween costumes, Graduation gifts, Birth gifts, Photo gifts), a Brand Directory featuring major brands like Adidas, Apple, Philips, and Samsung, a Seller Directory of verified merchants, and a Sale section highlighting discounted products. Users always purchase directly from the seller without Bigshopper involvement in the transaction. The platform operates as a Google CSS (Comparison Shopping Service) Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Bigshopper Price Comparison Platform An online price comparison platform that aggregates millions of products from thousands of verified online shops and lets consumers find the lowest available price; users are redirected to the merchant's own site to complete the purchase.
• Bigshopper Sale Section

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered gold partner, bronze partner and core.

• ON. Digital Marketinggold partnerGTM or Marketing PartnerDigital marketing agency specializing in online marketing services. One of Bigshopper's certified marketing partners.
• SOCIAL ELITEgold partnerGTM or Marketing PartnerMarketing partner specializing in social media and digital campaigns for Bigshopper.
• Follogold partnerGTM or Marketing PartnerPerformance marketing agency helping ambitious companies grow. Partner for Bigshopper's marketing initiatives.
• 050mediagold partnerGTM or Marketing PartnerOnline marketing agency specializing in conversion optimization, web development, and advertising.
• Marketing Stormgold partnerGTM or Marketing PartnerGoogle Ads Ecom experts specializing in supporting web shops with online marketing strategies.
• Multiplygold partnerGTM or Marketing PartnerRetail growth agency helping retail organizations acquire new customers, reactivate existing ones, and translate messages online.
• Time2Choosebronze partnerGTM or Marketing PartnerGoogle CSS partner providing Google Shopping Ads (PLA's) and Pmax campaigns. Works since 2012 with SMBs for online visibility through search engine optimization and Google advertising.
• Google (CSS Partner)coreTechnology or IntegrationBigshopper is a Premium Google CSS (Comparison Shopping Service) Partner, displaying product listings in Google Shopping ads.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kelkoo Group: European price comparison and shopping platform operating across multiple countries (France, UK, Germany, etc.). Operates the same product-comparison/affiliate model as Bigshopper and acquired Twenga, making it one of the most direct scale competitors in the region.
• Twenga: French price comparison and shopping platform (now part of Kelkoo Group) operating across multiple European markets. Directly comparable to Bigshopper on product comparison, merchant aggregation, and affiliate commission model.
• Idealo: Germany-based price comparison platform covering millions of products across categories like electronics, travel, and fashion. Direct competitor to Bigshopper in the European price-aggregation space with comparable affiliate-revenue model and category coverage.
• PriceRunner: Sweden-founded price comparison service (now owned by Klarna) covering multiple European markets. Competes with Bigshopper on the same product-comparison/affiliate model with multi-country European presence.

Broad incumbents

• Amazon: Global e-commerce marketplace and a key merchant destination surfaced through Bigshopper's comparison results. Represents the dominant downstream endpoint of the price-comparison funnel and the primary 'incumbent' that comparison platforms like Bigshopper route traffic to or compete with for consumer mindshare.
• Google Shopping: Google's own product search and comparison platform, with which Bigshopper integrates as a Premium CSS Partner. Represents the largest indirect competitor and the primary discovery channel that Bigshopper depends on for traffic.

Regional players

• Heureka Group: Central European price comparison group (Czech Republic, Slovakia, Hungary, etc.) operating the same affiliate price-comparison model. Comparable to Bigshopper on business model and category breadth, but with a different geographic footprint.
• Skapiec.pl: Polish price comparison website covering a wide range of consumer product categories. Operates a comparable affiliate-driven price comparison model to Bigshopper, focused on a single national market.
• Trovaprezzi: Italy's leading price comparison website. Operates an equivalent affiliate/price-comparison model focused on the Italian market — directly comparable to Bigshopper's offering but with a single-country focus.
• Ceneo: Poland's dominant price comparison platform. Closely mirrors Bigshopper's product-aggregation and affiliate model but is concentrated in the Polish market — a directly analogous regional comparison-shopping business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bigshopperbv
• Facebookfacebook.com/bigshopperbv
• LinkedInlinkedin.com/company/bigshopper
• Instagraminstagram.com/bigshopperbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigshopper