Nutristyle
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Nutristyle firmographics
Firmographics- Name
- Nutristyle
- Legal name
- NUTRISTYLE, INC.
- Website
- https://nutristyle.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nutristyle industry classification
Industry- Product category
- Nutrition Software Platform
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where Nutristyle is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nutristyle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Services: NutriStyle offers various subscription options including free trials and paid memberships with automatic renewal at the end of each billing period. Subscription tiers provide varying levels of access to features and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based model with multiple tiers offering varying feature access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Nutristyle product offering
Product offeringCore offering
NutriStyle is an AI-powered Nutrition Operating System that transforms biometrics, dietary rules, food preferences, and live store inventory into personalized, ready-to-cook meal plans. The platform is sold as a white-label, API-embedded, or workflow-integrated solution to healthcare systems, grocery retailers, and wellness brands, automating the full nutrition workflow from intake and personalization through grocery fulfillment.
Product overview
NutriStyle operates as a unified AI-powered nutrition platform (Nutrition Operating System) rather than discrete standalone products. The core NutriStyle Platform integrates the Meal Creator module (which generates personalized meal plans from biometrics, preferences, and grocery data), the Care Manager portal (for caregiver/clinician access to manage nutrition plans), the RD Telehealth System (for registered dietitian virtual visits and counseling), and the Grocery Integration Module (connecting to 40,000+ stores for inventory-based shopping). Together, these components automate the full nutrition workflow from intake and personalization through grocery fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- NutriStyle Platform An AI-powered Nutrition Operating System that connects clinical insights, personal preferences, behavioral support, and grocery logistics into a unified platform for healthcare systems, grocery retailers, and wellness brands. Offered as a white-label platform, via API embedding, or integrated into existing partner workflows.
Quantifiable outcome
- Reduced obesity and excess calorie intake with improved energy balance and overall dietary quality
- +3 more outcomes
Companies that use Nutristyle
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nutristyle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature11 records
Nutristyle partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Nutristyle competitors and assessment
Company assessmentDirect peers
- PlateJoy: Personalized meal planning service using health data and preferences to generate grocery-connected plans. Smaller in scale but competes in the same AI-meal-planning-with-grocery-integration category.
- Noom: Direct competitor in AI-driven personalized nutrition coaching with dietitian/human coaching support. Both target behavior change through meal planning and habit formation, though Noom focuses on direct-to-consumer while NutriStyle leans enterprise B2B.
- Foodsmart: Closest peer: digital nutrition platform sold into health plans, employers, and grocers with telehealth dietitians and grocery-linked meal plans. Near-identical B2B go-to-market and integration model to NutriStyle.
- EatLove: Personalized nutrition recommendation engine offered to grocers, health plans, and employers via API/white-label. Closest direct competitor to NutriStyle's grocery-integration + enterprise SDK model.
- Season Health: Clinical nutrition platform that partners with health systems and payers to deliver dietitian-led, condition-specific meal plans. Comparable in targeting healthcare buyers with personalized nutrition as a covered benefit.
Broad incumbents
- MyFitnessPal: Largest consumer nutrition tracking platform, now owned by a major fitness conglomerate. Adjacent in food logging and meal planning but lacks NutriStyle's clinical and grocery integration depth.
- WW (WeightWatchers): Established weight-management incumbent now adding GLP-1 support and digital coaching. Competes for the same enterprise wellness budgets and consumer mindshare but at vastly greater scale.
Emerging players
- Lifesum: Subscription nutrition and meal-planning app focused on European and US consumers. Comparable personalized meal plans and grocery list generation, but weaker enterprise channel.
- Wellory: Personalized nutrition coaching marketplace pairing users with Registered Dietitians. Overlaps with NutriStyle's RD telehealth and behavior-aware personalization, primarily consumer-facing.
Others
- Instacart (Health & Nutrition initiatives): Grocery platform exploring AI meal planning and nutrition personalization at massive retail scale. Adjacent ecosystem participant that could either partner with or compete against NutriStyle's grocery-connected meal plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Nutristyle social profiles
Digital presenceNutristyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutristyle leadership team
Management profileNumber of profiles
Profiles1 record
Nutristyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutristyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutristyle
What does Nutristyle do?
NutriStyle is an AI-powered Nutrition Operating System that transforms biometrics, dietary rules, food preferences, and live store inventory into personalized, ready-to-cook meal plans. The platform is sold as a white-label, API-embedded, or workflow-integrated solution to healthcare systems, grocery retailers, and wellness brands, automating the full nutrition workflow from intake and personalization through grocery fulfillment.
Is Nutristyle a public or private company?
Nutristyle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutristyle founded?
Nutristyle was founded in 1999. It employs 11 to 50 people.
Where is Nutristyle based?
Nutristyle is headquartered in Seattle, United States, in the North America region.
How does Nutristyle make money?
One revenue line is on record: subscription Services.
Who are Nutristyle's main competitors?
Direct peers on record are PlateJoy, Noom, Foodsmart, EatLove and Season Health. Broad incumbents are MyFitnessPal and WW (WeightWatchers). Emerging players are Lifesum and Wellory. Instacart (Health & Nutrition initiatives) is listed as an others.
Does Nutristyle have an API?
Yes. NutriStyle offers API capabilities for embedding its platform and integrating into existing workflows. The platform supports white-label deployment and API integration, allowing healthcare systems, grocers, and wellness brands to embed nutrition programs. The Terms of Service reference API usage restrictions indicating 'automate access beyond permitted APIs' is prohibited, suggesting a defined API exists for authorized partners.
What industry is Nutristyle in?
Nutristyle's product category is Nutrition Software Platform. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191.