SeniorsPlus
SeniorsPlus is a 501(c)(3) nonprofit Area Agency on Aging founded in 1972 that delivers care coordination, nutrition, education, fiscal intermediary, and specialized services to older adults and adults with disabilities in Western Maine through offices in Lewiston, Norway, and Wilton.
- Company typePrivate
- Founded1972
- HeadquartersLewiston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SeniorsPlus does
SeniorsPlus is a 501(c)(3) nonprofit organization founded in 1972 and headquartered in Lewiston, Maine, designated as the Area Agency on Aging for Western Maine. It serves older adults (aged 60 and above) and adults with disabilities across Androscoggin, Franklin, and Oxford counties, with select services extended statewide. Its core offerings span six integrated service lines: Care Coordination (intake and home care connection across Maine), Community Services (Medicare counseling, information and assistance), Education Center (classes and evidence-based programs such as Matter of Balance, Tai Chi, and yoga in Lewiston, Norway, and Wilton), Fiscal Intermediary services through its wholly owned subsidiary SPLLC (payroll, tax filing, and workers' compensation for self-directed care), Nutrition Services (Meals on Wheels, Social Dining Sites, and the Around Town Cafe $7 restaurant voucher program), and Specialized Services (emergency response systems, assistive technology, home modifications, and facility respite). The Self-Directed Option care model enables clients to hire and manage their own caregivers via the Employee Registry portal, supported by SPLLC back-office administration.
The organization's technology footprint is intentionally limited and human-services oriented. No proprietary software platform or AI/ML capability is disclosed; technology use centers on coordinating off-the-shelf emergency response systems and assistive technology devices, plus a basic web-based caregiver registration portal. Distribution is delivered through three physical office locations (Lewiston, Norway, Wilton), a Jay voucher pickup site, two toll-free/local phone lines, home-delivered meal routes, and congregate dining sites. Marketing is community-led, anchored by the annual Aging Well Living Well Expo, support groups, education classes, and healthcare provider referrals.
Revenue mechanics are those of a grant-funded nonprofit: Maine Medicaid waivers, Older Americans Act programs, and other public funding streams form the financial backbone; individual and corporate donations, including an ongoing capital campaign and engraved pavers initiative, provide secondary support; nominal program fees (e.g., $7 Around Town Cafe vouchers) are immaterial at scale. The organization is governed by a Board of Directors and is currently navigating a CEO leadership transition in 2026 following President and CEO Betsy Sawyer-Manter's announced intended resignation. No equity ownership, parent company, venture funding, or acquisition history applies.
SeniorsPlus firmographics
Firmographics- Name
- SeniorsPlus
- Legal name
- SeniorsPlus
- Website
- https://seniorsplus.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SeniorsPlus is a 501(c)(3) nonprofit Area Agency on Aging founded in 1972 that delivers care coordination, nutrition, education, fiscal intermediary, and specialized services to older adults and adults with disabilities in Western Maine through offices in Lewiston, Norway, and Wilton.
- Ownership category
- akta.pro rank
SeniorsPlus industry classification
Industry- Product category
- Aging and Disability Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)
Keywords
Where SeniorsPlus is headquartered
LocationHeadquarters
- HQ city
- Lewiston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SeniorsPlus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding and Grants: As a nonprofit Area Agency on Aging, SeniorsPlus receives government funding to provide services. The organization is funded through Maine Medicaid waivers, Older Americans Act programs, and other public funding sources to support care coordination, nutrition, and support services.
- Donations and Contributions: Individual and corporate donations support the organization's operations and programs. The organization runs a capital campaign and accepts donations through its website.
- Fiscal Intermediary Services (SPLLC): SPLLC provides payroll, tax filing, and workers compensation services for self-directed care programs, handling employer and employee paperwork for clients managing their own caregivers.
- Restaurant Vouchers: Around Town Cafe vouchers sold at $7 each for dining at participating restaurants, providing reduced-cost dining options for seniors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Around Town Cafe Restaurant Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SeniorsPlus product offering
Product offeringCore offering
SeniorsPlus is a nonprofit Area Agency on Aging for Western Maine that provides care coordination, nutrition services (Meals on Wheels, Social Dining Sites, Around Town Cafe restaurant vouchers), an Education Center with classes and workshops, Community Services including Medicare counseling and information & assistance, Fiscal Intermediary (SPLLC) payroll/administrative services for self-directed care programs, and Specialized Services such as emergency response systems, assistive technology, facility respite, and home modifications for older adults and adults with disabilities.
Product overview
SeniorsPlus is a nonprofit Area Agency on Aging serving Western Maine that operates as a unified service organization offering an integrated portfolio of programs for older adults and adults with disabilities. The core offerings include Care Coordination (primary intake for home care services), Community Services (Medicare counseling, information and assistance), Education Center (classes and workshops in Lewiston, Norway, and Wilton), Fiscal Intermediary/SPLLC (payroll and administrative services for self-directed care), Nutrition Services (Meals on Wheels, Social Dining Sites, and Around Town Cafe restaurant vouchers), and Specialized Services (emergency response systems, assistive technology, respite). The Self-Directed Option care model enables clients to hire and manage their own caregivers using the Employee Registry and Fiscal Intermediary support. Education offerings include evidence-based programs like Matter of Balance, Tai Chi, yoga, music therapy, and art therapy, as well as social programs like the Knitting Group.
Differentiator
Problem solved
Functional benefit
Brands
- SPLLC: Fiscal Intermediary subsidiary providing payroll, tax filing, and workers' compensation services for self-directed care programs
Products and services
- Care Coordination Connects people throughout Maine with home care services, serving as the primary intake and coordination service for individuals needing long-term care support.
- Community Services Provides resource and referral information, assistance with applications, Medicare counseling, Friendly Caller, Money Minders, Caregiver Services, and Veteran-Directed Care navigation for long-term care options.
- Education Center Offers classes, workshops, and programs in Lewiston, Norway, and Wilton that contribute to the health, wellness, knowledge, and interests of older adults and adults with disabilities, including evidence-based programs such as Matter of Balance, Tai Chi, yoga, music therapy, and art therapy.
- Fiscal Intermediary (SPLLC) Provides payroll, tax filings, and workers' compensation coverage for self-directed care programs, enabling clients with long-term care needs or disabilities to hire and employ caregivers of their choice, including family members.
- Nutrition Services Encompasses Meals on Wheels home-delivered meals for homebound older adults, Social Dining Sites for congregate midday meals, and Around Town Cafe restaurant voucher program allowing individuals aged 60+ to dine at participating area restaurants at a reduced cost.
- Specialized Services Coordinates emergency response systems, facility respite, home modifications, and assistive technology for eligible clients.
- Self-Directed Option Allows clients to manage their own personal care services by hiring and managing their own caregivers with Fiscal Intermediary support.
Companies that use SeniorsPlus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
SeniorsPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SeniorsPlus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VRImajor sponsorMajor sponsor of the 2026 Aging Well Living Well Oxford County Expo. VRI (VRI-Cares) provides technology-enabled care services and supports the organization's community education events.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SeniorsPlus competitors and assessment
Company assessmentDirect peers
- Southern Maine Agency on Aging: Another designated Area Agency on Aging serving southern Maine counties with the same core service mix (care coordination, Meals on Wheels, Medicare counseling, caregiver support). Directly comparable as a fellow Maine AAA operating under the same Older Americans Act framework.
- Eastern Area Agency on Aging: Maine AAA covering eastern counties with a comparable portfolio of care management, nutrition, and caregiver programs. Directly comparable because it operates under the same state and federal funding regime with identical service-line structure.
- Aroostook Agency on Aging: Maine's northern AAA providing nutrition, care coordination, and family caregiver services to a rural population. Directly comparable because it shares the same AAA mandate, Maine Medicaid waiver exposure, and rural service delivery challenges as SeniorsPlus.
- Spectrum Generations: Maine-based aging and disability services organization providing nutrition, in-home support, and care management across central and mid-coast Maine. Directly comparable as a fellow Maine community-based aging services nonprofit with overlapping programs.
- VRI (VRI-Cares): Technology-enabled care provider offering personal emergency response, medication management, and remote monitoring, and is also a major SeniorsPlus expo sponsor. Directly comparable because it operates in the assistive technology/PERS segment that SeniorsPlus coordinates for eligible clients.
Broad incumbents
- National Council on Aging: National umbrella organization for AAAs and senior service providers offering program standards, advocacy, and evidence-based program dissemination (e.g., Matter of Balance). Broadly incumbent because it shapes the policy and funding environment in which SeniorsPlus operates.
- Meals on Wheels America: National membership organization that sets standards and aggregates federal funding for the Meals on Wheels network, of which SeniorsPlus is a local provider. Broadly incumbent because it controls program branding, federal advocacy, and donor referral flow to local affiliates.
- AARP: National nonprofit providing advocacy, Medicare counseling resources, and community programs for older adults. Broadly incumbent because AARP shapes the public-facing information environment and indirectly funnels beneficiaries to local AAAs like SeniorsPlus.
- Easterseals: National nonprofit providing disability and aging services including case management, in-home supports, and assistive technology. Broadly incumbent because it serves a comparable disabilities-and-aging population nationally, often overlapping with AAA service lines.
Emerging players
- Home Instead: National franchise network providing private-pay in-home personal care for older adults, overlapping with the home care services SeniorsPlus coordinates. Emerging/adjacent peer because it competes for the same clients on the private-pay side while SeniorsPlus focuses on Medicaid/grant-funded care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SeniorsPlus social profiles
Digital presenceSeniorsPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeniorsPlus leadership team
Management profileNumber of profiles
Profiles1 record
SeniorsPlus subsidiaries and ownership
Company hierarchySubsidiaries1 record
SeniorsPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeniorsPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeniorsPlus
What does SeniorsPlus do?
SeniorsPlus is a nonprofit Area Agency on Aging for Western Maine that provides care coordination, nutrition services (Meals on Wheels, Social Dining Sites, Around Town Cafe restaurant vouchers), an Education Center with classes and workshops, Community Services including Medicare counseling and information & assistance, Fiscal Intermediary (SPLLC) payroll/administrative services for self-directed care programs, and Specialized Services such as emergency response systems, assistive technology, facility respite, and home modifications for older adults and adults with disabilities.
When was SeniorsPlus founded?
SeniorsPlus was founded in 1972. It employs 51 to 100 people.
Where is SeniorsPlus based?
SeniorsPlus is headquartered in Lewiston, United States, in the North America region.
How does SeniorsPlus make money?
Four revenue lines are on record. Government Funding and Grants are the primary driver. The others are donations and Contributions, fiscal Intermediary Services (SPLLC) and restaurant Vouchers.
Who are SeniorsPlus's main competitors?
Direct peers on record are Southern Maine Agency on Aging, Eastern Area Agency on Aging, Aroostook Agency on Aging, Spectrum Generations and VRI (VRI-Cares). Broad incumbents are National Council on Aging, Meals on Wheels America, AARP and Easterseals. Home Instead is listed as an emerging player.
Does SeniorsPlus have an API?
No public API is recorded for SeniorsPlus.
What industry is SeniorsPlus in?
SeniorsPlus's product category is Aging and Disability Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 624120 and its SIC code is 8300.