Southern Maine Agency On Aging

What Southern Maine Agency On Aging does

Southern Maine Agency on Aging (SMAA), founded in 1972 and headquartered in Biddeford, Maine, is a nonprofit Area Agency on Aging designated under the Older Americans Act to serve as the focal point for aging services across Cumberland and York counties. The organization provides a comprehensive wraparound suite of programs for older adults, adults with Alzheimer's and other dementias, family caregivers, and rural seniors. Core services include three Adult Day Program locations (Biddeford/Sam L. Cohen Center, Springvale/Anderson Learning Center, and Portland Center), Meals on Wheels home delivery, Community Cafés for congregate dining, Medicare Counseling, Money Minders financial organization, Phone Pals companionship, Agewell falls prevention (A Matter of Balance and Tai Chi), Care Coordination, Family Caregiver Support including respite, and nutrition programs (Simply Delivered for ME, SNAP assistance, Maine Senior FarmShare, and Dementia Friends education). Service delivery is operated through 51-100 paid employees and 500+ trained volunteers contributing more than 20,000 hours annually, with distribution via home visits, program sites, community-based meal locations, and phone-based outreach.

Name

Southern Maine Agency On Aging

Legal name

Southern Maine Agency on Aging

Website

https://smaaa.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Southern Maine Agency on Aging is a nonprofit Area Agency on Aging, founded in 1972, that delivers Meals on Wheels, Adult Day Programs, Medicare counseling, caregiver support, and other wraparound aging services to older adults and caregivers across Cumberland and York counties in southern Maine.

Ownership category

akta.pro rank

Product category

Aging Services (Senior and Caregiver Support)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Aging services
• Senior care programs
• Community-based aging support
• Meals on wheels
• Adult day services

Headquarters

HQ city

Scarborough

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding (Older Americans Act): Federal and state funding through the Older Americans Act provides foundational support for core programs including nutrition services, caregiver support, and community-based services for older adults.
2. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and charitable foundation grants support program expansion, volunteer recognition events, and direct services not fully covered by government funding.
3. Private Pay Home Care: Private pay home care services at $25-$35/hour provide revenue from families who can afford to pay for in-home support services not covered by state programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Southern Maine Agency On Aging is a nonprofit community organization that delivers and coordinates a broad portfolio of aging services for older adults and family caregivers in Cumberland and York counties, Maine. Core offerings include home-delivered and congregate nutrition (Meals on Wheels, Community Cafés), Adult Day Programs, family caregiver respite and support, Medicare/insurance counseling (SHIP), Money Minders bill-paying assistance, Phone Pals friendly visiting, AgeWell falls-prevention programming, and Care Coordination. Funded primarily through Older Americans Act grants, donations, and private-pay home-care fees.

Product overview

Southern Maine Agency on Aging provides a comprehensive suite of wraparound services for older adults, adults with disabilities, and their caregivers across Cumberland and York counties. The organization operates primarily as a service provider rather than a technology platform, offering direct care and support programs including Adult Day Programs at three locations (Biddeford/Sam L. Cohen Center, Springvale/Anderson Learning Center, and Portland Center), Meals on Wheels home-delivered meals with wellness checks, Community Cafés for social dining, Medicare Counseling, Money Minders financial organization, Phone Pals companionship, Agewell falls prevention (including A Matter of Balance and Tai Chi), Care Coordination, Family Caregiver Support including respite and support groups, and nutrition programs including SNAP assistance and Maine Senior FarmShare. Services are delivered through a combination of paid staff and over 500 volunteers contributing more than 20,000 hours annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Program Structured daytime program providing supervision, social activities, and therapeutic engagement for older adults with cognitive or physical impairments, while giving family caregivers respite. Available to qualifying older adults in Cumberland and York counties, Maine.
• Meals on Wheels Home-delivered meal service providing regular nutritious meals to homebound older adults who cannot easily prepare food on their own. Available to qualifying seniors in Cumberland and York counties, Maine.
• Community Cafés Congregate nutrition program offering a shared meal and social connection for older adults at community sites, addressing both nutrition and social isolation in Cumberland and York counties.
• Medicare Counseling (SHIP) Free, unbiased, one-on-one counseling for Medicare beneficiaries about Medicare benefits, supplemental coverage, and plan choices, delivered through the SHIP program. Available to Medicare-eligible older adults and their families in Cumberland and York counties, Maine.
• Money Minders Volunteer-based program that helps older adults manage monthly bills, organize paperwork, and avoid financial exploitation. Targeted at older adults in Cumberland and York counties who need light-touch financial management support.
• Phone Pals Telephone-based friendly visiting program that pairs trained volunteers with older adults experiencing loneliness or limited social contact, providing regular social connection via scheduled phone calls.
• AgeWell Falls Prevention Group-based balance, strength, and home-safety program designed to reduce fall risk among older adults living in the community. Delivered to older adults in Cumberland and York counties, Maine.
• Family Caregiver Support Program providing respite, supplemental services, counseling, education, and training to unpaid family caregivers of older adults. Serves caregivers in Cumberland and York counties, Maine.
• Care Coordination Person-centered case management service that assesses older adults' needs, develops care plans, and connects them to internal SMAA programs and external community resources. Targeted at older adults with complex needs in Cumberland and York counties.
• Private-Pay Home Care Private-pay, in-home personal care and homemaking services for older adults who need additional support beyond grant-funded programs. Available in Cumberland and York counties on a fee-for-service basis.

Quantifiable outcome

• 500+ volunteers contributing 20,000+ hours annually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Exchange: Southern Maine Alliance for Older AdultscoreStrategic or Co-development PartnerA formal alliance collaboration bringing together organizations focused on older adult services across southern Maine to coordinate resources and expand reach.
• Birch Stream FarmscoreStrategic or Co-development PartnerFood supplier partnership providing fresh, nutritious meals for Meals on Wheels program with options accommodating various dietary needs and preferences. Meals described as creative, delicious, and high quality.
• Kennebunk Savings BankminorGTM or Marketing PartnerCorporate sponsor for the 2026 Gratitude Garden Party volunteer appreciation event, joining SMAA in recognizing volunteer contributions.
• AARP MaineminorGTM or Marketing PartnerJoined SMAA in presenting volunteer awards at the 2026 Gratitude Garden Party recognition event.
• Anderson Learning Center (Springvale)coreOthersCommunity partnership providing facility space for SMAA programs including Adult Day Program, Community Cafés, A Matter of Balance classes, and Resource Specialist appointments.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eastern Area Agency on Aging: Another designated Area Agency on Aging serving a different region of Maine (Penobscot, Piscataquis, Hancock, and Washington counties). Directly comparable in mission, funding model (Older Americans Act), and service mix including nutrition, caregiver support, and Medicare counseling.
• SeniorsPlus: Maine Area Agency on Aging serving Androscoggin, Aroostook, Cumberland, Franklin, and Oxford counties. Overlaps with SMAA in Cumberland County and offers directly comparable aging services including Meals on Wheels, caregiver support, and care coordination under the same Older Americans Act framework.
• Aroostook Agency on Aging (Aroostook Independent Aging Services): Designated Area Agency on Aging for Aroostook County, Maine. Operates the same Older Americans Act–funded service portfolio as SMAA (nutrition, caregiver support, Medicare counseling, adult day programming) for older adults in northern Maine.
• Home Instead Senior Care: National franchised private-pay home care provider offering personal care, companionship, and homemaker services to older adults. Directly competes with SMAA's private-pay home care line in southern Maine and serves similar middle-income clientele excluded from state-funded programs.
• Visiting Angels: National franchised private-pay in-home senior care provider offering personal care, companionship, and respite services. Competes with SMAA's private-pay home care offering and caregiver respite programs in the Cumberland/York County market.
• Comfort Keepers: National franchised in-home care provider offering personal care, companionship, and respite services for older adults. Operates in SMAA's service area and overlaps in private-pay home care and family caregiver respite support.

Broad incumbents

• Maine Council on Aging: Statewide policy, advocacy, and research organization that convenes Maine's aging network including SMAA and the other Area Agencies on Aging. Comparable in mission focus on older-adult well-being, but operates as a statewide umbrella rather than a direct service provider.
• National Council on Aging: National nonprofit advocacy and service organization focused on improving the lives of older adults. Comparable mission and operates federal programs (benefits enrollment, falls prevention, caregiver supports) that parallel SMAA's local offerings at a national scale.
• AARP Maine: State office of AARP serving older Mainers with advocacy, education, and community programs. Operates in the same advocacy and community-engagement space as SMAA and is a documented partner (joint volunteer award presentations).
• BrightSpring Health Services: Diversified home and community-based health services provider serving complex populations including older adults. Operates at a national scale adjacent to SMAA's home- and community-based service delivery model, including home health and personal care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOr7sE7vyFsVi_XmaiBvhlA
• Facebookfacebook.com/southernmaineagencyonaging
• LinkedInlinkedin.com/company/southern-maine-agency-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Southern Maine Agency On Aging