Illume Fertility

What Illume Fertility does

Illume Fertility is a private fertility practice founded in 2002 and headquartered in Norwalk, Connecticut, operating as Illume Fertility, PLLC under Connecticut law. The practice delivers a full suite of fertility services across five clinic locations in Connecticut (Norwalk, Stamford, Trumbull, Danbury) and New York (Harrison), staffed by nine board-certified reproductive endocrinologists. Service offerings span diagnostic fertility testing, intrauterine insemination (IUI), in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), preimplantation genetic testing (PGT), egg freezing, gestational surrogacy, reciprocal IVF (RIVF), donor conception, fertility surgeries, and oncofertility preservation, supported by an in-house lab and research program that has presented findings on sperm processing and embryo culture optimization at ASRM 2025. An Integrated Fertility & Wellness program layers acupuncture, nutrition, and mental health counseling onto the medical pathway.

Revenue is generated on a per-procedure, predominantly fee-for-service basis: IVF cycles are priced at $15,000-$30,000, initial consultations at $200-$350, and returning consults at $295, with the practice navigating insurance mandates across Connecticut and New York and offering financial navigation through grants, financing partners, and medication savings programs (EMD Serono Compassionate Care). The customer base is diversified across LGBTQ+ individuals and couples (a flagship segment supported by the Gay Parents To Be sub-brand and an HRC Healthcare Equality Leader designation held for eight consecutive years), heterosexual couples with infertility, single individuals pursuing parenthood, male-factor infertility patients, PCOS patients, oncofertility patients, and international intended fathers pursuing U.S. surrogacy. Go-to-market combines physician-led enterprise-style consultations with consumer digital demand generation, community events, and a Worldwide Surrogacy channel partnership; the practice is physician-owned with no disclosed outside equity investment.

Name

Illume Fertility

Legal name

Illume Fertility, PLLC

Website

https://illumefertility.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Illume Fertility is a private, physician-owned fertility practice operating five clinics across Connecticut and New York, offering IVF, IUI, egg freezing, surrogacy, and LGBTQ+ family-building services through nine board-certified reproductive endocrinologists.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment
• In vitro fertilization
• Fertility preservation
• Reproductive endocrinology
• LGBTQ family building

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Fertility Treatment Services: The primary revenue stream consists of fees for fertility diagnostic testing, intrauterine insemination (IUI), in vitro fertilization (IVF), egg freezing, gestational surrogacy, reciprocal IVF, timed intercourse, ovulation induction, donor conception, and fertility surgeries. Revenue is generated on a per-procedure basis as patients progress through treatment cycles. Initial consultations are billed at $200 (self-pay) or $350 (with participating insurance). IVF cycles typically cost $15,000-$30,000 per cycle.
2. Wellness and Support Services: Integrated ancillary services including acupuncture, nutrition counseling, and mental health/fertility counseling provided alongside medical treatment. These services complement the core fertility treatment offering and contribute to the holistic care model.
3. IVF Medication Savings Programs: Through the Compassionate Care Program, Illume Fertility helps patients access 25%-75% savings on fertility medications from EMD Serono. While this is a patient-facing discount program, it supports treatment accessibility and patient conversion.
4. Finance Hub and Financial Planning Services: A comprehensive online Finance Hub providing information on insurance, financial aid, grants, savings programs, and treatment costs. This supports patient affordability and access, indirectly driving treatment uptake through financial navigation assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Illume Fertility is a private fertility clinic providing comprehensive diagnostic fertility testing and assisted reproductive treatments including IVF, IUI, egg freezing, gestational surrogacy, reciprocal IVF, and donor conception. The practice also offers integrated wellness services (acupuncture, nutrition, mental health support) and operates the Gay Parents To Be resource hub to serve LGBTQ+ family-building patients across Connecticut and New York.

Product overview

Illume Fertility operates as a comprehensive fertility care practice offering a full suite of medical and wellness services. The core medical services include diagnostic fertility testing, intrauterine insemination (IUI), in vitro fertilization (IVF) with various protocols, egg freezing, gestational surrogacy, reciprocal IVF (RIVF), donor conception, and fertility surgeries. Specialized programs address LGBTQ+ family building, PCOS, and oncofertility preservation. The Integrated Fertility & Wellness program provides holistic support including acupuncture, nutrition counseling, and mental health services. Patient resources include the Finance Hub for cost management and the Men's Fertility Hub for education. The Gay Parents To Be resource hub serves as a dedicated platform for LGBTQ+ family building support. Treatment is delivered through a collaborative care model with nine board-certified reproductive endocrinologists across five locations in Connecticut and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Gay Parents To Be: LGBTQ+ family-building resource hub operated by Illume Fertility, providing expertise, support, and consultations for LGBTQ+ intended parents including gay couples seeking surrogacy.

Products and services

• In Vitro Fertilization (IVF)

Quantifiable outcome

• 18,000+ babies delivered since founding in 2002
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Worldwide SurrogacycoreChannel Partner/ Reseller/ DistributorWorldwide Surrogacy serves as a key surrogacy agency partner guiding Illume Fertility patients through the gestational carrier matching process, legal contracts, and parental rights establishment. Tim and Steve's case study highlights this agency as the surrogacy agency that guided their two surrogacy journeys. The partnership provides end-to-end coordination between Illume's medical services and Worldwide's agency services for intended parents pursuing surrogacy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boston IVF: Multi-location fertility clinic network based in the Northeast, offering IVF, IUI, LGBTQ+ family building, and reproductive endocrinology services. Direct competitor in the tri-state/Northeast market where Illume operates.
• Kindbody: Modern, venture-backed fertility clinic chain offering IVF, egg freezing, and employer-benefit partnerships. Competes with Illume on employer contracts, brand, and tech-forward patient experience in overlapping geographies.
• Shady Grove Fertility (now part of US Fertility): One of the largest U.S. fertility clinic networks, offering the same core services (IVF, IUI, egg freezing, donor, LGBTQ+ family building) with broad geographic coverage. Competes with Illume in the Northeast corridor on employer-benefit contracts and brand.
• New Hope Fertility Center: NYC-based fertility clinic offering IVF, IUI, egg freezing, and LGBTQ+ family building. Competes with Illume in the greater New York metro area for LGBTQ+ intended parents and standard IVF patients.
• RMA of New York (Reproductive Medicine Associates): Large New York-based fertility practice with strong research credentials and a similar physician-led model. Direct overlap with Illume on IVF, LGBTQ+ family building, and surrogacy services in the greater NYC market.
• CCRM Fertility: CCRM operates a multi-location fertility clinic network offering IVF, IUI, egg freezing, and fertility testing with a research-driven lab model. It is a direct competitor to Illume in scale, clinical offering, and lab innovation emphasis.

Broad incumbents

• Prelude Fertility: Multi-clinic fertility platform offering IVF, egg freezing, and fertility testing across multiple U.S. metros. A broader incumbent comparable to Illume in core services but with national scale and different go-to-market.

Regional players

• Columbia University Fertility Center: Academic fertility practice in New York City offering IVF, IUI, egg freezing, and LGBTQ+ family building. Comparable in service mix and in Illume's core NYC market, anchored by hospital affiliation rather than independent branding.
• GENESIS Fertility & Reproductive Medicine: Independent fertility practice serving the New York metro area with IVF, IUI, egg freezing, and LGBTQ+ services. Comparable in size and physician-owned operating model, competing in the same regional corridor as Illume.

Emerging players

• Extend Fertility: Specialist in egg freezing with locations in the Northeast. Comparable to Illume on fertility preservation services and on the same geographic corridor, though narrower in service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/illumefertility
• Facebookfacebook.com/illumefertility
• LinkedInlinkedin.com/company/illumefertility
• Instagraminstagram.com/illumefertility
• TikToktiktok.com/@illumefertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illume Fertility