GENESIS Fertility & Reproductive Medicine

What GENESIS Fertility & Reproductive Medicine does

GENESIS Fertility & Reproductive Medicine is a private reproductive endocrinology practice founded in 1986 in Brooklyn, New York by Dr. Richard Grazi. The practice operates five clinic locations across the Greater New York City metro area — two in Brooklyn (Bay Parkway and Park Slope), one in Forest Hills (Queens), one in Staten Island, and one in Hewlett (Long Island). Genesis provides a comprehensive suite of fertility services including IVF, IUI, donor egg and sperm programs, egg and embryo freezing, preimplantation genetic testing (PGT), ICSI, ovulation induction, minimally invasive surgery, oncofertility, LGBTQ+ family building, single-parent-by-choice pathways, surrogacy coordination, psychological counseling, and acupuncture. Its core technical infrastructure includes NYSDOH-licensed, FDA-registered, and CAP-accredited embryology laboratories in Brooklyn and Long Island, equipped with time-lapse incubators for continuous embryo imaging and specialized micromanipulation equipment for ICSI procedures.

The practice serves individual patients seeking fertility care, accepting most private insurance plans and operating within New York State's fertility insurance mandate that requires commercial coverage of IVF. Patient acquisition occurs through OB/GYN and urologist referrals, direct inbound via phone and website, word-of-mouth, and partnerships with employer benefit platforms (Carrot Fertility, Maven) and financing providers (ARC, CapexMD, Future Family). The multilingual staff (Hebrew, Chinese, Russian, Spanish, Farsi) and early-morning monitoring hours support a diverse urban patient base. Reported patient satisfaction metrics are strong: 90% consultation-to-treatment conversion, 96% referral intent, 97% feel listened to, and 93% appointment wait-time satisfaction.

In May 2026, Genesis joined Pinnacle Fertility Network, becoming 'Pinnacle Fertility New York' and integrating into a national platform of 50 fertility clinics. Founder Dr. Richard Grazi retired as part of the transaction, with Pinnacle's founding physicians (Dr. Guy Ringler, Dr. Nathaniel Zoneraich) providing strategic oversight. The practice operates as a professional corporation (Genesis Fertility and Reproductive Medicine, P.C.) under New York jurisdiction, compliant with HIPAA, GDPR, CCPA, and Canadian privacy law. Revenue is generated on a per-treatment-cycle basis with insurance and out-of-pocket payment models, though no financial figures are publicly disclosed.

Name

GENESIS Fertility & Reproductive Medicine

Legal name

Genesis Fertility and Reproductive Medicine, P.C.

Website

https://genesisfertility.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

GENESIS Fertility & Reproductive Medicine is a Brooklyn-founded private fertility practice operating five clinics across the NYC metro, providing IVF, IUI, donor programs, egg freezing, and genetic testing to infertility, LGBTQ+, and oncofertility patients. In May 2026, it joined Pinnacle Fertility Network, becoming 'Pinnacle Fertility New York' within a 50-clinic national platform.

Ownership category

akta.pro rank

Product category

Reproductive Endocrinology & Fertility Clinic Services

NAICS

Family Planning Centers (621410), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• In vitro fertilization
• Fertility clinic services
• Reproductive endocrinology
• Egg freezing programs
• Donor egg IVF

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Revenue generated from comprehensive fertility treatments including IVF, IUI, donor egg programs, egg freezing, embryo freezing, genetic screening, male infertility treatments, minimally invasive surgery, and psychological counseling. Services are billed per treatment cycle or procedure, with additional revenue from laboratory services, medications management, and follow-up care. The practice accepts most private insurance and New York State's fertility mandate coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GENESIS Fertility & Reproductive Medicine operates a multi-location reproductive endocrinology practice delivering comprehensive fertility care including in vitro fertilization (IVF), intrauterine insemination (IUI), donor egg and donor sperm programs, egg and embryo freezing, preimplantation genetic testing (PGT), ICSI, male infertility treatment, LGBTQ+ family building, oncofertility, surrogacy, minimally invasive surgery, and adjunctive services such as psychological counseling and acupuncture. All clinical services are supported by state-of-the-art embryology laboratories licensed by NYSDOH, registered with the FDA, and accredited by the College of American Pathologists, featuring time-lapse incubators and advanced micromanipulation capabilities.

Product overview

Genesis Fertility & Reproductive Medicine is a comprehensive fertility clinic providing a full spectrum of fertility treatments and services from its locations across the New York metro area. The core clinical offerings include IVF (In Vitro Fertilization), IUI (Intrauterine Insemination), Donor Egg Program, Egg Freezing Programs, and Embryo Freezing & Transfer. Supporting services include Genetic Screening (PGT), LGBTQ+ Family Building, Male Infertility Services, Ovulation Induction, Minimally Invasive Surgery, Psychological Counseling, Acupuncture, Oncofertility Program, Donor Sperm Services, and Surrogacy. The clinic operates state-of-the-art laboratories in Brooklyn and Long Island, equipped with time-lapse incubators and advanced technologies like ICSI for IVF procedures. Genesis is now part of the Pinnacle Fertility Network, expanding its national reach while maintaining its nearly 40-year history of personalized patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment using established medical protocols to help patients conceive, performed at Genesis's accredited embryology laboratories. Intended for couples and individuals experiencing infertility who have not succeeded with less invasive treatments.
• IUI (Intrauterine Insemination) Artificial insemination procedure in which sperm are placed directly inside the uterus to facilitate conception. Offered to patients with appropriate clinical indications as a less invasive first-line fertility treatment.
• Donor Egg Program Program offering donated eggs to women who cannot use their own eggs, enabling pregnancy and healthy babies. Includes frozen egg bank and shared donor egg program options, with dedicated resources for both recipients and prospective egg donors.
• Egg Freezing Programs Elective and medical egg freezing services allowing women to preserve fertility for social or health-related reasons, including the oncofertility program for cancer patients facing gonadotoxic treatments.
• Embryo Freezing & Transfer Cryopreservation of embryos for later use and transfer procedures for implantation into the uterus, enabling deferred use of embryos from prior IVF cycles.
• Genetic Screening (PGT) Preimplantation genetic testing (PGT) involving biopsy of cells from embryos at the blastocyst stage to identify chromosomal abnormalities or specific inherited conditions before transfer.
• LGBTQ+ Family Building Fertility services supporting LGBTQ+ patients regardless of marital status or sexual orientation, including reciprocal IVF for lesbian couples and access to donor gametes for gay male couples and trans individuals.
• Male Infertility Services Diagnosis and treatment of male factor infertility, including semen analysis and related interventions, coordinated within Genesis's broader fertility treatment pathways.
• Oncofertility Program Fertility preservation services for cancer patients before and after gonadotoxic treatments, including egg freezing and embryo freezing coordinated with oncology timelines.
• Donor Sperm Services Access to donated sperm for artificial insemination and IVF procedures, supporting single parents by choice, LGBTQ+ family building, and heterosexual couples with severe male factor infertility.
• Surrogacy Services Surrogacy arrangements and clinical support for patients who cannot carry a pregnancy themselves, coordinated within Genesis's clinical and embryology operations.
• Ovulation Induction Medication-based treatment to stimulate ovulation in women with irregular or absent ovulation, often used as a first-line fertility treatment and as part of PCOS management.
• Minimally Invasive Surgery Surgical procedures for fertility diagnosis and treatment using minimally invasive techniques (e.g., laparoscopy, hysteroscopy) performed by the Genesis medical team.
• Psychological Counseling Mental health and emotional support services for patients undergoing fertility treatment, provided in-house as part of the comprehensive care model.
• Acupuncture Complementary therapy using fine needles inserted into specific points to promote balance, reduce stress, and support patients undergoing fertility treatment.

Quantifiable outcome

• 9 out of 10 patients who come for an initial consultation return to work with Genesis
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pinnacle Fertility NetworkflagshipStrategic or Co-development Partner · 1 May 2026Genesis Fertility joined Pinnacle Fertility Network in May 2026, becoming 'Pinnacle Fertility New York.' The partnership reflects a broader trend in fertility medicine where established practices seek scale and operational support while maintaining personalized patient care. Founder Dr. Richard Grazi entered retirement as part of this transition. The partnership brings Pinnacle's total network to 50 clinic locations nationwide, expanding Genesis's access to national resources, operational support, and shared best practices while maintaining the same trusted physicians and individualized care patients have known for nearly 40 years.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boston IVF: Multi-clinic fertility network operating across the Northeast with full IVF, IUI, PGT, and donor services. Closely matches Genesis's comprehensive service model within an overlapping geographic footprint.
• New Hope Fertility Center: A New York City-based fertility clinic offering IVF, IUI, egg freezing, and minimally invasive protocols. Directly comparable to Genesis as a single-metro REI practice competing for the same NYC patient base.
• Reproductive Medicine Associates of New York (RMA of NY): NYC-based fertility clinic network offering IVF, IUI, genetic testing, and LGBTQ+ family building with multiple Manhattan and borough locations. Directly comparable on service mix, geography, and patient demographics.

Broad incumbents

• HRC Fertility: Established multi-clinic fertility network based in Southern California offering full IVF, donor, and genetic services. Comparable on comprehensive REI capabilities but operates in a different regional market.
• Inception Fertility: National fertility clinic aggregator operating multiple REI brands across the U.S. Highly comparable structurally as a multi-clinic fertility platform, though with a different geographic footprint.
• Shady Grove Fertility: One of the largest U.S. fertility clinic networks, offering IVF, IUI, donor services, and shared-risk pricing programs. A broader-scale incumbent whose network model parallels the Pinnacle platform Genesis has joined.
• CCRM Fertility: Large multi-clinic fertility network with proprietary lab protocols and full-service IVF/PGT offerings. Comparable to Genesis on comprehensive service depth but operates at materially greater national scale.

Emerging players

• Extend Fertility: NYC-focused fertility clinic specializing in egg freezing and minimal-stimulation IVF. Overlaps with Genesis on egg freezing services and on the same NYC patient demographic, though with a narrower service scope.
• Kindbody: Tech-enabled fertility and family-building platform with clinics in NYC and other major metros. Comparable as a competing REI practice with a stronger digital/employer-benefits GTM motion targeting the same insured patient pool.

Regional players

• Reproductive Medicine Associates of New Jersey (RMA NJ): Adjacent regional fertility clinic network across New Jersey with full IVF and PGT capabilities. Comparable on clinical services and patient demographics but operates outside Genesis's core NYC geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GENESIS_NYC
• YouTubeyoutube.com/channel/UCPDAYtoYzWvQ7RtH3k6n-Zg
• Facebookfacebook.com/GENESISFertilityNYC
• Instagraminstagram.com/genesis_fertility_nyc
• TikToktiktok.com/@genesisfertilitynyc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENESIS Fertility & Reproductive Medicine